Cadillac CT5 Sales Down 29 Percent To Remain Mid-Pack During Q2 2024
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Cadillac CT5 sales decreased in the United States and Canada during the second quarter of 2024.
Cadillac CT5 Sales - Q2 2024 - United States
In the United States, Cadillac CT5 deliveries totaled 3,841 units in Q2 2024, a decrease of about 29 percent compared to 5,396 units sold in Q2 2023.In the first six months of the year, CT5 sales decreased about 31 percent to 6,863 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT5 | -28.82% | 3,841 | 5,396 | -31.29% | 6,863 | 9,989 |
Cadillac CT5 Sales - Q2 2024 - Canada
In Canada, Cadillac CT5 deliveries totaled 255 units in Q2 2024, a decrease of about 6 percent compared to 271 units sold in Q2 2023.In the first six months of the year, CT5 sales decreased about 27 percent to 403 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT5 | -5.90% | 255 | 271 | -26.59% | 403 | 549 |
Refreshed 2025 Cadillac CT5 Premium Luxury
Competitive Sales Comparison (USA)
Cadillac CT5 sales remained mid-pack from the previous quarter in Q2 2024, competing in a crowded segment of 15 entries.
The BMW 4 Series kept the lead in spite of a 19 percent slide in sales to 11,088 units, followed by the Mercedes-Benz C-Class, which moved up a spot to place second, a nine percent bump to 9,377 units. The Audi A5 moved up several spots to third, with a 21 percent upswing to 8,030 units. The BMW 3 Series fell a couple of places to take fourth, with a 25 percent drop, moving 5,725 units. The Lexus IS rounded out the top five with a 132 leap in sales for 4,234 deliveries. The Volvo S60, down a couple of spots, placed sixth with a 219 percent leap to 5,246 units. The CT5 (see running Cadillac CT5 sales) maintained seventh place with a 29 percent slide, moving 3,841 units. The rest of the field each posted about 2.8K deliveries or less.
Sales Numbers - D-Segment Luxury Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| BMW 4 SERIES | -19.45% | 11,088 | 13,765 | 19% | 21% | -22.62% | 19,935 | 25,762 |
| MERCEDES-BENZ C-CLASS | +8.74% | 9,377 | 8,623 | 16% | 13% | +8.34% | 17,429 | 16,087 |
| AUDI A5 | +20.61% | 8,030 | 6,658 | 14% | 10% | +4.65% | 12,826 | 12,256 |
| BMW 3 SERIES | -25.31% | 5,725 | 7,665 | 10% | 12% | -1.94% | 14,137 | 14,416 |
| LEXUS IS | -10.62% | 5,142 | 5,753 | 9% | 9% | -8.68% | 10,149 | 11,114 |
| VOLVO S60 | +132.51% | 4,234 | 1,821 | 7% | 3% | +178.80% | 9,270 | 3,325 |
| CADILLAC CT5 | -28.82% | 3,841 | 5,396 | 7% | 8% | -31.29% | 6,863 | 9,989 |
| GENESIS G70 | -23.14% | 2,804 | 3,648 | 5% | 6% | -11.75% | 5,496 | 6,228 |
| AUDI A4 | -30.60% | 2,184 | 3,147 | 4% | 5% | -44.72% | 4,636 | 8,386 |
| ACURA TLX | -72.56% | 1,581 | 5,762 | 3% | 9% | -55.59% | 4,211 | 9,482 |
| INFINITI Q50 | -21.16% | 1,442 | 1,829 | 3% | 3% | -11.14% | 2,839 | 3,195 |
| ALFA ROMEO GIULIA | -24.16% | 656 | 865 | 1% | 1% | -29.22% | 1,296 | 1,831 |
| LEXUS RC | +14.94% | 531 | 462 | 1% | 1% | +11.76% | 941 | 842 |
| VOLVO V60 | +53.14% | 268 | 175 | 0% | 0% | +81.07% | 507 | 280 |
| INFINITI Q60 | -96.84% | 11 | 348 | 0% | 1% | -93.35% | 48 | 722 |
| TOTAL | -13.66% | 56,914 | 65,917 | -10.76% | 110,583 | 123,915 |
The CT5 earned a seven percent market share in its segment, down one percentage point year-over-year. The 4 Series posted a 19 percent segment share, down two percentage points, while the C-Class held a 16 percent share, up three percentage points, and the A5 each earned a 14 percent share, up four percentage points. The IS maintained a nine percent share, followed by the S60 with a seven percent share, up four percentage points. The remaining entries each earned a five percent segment share or less.
Below, we’re providing a summary of models with more than one entry:
- BMW: 16,813 units / 29 percent share
- Audi: 10,214 units / 18 percent share
- Lexus: 5,673 units / 10 percent share
- Volvo: 4,502 units / 7 percent share
- Cadillac CT5: 3,841 /7 percent share
- Infiniti: 1,453 units / 3 percent share
Cumulative sales of the BMW 3 Series and 4 Series gave the Bavarian automaker 16,813 deliveries for a 29 percent segment share, solidly in first place overall.
Sales Numbers - BMW D-Segment Luxury Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| BMW 3 SERIES | -25.31% | 5,725 | 7,665 | 34% | 36% | -1.94% | 14,137 | 14,416 |
| BMW 4 SERIES | -19.45% | 11,088 | 13,765 | 66% | 64% | -22.62% | 19,935 | 25,762 |
| TOTAL | -21.54% | 16,813 | 21,430 | -15.20% | 34,072 | 40,178 |
Combined sales of the Audi A4 and A5 garnered the German automaker 10,214 deliveries, giving it an 18 percent segment share and placing it second overall.
Sales Numbers - Audi D-Segment Luxury Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| AUDI A4 | -30.60% | 2,184 | 3,147 | 21% | 32% | -44.72% | 4,636 | 8,386 |
| AUDI A5 | +20.61% | 8,030 | 6,658 | 79% | 68% | +4.65% | 12,826 | 12,256 |
| TOTAL | +4.17% | 10,214 | 9,805 | -15.41% | 17,462 | 20,642 |
Both Lexus entries, the IS and its two-door coupe derivative, the RC, enabled the Japanese automaker to post a combined 4,502 sales for a 10 percent segment share.
Sales Numbers - Lexus D-Segment Luxury Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| LEXUS IS | -10.62% | 5,142 | 5,753 | 91% | 93% | -8.68% | 10,149 | 11,114 |
| LEXUS RC | +14.94% | 531 | 462 | 9% | 7% | +11.76% | 941 | 842 |
| TOTAL | -8.72% | 5,673 | 6,215 | -7.24% | 11,090 | 11,956 |
Volvo’s two entries, the S60 and V60 ranges, posted combined sales of 4,502 deliveries for a 7 percent segment share.
Sales Numbers - Volvo D-Segment Luxury Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| VOLVO S60 | +132.51% | 4,234 | 1,821 | 94% | 91% | +178.80% | 9,270 | 3,325 |
| VOLVO V60 | +53.14% | 268 | 175 | 6% | 9% | +81.07% | 507 | 280 |
| TOTAL | +125.55% | 4,502 | 1,996 | +171.21% | 9,777 | 3,605 |
Infiniti’s two entries, the Q50 and its two-door coupe variant, the Q60, earned the Japanese automaker a combined 1,434 deliveries with just a three percent segment share.
Sales Numbers - Infiniti D-Segment Luxury Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| INFINITI Q50 | -21.16% | 1,442 | 1,829 | 99% | 84% | -11.14% | 2,839 | 3,195 |
| INFINITI Q60 | -96.84% | 11 | 348 | 1% | 16% | -93.35% | 48 | 722 |
| TOTAL | -33.26% | 1,453 | 2,177 | -26.30% | 2,887 | 3,917 |
Sales of D-segment luxury cars fell 14 percent to 56,914 units during Q2 2024, meaning CT5 sales underperformed the segment average.
Refreshed 2025 Cadillac CT5 Sport
The GM Authority Take
Cadillac CT5 sales have been down for the third quarter in a row in Q2 2024, continuing a reversal of a positive trend during the first three quarters of 2023. Yet, it maintained its seventh-place, mid-pack placement again among 15 entries that include competition from BMW, Mercedes-Benz, Audi, Lexus, and Volvo—all of which keep beating the CT5 on a collective basis.
However, that’s about to change somewhat since the Volvo S60, a Cadillac CT4 and CT5 rival, has been discontinued.
Furthermore, sales of the CT5 may be impacted by a generational changeover since production of the refreshed 2025 CT5 production was delayed till this past May, while refreshed 2025 CT5-V production was delayed till late July, with refreshed 2025 CT5-V Blackwing production pushed even later.
Initial units of the CT5 Premium Luxury and Sport trims started arriving at dealers around early June. Cadillac is no doubt hoping the updated CT5 lineup will fuel a much-needed boost to sales.
Refreshed 2025 Cadillac CT5 Premium Luxury
About Cadillac CT5
The 2024 Cadillac CT5 arrives as the fifth model year of the luxury four-door, offering up a few important changes and updates across the lineup compared to the preceding 2023 model year. That includes standard IntelliBeam headlamps across the entire CT5 for all trim levels. Furthermore, the 2024 model year gets a new Red Accent Package on the CT5, as does the CT5-V and the CT5-V Blackwing. Additionally, the 2024 CT5 Onyx Package will include a new decklid spoiler.
The 2024 Cadillac CT5-V and CT5-V Blackwing both get additional elements to commemorate the 20th anniversary of the V-Series sub-brand, namely a 20th Anniversary grille header decal and unique instrument cluster wake-up animation.
Here is what’s new and different about the 2024 Cadillac CT5, CT5-V, and CT5-V Blackwing.
Cadillac CT5-V Blackwing Supercharged LT4
This past September, GM debuted the refreshed 2025 Cadillac CT5, revealing new styling and tech along with more standard safety features along with new advanced ones. Its contemporary styling includes an updated front fascia and a lower, wider front grille. Inside, the refreshed CT5 features an all-new 33-inch touchscreen with 9K resolution and a customizable user interface.
In January, GM revealed the refreshed 2025 Cadillac CT5-V and updated Cadillac CT5-V Blackwing. For 2025, the GM Super Cruise semi-autonomous driver assist system is now included as standard on the CT5, CT5-V, and CT5-V Blackwing, when the latter is equipped with the optional automatic transmission.
The 2025 CT5 drops the Luxury trim level and the V Performance Package, while the 2025 CT5-V gets standard heated seats and steering wheel along with a revised Platinum Package. Additionally, the 2025 CT5-V Blackwing gets a new Precision Package.
The refreshed 2025 Cadillac CT5-V Blackwing represents the fourth model year for the ultra high-performance luxury sedan, and a new limited-edition variant has been revealed as part of the ongoing Collector Series portfolio, namely the Le Monstre Edition.
2025 Cadillac CT5-V Blackwing Le Monstre Special Edition
About The Numbers
- All percent change figures compared to Cadillac CT5 sales for Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- Cadillac CT5 sales include CT5, CT5-V, and CT5-V Blackwing
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
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When you eliminate the Luxury edition which accounted for maybe 37% of all units sold you will see a decrease in net sales.
This will be another one of those cars that folks will never purchase, but b!tch when Cadillac discontinues….
A purchase is a vote.
It is extremely difficult to compete with BMW in this segment.
Isn’t the CT5 competing with the 5 Series?
How the Volvo S60 numbers went so up?
How are they keeping this plant going at this low volume of sales? Of course, they laid off the Camaro line workers.
Lansing Grand River has a stamping operation that supplies a few gm plants. Also new product is on the way to the assembly operation in a couple of years.
The CT5 is the size of a 5 series BMW. Why is the comparison to a 3 and 4 series BMW?
I bought the entry level version with 2 options. The color, and heated seats. 2022. Now that version is gone, and the prices and level went up.
Sales went down. Coincidence? I think not.
I tried to buy a CT5 in 2022 when their was no production because of chip shortage, I cancelled after six months waiting.
I want to order a new one but the colors have changed since ’22. Now all the colors look cheap as in inexpensive, so no CT5 for me. For $95k I am not going to compromise on color.
The ’22 I tried to order was bandy wine maroon, now nothing but the basic black, white and grey with a couple colors that would look good on a VW Beetle but not a Caddy.