These Are The Most Desired New Car Features: Report
16
Sponsored Links
Offering the latest and greatest features is a critical piece to attracting new customers, no matter what the industry may be. When it comes to the auto industry, infotainment and comfort features reign supreme. Now, a new report outlines which new car features are most in-demand among buyers.
The report was published by AutoPacific, an automotive research and product-consulting firm, which gathered insights from more than 14,900 licensed drivers in the U.S. who will be in the market for a new car within the next three years. The study asked respondents a variety of different questions covering topics like brand consideration, the type of vehicle they intend to purchase, and their preferred powertrain type (ICE versus EV). In addition, the study looked at which features were considered most important when purchasing their new vehicle.
In total, the study examined 163 individual features covering everything from safety, to infotainment, to styling upgrades, to autonomous tech, as well as EV-specific features like bi-directional charging.
Interestingly, wireless device charging took the top two spots.
Courtesy AutoPacific
According to the report, a wireless charging pad for front passengers was the most wanted feature, while a wireless charging pad for rear passengers was second, tied with heated and ventilated/cooled front seats. Notably, the only GM vehicles confirmed to offer rear wireless charging are the 2025 Cadillac Escalade and all-electric Escalade IQ via the Executive Second-Row Seating Package.
Rain-sensing windshield wipers, a sunroof / moonroof, and driver profile settings were also high on the list. A built-in air compressor was tenth on the list, possibly serving as a means of re-inflating tires after off-roading. Also notable was the absence of an autonomous / semi-autonomous driving system like GM Super Cruise, which is often touted as one of the most impactful up-and-coming automotive technologies. Rear cross traffic alert with automatic emergency braking was the only safety system included in the top 10.
Subscribe to GM Authority for more GM technology news, GM business news, and around-the-clock GM news coverage.
Sponsored Links
V8 Engine.
My man.
If you want a V8, buy a Ford Mustang. It cost less than the Chevy Corvette.
Ventilated seats would be nice.
Have zero need or interest for anything else on that list.
Another study with ridiculous flaws. Wireless charging shortens battery life and I could care less. So could I about everything else on the list save for RCTA with AEB. New vehicles are getting harder and harder to see out of so this is an important feature. So is Blind Spot Warning.
You know what really shortens the battery lifespan? Wireless charging + wireless CarPlay/Android Auto. But it doesn’t matter much if you upgrade your phone every 2-3 years, and with the EU trying to mandate user replaceable batteries for phones sold in 2027, it may matter even less.
I could see the shade in the back if you’ve got small children, but otherwise most on this list I could do without. I’d go for the ventilated/heated seats, driver memory settings, and rear cross traffic alert.
Wireless charging is easy to add. Just buy a $10 QI pad and a USB cable then place the pad near the driver. I did this in my 2009 Chevy Equinox.
The popularity of the wireless charger is interesting. I like it because in my Rav it takes forever for the damn phone to charge because I have to plug it in (since it doesn’t have this feature). But in my XT5 which has this in it I can charge faster and that is with an Otterbox on it.
I also like the driver profile feature. One of my favorite features in GM vehicles. I cannot tell you how annoyed I get when the Mrs. messes around with the settings in our Rav. In the our XT5, my settings are mine and her settings are hers.
I hate the fact that my phone will not charge while in the case.
Yeah there is a trick that works with my S22. If I put it in upside down, the exposed area around the camera is enough to get it charging.
Cameras as built-in dash cam and adding security would be nice.
My Colorado ZR2 has ventilated seats and I love them.. Not mentioned here, ” lane stay assist.”. I think it’s great.
One option that should have been considered is a mounting point and a power outlet near the rear-view mirror for a dashcam. Or a built-in dashcam that is not visible from outside the car or is built into the existing cameras on the car. Local storage of data with optional over the air storage since over the air storage is unreliable like inside a garage or bad weather.
I am surprised dash cam did not top the list. It is worth more in a collision than any of the options listed with the current Insurance companies. Sorry but I have to add CD player as I have a big collection and have no interest of converting to stick or anything else. I do like my heated and ventilated seats!
Barry
Blind spot monitoring should be up there