GM midsize pickup truck sales increased in the United States, Canada, and Mexico during the second quarter of 2024.
GM midsize truck sales are comprised of the Chevy Colorado and GMC Canyon in the U.S. and Canada. In Mexico, GM sells the Colorado and Canyon alongside the Chevy S10 Max midsize pickup and Chevy Montana compact pickup.
GM Midsize Pickup Truck Sales – Q2 2024 – United States
Cumulative deliveries of GM midsize pickup trucks in the United States increased 44 percent to 38,252 units in Q2 2024, comprised of:
- 26,901 units of the Chevy Colorado, an increase of over 35 percent compared to 19,909 units sold in Q2 2023
- 11,351 units of the GMC Canyon, an increase of more than 69 percent compared to 6,708 units sold in Q2 2023
Sales Numbers - GM Midsize Pickup Truck Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +35.12% | 26,901 | 19,909 | 70% | 75% | +26.11% | 41,823 | 33,165 |
| GMC CANYON | +69.22% | 11,351 | 6,708 | 30% | 25% | +43.59% | 16,835 | 11,724 |
| TOTAL | +43.71% | 38,252 | 26,617 | +30.67% | 58,658 | 44,889 |
GM Midsize Pickup Truck Sales – Q2 2024 – Canada
Cumulative deliveries of GM midsize pickup trucks in Canada increased 151 percent to 4,492 units in Q2 2024, comprised of:
- 2,478 units of the Chevy Colorado, an increase of over 130 percent compared to 1,076 units sold in Q2 2023
- 2,014 units of the GMC Canyon, an increase of nearly 182 percent compared to 715 units sold in Q2 2023
Sales Numbers - GM Midsize Pickup Truck Sales - Q2 2024 - Canada
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +130.30% | 2,478 | 1,076 | 55% | 60% | +34.55% | 3,462 | 2,573 |
| GMC CANYON | +181.68% | 2,014 | 715 | 45% | 40% | +56.36% | 2,949 | 1,886 |
| TOTAL | +150.81% | 4,492 | 1,791 | +43.78% | 6,411 | 4,459 |
GM Midsize Pickup Truck Sales – Q2 2024 – Mexico
Cumulative deliveries of GM midsize pickup trucks in Mexico increased 52 percent to 7,168 units in Q2 2024, comprised of:
- 643 units of the Chevy Colorado, an increase of more than 479 percent compared to 111 units sold in Q2 2023
- 5,294 units of the Chevy S10 Max, an increase of over 15 percent compared to 4,592 units sold in Q2 2023
- 875 units of the Chevy Montana
- 356 units of the GMC Canyon, compared to 14 units sold in Q2 2023
Sales Numbers - GM Midsize Pickup Truck Sales - Q2 2024 - Mexico
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +479.28% | 643 | 111 | 9% | 2% | +189.04% | 1,055 | 365 |
| CHEVROLET S10 MAX | +15.29% | 5,294 | 4,592 | 74% | 97% | +28.06% | 10,991 | 8,583 |
| CHEVROLET MONTANA | * | 875 | * | 12% | 0% | * | 1,657 | 0 |
| GMC CANYON | +2,442.86% | 356 | 14 | 5% | 0% | +2,964.29% | 429 | 14 |
| TOTAL | +51.96% | 7,168 | 4,717 | +57.69% | 14,132 | 8,962 |
In the U.S. market, the Chevy Colorado outsold the GMC Canyon over two-to-one during Q2 2024, with 26,901 Colorado unit sales compared to 11,351 Canyon deliveries.
Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +35.12% | 26,901 | 19,909 | 70% | 75% | +26.11% | 41,823 | 33,165 |
| GMC CANYON | +69.22% | 11,351 | 6,708 | 30% | 25% | +43.59% | 16,835 | 11,724 |
| TOTAL | +43.71% | 38,252 | 26,617 | +30.67% | 58,658 | 44,889 |
When compared with GM’s full-size pickup trucks, the Chevy Silverado outsold the GMC Sierra by less than two-to-one during the same timeframe, with 148,916 Silverado deliveries compared to 80,188 Sierras in Q2 2024.
Sales Numbers - GM Full-Size Pickup Truck Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +5.39% | 148,916 | 141,299 | 65% | 65% | +3.56% | 277,842 | 268,291 |
| GMC SIERRA | +5.77% | 80,188 | 75,810 | 35% | 35% | +4.04% | 148,785 | 143,008 |
| TOTAL | +5.52% | 229,104 | 217,109 | +3.73% | 426,627 | 411,299 |
Comparing cumulative GM full-size pickup truck sales to those of GM midsize trucks, that ratio is about six-to-one, with 229,104 full-size truck deliveries compared to 38,252 midsize units. Additionally, midsize truck sales cumulatively represent 14 percent of the overall GM pickup truck sales volume of 267,356 units. To keep things in perspective, the Silverado and Sierra truck families include light-duty, heavy-duty, and – in the case of the Silverado – medium-duty models.
Sales Numbers - GM Pickup Truck Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +5.39% | 148,916 | 141,299 | 56% | 58% | +3.56% | 277,842 | 268,291 |
| GMC SIERRA | +5.77% | 80,188 | 75,810 | 30% | 31% | +4.04% | 148,785 | 143,008 |
| CHEVROLET COLORADO | +35.12% | 26,901 | 19,909 | 10% | 8% | +26.11% | 41,823 | 33,165 |
| GMC CANYON | +69.22% | 11,351 | 6,708 | 4% | 3% | +43.59% | 16,835 | 11,724 |
| TOTAL | +9.70% | 267,356 | 243,726 | +6.38% | 485,285 | 456,188 |
Back to the midsize segment, the two GM midsizers combined were outsold by the Toyota Tacoma during Q2 2024, placing a solid second overall ahead of the Nissan Frontier, Ford Ranger, and Jeep Gladiator.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | -24.32% | 47,879 | 63,262 | 37% | 47% | -40.57% | 69,437 | 116,845 |
| CHEVROLET COLORADO | +35.12% | 26,901 | 19,909 | 21% | 15% | +26.11% | 41,823 | 33,165 |
| NISSAN FRONTIER | +17.46% | 20,219 | 17,213 | 16% | 13% | +17.06% | 39,963 | 34,139 |
| FORD RANGER | +5.06% | 13,257 | 12,618 | 10% | 9% | -37.08% | 15,175 | 24,118 |
| GMC CANYON | +69.22% | 11,351 | 6,708 | 9% | 5% | +43.59% | 16,835 | 11,724 |
| JEEP GLADIATOR | -23.72% | 10,489 | 13,751 | 8% | 10% | -14.08% | 23,478 | 27,326 |
| TOTAL | -2.52% | 130,096 | 133,461 | -16.42% | 206,711 | 247,317 |
Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments. This quarter, it placed behind all entries listed here.
Sales Numbers - Honda Ridgeline - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| HONDA RIDGELINE | -40.56% | 8,626 | 14,512 | -27.37% | 19,922 | 27,430 |
The midsize mainstream pickup truck segment dipped about three percent to 130,096 units in Q2 2024, meaning sales of GM models on a combined basis significantly outperformed the segment average.
Looking Ahead
Sales of both the Chevy Colorado and GMC Canyon posted very healthy gains during the second quarter of 2024, enabling the Colorado to move into second place among competitors while the Canyon more than doubled deliveries year-over-year thanks to both finally working through a generational changeover.
Besides introducing much-improved, next-generation midsize trucks for the 2023 model year, the Chevy Colorado ZR2 Bison and GMC Canyon AT4X AEV Edition each debuted for 2024, offering ultimate, extreme off-road variants for their respective brands – both developed in partnership with American Expedition Vehicles (AEV). The Bison carries on from the previous generation Colorado ZR2, while the AEV Edition is an all-new, next-level option for the AT4X trim that debuted with the next-gen Canyon.
It’s worth noting that while the Bison and AEV Edition share the same suspension configuration, enabling both trucks to stand tall with an identical 12.2 inches of ground clearance, there is one small difference.
GM has upped its game in the midsize truck space to better compete against the perennially best-selling Toyota Tacoma. Solid sales performance this quarter seems to indicate that the automaker’s approach is starting to pay off.
About Chevrolet Colorado
A year ago, GM unveiled the all-new 2024 Chevy Colorado ZR2 Bison, adding even more off-road features to the already trail-capable 2023 Colorado ZR2. In addition to a wealth of standard components from AEV, the 2024 Chevy Colorado ZR2 Bison also incorporates development input from off-road racing champion Chad Hall and was refined on the Rubicon Trail to boot, adding new features like front and rear jounce control dampers.
Five trim levels, including Work Truck (WT), LT, Trail Boss, Z71, and ZR2, along with the ZR2 Bison package, are offered for 2024. The fastest-turning trim for the third-generation Colorado is the range-topping ZR2.
The 2024 Chevy Colorado ZR2 Bison, incidentally, gets a standard bed-mounted spare, a new launch control feature, and a new Recovery Package. Its arrival means the Chevy Colorado ZR2 Desert Boss Special Edition package hasn’t returned for the 2024 model year, indirectly replaced by the Bison.
Furthermore, among the many changes and updates for the new model year, the 2024 Chevy Colorado drops the 8-inch driver information center, replaced by the 11-inch DIC across the lineup, and drops the mid-level Turbo Plus engine, adopting the GM’s new TurboMax engine branding as part of changes and updates for the 2024 model year. That means the 2024 Colorado will offer just the base L2R engine on WT and LT trim levels and the High Output L3B TurboMax engine on all other trims while optional on the WT and LT. On a related note, here are the towing capacities and payload capacities of the 2024 Colorado.
The 2024 Colorado also offers a new Sports Bar Package and new Off-Road Lighting Package, while Trail Boss and ZR2 trim levels now have the option of a new off-road front bumper package for enhanced off-road capability.
Check out everything new and different for the 2024 Chevy Colorado.
About GMC Canyon
The first-ever 2024 GMC Canyon AT4X AEV Edition debuted this past summer, offering a next-level off-roader complete with tons of trail-ready upgrades over the standard 2023 Canyon AT4X, framed as “the most advanced and capable Canyon ever.” Furthermore, the 2024 Canyon AT4X and AT4X AEV Edition will both get a new launch control feature as part of their Baja Mode, improving performance both on-road and off-road.
For 2024, four trim levels are offered, including Elevation, AT4, Denali, and AT4X, along with the AT4X AEV Edition package.
Additionally, the 2024 Canyon gets GM’s TurboMax engine branding as the name, from now on, of the turbocharged 2.7L I4 L3B gasoline engine in the High-Output tune. That is the sole powertrain offered on all 2023 and 2024 Canyon trims. On a related note, here are the towing capacities and payload capacities of the 2024 Canyon.
The 2024 Canyon offers a new Sports Bar Package, while the AT4 and AT4X trim levels get the option of a new off-road front bumper package for enhanced off-road capability.
GM also revealed that all trim levels of the 2024 Canyon will integrate Ultifi, the automaker’s new end-to-end vehicle software platform. Some potential uses of Ultifi include interfacing with the owner’s smart home, which could include functions such as switching on security systems when the owner leaves and turning them off when they return, changing the home temperature, and much more.
Check out all the changes and updates to the 2024 GMC Canyon.
About The Numbers
- All percent change figures compared to GM midsize pickup truck sales for Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Tacoma bleeding money little bit . Good . Overpriced. Colorado is really popular right now. Ridgeline took a significant dump
Although I could care less about it, I’m surprised the over-rated Tacoma sales have taken a dive off a cliff. What, are people finally seeing them for what they really are? Kind of shocked at it however. I also don’t understand why the Ranger just doesn’t seem to get any love. I really like them and if I had a need for a truck, it would be on the short list. But maybe others are doing what I’d do and probably get the Maverick hybrid for less money and way better MPG.
My local dealer finally got his first non pre sold Colorado’s in last week. Has yet to get a non pre sold Canyon in. The Wentzville plant is finally getting up to speed on these (at the cost of less Express/Savana output) so maybe we’ll see even better numbers 3rd quarter.
The Toyota dealers around here are awash in Tacomas and Tundras, offering $2500-3k rebates along with other perks. Usually the other way around….
Yea there marketing and cost of production mangers overshot thier hand with intrest being so high nobody wants to spend the extra for Tacoma , and not being great mpg . Barely any difference from previous gen
The Toyota store down the street from my house is absolutely loaded with trucks. You can’t see a Corolla, Camry or Corolla Cross or Highlander. But if you want a truck, they have them.
I think the issues and (lack of) quality is catching up to them. Even hard core Toyota truck people can take so much and then they turn. I hope they defect to GM and Ford or Ram with the full sized.
Late roll out and several quality issues with 2024 Tacoma’s have really slowed their sales. Coupled with Colorado, Canyon and Frontier are all better then Tacoma in value dollar for dollar and capability.
Hehe, good news! Despite having teething issues at launch the Colorado and Canyon are finally reaching their stride. The new Tacoma isn’t all that its cracked up to be, as Toyota wrangles with brand new powertrains with fresh designs. Toyota has this manufacturing fundamental which is continuous improvements and development of older power trains and platforms that results in higher durability and reliability that in turn creates positive long term reputation among consumers in the automobile market. GM on their part is slowly relearning this, as its something they actually used to do with their vehicles from the 1930’s to 1960’s. The present 2.7L turbo and 8 speed auto powertrain have been significantly improved and strengthened comparted to when they were introduced for long term reliability.
The Canyon and Colorado will will never outsell the Tacoma , and it has nothing to do with how good the GM twins are or are not. It has everything to do with GM’s strategy and their capacity to build the mid size trucks. The twins are built at 1 plant only with a capacity of approximately 150,000 units combined. That volume satisfies , Canada , USA, Mexico etc and the total is for both Chev and GMC. By contrast Toyota has the capacity to build 250,000 or more Tacomas.. Also GM makes huge profits on Full Size and if there were enough mid-sizers to meet demand, it would eat some into the sales of the Silverado/ Sierra.
Go to a GM dealer as we are heading to completion of the second model year in the market since the launch of the current generation of the twins and most have virtually no mid size inventory . The lots are loaded with full size
The new Colorado is a great truck . I had a 2016 V6 , Z71 crew cab, ( which we kept) and took delivery of 2024, Z71 Colorado in May, and I can say after 4 months , I absolutely love this truck, and so do my friends, most who have FS pickups.
GM could easily outsell Tacoma , but they don’t have the capacity to build them, plain and simple.