2024 Buick Envision Floats Around In ‘Air Dance’ Virtual Art Exhibit: Video
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The 2024 Buick Envision ushers in a model refresh that includes new styling, both inside and out. The new look takes after the Wildcat EV concept that was unveiled in 2022, and lends the crossover a more premium look. Now, GM is highlighting the airy new design of the 2024 Buick Envision with the following virtual art exhibit video.
Dubbed “Air Dance,” the virtual art exhibit is shown in a brief video that was recently posted to social media. In the video, we see a first-person perspective of an art exhibit, with a few individuals walking through an expansive display room that shows photos of various vehicle design elements on the walls. In the center of the room, we see a white 2024 Envision, which is suspended on top of billowing white sheets. The crossover seems to float and slowly rotates in place as the white sheets flow around the vehicle, lending the crossover an airy, feathery appearance and feel. This particular Envision appears to be the Sport Touring (ST) trim level, as indicated by the wheels.
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While odd, this isn’t the first time the Tri-Shield brand has leveraged simulated images to show off its designs. Over the summer, for example, we saw the Envista turned into a giant lava lamp in a separate virtual art piece. The new short videos are part of the Tri-Shield brand’s effort to be more design-driven, per its “Exceptional by Design” campaign efforts.
Further highlights of the 2024 Envision include a 30-inch infotainment display on the dash, as covered in a recent design video tour.
As a reminder, the 2024 Envision features the turbocharged 2.0L I4 LSY gasoline engine, rated at 228 horsepower and 258 pound-feet of torque. The refreshed crossover rides on the GM E2 platform, while production takes place at the GM China SAIC-GM Jinqiao South plant.
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How does this sell cars?
And the point of this expense is ?????
Call the Masked Magician, we need to solve this!!!
Maybe it can float over from China instead of the slow boat?