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GM Utility Sales Down Three Percent Moving 353K Units During Q2 2024

GM utility sales decreased three percent to 352,842 units in the United States during the second quarter of 2024. Utility vehicles include body-on-frame SUVs and unibody crossovers.

Sales Numbers - GM Utility Vehicles - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TRAX +152.74% 52,875 20,921 15% 6% +230.33% 90,463 27,386
CHEVROLET EQUINOX -1.28% 52,270 52,949 15% 15% +0.57% 106,455 105,851
CHEVROLET TRAILBLAZER -17.62% 27,891 33,857 8% 9% -15.71% 52,099 61,808
GMC TERRAIN +38.39% 27,259 19,697 8% 5% +30.56% 49,123 37,625
CHEVROLET TAHOE -14.15% 25,119 29,258 7% 8% -14.28% 48,443 56,515
CHEVROLET TRAVERSE -35.43% 23,987 37,148 7% 10% -39.63% 41,462 68,681
GMC YUKON +71.99% 21,449 12,471 6% 3% +72.01% 39,462 22,942
BUICK ENCORE GX -8.02% 16,607 18,055 5% 5% -1.20% 29,971 30,334
BUICK ENVISTA * 14,224 * 4% 0% * 23,886 0
CHEVROLET BLAZER -28.69% 12,893 18,080 4% 5% -11.56% 29,488 33,343
CHEVROLET SUBURBAN -29.30% 11,779 16,661 3% 5% -29.84% 21,463 30,593
CADILLAC ESCALADE +38.60% 10,069 7,265 3% 2% +50.17% 19,204 12,788
GMC ACADIA -58.65% 10,008 24,205 3% 7% -55.96% 17,682 40,150
BUICK ENVISION -35.81% 8,657 13,486 2% 4% -20.69% 21,860 27,563
CADILLAC LYRIQ +441.10% 7,294 1,348 2% 0% +465.37% 13,094 2,316
CHEVROLET BLAZER EV * 6,634 * 2% 0% * 7,234 0
CADILLAC XT5 -13.57% 5,890 6,815 2% 2% -13.72% 12,165 14,100
BUICK ENCLAVE -35.50% 5,886 9,126 2% 3% -21.99% 13,987 17,929
CADILLAC XT4 -10.11% 5,154 5,734 1% 2% -19.78% 10,033 12,507
CADILLAC XT6 -16.32% 4,439 5,305 1% 1% -10.15% 9,045 10,067
CHEVROLET BOLT EV -74.75% 1,374 5,441 0% 2% -31.78% 8,414 12,333
CHEVROLET EQUINOX EV * 1,013 * 0% 0% * 1,013 0
BUICK ENCORE -96.59% 71 2,085 0% 1% -97.51% 126 5,064
CHEVROLET BOLT EUV -100.00% 0 8,518 0% 2% -100.00% 0 21,326
CADILLAC ESCALADE ESV -100.00% 0 4,290 0% 1% -100.00% 0 7,995
GMC YUKON XL -100.00% 0 9,798 0% 3% -100.00% 0 19,050
TOTAL -2.67% 352,842 362,513 -1.78% 666,172 678,266

Chevy commanded 61 percent of total GM utility sales during the quarter, followed by GMC at 17 percent of sales, Buick at 13 percent, and Cadillac at nine percent.

GM utility sales fell three percent to 352,842 units in Q2 2024 in the United States. Shown here is the refreshed 2024 Buick Envision Sport Touring (ST) subcompact crossover.

In terms of sales volume, Chevy accounted for four of the top five models among the 26 total utilities, while the top five were responsible for 51 percent of all GM utility sales.

Notably, though, three utilities have been discontinued, all being crossovers. That includes the Buick Encore, which the all-new Buick Envista indirectly replaces, while production is officially over for the current generation Chevy Bolt EV and Bolt EUV duo.

The all-new subcompact Chevy Trax jumped to the top for the first time ever with a 153 percent leap in sales to 52,875 units, leading all utilities. The Bow Tie brand’s new entry-level model edged out the compact Chevy Equinox, posting a one percent slip to 52,270 units. It was followed by the subcompact-plus Chevy Trailblazer with an 18 percent dip to 27,891 units. The GMC Terrain compact crossover posted a 38 percent jump for 27,259 deliveries, and Chevy Tahoe full-size SUV sales fell 14 percent slide to 25,119 units.

The Bow Tie brand’s three smallest crossovers alone accounted for 38 percent, or nearly three-fifths, of overall GM utility sales in the U.S.

GM sells six body-on-frame SUVs across its divisions in the U.S.: the regular-length Chevy Tahoe and extended-length Chevy Suburban, the regular-length GMC Yukon and extended-length Yukon XL, and the regular-length Cadillac Escalade and extended-length Escalade ESV. Buick does not sell body-on-frame SUVs but only markets crossovers in North America.

(Sometimes, U.S. sales figures are not broken out for the Yukon and Yukon XL but are combined, like this quarter. The same is true for U.S. sales figures of the Escalade and Escalade ESV, which are also combined this quarter.)

Sales Numbers - Full-Size GM SUV Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TAHOE -14.15% 25,119 29,258 37% 37% -14.28% 48,443 56,515
CHEVROLET SUBURBAN -29.30% 11,779 16,661 17% 21% -29.84% 21,463 30,593
GMC YUKON +71.99% 21,449 12,471 31% 16% +72.01% 39,462 22,942
GMC YUKON XL -100.00% 0 9,798 0% 12% -100.00% 0 19,050
CADILLAC ESCALADE +38.60% 10,069 7,265 15% 9% +50.17% 19,204 12,788
CADILLAC ESCALADE ESV -100.00% 0 4,290 0% 5% -100.00% 0 7,995
TOTAL -14.20% 68,416 79,743 -14.22% 128,572 149,883

GM full-size SUV sales fell 14 percent to 68,416 units during Q2 2024, accounting for 19 percent, or nearly a fifth, of all utility sales.

2024 Cadillac XT4 - Press Photos - Exterior 014 - side front three quarters

Furthermore, GM now offers 20 unibody crossovers across all four brands, which include ICE models and EVs.

Sales Numbers - GM Crossover Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TRAX +152.74% 52,875 20,921 19% 7% +230.33% 90,463 27,386
CHEVROLET EQUINOX -1.28% 52,270 52,949 18% 19% +0.57% 106,455 105,851
CHEVROLET TRAILBLAZER -17.62% 27,891 33,857 10% 12% -15.71% 52,099 61,808
GMC TERRAIN +38.39% 27,259 19,697 10% 7% +30.56% 49,123 37,625
CHEVROLET TRAVERSE -35.43% 23,987 37,148 8% 13% -39.63% 41,462 68,681
BUICK ENCORE GX -8.02% 16,607 18,055 6% 6% -1.20% 29,971 30,334
BUICK ENVISTA * 14,224 * 5% 0% * 23,886 0
CHEVROLET BLAZER -28.69% 12,893 18,080 5% 6% -11.56% 29,488 33,343
GMC ACADIA -58.65% 10,008 24,205 4% 9% -55.96% 17,682 40,150
BUICK ENVISION -35.81% 8,657 13,486 3% 5% -20.69% 21,860 27,563
CADILLAC LYRIQ +441.10% 7,294 1,348 3% 0% +465.37% 13,094 2,316
CHEVROLET BLAZER EV * 6,634 * 2% 0% * 7,234 0
CADILLAC XT5 -13.57% 5,890 6,815 2% 2% -13.72% 12,165 14,100
BUICK ENCLAVE -35.50% 5,886 9,126 2% 3% -21.99% 13,987 17,929
CADILLAC XT4 -10.11% 5,154 5,734 2% 2% -19.78% 10,033 12,507
CADILLAC XT6 -16.32% 4,439 5,305 2% 2% -10.15% 9,045 10,067
CHEVROLET BOLT EV -74.75% 1,374 5,441 0% 2% -31.78% 8,414 12,333
CHEVROLET EQUINOX EV * 1,013 * 0% 0% * 1,013 0
BUICK ENCORE -96.59% 71 2,085 0% 1% -97.51% 126 5,064
CHEVROLET BOLT EUV -100.00% 0 8,518 0% 3% -100.00% 0 21,326
TOTAL +0.59% 284,426 282,770 +1.74% 537,600 528,383

GM crossover sales were flat for 284,426 deliveries in the U.S. during Q2 2024, accounting for 81 percent, or just over four-fifths, of all utility sales.

GM now fields five all-electric utilities—just crossovers for now—with Chevy selling the Bolt EV and Bolt EUV duo, the Chevy Blazer EV, and the new Chevy Equinox EV, while Cadillac sells the Lyriq.

(Sometimes, like this quarter, U.S. sales figures are not broken out for the Bolt EV and Bolt EUV but are combined.)

Sales Numbers - GM EV Utility Vehicles - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CADILLAC LYRIQ +441.10% 7,294 1,348 45% 9% +465.37% 13,094 2,316
CHEVROLET BLAZER EV * 6,634 * 41% 0% * 7,234 0
CHEVROLET BOLT EV -74.75% 1,374 5,441 8% 36% -31.78% 8,414 12,333
CHEVROLET EQUINOX EV * 1,013 * 6% 0% * 1,013 0
CHEVROLET BOLT EUV -100.00% 0 8,518 0% 56% -100.00% 0 21,326
TOTAL +6.59% 16,315 15,307 -17.29% 29,755 35,975

GM EV utility sales moved 16,315 units during Q2 2024, accounting for five percent of all utility sales.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Go Malibu!!

    With zero love, it outsold every SUV/CUV but the Trax and Equinox which are constantly blasted all over the place.

    Reply
    1. The Trax is a nice looking SUV. I think it’s pitiful it’s only offered in FWD. GM Put out a statement that previous models over 70% were FWD that’s why there’s no AWD. I think it had to do more with a horrid AWD system in the Trax and the encode.

      Reply
      1. John: Question. Do you think the reason the Trax is selling so well is due to the looks or due to the price? I think it’s a decent looking crossover if that’s what you like, but it has enough ugly black plastic hanging on it to kill a horse. But I don’t think it’s the looks as much as it’s the price. Thus adding AWD when maybe 25 to 30% of buyers could use it would only add to the price. IMO, a higher price would kill off some of the sales.

        From when the new Trax was introduced, they have been attempting to promote it as more of a “car” or “hatch” like car to replace the Sonic/Cruze/Spark at the bottom of Chevy’s line. Sorry, I’m not buying that. This Trax, even with the 3 cyl, still isn’t as efficient at the others were. Getting a combined average of 32 MPG is terrible.

        Reply
        1. Good points. The last Trax was butt ugly. The price I feel is the biggest attraction then the appearance. I don’t much more about it other than it’s built in Korea. Not sure how the quality is. I had an HHR years back that I think was built in Mexico, and the blazer is built there now. My HHR was trouble free hope the blazer is

          Reply
        2. Did my part. We picked up my wife’s Radiant Red Tintcoat 2024 Cadillac XT4 Premium Luxury at Cadillac of Memphis today. Had waited two months as it was “in transit” from Kansas City. Very good deal, great sales experience from “Gerald”. I now get her hand me down 2020 Equinox LT (38K miles). College son uses his 2017 Camaro RS sparingly (28K miles). Our bought new 2002 Impala (200,000 miles) getting repairs to give someone a good deal on a decent used car. GM all the way. “Ice, Ice, Baby.”

          Reply
          1. Davy G: Have you ever driven an EV?

            Reply
      2. I thought the Envisra might get a little more traction than we’re seeing. The Trax is prettier, but the Envista has more amenities.

        Reply
        1. Davey: I actually like the Envista better. More car like and you can get it fully painted (Avenir) or at least with the shiny black (ST). But the Trax only comes with all that cheap black plastic. But yes, I thought the Envista would sell better.

          Reply
          1. Didn’t say it, at least this time, but I have the Trailblazer with the 1.3. The extra HP and torque make a difference. Tried both the Trax and Envista. Couldn’t make a case for changing. By the way, 33.7 mpg combined, mostly city.

            Reply
  2. And the top four are made outside of the US. Way to go Barra and gm!

    Reply
  3. Maybe with sales down on the trailblazer I will get my RS headrest part no 42766582 I’ve have order for over a year .

    Reply
  4. GMA always has the strangest models in a category.

    Like while the Bolt EV is a good car, it’s not a “utility” vehicle.

    Reply
    1. rEV: There’s certainly no clear lines anymore between what they call a car/hatch, a CUV and an SUV. When it comes to the Bolt twins, the EUV certainly has a more CUV look while the Bolt EV (like mine) is way more small car hatch vibe.

      This came up on here I think back a few months ago. Whoever it was trying to say the Bolt was an SUV, I asked them if they would call the Honda Fit or the Sonic hatch or the Ford C-Max (all no longer made) or the VW Golf SUV’s. Of course they said no, so I asked why they would call the Bolt EV an SUV, to which I got no answer.

      It’s all about marketing. They push the heck out of SUV/CUV’s and tell everyone that they need them. Buyers take the bait. So the manufacturers try to call everything an SUV/CUV now. Proof? Go on Chevy’s site and see if you can find the Bolt any more. They put them both under SUV’s.

      Reply
  5. cim88ser86, live in the corner of NE MS, small towns & somewhat rural. I don’t think I’ve ever seen an EV in the county & don’t know anyone who owns one. Nephew in Tupelo is longtime owner of a Prius, but I have never ridden in it. Biggest Chevy dealer in the area (Tupelo) has 42 new vehicles on his lot with 8 EV Blazer, 2 Eqiunox. They have been sitting there a while. Closest fast charging station (Tesla) is also 45 miles away in Tupelo. It also bothers me that China has so much of the rare earth minerals needed for battery production. I have driven a golf cart many moons ago when I was a teen. LOL. think there is a place in our world for EV & ICE. Need the correct balance.

    Reply

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