A long-running rivalry in the luxury automobile world involves Cadillac vs. Mercedes-Benz. It’s a domestic luxury marque squaring off against a foreign one, with both competing in several segments, including the ever-growing all-electric vehicle market. We’ll see how they fare against one another by looking at raw Cadillac vs. Mercedes sales figures for the second quarter of 2024.
During Q2 2024, total Cadillac sales in the U.S. market were down one percent to 38,455 units, while Mercedes-Benz sales grew 10 percent to 84,662 units, thereby outselling Cadillac more than twofold.
Sales Results - Q2 2024 - USA - Cadillac
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -35.10% | 1,768 | 2,724 | -35.58% | 3,502 | 5,436 |
| CT5 | -28.82% | 3,841 | 5,396 | -31.29% | 6,863 | 9,989 |
| ESCALADE | +38.60% | 10,069 | 7,265 | +50.17% | 19,204 | 12,788 |
| ESCALADE ESV | -100.00% | 0 | 4,290 | -100.00% | 0 | 7,995 |
| LYRIQ | +441.10% | 7,294 | 1,348 | +465.37% | 13,094 | 2,316 |
| XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
| XT5 | -13.57% | 5,890 | 6,815 | -13.72% | 12,165 | 14,100 |
| XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
| CADILLAC TOTAL | -1.09% | 38,455 | 38,877 | -1.72% | 73,906 | 75,198 |
The Escalade full-size SUV led Cadillac in sales with 10,069 deliveries, accounting for over a quarter of overall sales. As observed earlier, this phenomenon is unique to Cadillac, as the marque’s flagship vehicle is also its most popular. Note that sales of the regular-length Escalade and extended-length Escalade ESV combined this quarter.
For Mercedes, which has a substantially broader lineup of models and variants compared to Cadillac, the GLC-Class crossover led the way with 17,491 sales.
Sales Results - Q2 2024 - USA - Mercedes-Benz Passenger Vehicles
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| A-CLASS | -91.26% | 2 | 23 | -97.99% | 3 | 149 |
| AMG GT | +47.12% | 1,046 | 711 | +29.78% | 1,752 | 1,350 |
| C-CLASS | +8.74% | 9,377 | 8,623 | +8.34% | 17,429 | 16,087 |
| CLA-CLASS | +18.41% | 2,985 | 2,521 | -28.83% | 3,595 | 5,051 |
| CLE-CLASS | * | 3,424 | * | * | 4,283 | 0 |
| CLS-CLASS | * | 7 | * | * | 18 | 0 |
| E-CLASS | +19.69% | 4,620 | 3,860 | +16.76% | 8,046 | 6,891 |
| EQB SUV | +69.95% | 3,173 | 1,867 | +12.93% | 3,844 | 3,404 |
| EQE | +132.52% | 3,911 | 1,682 | +201.81% | 9,024 | 2,990 |
| EQS | +4.07% | 2,556 | 2,456 | +12.54% | 5,108 | 4,539 |
| G-CLASS | -20.01% | 2,470 | 3,088 | -5.08% | 5,477 | 5,770 |
| GLA-CLASS | -11.28% | 4,499 | 5,071 | -27.63% | 6,746 | 9,321 |
| GLB-CLASS | -3.71% | 3,476 | 3,610 | +14.28% | 9,042 | 7,912 |
| GLC-CLASS | +22.73% | 17,491 | 14,252 | +45.83% | 26,105 | 17,901 |
| GLE-CLASS | +14.59% | 15,780 | 13,771 | +4.03% | 30,876 | 29,681 |
| GLS-CLASS | +21.60% | 6,789 | 5,583 | +27.16% | 14,247 | 11,204 |
| S-CLASS | -23.99% | 2,405 | 3,164 | -23.22% | 4,785 | 6,232 |
| SL-CLASS | -39.89% | 651 | 1,083 | -57.42% | 852 | 2,001 |
| MERCEDES-BENZ PASSENGER CARS TOTAL | +9.54% | 84,662 | 77,287 | +8.94% | 151,232 | 138,818 |
The only Cadillac model to finish the quarter in the green was the all-electric Lyriq. Similarly for Mercedes, the battery electric EQE showed the highest growth rate.
Notably, sales figures in this report include variants from Mercedes-Benz’s high-performance AMG and ultra-luxury Maybach sub-brands. Cadillac’s answer to the former is the V-Series. Also note that Mercedes-Benz Vans is not included in this comparison.
These sales numbers also list a couple of models discontinued by Mercedes, namely the A-Class, indirectly replaced by the CLA-Class, and the CLS-Class.
Overall sales winner: Mercedes-Benz
Cars
When it comes to passenger cars, Cadillac was vastly outsold by Mercedes just by virtue of a substantially broader product portfolio. The German brand outsold GM’s luxury marque by well over five-to-one here.
Sales Numbers - Cadillac Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC CT5 | -28.82% | 3,841 | 5,396 | 68% | 66% | -31.29% | 6,863 | 9,989 |
| CADILLAC CT4 | -35.10% | 1,768 | 2,724 | 32% | 34% | -35.58% | 3,502 | 5,436 |
| TOTAL | -30.92% | 5,609 | 8,120 | -32.80% | 10,365 | 15,425 |
Between Cadillac’s two cars, the CT5 sedan sold over twice as many units as the smaller CT4 sedan, though sales of both were in the red.
Sales Numbers - Mercedes-Benz Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ C-CLASS | +8.74% | 9,377 | 8,623 | 30% | 36% | +8.34% | 17,429 | 16,087 |
| MERCEDES-BENZ E-CLASS | +19.69% | 4,620 | 3,860 | 15% | 16% | +16.76% | 8,046 | 6,891 |
| MERCEDES-BENZ EQE | +132.52% | 3,911 | 1,682 | 13% | 7% | +201.81% | 9,024 | 2,990 |
| MERCEDES-BENZ CLE-CLASS | * | 3,424 | * | 11% | 0% | * | 4,283 | 0 |
| MERCEDES-BENZ CLA-CLASS | +18.41% | 2,985 | 2,521 | 10% | 10% | -28.83% | 3,595 | 5,051 |
| MERCEDES-BENZ EQS | +4.07% | 2,556 | 2,456 | 8% | 10% | +12.54% | 5,108 | 4,539 |
| MERCEDES-BENZ S-CLASS | -23.99% | 2,405 | 3,164 | 8% | 13% | -23.22% | 4,785 | 6,232 |
| MERCEDES-BENZ AMG GT | +47.12% | 1,046 | 711 | 3% | 3% | +29.78% | 1,752 | 1,350 |
| MERCEDES-BENZ SL-CLASS | -39.89% | 651 | 1,083 | 2% | 4% | -57.42% | 852 | 2,001 |
| MERCEDES-BENZ CLS-CLASS | * | 7 | * | 0% | 0% | * | 18 | 0 |
| MERCEDES-BENZ A-CLASS | -91.26% | 2 | 23 | 0% | 0% | -97.99% | 3 | 149 |
| TOTAL | +28.44% | 30,984 | 24,123 | +21.21% | 54,895 | 45,290 |
By contrast, Mercedes car sales increased a healthy 28 percent to 30,984 deliveries, with the C-Class leading the way. The German luxury marque’s cars are offered in sedan, coupe and convertible variants, while one (the E-Class) even offers sedan and wagon variants. Also, each of the two EVs here, namely the EQE and EQS, are offered in both sedan and crossover variants. Sales of those are not broken out for those iterations, making vehicle type comparisons impossible, but we included them in this section as well as the crossover section below.
Car sales winner: Mercedes-Benz
Utilities
Utilities, comprised of unibody crossovers and body-on-frame SUVs, is largely displacing traditional cars like sedans, though Mercedes continues to offer models in both spaces. Regardless, the German luxury marque sold nearly twice as many utilities as Cadillac during Q2 2024.
Sales Numbers - Cadillac Utility Vehicles - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC LYRIQ | +441.10% | 7,294 | 1,348 | 22% | 4% | +465.37% | 13,094 | 2,316 |
| CADILLAC XT5 | -13.57% | 5,890 | 6,815 | 18% | 22% | -13.72% | 12,165 | 14,100 |
| CADILLAC XT4 | -10.11% | 5,154 | 5,734 | 16% | 19% | -19.78% | 10,033 | 12,507 |
| CADILLAC XT6 | -16.32% | 4,439 | 5,305 | 14% | 17% | -10.15% | 9,045 | 10,067 |
| CADILLAC ESCALADE | +38.60% | 10,069 | 7,265 | 31% | 24% | +50.17% | 19,204 | 12,788 |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 4,290 | 0% | 14% | -100.00% | 0 | 7,995 |
| TOTAL | +6.79% | 32,846 | 30,757 | +6.30% | 63,541 | 59,773 |
Cadillac utility sales were up 24 percent to 32,846 units, with the Escalade being the sales volume leader at 10,069 units, followed by the Lyriq at 7,294 units.
Sales Numbers - Mercedes-Benz Utility Vehicles - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ GLC-CLASS | +22.73% | 17,491 | 14,252 | 29% | 28% | +45.83% | 26,105 | 17,901 |
| MERCEDES-BENZ GLE-CLASS | +14.59% | 15,780 | 13,771 | 26% | 27% | +4.03% | 30,876 | 29,681 |
| MERCEDES-BENZ GLS-CLASS | +21.60% | 6,789 | 5,583 | 11% | 11% | +27.16% | 14,247 | 11,204 |
| MERCEDES-BENZ GLA-CLASS | -11.28% | 4,499 | 5,071 | 7% | 10% | -27.63% | 6,746 | 9,321 |
| MERCEDES-BENZ EQE | +132.52% | 3,911 | 1,682 | 7% | 3% | +201.81% | 9,024 | 2,990 |
| MERCEDES-BENZ GLB-CLASS | -3.71% | 3,476 | 3,610 | 6% | 7% | +14.28% | 9,042 | 7,912 |
| MERCEDES-BENZ EQB SUV | +69.95% | 3,173 | 1,867 | 5% | 4% | +12.93% | 3,844 | 3,404 |
| MERCEDES-BENZ EQS | +4.07% | 2,556 | 2,456 | 4% | 5% | +12.54% | 5,108 | 4,539 |
| MERCEDES-BENZ G-CLASS | -20.01% | 2,470 | 3,088 | 4% | 6% | -5.08% | 5,477 | 5,770 |
| TOTAL | +17.06% | 60,145 | 51,380 | +19.14% | 110,469 | 92,722 |
Meanwhile, Mercedes utility vehicle sales increased 17 percent to 60,145 units. A broad product portfolio covering all utility vehicle segments and comprised of traditional utilities, crossover coupe variants, and specialty models (like the G-Class) enable Mercedes to achieve its result. The GLC-Class led in sales volume, moving 17,491 units, while the GLE-Class was a close second at 15,780 units. Incidentally, both the GLC- and GLE-Classes are offered as traditional and crossover coupe body styles.
Utilities sales winner: Mercedes-Benz
EVs
Mercedes far outsold Cadillac in the all-electric space during Q2 2024. Not included in this section are plug-in hybrid electric vehicles (PHEV), which Mercedes offers for its S-Class sedan as well as its GLC-Class and GLE-Class crossover and crossover coupe models. Sales of those are not broken out, but are instead included in their respective sections above. For its part, GM says PHEVs will arrive in 2027 as its own bridge between ICE and EV.
Cadillac’s first-ever and currently only EV, the Lyriq, accounted for 7,294 units – its best performance yet.
Sales Numbers - Cadillac EV Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC LYRIQ | +441.10% | 7,294 | 1,348 | 100% | 100% | +465.37% | 13,094 | 2,316 |
| TOTAL | +441.10% | 7,294 | 1,348 | +465.37% | 13,094 | 2,316 |
Meanwhile, Mercedes posted 12,110 EV deliveries, led by the EQE, offered as both a midsize sedan and crossover.
Sales Numbers - Mercedes EV Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ EQE | +132.52% | 3,911 | 1,682 | 32% | 18% | +201.81% | 9,024 | 2,990 |
| MERCEDES-BENZ EQB SUV | +69.95% | 3,173 | 1,867 | 26% | 21% | +12.93% | 3,844 | 3,404 |
| MERCEDES-BENZ EQS | +4.07% | 2,556 | 2,456 | 21% | 27% | +12.54% | 5,108 | 4,539 |
| MERCEDES-BENZ G-CLASS | -20.01% | 2,470 | 3,088 | 20% | 34% | -5.08% | 5,477 | 5,770 |
| TOTAL | +33.18% | 12,110 | 9,093 | +40.41% | 23,453 | 16,703 |
EV sales winner: Mercedes-Benz
The GM Authority Take
Overall, Mercedes-Benz outsold Cadillac by 46,207 units during the second quarter of 2024.
A substantially broader portfolio, coupled with a vastly different brand image, continue enabling the German luxury brand to dominate Cadillac in terms of sales volume.
About The Numbers
- All percent change figures and comparisons are year-over-year
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Disgraceful. That is nearly 200k units a year.
When you decide to cancel one of your best selling models in your not-so-favorite but equally important market (because we all are made very clear which market is your favorite and they get a replacement) in favor of a less popular electric version the right for you to complain about the competition surpassing you becomes null.
The same two vehicles that are MBZ top sellers (GLC vs XT5 and GLE vs XT6). The Lyric absolutely has a place at Cadillac, but shouldn’t be replacing an ICE model. GM needs to stop acting like its the size of Mazda. Its perfectly capable of producing BOTH competitive ICE and EV vehicles.
During my childhood in the 60’s and 70’s my dad said if you drove a Cadillac, you owned the road. 2024 it’s pathetic.
Mick1,
That reminds me of the salesman in the episode of Mad Men where Don Draper goes in to look at new Cadillacs. It’s 1962 and Don is looking at a beautiful new blue Coupe DeVille in a Manhattan Cadillac showroom. The salesman, Wayne Kirkby, inquires of Don “What are you in now?”. Draper replies “I have a Dodge” to which Mr. Kirkby says “Those are wonderful if you want to get somewhere….this is for when you’ve already arrived”.
It was a perfect summation of what Cadillac meant in 1962 America. It was the car for those who had arrived and in the show it symbolized exactly that for the character played by Jon Hamm. As a successful advertising executive on Madison Avenue whose career was flourishing, he had reached the pinnacle.
The scene can be viewed online by searching “Don Draper buys a 1962 Cadillac Coupe DeVille”
And the gap will widen even more. Cadillac got caught with its pants down a bit by their all electric platform and then realizing that was a bad decision. Mercedes has all bases covered and a better overall reputation. Cadillac has China develop the new XT5 and we get nothing but another extension of the old and current XT5…how does that happen?!?! All we can hope for is a plug in hybrid down the road. Very disappointing to me.
Would you guys stop blaming everything on EVs. Mercedes-Benz has been outselling Cadillac by these margins over the last decade, why are you guys acting surprised by this? You guys just look for any reason to mention EVs. Be origin and stop regurgitating tired talking points.
Sales will drop lower especially that the redesigned XT5 is NOT made in the USA and We are NOT looking into Mary’s Lyriq EV which she thinks will replace the XT5 .. She is a very suborn ,,she will kill Cadillac and General Motors
Cadillac is guaranteed to stick around as long as the ICE Escalade sells. That thing prints money.
When Johann Des Nychenn came to Cadillac, his intent was to play the long game for Cadillac’s sustainability. But as usual, GM went with what fill the coffers fast and he got booted. All that engineering money that went into the CT6 and it got pulled from the market prematurely.
Save for improvements in performance, the execution of the follow-ups to the CTS and ATS really didn’t move the marque forward in design and engineering or presentation; they basically got reskinned and then GM pushed them downmarket to compete on price. A luxury marque doesn’t do that!
CADILLAC NO LONGER BUILDS A LUXURY CAR WHAT RICH PEOPLE WANT. THE MARKET HAS WANTED THE CADILLAC CT8 FOR YEARS. NOW THE PREMIUM CAR IN AMERICA IS A USED CT6 PLATINUM. THEY HAVE WANTED A NEW XLR AND THAT CORVETTE WOULD HAVE MADE AN EXCELLENT REWORK. ALL THERE IS AVAILABLE WITH A CADILLAC NAME IS A BUNCH OF CHEVROLET CONVERSIONS. I AM STILL DRIVING MY 2015 XTS AND THE NEW CAR I AM LOOKING FOR IS A 2019 OR 2020 BLACK PLATINUM CT6. IF I DON’T FIND ONE I WILL DRIVE MY PRESENT ONE UNTIL THE WHEELS FALL OFF OF IT. I DO NOT WANT AN ELECTRIC CAR OR THE PROBLEMS WITH THE WAIT TIME FOR CHARGING.
The Problem of Cadillac is that they only look at the mirror and said we are the only and the best, but the fact is all competitors are overtake them and left the Cad back.
I Asked my Son who is 7 Years old and he suggests;
Return the CT6 with new desighn and launch another big size Sedan CT7 or CT9 as Flagship to compete the S, A8 And 7 Series ,
change the CT4 Interior, Change the old and ugly interior of XT6 and XT5 – Stop the current design of XT5 (IT IS ENOUGH)
– do not over late production of all new models
– Provide Cadillac Luxury VAN, Provide many interior choices
– Fire the Marketing Team and hire with creative people who really love Cadillac Cars and History
– Fire the Old school Management of Cadillac and GM with and replace with younger and inspired management and stop acting that you are the only one in the market.
– Do not overprice your cars and know your market location.
– balance between ICE and EV
– Do not take tooooo much time to lunch and produce your cars, because customers will not wait.
otherwise, “Goodbey to the motor world, We Are Out” will be your last slogan