Full-size GM SUV sales, which include the regular-length Chevy Tahoe and extended-length Chevy Suburban, the regular-length GMC Yukon and extended-length Yukon XL, as well as the regular-length Cadillac Escalade and extended-length Escalade ESV, decreased in the United States, Canada, and Mexico during the first quarter of 2024.
Full-Size GM SUV Sales – Q2 2024 – United States
Cumulative deliveries of full-size GM SUVs in the United States decreased 14 percent to 68,416 units in Q2 2024, comprised of:
- 25,119 units of the Tahoe, a decrease of over 14 percent compared to 29,258 units sold in Q2 2023
- 11,779 units of the Suburban, a decrease of more than 29 percent compared to 16,661 units sold in Q2 2023
- 36,898 units of the Tahoe/Suburban, a decrease of nearly 20 percent compared to 45,919 units sold in Q2 2023
- 21,449 units of the Yukon duo, a decrease of almost four percent compared to 22,269 units sold in Q2 2023
- 10,069 units of the Escalade family, a decrease of nearly 13 percent compared to 11,555 units sold in Q2 2023
Sales Numbers - Full-Size GM SUV Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -14.15% | 25,119 | 29,258 | 37% | 37% | -14.28% | 48,443 | 56,515 |
| CHEVROLET SUBURBAN | -29.30% | 11,779 | 16,661 | 17% | 21% | -29.84% | 21,463 | 30,593 |
| GMC YUKON | +71.99% | 21,449 | 12,471 | 31% | 16% | +72.01% | 39,462 | 22,942 |
| GMC YUKON XL | -100.00% | 0 | 9,798 | 0% | 12% | -100.00% | 0 | 19,050 |
| CADILLAC ESCALADE | +38.60% | 10,069 | 7,265 | 15% | 9% | +50.17% | 19,204 | 12,788 |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 4,290 | 0% | 5% | -100.00% | 0 | 7,995 |
| TOTAL | -14.20% | 68,416 | 79,743 | -14.22% | 128,572 | 149,883 |
(Sometimes, U.S. sales figures are not broken out for the Yukon and Yukon XL but are combined, like this quarter. The same is true for U.S. sales figures of the Escalade and Escalade ESV, which are also combined this quarter.)
Sales Numbers - Full-Size Chevy SUV Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -14.15% | 25,119 | 29,258 | 68% | 64% | -14.28% | 48,443 | 56,515 |
| CHEVROLET SUBURBAN | -29.30% | 11,779 | 16,661 | 32% | 36% | -29.84% | 21,463 | 30,593 |
| TOTAL | -19.65% | 36,898 | 45,919 | -19.75% | 69,906 | 87,108 |
Sales Numbers - Full-Size GMC SUV Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| GMC YUKON | +71.99% | 21,449 | 12,471 | 100% | 56% | +72.01% | 39,462 | 22,942 |
| GMC YUKON XL | -100.00% | 0 | 9,798 | 0% | 44% | -100.00% | 0 | 19,050 |
| TOTAL | -3.68% | 21,449 | 22,269 | -6.02% | 39,462 | 41,992 |
Sales Numbers - Full-Size Cadillac SUV Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | +38.60% | 10,069 | 7,265 | 100% | 63% | +50.17% | 19,204 | 12,788 |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 4,290 | 0% | 37% | -100.00% | 0 | 7,995 |
| TOTAL | -12.86% | 10,069 | 11,555 | -7.60% | 19,204 | 20,783 |
Full-Size GM SUV Sales – Q2 2024 – Canada
Cumulative deliveries of full-size GM SUVs in Canada decreased 32 percent to 4,232 units in Q2 2024, comprised of:
- 878 units of the Tahoe, a decrease of nearly 39 percent compared to 1,432 units sold in Q2 2023
- 657 units of the Suburban, a decrease of almost 21 percent compared to 827 units sold in Q2 2023
- 1,168 units of the Yukon, a decrease of about 27 percent compared to 1,599 units sold in Q2 2023
- 772 units of the Yukon XL, a decrease of nearly 41 percent compared to 1,306 units sold in Q2 2023
- 496 units of the Escalade, a decrease of almost 35 percent compared to 758 units sold in Q2 2023
- 261 units of the Escalade ESV, an increase of about two percent compared to 257 units sold in Q2 2023
Sales Numbers - Full-Size GM SUV Sales - Q2 2024 - Canada
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -38.69% | 878 | 1,432 | 21% | 23% | -24.95% | 1,904 | 2,537 |
| CHEVROLET SUBURBAN | -20.56% | 657 | 827 | 16% | 13% | -21.22% | 1,333 | 1,692 |
| GMC YUKON | -26.95% | 1,168 | 1,599 | 28% | 26% | -18.42% | 2,360 | 2,893 |
| GMC YUKON XL | -40.89% | 772 | 1,306 | 18% | 21% | -33.20% | 1,662 | 2,488 |
| CADILLAC ESCALADE | -34.57% | 496 | 758 | 12% | 12% | -33.89% | 958 | 1,449 |
| CADILLAC ESCALADE ESV | +1.55% | 261 | 257 | 6% | 4% | +1.24% | 489 | 483 |
| TOTAL | -31.51% | 4,232 | 6,179 | -24.57% | 8,706 | 11,542 |
Full-Size GM SUV Sales – Q2 2024 – Mexico
Cumulative deliveries of full-size GM SUVs in Mexico decreased 14 percent to 1,204 units in Q2 2024, comprised of:
- 244 units of the Tahoe, a decrease of nearly 21 percent compared to 308 units sold in Q2 2023
- 494 units of the Suburban, a decrease of over 15 percent compared to 582 units sold in Q2 2023
- 112 units of the Yukon, an increase of about two percent compared to 110 units sold in Q2 2023
- 139 units of the Yukon XL, a decrease of almost 15 percent compared to 163 units sold in Q2 2023
- 215 units of the Cadillac Escalade family, a decrease of nearly 12 percent compared to 244 units sold in Q2 2023
Sales Numbers - Full-Size GM SUV Sales - Q2 2024 - Mexico
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -20.78% | 244 | 308 | 20% | 22% | -6.02% | 625 | 665 |
| CHEVROLET SUBURBAN | -15.12% | 494 | 582 | 41% | 41% | -23.65% | 907 | 1,188 |
| GMC YUKON | +1.82% | 112 | 110 | 9% | 8% | -13.62% | 203 | 235 |
| GMC YUKON XL | -14.72% | 139 | 163 | 12% | 12% | -12.31% | 285 | 325 |
| CADILLAC ESCALADE | -11.89% | 215 | 244 | 18% | 17% | +11.31% | 443 | 398 |
| TOTAL | -14.43% | 1,204 | 1,407 | -12.38% | 2,463 | 2,811 |
(Sales of the Escalade and Escalade ESV are not broken out for the Mexico market.)
Chevy commanded over half of total GM full-size SUV sales in the United States at 54 percent during Q2 2024.
Buyers often cross-shop body-on-frame SUV equivalents to unibody crossovers, especially ones that are similar in size, like the Chevy Tahoe SUV and Chevy Traverse crossover. Buick is currently the only GM brand that doesn’t offer a body-on-frame model.
Looking at combined GM utility vehicle sales, including body-on-frame SUVs and unibody crossovers sold by Chevy, Buick, GMC, and Cadillac. The Bow Tie brand dominated as usual with 61 percent of total GM utility sales during the quarter, with it selling four of the top five models again. GMC accounted for 17 percent of sales, with Buick at 13 percent and Cadillac at nine percent. Chevy crossovers alone made up for more than half of total utility sales at 51 percent.
Sales Numbers - GM Utility Vehicles - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +152.74% | 52,875 | 20,921 | 15% | 6% | +230.33% | 90,463 | 27,386 |
| CHEVROLET EQUINOX | -1.28% | 52,270 | 52,949 | 15% | 15% | +0.57% | 106,455 | 105,851 |
| CHEVROLET TRAILBLAZER | -17.62% | 27,891 | 33,857 | 8% | 9% | -15.71% | 52,099 | 61,808 |
| GMC TERRAIN | +38.39% | 27,259 | 19,697 | 8% | 5% | +30.56% | 49,123 | 37,625 |
| CHEVROLET TAHOE | -14.15% | 25,119 | 29,258 | 7% | 8% | -14.28% | 48,443 | 56,515 |
| CHEVROLET TRAVERSE | -35.43% | 23,987 | 37,148 | 7% | 10% | -39.63% | 41,462 | 68,681 |
| GMC YUKON | +71.99% | 21,449 | 12,471 | 6% | 3% | +72.01% | 39,462 | 22,942 |
| BUICK ENCORE GX | -8.02% | 16,607 | 18,055 | 5% | 5% | -1.20% | 29,971 | 30,334 |
| BUICK ENVISTA | * | 14,224 | * | 4% | 0% | * | 23,886 | 0 |
| CHEVROLET BLAZER | -28.69% | 12,893 | 18,080 | 4% | 5% | -11.56% | 29,488 | 33,343 |
| CHEVROLET SUBURBAN | -29.30% | 11,779 | 16,661 | 3% | 5% | -29.84% | 21,463 | 30,593 |
| CADILLAC ESCALADE | +38.60% | 10,069 | 7,265 | 3% | 2% | +50.17% | 19,204 | 12,788 |
| GMC ACADIA | -58.65% | 10,008 | 24,205 | 3% | 7% | -55.96% | 17,682 | 40,150 |
| BUICK ENVISION | -35.81% | 8,657 | 13,486 | 2% | 4% | -20.69% | 21,860 | 27,563 |
| CADILLAC LYRIQ | +441.10% | 7,294 | 1,348 | 2% | 0% | +465.37% | 13,094 | 2,316 |
| CHEVROLET BLAZER EV | * | 6,634 | * | 2% | 0% | * | 7,234 | 0 |
| CADILLAC XT5 | -13.57% | 5,890 | 6,815 | 2% | 2% | -13.72% | 12,165 | 14,100 |
| BUICK ENCLAVE | -35.50% | 5,886 | 9,126 | 2% | 3% | -21.99% | 13,987 | 17,929 |
| CADILLAC XT4 | -10.11% | 5,154 | 5,734 | 1% | 2% | -19.78% | 10,033 | 12,507 |
| CADILLAC XT6 | -16.32% | 4,439 | 5,305 | 1% | 1% | -10.15% | 9,045 | 10,067 |
| CHEVROLET BOLT EV | -74.75% | 1,374 | 5,441 | 0% | 2% | -31.78% | 8,414 | 12,333 |
| CHEVROLET EQUINOX EV | * | 1,013 | * | 0% | 0% | * | 1,013 | 0 |
| BUICK ENCORE | -96.59% | 71 | 2,085 | 0% | 1% | -97.51% | 126 | 5,064 |
| CHEVROLET BOLT EUV | -100.00% | 0 | 8,518 | 0% | 2% | -100.00% | 0 | 21,326 |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 4,290 | 0% | 1% | -100.00% | 0 | 7,995 |
| GMC YUKON XL | -100.00% | 0 | 9,798 | 0% | 3% | -100.00% | 0 | 19,050 |
| TOTAL | -2.67% | 352,842 | 362,513 | -1.78% | 666,172 | 678,266 |
While GM full-size SUV sales fell 14 percent to 68,416 units during Q2 2024, overall GM utility sales were down three percent to 352,842 units. Utility sales fared better than SUV sales, and the latter accounted for nearly a fifth of all utility deliveries, at 19 percent.
Consequently, GM earns a substantial portion of its revenue and resulting profit from full-size SUV sales, which are crucial to the automaker’s financial health. In fact, it’s often believed that these full-size models are The General’s most profitable products on a per-unit basis, even more profitable than full-size trucks with which they share the T1 platform.
About The Numbers
- All percent change figures compared to GM full-size SUV sales for Q2 2023, unless noted otherwise
- In the United States, there were 77selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Hope it continues. It’s all about price and not at just GM.
Maybe people are waking up and getting tired of $1,200 a month payments on just the vehicle and then another $500 to a $1,000 a month in gas. And for what? Just to drive an oversized SUV to haul your 2.5 people and soccer gear that would easily fit in the trunk of a Malibu?
You forgot the cost of insurance.
@Just me: I didn’t forget it, but decided not to bring that one up since having a vehicle required car insurance no matter where you live or brand/model. But you make a valid secondary point in that insurance costs more on these huge gas hogs with huge prices. So you are correct.
STOP BUYING!!!! Then the prices HAVE to come down. The incentives will be very high, and hopefully interest rates go down to where they were 5 years ago. Way to many impulsive buyers the past four years.