Chevy Camaro Sales Drop 82 Percent For Discontinued Muscle Car During Q2 2024
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Chevy Camaro sales decreased in the United States and Canada during the second quarter of 2024, with seven deliveries in Mexico, 28 in Brazil, and seven in Colombia.
Chevrolet Camaro Sales - Q2 2024 - United States
In the United States, Chevrolet Camaro deliveries totaled 1,732 units in Q2 2024, a decrease of about 82 percent compared to 9,557 units sold in Q2 2023.In the first six months of the year, Camaro sales decreased about 69 percent to 5,306 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CAMARO | -81.88% | 1,732 | 9,557 | -69.39% | 5,306 | 17,337 |
Chevrolet Camaro Sales - Q2 2024 - Canada
In Canada, Chevrolet Camaro deliveries totaled 175 units in Q2 2024, a decrease of about 69 percent compared to 562 units sold in Q2 2023.In the first six months of the year, Camaro sales decreased about 54 percent to 417 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CAMARO | -68.86% | 175 | 562 | -54.38% | 417 | 914 |
Chevrolet Camaro Sales - Q2 2024 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 7 units in Q2 2024, a decrease of about 76 percent compared to 29 units sold in Q2 2023.In the first six months of the year, Camaro sales decreased about 13 percent to 53 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CAMARO | -75.86% | 7 | 29 | -13.11% | 53 | 61 |
Chevrolet Camaro Sales - Q2 2024 - Brazil
In Brazil, Chevrolet Camaro deliveries totaled 28 units in Q2 2024, an increase of about 250 percent compared to 8 units sold in Q2 2023.In the first six months of the year, Camaro sales increased about 353 percent to 77 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CAMARO | +250.00% | 28 | 8 | +352.94% | 77 | 17 |
Chevrolet Camaro Sales - Q2 2024 - Colombia
In Colombia, Chevrolet Camaro deliveries totaled 7 units in Q2 2024, a decrease of about 30 percent compared to 10 units sold in Q2 2023.In the first six months of the year, Camaro sales decreased about 30 percent to 14 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CAMARO | -30.00% | 7 | 10 | -30.00% | 14 | 20 |
2024 Chevy Camaro ZL1 Collector Edition comes in Panther Black Matte paint, a first for the nameplate
Competitive Sales Comparison (USA)
Chevy Camaro sales in Q2 2024 kept the muscle car in last place in its segment, as it has remained for quite a long time now. The Ford Mustang (see running Ford Mustang sales) stayed ahead with a 28 percent jump in sales to 13,737 units. The discontinued Dodge Challenger remained in second with an 11 percent downturn to 11,480 units, with sales performance decreasing each quarter for over a year now. Unsurprisingly, the discontinued Camaro (see running Chevy Camaro sales) saw sales plummet 82 percent for 1,732 deliveries.
Sales Numbers - Two-Door Muscle Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | +27.67% | 13,737 | 10,760 | 51% | 32% | +7.75% | 27,444 | 25,471 |
| DODGE CHALLENGER | -11.04% | 11,480 | 12,904 | 43% | 39% | -12.60% | 21,217 | 24,275 |
| CHEVROLET CAMARO | -81.88% | 1,732 | 9,557 | 6% | 29% | -69.39% | 5,306 | 17,337 |
| TOTAL | -18.88% | 26,949 | 33,221 | -19.55% | 53,967 | 67,083 |
From a segment share standpoint, the Camaro earned a six percent share, down 23 percentage points year-over-year. The Mustang posted another dominating 51 percent segment share, up 19 percentage points, accounting for half of all sales in this exclusive segment. The Challenger held a 43 percent share, up four percentage points.
Sales of two-door muscle cars slid 19 percent for 26,949 deliveries during Q2 2024, meaning Camaro sales significantly underperformed the segment average.
For reference, we provide sales results for the expanded mainstream two-door sports car segment below.
Sales Numbers - Mainstream Two-Door Sports Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | +27.67% | 13,737 | 10,760 | 39% | 26% | +7.75% | 27,444 | 25,471 |
| DODGE CHALLENGER | -11.04% | 11,480 | 12,904 | 32% | 32% | -12.60% | 21,217 | 24,275 |
| TOYOTA 86 | +68.25% | 5,426 | 3,225 | 15% | 8% | +41.88% | 7,467 | 5,263 |
| MAZDA MX-5 MIATA | -11.29% | 2,593 | 2,923 | 7% | 7% | -27.37% | 4,004 | 5,513 |
| CHEVROLET CAMARO | -81.88% | 1,732 | 9,557 | 5% | 23% | -69.39% | 5,306 | 17,337 |
| SUBARU BRZ | -57.56% | 648 | 1,527 | 2% | 4% | -43.71% | 1,414 | 2,512 |
| TOTAL | -12.91% | 35,616 | 40,896 | -16.82% | 66,852 | 80,371 |
The Camaro placed next to last in this expanded segment with a five percent share, down 18 percentage points.
Sales of mainstream two-door sports cars slipped 13 percent to 35,616 units in Q2 2024, meaning Camaro sales significantly underperformed the segment average here as well.
Chevy Camaro SS Convertible
The GM Authority Take
Chevy Camaro sales continued a downward trend, with sales volume diving as the Bow Tie brand’s discontinued muscle car moved any remaining inventory. As of early July, there were about 500 new Camaro units at U.S. dealers.
The last Chevy Camaro was built due to faltering sales and too many things going wrong with the sixth-generation Camaro. Going forward, GM had committed to a somewhat aggressive strategy to go fully electric by 2035, though the CEO Mary Barra now admits that the EV transition will take decades.
Production also ended for one of its chief rivals, the Dodge Challenger, which will be indirectly replaced by the first-ever 2024 Dodge Charger Daytona, for which GM has no rival and can’t build one. Recently, the Dodge Charger EV teased an “exhaust” note, with muscle car fans reacting less than favorably. There’s just no replacing the visceral sound and feel of a V8 engine under the hood.
Meanwhile, the seventh-generation, redesigned 2024 Ford Mustang carries on, even throwing shade at the discontinued Camaro, albeit by strangely comparing Chevy’s street car to the Mustang GT3 race car. Notably, Ford CEO Jim Farley says, “We will never make an all-electric Mustang,” adding that a V8 will be offered for as long as possible. Of course, The Blue Oval does sell an EV with the Mustang nameplate via the Mustang Mach-E crossover.
2024 Chevy Camaro ZL1 Garage 56 Edition
About Chevrolet Camaro
The 2024 Chevy Camaro arrives as the sixth generation’s ninth and final model year, featuring a pair of special-edition variants. These include the 2024 Chevy Camaro ZL1 Garage 56 Edition, as well as the 2024 Chevy Camaro Collector Edition, both of which offer their own unique content and varying levels of exclusivity to pay homage to the first-gen Camaro’s internal program code of “Panther.” The Collector Edition was offered on all trim levels, but only the ZL1 could be ordered with Panther Black Matte paint, the first matte paint option ever offered on the Camaro.
Additionally, the 2024 Chevy Camaro ZL1 Collector Edition includes a Shinola Canfield Sport 45mm watch, which is now being shipped to owners.
A boatload of other changes and updates for the 2024 Camaro included dropping two paint colors, the Shock and Steel Edition package, the lowered suspension package and the sway bar package, the 20-inch Caliente wheels, the base 1LS trim level, and the turbo 2.0L LTG engine. Additionally, the 2024 Camaro SS 1LE Suspension Handling Package became unavailable, while the full SS 1LE Track Performance Package remained available to order.
Final units of the Camaro Convertible were produced this past November 22nd, and the last Camaro Coupe was built on December 14th, bringing production of the muscle car’s sixth generation to an end without an ICE successor in the works. Fittingly, the final 2024 Chevy Camaro was a ZL1 with a clutch. The 2024 model year marks the end of the Bow Tie brand’s muscle car for now.
GM built a total of 1,335 units of the 2024 Chevy Camaro Collector Edition.
“Camaro is a passion product,” a Chevy spokesperson said of the end of the Camaro, noting that “it has developed a fan base across the world and has brought people into Chevrolet dealerships for generations.” In summary, “the sixth generation specifically represented athleticism and composure – exuding confidence on the road and dominance on the track.”
Fans of the performance nameplate are finding that every Chevy Camaro Collector Edition has this cool Easter egg.
For its part, Hendrick Motorsports debuted a 40th Anniversary Edition of the Chevy Camaro, which will be sold exclusively through select Hendrick Automotive Group Chevrolet dealerships to add yet another special variant as the iconic muscle car sunsets.
First-generation Camaro’s internal program code name was “Panther”
Looking forward, GM has confirmed a next-generation Chevy Camaro to keep the nameplate alive. Global Chevrolet Vice President Scott Bell stated, “While we are not announcing an immediate successor today, rest assured, this is not the end of Camaro’s story.” Since then, Bell has added, “Never say never” about Camaro’s return.
An additional clue about the nameplate’s future comes from GM President Mark Reuss, who sees the next-gen Chevy Camaro as an EV pony car.
In fact, at GM Authority, we suspect that the Camaro name may not be applied to a single model but to a broader EV sub-brand. Some of the models would likely resemble the familiar Camaro with coupe and convertible variants, while others might be sporty two-door and four-door crossover SUVs, with a mid-priced sports car as the brand flagship.
2024 Chevy Camaro ZL1 Collector Edition
About The Numbers
- All percent change figures compared to Chevy Camaro sales for Q2 2023, except if noted
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- South Korea Chevy Camaro sales figures reflect actual vehicle registrations rather than wholesales
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
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It needed a full redesign in 2016 interior and exterior, not just a refresh. The poor outward vision is the direct contributor to heavy decline in sales to a distant 3rd place behind the Challenger. Otherwise it’s handling was tops compared to the competition and power options superior as well. They wanted to invest their resources in Ultium, oh well.
Yup, MaryJoe killed it.
Maybe if they accepted my new car order, sales wouldn’t be down!! Ridiculous!!
And you didn’t accept my order why????
So don’t fill all the orders than….
Why wouldn’t sales have dropped. Production stopped in December. Lower inventory to choose from.
Right. Who knew? LOL!
WTF ????? This is what happens when things are discontinued …
Is anyone surprised ??? No real news here !!!!
Let’s please Discontinue Mary Barra before she kills the rest of the company !!!!!
I was one of the hold outs on buying a Camaro. I found a 2010 5th Gen SS at a great price and I will say that I don’t get the complaints about visibility. It is definitely not for everyone but I enjoy driving it. It’s the closest to my ’67 Chevelle SS396 I’ve come to in smiles per mile!
Where is my car??? Let’s not place my order…duh!!
Well… if you make a statement that you are no longer making a car, people will stop purchasing. So big surprise that the demand went down. GM needs to get in the real world and manufactuere gas engine cars that have a preformance package. They now have a vette and a zero, and if we dont wach it the vette will go electric.. Bring the camera back with various preformace packges as well as look at the Chevelle go after the others. But make the chevelle look like the 68 to 72 body … the one that most all are looking for. GM needs to get back in the game
Again? I still would like to know how many sold orders where buyers ordered the car through their dealer were never picked up by GM……..I ordered my 2024 in August of 2023…….the dealer got a bunch of V6’s that were not sold orders……This is the second Chevrolet vehicle that I spec’d out, put a deposit down and it was never built………looks like they were just using up what they had in inventory……EV is dead……the entire management team needs to go.
Why does GM keep trying to blame the customer for the loss of 2 great cars. The Camaro for fun and the Cruse for comuting. Why won’t Mary build the amount of Z 06 ‘s that are needed. What’s going to happen with the ZR 1 ? Sheiks and Drug lords will be first.