Cadillac XT4 Sales Down 10 Percent To Eighth Place In Segment During Q2 2024
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Cadillac XT4 sales decreased in the United States, Canada, and Mexico during the second quarter of 2024.
Cadillac XT4 Sales - Q2 2024 - United States
In the United States, Cadillac XT4 deliveries totaled 5,154 units in Q2 2024, a decrease of about 10 percent compared to 5,734 units sold in Q2 2023.In the first six months of the year, XT4 sales decreased about 20 percent to 10,033 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
Cadillac XT4 Sales - Q2 2024 - Canada
In Canada, Cadillac XT4 deliveries totaled 1,224 units in Q2 2024, a decrease of about 9 percent compared to 1,350 units sold in Q2 2023.In the first six months of the year, XT4 sales decreased about 17 percent to 1,996 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT4 | -9.33% | 1,224 | 1,350 | -16.90% | 1,996 | 2,402 |
Cadillac XT4 Sales - Q2 2024 - Mexico
In Mexico, Cadillac XT4 deliveries totaled 29 units in Q2 2024, a decrease of about 45 percent compared to 53 units sold in Q2 2023.In the first six months of the year, XT4 sales decreased about 68 percent to 30 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT4 | -45.28% | 29 | 53 | -68.42% | 30 | 95 |
Competitive Sales Comparison (USA)
Cadillac XT4 sales during Q2 2024 had the small luxury crossover remain in eighth place, the same as the previous quarter, in a segment of 11 entries.
The Lexus NX led this group, as it has for more than two years, with a sales dip of five percent to 17,520 units. The Acura RDX moved up a spot to second place with a 13 percent uptick to 10,017 units, while the Buick Envision (see running Buick Envision sales), the XT4’s corporate cousin and E2 platform mate, took third with a 36 percent drop to 8,657 units. The Audi Q3 stayed in fourth place with a 46 percent jump to 7,395 units. This time around, we’ve added the Genesis GV70 to this space, with sales up six percent for 6,851 deliveries to round out the top five. The Lincoln Corsair (see running Lincoln Corsair sales), hailing from GM’s crosstown rival FoMoCo, placed sixth with a 17 percent bump to 6,563 units. The BMW X1, one of two models from BMW, took seventh with a 39 percent upswing to 5,605 units. The XT4 (see running Cadillac XT4 sales) followed in eighth with a 10 percent downturn, moving 5,154 units. Mercedes-Benz placed ninth and 10th, with the GLA-Class posting a sales slide of 11 percent to 4,499 units and the GLB-Class sporting a four percent decrease of four percent to 3,476 units. Finally, the all-new BMW X2 finished last in spite of a 13-fold leap in sales year-over-year for 898 deliveries as it continues to recover from a generational changeover.
Sales Numbers - Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| LEXUS NX | -5.21% | 17,520 | 18,482 | 23% | 24% | +1.77% | 34,639 | 34,038 |
| ACURA RDX | +12.98% | 10,017 | 8,866 | 13% | 12% | +28.45% | 20,134 | 15,675 |
| BUICK ENVISION | -35.81% | 8,657 | 13,486 | 11% | 18% | -20.69% | 21,860 | 27,563 |
| AUDI Q3 | +45.86% | 7,395 | 5,070 | 10% | 7% | +60.46% | 14,321 | 8,925 |
| GENESIS GV70 | +5.53% | 6,851 | 6,492 | 9% | 8% | +3.23% | 12,181 | 11,800 |
| LINCOLN CORSAIR | +17.03% | 6,563 | 5,608 | 9% | 7% | +33.41% | 12,849 | 9,631 |
| BMW X1 | +39.01% | 5,605 | 4,032 | 7% | 5% | +61.28% | 11,617 | 7,203 |
| CADILLAC XT4 | -10.11% | 5,154 | 5,734 | 7% | 7% | -19.78% | 10,033 | 12,507 |
| MERCEDES-BENZ GLA-CLASS | -11.28% | 4,499 | 5,071 | 6% | 7% | -27.63% | 6,746 | 9,321 |
| MERCEDES-BENZ GLB-CLASS | -3.71% | 3,476 | 3,610 | 5% | 5% | +14.28% | 9,042 | 7,912 |
| BMW X2 | +1,325.38% | 898 | 63 | 1% | 0% | +934.04% | 1,458 | 141 |
| TOTAL | +0.16% | 76,635 | 76,514 | +7.02% | 154,880 | 144,716 |
The XT4 maintained a seven percent market share in its segment. The NX led with a 23 percent share, down one percentage point year-over-year, while the RDX posted a 13 percent share, up one percentage point, and the Envision earned an 11 percent share, down seven percentage points. The Q3 held a 10 percent share, up three percentage points. The GV70 and Corsair each earned a nine percent share, up one and two percentage points, respectively. The X1 posted a seven percent share, up two percentage points. Meanwhile, the GLA-Class held a six percent share, down one percentage point, and the GLB-Class maintained a five percent share. The X2 earned a mere one percent share.
Combining Buick Envision sales with those of the Cadillac XT4 gave GM a cumulative 13,811 deliveries for a combined 18 percent segment share, enabling The General to place second overall behind Lexus and ahead of Acura.
Sales Numbers - GM Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BUICK ENVISION | -35.81% | 8,657 | 13,486 | -20.69% | 21,860 | 27,563 |
| CADILLAC XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
| TOTAL | -28.14% | 13,811 | 19,220 | -20.41% | 31,893 | 40,070 |
Combining two Mercedes-Benz offerings, the GLA-Class and GLB-Class, netted the German automaker 7,975 sales for an 11 percent segment share.
Sales Numbers - MBZ Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| MERCEDES-BENZ GLA-CLASS | -11.28% | 4,499 | 5,071 | -27.63% | 6,746 | 9,321 |
| MERCEDES-BENZ GLB-CLASS | -3.71% | 3,476 | 3,610 | +14.28% | 9,042 | 7,912 |
| TOTAL | -8.13% | 7,975 | 8,681 | -8.39% | 15,788 | 17,233 |
Finally, combining the two BMW entries, the X1 and X2, gave the Bavarian automaker 6,503 deliveries for an eight percent segment share.
Sales Numbers - BMW Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BMW X1 | +39.01% | 5,605 | 4,032 | +61.28% | 11,617 | 7,203 |
| BMW X2 | +1,325.38% | 898 | 63 | +934.04% | 1,458 | 141 |
| TOTAL | +58.80% | 6,503 | 4,095 | +78.04% | 13,075 | 7,344 |
Sales of luxury C-segment crossovers were flat, with 76,635 deliveries in Q2 2024, meaning Cadillac XT4 sales underperformed the segment average.
The GM Authority Take
Cadillac XT4 sales fell again in North America halfway through the year despite offering a refreshed model for 2024. While Buick Envision sales dropped even more, its placement here, along with the XT4, enabled GM to place second overall. The two small crossovers face strong competition from Acura, Audi, BMW, Genesis, Lexus, crosstown rival Lincoln, and Mercedes-Benz.
About Cadillac XT4
The fully refreshed 2024 Cadillac XT4 debuts with a new exterior design; an overhauled cabin headlined by a new 33-inch, 9K-resolution LED color touchscreen lifted straight from the Cadillac Lyriq; new tech features; and more than a dozen safety features now included as standard.
The first photos leaked online show that the XT4 will eventually receive the top-rated GM Super Cruise semi-autonomous driver assistance system.
The trim level lineup once again lists Luxury, Premium Luxury, and Sport, each offering unique styling attributes and is available in front-wheel- and all-wheel-drive configurations.
Under the hood, the refreshed 2024 XT4 carries over the turbocharged 2.0L I4 LSY gasoline engine, producing 235 horsepower and 258 pound-feet of torque, and is mated to the GM nine-speed automatic transmission.
The upcoming 2025 Cadillac XT4 will have more standard safety features than the refreshed 2024 model, including the Active Safety Package, offered as standard on Premium Luxury and Sport trim levels. However, it will drop two safety features: Automatic Speed Limit Assist and Traffic Sign Recognition.
Also, the 2025 XT4 drops the Luxury trim level, with the Premium Luxury becoming the entry-level trim.
While production of the 2025 XT4 has kicked off, it will be paused for much of the 2025 calendar year as the GM Fairfax plant in Kansas City is retooled for the next generation of the Chevy Bolt EV, which is currently expected to arrive for the 2026 model year.
First-ever 2025 Cadillac Optiq, an EV replacement for the XT4
On the all-electric front, the Cadillac Lyriq is the luxury marque’s first-ever EV and its all-electric replacement for the aging XT5. The new all-electric 2025 Cadillac Optiq is now the entry-level EV offering to eventually replace the XT4, which itself received a refresh for the 2024 model year. These models precede the larger 2026 Cadillac Vistiq, an all-electric three-row crossover set to round out the EV portfolio, slotting in the same space occupied by the Cadillac XT6. The Cadillac Escalade IQ full-sizer will slot above the Vistiq.
Additionally, a Cadillac V-Series EV is set to debut this year, likely as the Cadillac Lyriq-V.
First-ever 2025 Cadillac Optiq, an EV replacement for the XT4, with GM Super Cruise engaged
About The Numbers
- All percent change figures compared to Cadillac XT4 sales in Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
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It seems like all the crossovers are following a similar path to the XTS.
Even the new Buick Envista and Chevrolet Trax designers got buyers more excited about their design and value than spending cash on a baby Caddie ! Cadillac Division has failed on many current front and rear design renditions ,put the prestige &style back in Cadillac ‘ before it becomes irrelevant in the market place !
I have yet to see a single advertisement for the updated XT4. GM’s frequent television advertising for the aging current model of the GMC Terrain has greatly helped its sales yet nothing for most Cadillac models.
GM tends to run on very looooooong product lifecycles, while the competition seems to be cranking out something totally fresh every 20 minutes. New products grab attention. Rehashed products, not so much anymore.
The long product cycles are just part of gm’s “all electric future” strategy 🙄
How some people keep their jobs at gm I’ll never know.
The Cadillac XT4 would probably sell better if it was offered with a MORE POWERFUL ENGINE. I would definitely be interested. Offer a hotrodded version and watch sales increase. GM haters need not respond …
Agree. We were looking at the RDX vs the XT4 a couple of years ago. The Caddy interior was okay, but it was a dog performance wise. I didn’t expect a rocket ship, but the performance was so bad I considered it to be marginally unsafe. I would feel like I was taking my life in my hands anytime I was passing a semi on the two lane.
We ended up with a Palisade. It’s in a slightly different class, but at that time the interior was nicer than the Cadillac and the performance was much better.
The interior upgrade looks nice. Something close to 300 hp would help make it feel like you’re driving a premium vehicle. If that could happen with a hybrid, so much the better.
I cross-shopped the XT4 against a Lincoln Corsair, and ended up buying the Corsair GT (PHEV) with BlueCruise. I would have bought the XT4 if it had better performance (0-60) and better gas mileage (hybrid), and Super Cruise. Those three things prevented me from using my GM employee discount on the Cadillac. I’m hoping when I’m ready to replace the Lincoln, that the XT4 or XT5 will have a hybrid option to improve the performance and mileage, and finally offer Super Cruise as an option.
I have a 2012 CTS4 Premium coupe with 318 HP that is still like new. Why would I want to go backwards?