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Chevy Outsold By Ford By Nearly 60K Units During Q2 2024

One of the longest-running rivalries in the automotive industry, Chevrolet vs. Ford, is still ongoing with no signs of abating. The American auto brands go head-to-head in many segments, both stateside and abroad, including the ever-growing all-electric vehicle market. One of the easiest ways to determine which of these two legendary marques is ahead in their rivalry is by looking at the raw Chevy vs. Ford sales figures, and that’s what we’ll do here for the second quarter of 2024.

In the ongoing Chevy vs. Ford sales rivalry, the Bow Tie brand moved 60,016 less units than The Blue Oval in Q2 2024 in the U.S. Shown here is the all-new 2024 Chevy Trax Activ.

During Q2 2024, total Chevy sales in the U.S. market were flat to 452,111 deliveries. Ford brand sales were also flat, moving 512,127 units, outselling the Bow Tie brand by 60K units.

Sales Results - Q2 2024 - USA - Chevrolet

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BLAZER-28.69% 12,89318,080-11.56%29,488 33,343
BLAZER EV* 6,634**7,234 0
BOLT EUV-100.00% 08,518-100.00%0 21,326
BOLT EV-74.75% 1,3745,441-31.78%8,414 12,333
CAMARO-81.88% 1,7329,557-69.39%5,306 17,337
COLORADO+35.12% 26,90119,909+26.11%41,823 33,165
CORVETTE+2.33% 9,3389,125+5.20%17,914 17,029
EQUINOX-1.28% 52,27052,949+0.57%106,455 105,851
EQUINOX EV* 1,013**1,013 0
EXPRESS+1.98% 9,4109,227-5.11%16,912 17,822
LOW CAB FORWARD+4.48% 1,4231,362+33.21%3,177 2,385
MALIBU-10.73% 36,36040,731-11.59%69,109 78,169
SILVERADO+5.39% 148,916141,299+3.56%277,842 268,291
SILVERADO EV* 2,196**3,257 0
SUBURBAN-29.30% 11,77916,661-29.84%21,463 30,593
TAHOE-14.15% 25,11929,258-14.28%48,443 56,515
TRAILBLAZER-17.62% 27,89133,857-15.71%52,099 61,808
TRAVERSE-35.43% 23,98737,148-39.63%41,462 68,681
TRAX+152.74% 52,87520,921+230.33%90,463 27,386
CHEVROLET TOTAL-0.43% 452,111454,046-1.21%841,874 852,187

As has been the case for a long while now, the Chevy Silverado was again the best-selling model for the Bow Tie brand by a wide margin, netting 148,916 units to account for a third of overall sales. Comparatively, the most popular Ford model was the Silverado’s primary rival, the F-Series, with 191,561 deliveries during the quarter. Similar to the Silverado, the F-Series accounted for over a third of overall Ford sales. The two full-size truck lines continue to represent the respective marques’ bread-and-butter from sales volume and financial standpoints.

Sales Results - Q2 2024 - USA - Ford

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO-0.24% 26,08626,150-14.39%50,152 58,580
BRONCO SPORT-15.28% 28,18933,272-5.37%59,754 63,143
E-SERIES+12.51% 9,8288,735+3.83%20,268 19,520
E-TRANSIT+95.53% 3,4101,744+116.38%6,301 2,912
EDGE-36.94% 16,52226,202+11.18%51,679 46,484
ESCAPE-13.15% 37,94343,690+14.96%74,538 64,839
EXPEDITION+8.70% 21,74720,007+10.01%43,307 39,366
EXPLORER-0.05% 46,33846,362+0.36%104,803 104,423
F-150 LIGHTNING+76.94% 7,9024,466+78.66%15,645 8,757
F-SERIES-7.93% 191,561208,050-9.99%336,761 374,136
HEAVY TRUCKS-4.60% 3,5843,757-12.18%6,852 7,802
MAVERICK+81.02% 38,05221,021+81.45%77,113 42,499
MUSTANG+27.67% 13,73710,760+7.75%27,444 25,471
MUSTANG MACH-E+46.47% 12,6458,633+58.36%22,234 14,040
RANGER+5.06% 13,25712,618-37.08%15,175 24,118
TRANSIT+28.32% 38,86430,287+24.09%75,863 61,134
TRANSIT CONNECT-50.00% 2,4624,924-15.09%7,427 8,747
FORD TOTAL+0.12% 512,127511,538+2.77%995,316 968,510

Meanwhile, the Chevy vehicle to experience the largest sales growth was far and away the all-new Trax, growing a whopping 153 percent. The Trax has been a best-seller for GM overall, beating out all utility vehicles across its four automotive brands this quarter. The Colorado was the second-fastest to grow, growing 35 percent. The rest of the Bow Tie brand’s field posted either modest growth or a decline. Notably, all-electric Bolt EV and Bolt EUV sales are combined this quarter under the Bolt EV field.

For Ford, its EVs – the E-Transit, F-150 Lightning, and Mustang Mach-E – led the way in terms of growth. The Maverick slotted in among the growth leaders with an 81 percent jump in sales. Ford had more models in the green than Chevy.

Sales of both marques were impacted by dropping sales of discontinued models. For Chevy that includes the Bolt EV and EUV, though a next-gen Chevy Bolt EV is on the way, along with the Camaro, till a next-generation Chevy Camaro arrives. For Ford, the Edge and Transit Connect were dropped, and are in the red. However, EV sales, including those from new entries, balanced out the sunset models.

Sales Results - Q2 2024 - USA - GMC

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
ACADIA-58.65% 10,00824,205-55.96%17,682 40,150
CANYON+69.22% 11,3516,708+43.59%16,835 11,724
HUMMER EV PICKUP+6,130.57% 2,92947+9,281.63%4,597 49
SAVANA-11.94% 6,4017,269-38.01%7,479 12,065
SIERRA+5.77% 80,18875,810+4.04%148,785 143,008
TERRAIN+38.39% 27,25919,697+30.56%49,123 37,625
YUKON+71.99% 21,44912,471+72.01%39,462 22,942
YUKON XL-100.00% 09,798-100.00%0 19,050
GMC TOTAL+2.29% 159,585156,005-0.92%283,963 286,613

Since GMC models are often cross-shopped against Chevy models, with GMC even taking some sales away from Chevy as the two serve overlapping segments, then an argument could be made to include the two GM marques. Doing so puts GM ahead of Ford by nearly 100K units, with Chevy and GMC sales combining for 611,696 deliveries to Ford’s 512,127. Meanwhile, GM’s Cadillac luxury marque competes with FoMoCo’s Lincoln. Those sales are addressed in a separate sales analysis. GM’s Buick premium marque sits somewhere in-between.

Overall winner: Ford

Cars

Chevy vastly outsold Ford by nearly 34K deliveries in the passenger car segment in Q2 2024, primarily because the Bow Tie brand offers more models in this space. Chevy car sales in the U.S. fell 20 percent to 47,430 units, mostly due to the discontinued Camaro. Corvette sales were up, slightly, as GM continues to see challenges in keeping up with demand for “America’s sports car.” The Malibu remains the sales volume leader for Bow Tie brand cars.

Sales Numbers - Chevy Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET MALIBU -10.73% 36,360 40,731 77% 69% -11.59% 69,109 78,169
CHEVROLET CORVETTE +2.33% 9,338 9,125 20% 15% +5.20% 17,914 17,029
CHEVROLET CAMARO -81.88% 1,732 9,557 4% 16% -69.39% 5,306 17,337
TOTAL -20.17% 47,430 59,413 -17.96% 92,329 112,535

Meanwhile, Ford car sales rose 28 percent to 13,737 units, representing just over a quarter of Chevy sales. In fact, the Malibu alone moved over two and a half as many units as Ford’s one remaining car, the Mustang.

Sales Numbers - Ford Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD MUSTANG +27.67% 13,737 10,760 100% 100% +7.75% 27,444 25,471
TOTAL +27.67% 13,737 10,760 +7.75% 27,444 25,471

As expected, the Mustang vastly outsold its rival, the Camaro, as the Bow Tie brand’s pony car gets put out to pasture for the time being.

Car sales winner: Chevy

Crossovers

In the lucrative crossover market – one that has largely displaced traditional cars – Chevy again outsold Ford during Q2 2024 by over 37K deliveries. Chevy crossover sales grew by just one percent to 178,937 units, while Ford crossover volume slipped 11 percent to 141,637 units.

Sales Numbers - Chevy Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TRAX +152.74% 52,875 20,921 30% 12% +230.33% 90,463 27,386
CHEVROLET EQUINOX -1.28% 52,270 52,949 29% 30% +0.57% 106,455 105,851
CHEVROLET TRAILBLAZER -17.62% 27,891 33,857 16% 19% -15.71% 52,099 61,808
CHEVROLET TRAVERSE -35.43% 23,987 37,148 13% 21% -39.63% 41,462 68,681
CHEVROLET BLAZER -28.69% 12,893 18,080 7% 10% -11.56% 29,488 33,343
CHEVROLET BLAZER EV * 6,634 * 4% 0% * 7,234 0
CHEVROLET BOLT EV -74.75% 1,374 5,441 1% 3% -31.78% 8,414 12,333
CHEVROLET BOLT EUV -100.00% 0 8,518 0% 5% -100.00% 0 21,326
CHEVROLET EQUINOX EV * 1,013 * 1% 0% * 1,013 0
TOTAL +1.14% 178,937 176,914 +1.78% 336,628 330,728

The Trax has taken the lead for Chevy crossovers and all GM utilities, posting the only sales gain for the Bow Tie brand here to 52,875 units. In terms of sales volume, the Equinox, which was Chevy’s best-selling crossover prior to the arrival of the second-gen Trax, followed with 52,270 deliveries, and the Trailblazer with 27,891. Joining the group are two all-electric entries – the first-ever Blazer EV and Equinox EV.

Sales Numbers - Ford Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD EXPLORER -0.05% 46,338 46,362 33% 29% +0.36% 104,803 104,423
FORD ESCAPE -13.15% 37,943 43,690 27% 28% +14.96% 74,538 64,839
FORD BRONCO SPORT -15.28% 28,189 33,272 20% 21% -5.37% 59,754 63,143
FORD EDGE -36.94% 16,522 26,202 12% 17% +11.18% 51,679 46,484
FORD MUSTANG MACH-E +46.47% 12,645 8,633 9% 5% +58.36% 22,234 14,040
TOTAL -10.45% 141,637 158,159 +6.85% 313,008 292,929

For Ford, the Mustang Mach-E led the way, being the only model in the green, while the Explorer led from a volume standpoint.

Sales Numbers - Chevy & GMC Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TRAX +152.74% 52,875 20,921 24% 9% +230.33% 90,463 27,386
CHEVROLET EQUINOX -1.28% 52,270 52,949 24% 24% +0.57% 106,455 105,851
CHEVROLET TRAVERSE -35.43% 23,987 37,148 11% 17% -39.63% 41,462 68,681
CHEVROLET TRAILBLAZER -17.62% 27,891 33,857 13% 15% -15.71% 52,099 61,808
GMC TERRAIN +38.39% 27,259 19,697 13% 9% +30.56% 49,123 37,625
GMC ACADIA -58.65% 10,008 24,205 5% 11% -55.96% 17,682 40,150
CHEVROLET BLAZER -28.69% 12,893 18,080 6% 8% -11.56% 29,488 33,343
CHEVROLET BOLT EUV -100.00% 0 8,518 0% 4% -100.00% 0 21,326
CHEVROLET BOLT EV -74.75% 1,374 5,441 1% 2% -31.78% 8,414 12,333
CHEVROLET BLAZER EV * 6,634 * 3% 0% * 7,234 0
CHEVROLET EQUINOX EV * 1,013 * 0% 0% * 1,013 0
TOTAL -2.09% 216,204 220,816 -1.24% 403,433 408,503

When we add GMC crossovers to the mix, GM outsells Ford by nearly 75K units.

Crossover sales winner: Chevy

SUVs

Ford again edged out Chevy for the body-on-frame SUV sales crown thanks to the ongoing success of its newest model, the Bronco. Overall, Ford SUVs outsold those from Chevrolet by 11K units during Q2 2024.

Sales Numbers - Chevy SUV Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TAHOE -14.15% 25,119 29,258 68% 64% -14.28% 48,443 56,515
CHEVROLET SUBURBAN -29.30% 11,779 16,661 32% 36% -29.84% 21,463 30,593
TOTAL -19.65% 36,898 45,919 -19.75% 69,906 87,108

The Tahoe and Suburban combined for 36,898 deliveries, down 20 percent.

Sales Numbers - Ford SUV Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD BRONCO -0.24% 26,086 26,150 55% 57% -14.39% 50,152 58,580
FORD EXPEDITION +8.70% 21,747 20,007 45% 43% +10.01% 43,307 39,366
TOTAL +3.63% 47,833 46,157 -4.58% 93,459 97,946

Bronco and Expedition sales combined for 47,833 deliveries, up four percent.

Sales Numbers - GM SUV Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TAHOE -14.15% 25,119 29,258 43% 43% -14.28% 48,443 56,515
CHEVROLET SUBURBAN -29.30% 11,779 16,661 20% 24% -29.84% 21,463 30,593
GMC YUKON +71.99% 21,449 12,471 37% 18% +72.01% 39,462 22,942
GMC YUKON XL -100.00% 0 9,798 0% 14% -100.00% 0 19,050
TOTAL -14.43% 58,347 68,188 -15.28% 109,368 129,100

However, adding in the GMC Yukons, the corporate cousins to Tahoe and Suburban, gives GM the edge with 58,347 deliveries, nearly 11K more than Ford. Note that Yukon sales are not broken out between Yukon and Yukon XL this year.

SUV sales winner: Ford

Trucks

The biggest battle between Chevy and Ford continues to be the full-size Chevy Silverado versus Ford F-Series arena, with that rivalry most likely representing the biggest and longest standing one in U.S. automotive history beyond Camaro vs. Mustang. This space not only tracks full-size light duty and full-size heavy duty pickups, but midsize pickups, plus medium and heavy duty commercial trucks, too.

During Q2 2024, Chevy lagged behind Ford in terms of cumulative truck sales volume, moving 179,436 units, down two percent, compared to Ford’s 254,356 deliveries, up 15 percent, with 75K more deliveries.

Sales Numbers - Chevy Truck Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET SILVERADO +5.39% 148,916 141,299 83% 87% +3.56% 277,842 268,291
CHEVROLET COLORADO +35.12% 26,901 19,909 15% 12% +26.11% 41,823 33,165
CHEVROLET LOW CAB FORWARD +4.48% 1,423 1,362 1% 1% +33.21% 3,177 2,385
CHEVROLET SILVERADO EV * 2,196 * 1% 0% * 3,257 0
TOTAL +10.37% 179,436 162,570 +7.33% 326,099 303,841

The F-Series recorded 191,561 sales versus the Silverado’s 148,916 units. Additionally, Ford Ranger sales totaled 13,257 units to the Chevy Colorado’s 26,901 deliveries, though the Ford Maverick compact pickup, for which GM currently doesn’t offer a rival in the U.S. market, outsold them both with 38,052 deliveries.

Sales Numbers - Ford Truck Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23 YTD 24 SHARE YTD 23 SHARE
FORD F-SERIES -7.93% 191,561 208,050 -9.99% 336,761 374,136 75% 82%
FORD MAVERICK +81.02% 38,052 21,021 +81.45% 77,113 42,499 17% 9%
FORD RANGER +5.06% 13,257 12,618 -37.08% 15,175 24,118 3% 5%
FORD HEAVY TRUCKS -4.60% 3,584 3,757 -12.18% 6,852 7,802 2% 2%
FORD F-150 LIGHTNING +76.94% 7,902 4,466 +78.66% 15,645 8,757 3% 2%
TOTAL +1.78% 254,356 249,912 -1.26% 451,546 457,312

Finally, Ford recorded 3,584 deliveries of its Heavy Trucks (F-650 and F-750), while Chevy’s Low Cab Forward range moved 1,423 units.

Sales Numbers - GM Truck Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET SILVERADO +5.39% 148,916 141,299 54% 58% +3.56% 277,842 268,291
CHEVROLET COLORADO +35.12% 26,901 19,909 10% 8% +26.11% 41,823 33,165
CHEVROLET LOW CAB FORWARD +4.48% 1,423 1,362 1% 1% +33.21% 3,177 2,385
CHEVROLET SILVERADO EV * 2,196 * 1% 0% * 3,257 0
GMC SIERRA +5.77% 80,188 75,810 29% 31% +4.04% 148,785 143,008
GMC CANYON +69.22% 11,351 6,708 4% 3% +43.59% 16,835 11,724
GMC HUMMER EV PICKUP +6,130.57% 2,929 47 1% 0% +9,281.63% 4,597 49
TOTAL +11.74% 273,904 245,135 +8.22% 496,316 458,622

As before, when we include the cross-shopped GMC trucks, which take sales from Chevy, then combined GM truck sales give it the edge over Ford, with 273,904 cumulative deliveries, or nearly 20K units more. Furthermore, the full-size truck competition alone also puts The General at the top in Q2 2024. Notably, Hummer EV Pickup sales include those of the SUV this quarter, and are not broken out.

Truck sales winner: Ford

2024 Chevrolet Express Cargo - Exterior 003 - Side

Vans

With just one offering, Chevy moved about a sixth as many vans as Ford in Q2 2024. The Chevy Express is an old vehicle tracing its roots to the 1990s and it, along with its GMC Savana corporate twin, remains the oldest model in its segment by a wide margin – both offered as passenger, cargo, and cutaway/chassis cab variants.

In fact, the two vans are the oldest GM vehicles currently in production. Even though The General previously entertained plans to redesign the Chevy Express for the 2027 model year, keeping the ICE powertrain, it may have canceled any such plans.

Nevertheless, GM has sold more than 3 million Chevy Express and GMC Savana units to date.

Sales Numbers - Chevy Van Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET EXPRESS +1.98% 9,410 9,227 100% 100% -5.11% 16,912 17,822
TOTAL +1.98% 9,410 9,227 -5.11% 16,912 17,822

Regardless, Chevy Express sales totaled just 9,410 units, up two percent, while Ford moved a combined 54,564 vans, growing 19 percent.

Sales Numbers - Ford Van Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD TRANSIT +28.32% 38,864 30,287 71% 66% +24.09% 75,863 61,134
FORD E-SERIES +12.51% 9,828 8,735 18% 19% +3.83% 20,268 19,520
FORD E-TRANSIT +95.53% 3,410 1,744 6% 4% +116.38% 6,301 2,912
FORD TRANSIT CONNECT -50.00% 2,462 4,924 5% 11% -15.09% 7,427 8,747
TOTAL +19.42% 54,564 45,690 +19.01% 109,859 92,313

Against the Chevy Express, Ford sells the Transit and E-Series, along with the only EV model between the two, the E-Transit. As a refresher, the Transit includes passenger, cargo, and cutaway/chassis cab variants; the E-Transit includes cargo and cutaway/chassis cab variants; and the E-Series is offered solely as cutaway cab and stripped chassis variants. The discontinued Transit Connect is a compact city van.

Sales Numbers - GM Van Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET EXPRESS +1.98% 9,410 9,227 60% 56% -5.11% 16,912 17,822
GMC SAVANA -11.94% 6,401 7,269 40% 44% -38.01% 7,479 12,065
TOTAL -4.15% 15,811 16,496 -18.39% 24,391 29,887

Including sales of the GMC Savana, for reasons listed in sections above, gave GM 15,811 combined deliveries, still less than a third of Ford deliveries.

Van sales winner: Ford

EVs

Looking at electric vehicles, Chevy was vastly outsold by Ford during Q2 2024, as the Chevy Bolt family exits the market and new Bow Tie brand models arrived to take their place over the past year. Sales were consequently down 20 percent for 11,217 deliveries.

Sales Numbers - Chevy EV Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET BLAZER EV * 6,634 * 59% 0% * 7,234 0
CHEVROLET SILVERADO EV * 2,196 * 20% 0% * 3,257 0
CHEVROLET BOLT EV -74.75% 1,374 5,441 12% 39% -31.78% 8,414 12,333
CHEVROLET BOLT EUV -100.00% 0 8,518 0% 61% -100.00% 0 21,326
CHEVROLET EQUINOX EV * 1,013 * 9% 0% * 1,013 0
TOTAL -19.64% 11,217 13,959 -40.82% 19,918 33,659

Ford EV sales, however, were up a healthy 61 percent moving 23,957 units.

Sales Numbers - Ford EV Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD MUSTANG MACH-E +46.47% 12,645 8,633 53% 58% +58.36% 22,234 14,040
FORD F-150 LIGHTNING +76.94% 7,902 4,466 33% 30% +78.66% 15,645 8,757
FORD E-TRANSIT +95.53% 3,410 1,744 14% 12% +116.38% 6,301 2,912
TOTAL +61.40% 23,957 14,843 +71.85% 44,180 25,709

Including sales of the GMC models, again, gave GM a combined 14,146 deliveries, but still behind Ford.

Sales Numbers - GM EV Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET BLAZER EV * 6,634 * 47% 0% * 7,234 0
GMC HUMMER EV PICKUP +6,130.57% 2,929 47 21% 0% +9,281.63% 4,597 49
CHEVROLET SILVERADO EV * 2,196 * 16% 0% * 3,257 0
CHEVROLET BOLT EV -74.75% 1,374 5,441 10% 39% -31.78% 8,414 12,333
CHEVROLET BOLT EUV -100.00% 0 8,518 0% 61% -100.00% 0 21,326
CHEVROLET EQUINOX EV * 1,013 * 7% 0% * 1,013 0
TOTAL +1.00% 14,146 14,006 -27.27% 24,515 33,708

Note that Hummer EV Pickup sales include those of the Hummer EV SUV this quarter.

Van sales winner: Ford

The GM Authority Take

Overall, Ford outsold Chevy by 60,016 units during the second quarter of 2024, as has been the case for many years now. However, adding in cross-shopped GMC models pushes GM out front to the tune of 100K more deliveries.

Furthermore, The General (Chevrolet, Cadillac, Buick and GMC) sold far more vehicles altogether than FoMoCo (the Ford brand plus Lincoln) during the same timeframe by 160K units. Specifically, GM posted 696,086 deliveries to FoMoCo’s 536,050 units. Sales of both companies were up less than one percent this quarter, or essentially flat.

Both Chevy and Ford continue to introduce new, refreshed, and next-generation models for their ICE and EV portfolios to confront competitive pressure from all avenues. While growth of the all-electric market has cooled, the automotive landscape will eventually change as it grows, albeit more slowly than originally expected. Meanwhile, hybrids are the latest talk of the town, with Ford having already pursued that angle for some time now, as GM is looking to launch its own in 2027 as a bridge between ICE and EV powertrain options.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. These things happen when you have vehicles where none of your designs stand out, and you do not offer powertrain options that people want.

    Reply
    1. Tone deaf, with several doses of wrong.

      First, Ford has been outselling Chevy for years, this is nothing new. GM almost always wins the raw sales volume race when you add Chevy and GMC together. This is just the way it is based on how GM’s business model is configured.

      Beyond that, are you honestly suggesting that the Escape is a “stand out” design? How about that new for 2024 Mustang? In almost every segment, Chevy offers a better-looking product:
      – Midsize trucks? Colorado wins hands down
      – Electric vehicles? Blazer EV, Equinox EV, Silverado EV take it to the “Mustang” Mach-E and the reconfigured ICE truck called the F-150 Lightning
      – Sedans? At least Chevy still offers one
      – Compact crossovers? The new Equinox is way more attractive than the Escape.
      – Midsize two-row crossovers: Blazer is here, while Ford discontinued the Edge
      – Midsize three-row crossovers: the refreshed Explorer is good, but the new Travers is great
      – Full-size trucks: both Chevy and Ford go head to head across the board, in similar yet different ways
      – Sports cars? Corvette takes the cake
      Notice how in all of these, Chevy has very good designs.

      The only thing missing for Chevy is an affordable sports car (to rival Mustang), a compact pickup (to rival Maverick) and a midsize off-road SUV (to rival Bronco). Keep in mind Ford has no more sedans, no midsize two-row crossover, and no subcompact crossover(s). Ford continues to rest on its laurels, which is trucks, Explorer and vans… though Chevy is actually closing the gap in trucks and Explorer, and will probably eat up a good chunk of the vans market now that the BrightDrop van will now be under the Bow Tie channel. In all other spaces, Chevy outsells Ford. That’s reality.

      Reply
      1. Great points, but the glaring voids by GM can’t be dismissed: Vans – Brightdrop EV only won’t compete with Transit options, so gap will increase. Maverick – GM still MIA, while maverick sales continue to climb surpassing Colorado+Canyon by about 20k units already by 2Q and even outselling the Taco – I understand compact vs midsize, but scale matters and Ford is making more $/unit on the slightly lower priced Maverick. Most people don’t need a real truck. Then there’s the Bronco – another missed opportunity by GM. They should sell a Colorado/Canyon SUV (as they do in other markets) to at least try to compete with the Bronco and the new platform sharing 4Runner/Landcruiser that have reduced off road capability. To keep costs down, just keep the same frontend/dash, reduce wheelbase and cover the bed like Rivian R1S / R1T – how hard can it be, demand is there, especially with Toyota whiffing on the next gen 4Runner. As far as the Camaro, not worth the money/effort considering the low sales ceiling – maybe GM should have retained the C7 platform for the Camaro.

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    2. Ford has been struggling with sliding sales of their F-series trucks for years now. When will the bleeding end? Gm truck sales have been up consistently in 2023 and now 2024.

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  2. “Since GMC models are often cross-shopped against Chevy models, with GMC even taking some sales away from Chevy as the two serve overlapping segments, then an argument could be made to include the two GM marques. Doing so puts GM ahead of Ford by nearly 100K units, with Chevy and GMC sales combining for 611,696 deliveries to Ford’s 512,127. ”

    Clearly vehicle buyers collectively prefer GM to Ford.

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  3. That was an awful lot of red for Chevy/GM to be winning. Especially in the SUV, CUV markets.

    Tahoe and Suburban down, Yukon ‘up by gaining Yukon XL’ vs. Expedition being up. GM is obviously losing those sales to Ford – a segment GM typically dominates and a major portion of $$$. BIG RED FLAG.

    Traverse, Acadia, Blazer, Trailblazer all down, and those are the heart of GMs CUV market. BIG RED FLAG.

    Bright spot Terrain and Trax, good luck with those margins.

    If I was GM I’d be worried. The only bright spot is picking up some truck sales from Stellantis misfortunes, they aren’t going to pick up anything else. Jeep buyers are going to more likely be drawn to the Bronco line if left to choose between a Ford or GM.

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    1. I think it is because Ford probably has more features for the Expedition and can sell it at discounts..but refreshed models of GMC/Chevrolet/Cadillac are right around the corner…so there is that.

      But come to Qatar…the Expedition has NEVER sold well here for some reason, unlike the triplets, which were the only ones competitive with Nissan and Toyota.

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    2. Jeep buyers wouldn’t waste time with the Bronco. Ford failed when they went with IFS for what they wanted to position as a Jeep fighter.

      Why no mention that Ford survives on F-series truck sales yet they’re losing sales while GM continues to post truck sales growth? Ford closing in on GM fullsive SUV sales is nothing compared to the proble. With F-series sales floundering year after year.

      Reply
  4. Chevrolet’s 2nd and 3rd best sellers (Trax and Equinox) have no units built in the USA! GM used to be an American Company, but now there largest assembly plant with the most workers is in Mexico. It is time for Americans to wake up and stop allowing GM to send more jobs to other countries when the products are all sold here. The answer is in your VIN number-If it begins with 3 you are buying a vehicle made in Mexico. If it starts with 2 you are buying a Canadian built vehicle. If it begins with 1 you are purchasing a USA built Vehicle with American workers. I have never purchased a vehicle from GM over the decades which were not built in the USA. By the way no discount for discounted labor costs on your sticker price!

    Reply

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