GM North America President Marissa West Leaving GM After 8-Month Tenure
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Marissa West is leaving General Motors after an eight-month tenure as GM North America President and over two decades with the automaker. West assumed her new role as North America President early this year, taking on the position after Rory Harvey‘s promotion to Vice President and President of Global Markets. With West’s departure, Harvey will take over the day-to-day management of North America, effective immediately.
“Marissa West, president of North America, has decided to leave GM after more than 20 years with the company,” said company spokesperson Kevin Kelly. “She held numerous leadership roles in engineering, product, and sales in the U.S. and Canada. We are grateful for all of her contributions and wish her the best in her next chapter.”
West’s departure aligns with a broader leadership restructuring within General Motors. In addition to West’s exit, the automaker announced several other significant changes, per a report from Automotive News. Duncan Aldred, the vice president of global Buick–GMC, will transition to the role of vice president of commercial growth strategies and operations, reporting directly to Rory Harvey. Aldred is set to begin his new responsibilities on September 1st. Additionally, Jaclyn McQuaid, currently serving as President of GM Europe, will take on Aldred’s former position as vice president of global Buick-GMC.
These changes are part of General Motors’ ongoing efforts to streamline its organizational structure.
“GM is reducing the complexity of our organization to better integrate global markets, move faster, and serve customers around the world,” stated company spokesperson Kelly. “The structural changes we are making will help modernize our end-to-end customer experience and create growth opportunities across our products and services.”
Marissa West’s brief tenure as North America President came after a series of strategic promotions within General Motors, which also included advancements in the automaker’s electrification strategy. Notably, General Motors has shifted its approach with plans to reintroduce plug-in hybrid vehicles (PHEVs) to the North American market, a significant pivot from its previous strategy of directly transitioning from internal combustion engines to all-electric vehicles.
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Seems like the problems at gm are getting worse.
She was the EV failure sacrificial lamb.
Deciphering the GM statements, it appears that way. Having head of GM Canada on the resume with all of their greenie projects might not of been in her favor right now.
When a GM corporate president gets released, do they send a security guard to collect badge, company car keys, escort to the door, and tell them HR will be in touch just like they do with the rank and file?
I’m sure they don’t. It is just for the worthless grunts on the lower ends of the organization.
If you have company car keys that need collecting, you aren’t exactly “Rank and File”.
“The structural changes we are making will help modernize our end-to-end customer experience and create growth opportunities across our products and services.”
Create growth opportunities? As best I can tell GM as a company hasn’t grown in 50 years. They just continually shrink their brands, market share, their models, their manufacturing footprint, the markets they operate in, etc. I haven’t seen anything from GM that looks like growth since the 1980s.
And there is one common denominator in this failure over the past ten years. Of course she’s untouchable. They’ll bankrupt the company before they can her.
Losing market share is a badge of honor at GM.
Before anything gets done at GM anymore, First and foremost is what is it going to do for me personally- not the company. Then you have to meet all the other criteria regarding Political Correctness in the operations before anything can get started. This includes any group that feels under represented. People in lower ranks don’t dare question the upper levels or else. Believe me I experienced it the hard way.