GMC Canyon Sales Jump 69 Percent for 11K Deliveries During Q2 2024

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GMC Canyon sales increased in the United States, Canada, and Mexico during the second quarter of 2024.

GMC Canyon Sales - Q2 2024 - United States

In the United States, GMC Canyon deliveries totaled 11,351 units in Q2 2024, an increase of about 69 percent compared to 6,708 units sold in Q2 2023.

In the first six months of the year, Canyon sales increased about 44 percent to 16,835 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CANYON +69.22% 11,351 6,708 +43.59% 16,835 11,724

GMC Canyon Sales - Q2 2024 - Canada

In Canada, GMC Canyon deliveries totaled 2,014 units in Q2 2024, an increase of about 182 percent compared to 715 units sold in Q2 2023.

In the first six months of the year, Canyon sales increased about 56 percent to 2,949 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CANYON +181.68% 2,014 715 +56.36% 2,949 1,886

GMC Canyon Sales - Q2 2024 - Mexico

In Mexico, GMC Canyon deliveries totaled 356 units in Q2 2024, an increase of about 2,443 percent compared to 14 units sold in Q2 2023.

In the first six months of the year, Canyon sales increased about 2,964 percent to 429 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CANYON +2,442.86% 356 14 +2,964.29% 429 14

GMC Canyon sales grew 69 percent to 11,351 units in Q2 2024, posting the biggest gain among six entries. Shown here is Denali trim.

Competitive Sales Comparison (USA)

GMC Canyon sales during Q2 2024 kept Big Red’s premium midsize pickup in fifth from the previous quarter in its segment when ranked by sales volume.

The Toyota Tacoma remained at the top, although sales were down 24 percent to 47,879 units as it continues to go through a generational changeover, especially for some variants. The Colorado (see running Chevy Colorado sales), the Canyon’s corporate cousin, took second with a 35 percent to 26,901 units, followed by the Nissan Frontier, now in third place, with a 17 percent uptick to 20,219 units. The Ford Ranger (see running Ford Ranger sales) moved up from the bottom to fourth with a five percent swell to 13,257 units as it recovers from its own generational changeover. The Canyon (see running GMC Canyon sales) stayed in fifth place in spite of a 69 percent jump to 11,351 units, while the Gladiator fell to the bottom of the list with a 24 percent drop in sales for 10,489 deliveries.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
TOYOTA TACOMA -24.32% 47,879 63,262 37% 47% -40.57% 69,437 116,845
CHEVROLET COLORADO +35.12% 26,901 19,909 21% 15% +26.11% 41,823 33,165
NISSAN FRONTIER +17.46% 20,219 17,213 16% 13% +17.06% 39,963 34,139
FORD RANGER +5.06% 13,257 12,618 10% 9% -37.08% 15,175 24,118
GMC CANYON +69.22% 11,351 6,708 9% 5% +43.59% 16,835 11,724
JEEP GLADIATOR -23.72% 10,489 13,751 8% 10% -14.08% 23,478 27,326
TOTAL -2.52% 130,096 133,461 -16.42% 206,711 247,317

The Canyon earned a nine percent segment share, up four percentage points year-over-year. The Tacoma led with a 37 percent share, though down 10 percentage points, followed by the Colorado with a 21 percent share, up six percentage points, and the Frontier with a 16 percent share, up three percentage points. The Ranger held a 10 percent share, up one percentage point, while the Gladiator posted an eight percent share, down two percentage points.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET COLORADO +35.12% 26,901 19,909 70% 75% +26.11% 41,823 33,165
GMC CANYON +69.22% 11,351 6,708 30% 25% +43.59% 16,835 11,724
TOTAL +43.71% 38,252 26,617 +30.67% 58,658 44,889

Sales of GM’s two midsize pickups, the GMC Canyon and Chevy Colorado, combined for 38,252 deliveries and a 30 percent segment share, still placing it behind Toyota.

Below, we provide Honda Ridgeline sales for informational purposes. This model straddles the midsize and full-size pickup truck segments, and it is behind all the other models listed here this time around.

Sales Numbers - Honda Ridgeline - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23
HONDA RIDGELINE -40.56% 8,626 14,512 -27.37% 19,922 27,430

The midsize mainstream pickup truck segment slipped about three percent to 130,096 units in Q2 2024, meaning GMC Canyon sales significantly outperformed the segment average.

The GM Authority Take

While sales of the GMC Canyon halfway through the year kept it in fifth place and just above last from the previous quarter, the premium truck posted the biggest gain here with a commanding 69 percent jump in sales year-over-year.

However, a generational switchover continues to impact sales of the Toyota Tacoma, while the Ford Ranger may be working its way out of it. In spite of any challenges faced by the Tacoma, however, sales reign supreme year after year.

Even combining sales of the Chevy Colorado with the Canyon is not enough for GM to unseat Toyota.

About GMC Canyon

The 2024 GMC Canyon arrives with plenty of changes and updates, including the debut of the first-ever 2024 GMC Canyon AT4X AEV Edition, offering a next-level off-roader complete with tons of trail-ready upgrades over the standard 2023 Canyon AT4X, framed as “the most advanced and capable Canyon ever.” Furthermore, the 2024 Canyon AT4X and AT4X AEV Edition will both get a new launch control feature as part of their Baja Mode, improving performance both on-road and off-road.

It’s worth noting that the 2024 GMC Canyon AT4X AEV Edition and 2024 Chevy Colorado ZR2 Bison share the same suspension configuration, which enables both trucks to stand tall with an identical 12.2 inches of ground clearance. However, there is one small difference, which we outlined in this report.

For 2024, four trim levels are offered, including Elevation, AT4, Denali, and AT4X, along with the AT4X AEV Edition package.

Additionally, the 2024 Canyon gets GM’s TurboMax engine branding as the name, from now on, of the turbocharged 2.7L I4 L3B gasoline engine in the High-Output tune. That is the sole powertrain offered on all 2023 and 2024 Canyon trims. On a related note, here are the towing capacities and payload capacities of the 2024 Canyon.

The 2024 Canyon offers a new Sports Bar Package, while the AT4 and AT4X trim levels get the option of a new off-road front bumper package for enhanced off-road capability.

GM also revealed that all trim levels of the 2024 Canyon will integrate Ultifi, the automaker’s new end-to-end vehicle software platform. Some potential uses of Ultifi include interfacing with the owner’s smart home, which could include functions such as switching on security systems when the owner leaves and turning them off when they return, changing the home temperature, and much more.

Production of the 2025 GMC Canyon has been pushed back by five weeks at the GM Wentzville plant in Missouri to December 2nd.

About The Numbers

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    4 Comments

    1. Davy E. Ginn says:
      July 26, 2024 at 3:59 pm

      Another misleading “make math say about anything you want “ headline. Still 5th in a 6 model segment with #6 not that far behind.

      Reply
    2. Fwangi Silonzo says:
      July 26, 2024 at 4:58 pm

      GM could increase sales by increasing production capacity, but then, like Toyota, they would be forced to offer discounts.

      Reply
    3. John Bennett says:
      July 27, 2024 at 11:41 am

      How about offering them with a 6 ft. bed.

      Reply
    4. Mucksiegooma says:
      July 28, 2024 at 2:27 pm

      I just got my 2024 GMC Canyon Denali two weeks ago. I love it! I waited a year and a half to get it and it was well worth
      the wait. This is my 4th GMC Canyon and they have all been great vehicles.

      Reply

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