For much of the 2024 calendar year, GMC inventory levels have hovered around the 75 to 85 days supply mark. With that being said, inventory of Big Red fell in July 2024 to almost match that of the industry average.
According to a report from Cox Automotive, GMC inventory levels stood at a 69 days supply as of July 2024, while the industry average was at 68. This means that at the current sales pace, there is enough inventory on dealership lots to last for 69 days. Notably, a 60 days supply mark is generally considered optimal in the industry. In comparison to the rest of General Motors’ U.S.-market brands, GMC was ranked in the bottom-half as Chevy, Buick, and Cadillac stood at 64, 80, and 84 days of supply, respectively.
It’s worth noting that all these figures are related to the U.S. market.
Interestingly, the average price for a new vehicle in May 2024 was $47,307, which was $159 lower as compared to this time last year. However, there were several brands that featured more attractive average listing prices.
With incentives remaining on the rise, deals will continue to encourage older models to be picked up by consumers. Additionally, as supply of the used-car market tightens, customers may increasingly turn to the new car inventory once again. As of the time of this writing, there were 2.79 million unsold new vehicles in the United States as of early August 2024, a 3.6-percent decline in volume on a month-over-month basis. While days supply reporting remains inconsistent, the inventory numbers appear to have stabilized and demonstrate a decent pace of new vehicle inventory hitting showroom floors.
As reference, this study was based on the daily sales rate for the most recent 30-day period, which in this case ended on August 1st, 2024.
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