Cadillac XT6 sales decreased in the United States and Canada during the second quarter of 2024.
Cadillac XT6 Sales - Q2 2024 - United States
In the United States, Cadillac XT6 deliveries totaled 4,439 units in Q2 2024, a decrease of about 16 percent compared to 5,305 units sold in Q2 2023.In the first six months of the year, XT6 sales decreased about 10 percent to 9,045 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
Cadillac XT6 Sales - Q2 2024 - Canada
In Canada, Cadillac XT6 deliveries totaled 402 units in Q2 2024, a decrease of about 22 percent compared to 516 units sold in Q2 2023.In the first six months of the year, XT6 sales decreased about 15 percent to 723 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT6 | -22.09% | 402 | 516 | -14.64% | 723 | 847 |
Competitive Sales Comparison (USA)
Cadillac XT6 sales in Q2 2024 placed the luxury three-row crossover in 12th among 16 entries in its segment, back down a couple of spots from the previous quarter.
The BMW X5, the first of two models from BMW, took the lead this time around, even though sales were flat for 18,677 deliveries. The Mercedes-Benz GLE-Class traded places to take second with a 15 percent bump in sales to 15,780 units. The first-ever Lexus TX, one of two entries from Lexus, placed third with 11,366 deliveries. The Volvo XC90 followed in fourth with a six percent slip to 9,238 units, while the Infiniti QX60 finished out the top five with an eight percent slide to 7,081 units. Meanwhile, the Buick Enclave (see running Buick Enclave sales), the Cadillac XT6’s corporate cousin, fell to seventh place with a 36 percent drop to 5,886 units, followed by crosstown rival Lincoln Aviator (see running Lincoln Aviator sales) dropping to eighth place in spite of a 90 percent jump moving 5,664 units. Finally, the XT6 (see running Cadillac XT6 sales) slipped to 12th with a 16 percent downturn for 4,439 deliveries.
Sales Numbers - Luxury E-Segment Utilities - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | +0.55% | 18,677 | 18,575 | 17% | 19% | -6.38% | 33,600 | 35,890 |
| MERCEDES-BENZ GLE-CLASS | +14.59% | 15,780 | 13,771 | 14% | 14% | +4.03% | 30,876 | 29,681 |
| LEXUS TX | * | 11,366 | * | 10% | 0% | * | 21,322 | 0 |
| VOLVO XC90 | -5.81% | 9,238 | 9,808 | 8% | 10% | +2.79% | 18,191 | 17,698 |
| INFINITI QX60 | -8.41% | 7,081 | 7,731 | 6% | 8% | -9.79% | 13,414 | 14,870 |
| PORSCHE CAYENNE | +49.57% | 6,907 | 4,618 | 6% | 5% | +14.11% | 10,168 | 8,911 |
| BUICK ENCLAVE | -35.50% | 5,886 | 9,126 | 5% | 9% | -21.99% | 13,987 | 17,929 |
| LINCOLN AVIATOR | +90.26% | 5,664 | 2,977 | 5% | 3% | +45.06% | 11,914 | 8,213 |
| GENESIS GV80 | +23.33% | 5,323 | 4,316 | 5% | 4% | +22.24% | 10,091 | 8,255 |
| LEXUS GX | -24.03% | 5,283 | 6,954 | 5% | 7% | -31.39% | 9,141 | 13,324 |
| LAND ROVER DEFENDER | +38.00% | 4,761 | 3,450 | 4% | 3% | +45.46% | 10,466 | 7,195 |
| CADILLAC XT6 | -16.32% | 4,439 | 5,305 | 4% | 5% | -10.15% | 9,045 | 10,067 |
| AUDI Q7 | -46.29% | 3,687 | 6,865 | 3% | 7% | -40.60% | 7,892 | 13,286 |
| AUDI Q8 | -26.08% | 2,573 | 3,481 | 2% | 3% | -31.11% | 4,369 | 6,342 |
| BMW X6 | -15.81% | 2,199 | 2,612 | 2% | 3% | -23.79% | 3,733 | 4,898 |
| LAND ROVER DISCOVERY | +153.58% | 710 | 280 | 1% | 0% | +91.14% | 1,273 | 666 |
| TOTAL | +9.72% | 109,574 | 99,869 | +6.21% | 209,482 | 197,225 |
The XT6 earned a four percent market share in its segment, down one percentage point year-over-year. The X5 led with a 17 percent segment share, down two percentage points, while the GLE-Class maintained a 14 percent share. The TX posted a 10 percent share, and the XC90 held an eight percent share, down two percentage points. The Enclave earned a five percent share, down four percentage points, while the Aviator also posted a five percent share, up two percentage points.
BMW is one of several automakers fielding multiple entries in this space, offering both the X5 and X6. Combined sales of those two models account for 20,876 deliveries and a cumulative 19 percent segment share to maintain the lead overall for the Bavarian automaker.
Sales Numbers - BMW Luxury E-Segment Utilities - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BMW X5 | +0.55% | 18,677 | 18,575 | -6.38% | 33,600 | 35,890 |
| BMW X6 | -15.81% | 2,199 | 2,612 | -23.79% | 3,733 | 4,898 |
| TOTAL | -1.47% | 20,876 | 21,187 | -8.47% | 37,333 | 40,788 |
Meanwhile, cumulative sales of the Audi Q7 and Q8 moved 6,260 units for a combined five percent segment share.
Sales Numbers - Audi Luxury E-Segment Utilities - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| AUDI Q7 | -46.29% | 3,687 | 6,865 | -40.60% | 7,892 | 13,286 |
| AUDI Q8 | -26.08% | 2,573 | 3,481 | -31.11% | 4,369 | 6,342 |
| TOTAL | -39.49% | 6,260 | 10,346 | -37.53% | 12,261 | 19,628 |
The Lexus TX and GX cumulatively gave the Japanese automaker 16,649 deliveries and a combined 15 percent segment share, putting it in second place overall and bumping Mercedes-Benz to third.
Sales Numbers - Lexus Luxury E-Segment Utilities - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| LEXUS TX | * | 11,366 | * | * | 21,322 | 0 |
| LEXUS GX | -24.03% | 5,283 | 6,954 | -31.39% | 9,141 | 13,324 |
| TOTAL | +139.42% | 16,649 | 6,954 | +128.63% | 30,463 | 13,324 |
Cadillac XT6 sales combined with its GM cousin, the Buick Enclave, resulted in 10,325 sales for a nine percent segment share overall, placing The General in fourth.
Sales Numbers - GM Luxury E-Segment Utilities - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BUICK ENCLAVE | -35.50% | 5,886 | 9,126 | -21.99% | 13,987 | 17,929 |
| CADILLAC XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
| TOTAL | -28.45% | 10,325 | 14,431 | -17.73% | 23,032 | 27,996 |
Sales of premium/luxury three-row crossovers (lux crossover E-segment) grew 10 percent to 109,574 units in Q2 2024, meaning XT6 sales underperformed the segment average.
The GM Authority Take
Cadillac XT6 sales continue to lag behind its crosstown rival, the Lincoln Aviator while being trounced by competitors sporting newer models. That includes the refreshed 2025 Aviator, which is on its way to take on Cadillac’s largest crossover. However, no update has been announced for the North American XT6, even though a new Cadillac XT6 will debut this year in China. But we can keep hoping and wishing, so here are five things we’d like to see from the XT6 update for the States.
However, Buick’s largest crossover did receive an update, ironically making the all-new 2025 Buick Enclave even bigger than Cadillac’s counterpart. Combining sales of the Enclave and XT6 kept GM in fourth place overall.
Among other competitors, the new 2025 QX60 is ditching its naturally aspirated V6 for a turbocharged four-cylinder as the only engine available going forward. The XT6, of course, continues to offer a V6 along with a turbo-four, even though the  GM 3.6L V6 engine is nearly extinct. The Acura MDX is the only other model in this segment to still offer a V6.
About Cadillac XT6
The 2024 Cadillac XT6 arrives as the fourth model year of the first generation of the luxury marque’s largest crossover. It received a few changes and updates, the most significant being a trio of accent packages GM debuted: the new Red Accent Package, Blue Accent Package, and Bronze Accent Package.
The 2025 Cadillac XT6 arrives with a few small changes and updates over the preceding 2024 model year. That includes the GM Super Cruise hands-free semi-autonomous driver assistance feature now offered as part of the Platinum Package, available on both the Premium Luxury and Sport trim levels. Additionally, the Onyx Package is now available on the Luxury trim for 2025.
Here are all the 2025 XT6 paint colors and interior colorways available, along with all the wheels offered.
First-ever 2026 Cadillac Vistiq, an all-electric replacement for XT6
On the all-electric front, the Cadillac Lyriq is the luxury marque’s first-ever EV and its all-electric replacement for the aging Cadillac XT5, which has also been bypassed for an update in North America while China gets an all-new XT5 for 2025. The new all-electric 2025 Cadillac Optiq is now the entry-level EV offering to eventually replace the XT4, which did receive a refresh for the 2024 model year. These models precede the larger 2026 Cadillac Vistiq, an all-electric three-row crossover set to round out the EV portfolio, slotting in the same space occupied by the Cadillac XT6. The Cadillac Escalade IQ full-sizer will slot above the Vistiq.
Additionally, a Cadillac V-Series EV is set to debut this year, likely as the Cadillac Lyriq-V.
First-ever 2026 Cadillac Vistiq, an all-electric replacement for XT6
About The Numbers
- All percent change figures compared to Cadillac XT6 sales for Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
XT5 and XT6 are abysmal and are the only products really holding the brand back in the U.S. at this point. They are old and tired. Let them rest. The Vistiq can’t come soon enough. Cadillac really needs a competitive 3-row.
Numbers like this got Impala, Camaro, Cruise….killed Meanwhile I have been waiting about two months for a XT4 “in Transita’ to make it from KC to Memphis dealer.
Cadillac is loosing really good customers. Been waiting on any news from Cadillac, (will the XT6 follow its corporate cousins, Traverse, Acadia, Enclave, and be refreshed for the US market?) we are probably going to move over to Lexus. We’re definitely not ready to purchase electric, and will not buy the dated XT6 that looks exactly the same as a 2020. Really disappointing Cadillac .