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GMC Sierra Sales Up Six Percent To 80K Deliveries During Q2 2024

GMC Sierra sales increased in the United States and Canada but decreased in Mexico during the second quarter of 2024.

GMC Sierra Sales - Q2 2024 - United States

In the United States, GMC Sierra deliveries totaled 80,188 units in Q2 2024, an increase of about 6 percent compared to 75,810 units sold in Q2 2023.

In the first six months of the year, Sierra sales increased about 4 percent to 148,785 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
SIERRA +5.77% 80,188 75,810 +4.04% 148,785 143,008

These 80,188 units were comprised of:

  • 55,050 units of the Sierra Light Duty (1500), up 18.1 percent
  • 25,138 units of the Sierra Heavy Duty (2500 HD and 3500 HD), down 14 percent

GMC Sierra sales - Q2 2024 - USA

ModelQ2 2024 / Q1 2023Q2 2024Q2 2023YTD 2024 / YTD 2023YTD 2024YTD 2023
Total+5.8%80,18875,810+4%148,785143,008
Sierra LD+18.1%55,05046,596+8.9%101,27392,978
Sierra HD-14%25,13829,214-5%47,51250,030

GMC Sierra Sales - Q2 2024 - Canada

In Canada, GMC Sierra deliveries totaled 16,233 units in Q2 2024, an increase of about 5 percent compared to 15,398 units sold in Q2 2023.

In the first six months of the year, Sierra sales increased about 1 percent to 30,807 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
SIERRA +5.42% 16,233 15,398 +0.54% 30,807 30,642

GMC Sierra Sales - Q2 2024 - Mexico

In Mexico, GMC Sierra deliveries totaled 833 units in Q2 2024, a decrease of about 30 percent compared to 1,186 units sold in Q2 2023.

In the first six months of the year, Sierra sales increased about 1 percent to 1,828 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
SIERRA -29.76% 833 1,186 +1.16% 1,828 1,807

GMC Sierra sales remain up during Q2 2024. Shown here is the refreshed 2024 GMC Sierra HD in the premium Denali Ultimate trim.

Competitive Sales Comparison (USA)

GMC Sierra sales during the second quarter of 2023 kept Big Red’s lineup in fourth place from the previous quarter in the full-size pickup truck segment when ranked by sales volume.

The Ford F-Series (see running Ford F-series sales) lineup kept the top spot in spite of an eight percent slip in sales to 191,561 units. The Chevy Silverado (see running Chevy Silverado sales) line of trucks, the Sierra’s corporate cousin and T1 platform mate, took second with a five percent increase to 148,916 units. The Ram Pickup line placed third with a 23 percent dip to 90,109 units, while the GMC Sierra (see running GMC Sierra sales) took fourth with a six percent bump to 80,188 units. The Toyota Tundra followed in fifth with a 32 percent swell to 42,239 units. The newest model here, the all-electric Tesla Cybertruck, placed sixth with 8,000 deliveries. It bested the oldest all-electric model here, the Ford F-150 Lightning (see running Ford F-150 Lightning sales), which saw sales jump 77 percent to 7,902 units to take seventh. The Nissan Titan followed in eighth, which posted a 38 percent decline to 4,064 units. In ninth, the all-electric GMC Hummer EV Pickup (see running GMC Hummer EV Pickup sales) moved 2,929 units, while the all-electric Rivian R1T saw sales drop 49 percent to 2,212 units to take tenth, and the new all-electric Chevy Silverado EV (see running Silverado EV sales) finished out the list moving 2,196 units.

Full-Size Pickup Truck Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD F-SERIES -7.93% 191,561 208,050 33% 35% -9.99% 336,761 374,136
CHEVROLET SILVERADO +5.39% 148,916 141,299 26% 24% +3.56% 277,842 268,291
RAM RAM PICKUP -23.44% 90,109 117,699 16% 20% -19.51% 179,526 223,049
GMC SIERRA +5.77% 80,188 75,810 14% 13% +4.04% 148,785 143,008
TOYOTA TUNDRA +31.65% 42,239 32,084 7% 5% +31.34% 78,454 59,735
TESLA CYBERTRUCK * 8,000 * 1% 0% * 8,500 0
FORD F-150 LIGHTNING +76.94% 7,902 4,466 1% 1% +78.66% 15,645 8,757
NISSAN TITAN -37.59% 4,064 6,512 1% 1% -22.19% 8,209 10,550
GMC HUMMER EV PICKUP +6,130.57% 2,929 47 1% 0% +9,281.63% 4,597 49
RIVIAN R1T -49.28% 2,212 4,361 0% 1% -40.96% 4,612 7,811
CHEVROLET SILVERADO EV * 2,196 * 0% 0% * 3,257 0
TOTAL -1.70% 580,316 590,328 -2.67% 1,066,188 1,095,386

The Sierra earned a 14 percent market share in its segment, up one percentage point year-over-year. The F-Series held a 33 percent segment share, down two percentage points, followed by the Silverado with a 26 percent share, up two percentage points. The Ram Pickup posted a 16 percent share, down four percentage points. The Tundra held a seven percent share, up two percentage points, while the rest of the field each held a one percent segment share or less.

Combining GMC Sierra sales with the Chevrolet Silverado and Silverado EV, plus the Hummer EV Pickup, gave GM a solid 234,229 combined deliveries for a 41 percent segment share, outselling Ford by nearly 35K units. That again cements The General’s standing as the best-selling manufacturer of full-size pickups in America, selling more than two out of every five full-size pickup trucks in the U.S. during Q4 2023.

GM Full-Size Pickup Truck Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET SILVERADO +5.39% 148,916 141,299 64% 65% +3.56% 277,842 268,291
GMC SIERRA +5.77% 80,188 75,810 34% 35% +4.04% 148,785 143,008
GMC HUMMER EV PICKUP +6,130.57% 2,929 47 1% 0% +9,281.63% 4,597 49
CHEVROLET SILVERADO EV * 2,196 * 1% 0% * 3,257 0
TOTAL +7.86% 234,229 217,156 +5.62% 434,481 411,348

The Ford F-Series line item includes the ICE-based F-150 light-duty and Super Duty heavy-duty trucks. Sales of those, along with the F-150 Lightning, gave The Blue Oval 199,463 combined deliveries and a cumulative 34 percent segment share.

Ford Full-Size Pickup Truck Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD F-SERIES -7.93% 191,561 208,050 96% 98% -9.99% 336,761 374,136
FORD F-150 LIGHTNING +76.94% 7,902 4,466 4% 2% +78.66% 15,645 8,757
TOTAL -6.14% 199,463 212,516 -7.96% 352,406 382,893

For informational purposes, we provide Honda Ridgeline sales below. The model straddles the midsize and full-size pickup truck segments. This quarter, it placed ahead of all the electric models.

Honda Ridgeline Sales - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23
RIDGELINE -40.56% 8,626 14,512 -27.37% 19,922 27,430

The full-size pickup segment contracted two percent to 580,316 units during Q2 2024, meaning that GMC Sierra sales outperformed the segment average.

The GM Authority Take

GMC Sierra sales performance continued in the black for yet another quarter. Combining all of GM’s trucks, both ICE-based and battery-powered models, maintained the automaker’s standing as the best-seller of full-size pickup trucks in the U.S., outselling Ford by nearly 35K units. Notably, sales of the F-Series were in the red again, as they were in the previous quarter.

Big Red’s expanded truck lineup of refreshed models and off-road-focused offerings positions the Professional Grade brand quite well in terms of sales, with it recently launching another all-electric model, the GMC Sierra EV. Full-size trucks are the lifeblood of General Motors, with Chevy and GMC models combined accounting for 34 percent, or over a third, of all GM sales in the U.S. during Q2 2024. Meanwhile, the GMC truck lineup is responsible for 52 percent, or over half, of all Professional Grade brand sales in the U.S.

About GMC Sierra 1500

For 2024, the GMC Sierra 2.7L engine is called TurboMax. That engine now gets the Hydra-Matic 8L80 M5U revised eight-speed automatic transmission.

Also, the 2024 Sierra AT4X offers the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. That 6.2 liter gets a throatier exhaust note thanks to a new Active Exhaust system. Additionally, the 2024 Sierra AT4X is available with new beadlock-capable wheels along with new black and red beadlock wheel decorative rings.

Also, the 2024 Sierra 1500 offers a new drop-in bedliner and a new bed Utility Wall Package.

About GMC Sierra HD

In October 2022, GM unveiled the refreshed 2024 GMC Sierra HD, debuting fresh exterior styling, a new interior, a revised trim level lineup, new tech like standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and powertrain updates. The refresh is highlighted by the arrival of the premium 2024 GMC Sierra HD Denali Ultimate, the pinnacle of heavy-duty trucks, which offers massaging seats for the first time on the Sierra HD. Consequently, a new Denali Reserve Package replaces the Denali Ultimate Package offered on the 2023 model. Also, the 2024 Sierra HD offers two new 22-inch wheel options.

Last May, GM officially debuted the first-ever 2024 GMC Sierra AT4X and the new 2024 GMC Sierra HD AT4X AEV Edition as Big Red’s most capable heavy-duty off-roaders.

The 2025 GMC Sierra HD will offer Front Park Assist as an option on the Pro and SLE trims, while Adaptive Cruise Control will be available on more trim levels, but the 2025 model won’t offer certain wheel choices.

About GMC Hummer EV Pickup

Production of the 2024 GMC Hummer EV Pickup began this past June, with the nameplate introducing a handful of significant changes and updates over the preceding 2023 model. That includes the launch of two entry-level trim levels, the 2X and 2, though GM Authority has learned that the “base” 2 trim has been dropped. Range-topping Edition 1 and 3X trims round out the all-electric Hummer off-road pickup truck lineup for the 2024 model year.

Another critical update for the 2024 Hummer EV Pickup is the introduction of the new Omega Edition, which won’t return for the 2025 model year. This limited-run variant includes a unique matte paint finish, unique wheels, and a few other unique accents.

For the 2025 GMC Hummer EV, the Sky Panel Storage Set returns.

About GMC Sierra EV

Over a year ago, GM also debuted the first-ever 2024 GMC Sierra EV Denali. The only variant built for the 2024 model year will be the Sierra EV Denali Edition 1. All other models, including the “regular” Denali, off-road AT4, and entry-level Elevation, will be offered for the 2025 model year.

Interestingly, the 2024 Acadia and Sierra EV are GMC’s first models to get GM’s new electronic shift lever.

In April, the 2024 Sierra EV Denali Edition 1 received a lower price and higher range estimate, while the 2025 Sierra EV Denali offers two battery capacities.

About The Numbers

  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500 HD, GMC Sierra 2500 HD Denali and variants
      • GMC Sierra 3500 HD, GMC Sierra 3500 HD Denali and variants
    • GMC Sierra Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500 HD and variants
      • Chevrolet Silverado 3500 HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comment

  1. the sierra might be able to take the third place spot from RAM soon, crazy

    Reply

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