GM has filed a trademark application in the Lao People’s Democratic Republic, or Laos, for the Spark EUV name, raising questions about the automaker’s plans for future Laotian vehicle offerings.
The application was filed by GM on June 28th, 2024 with the serial number 50551 and the “goods and services” classification of “motor land vehicles, namely, automobiles.”
The Chevy Laos brand website does not present the most up-to-date or high-energy appearance currently. However, its Facebook page seems considerably livelier, with new vehicles shown, various promotions offered, and the other material expected on an active automotive brand social media page.
One Bow Tie vehicle for sale in Laos that will be familiar to American readers is the Chevy Trax subcompact crossover, which is featured prominently both on the brand website and its Facebook page. While it has not been seen in North America for 20 years, the Chevy Tracker nameplate is also alive and well in the eastern country, with an “all-new” model released for the current model year.
What GM intends to do with the Spark EUV name remains an open question at this time, with no definitive answer or any trace of publicly available information beyond the trademark filing itself. Speculatively, GM might be planning to import the next-generation 2026 Chevy Bolt EV, which will likely include new styling, a simple trim level lineup, and possibly optional  Super Cruise
Alternately, The General might be planning to import an electric vehicle from its Chinese SAIC-GM and SAIC-GM-Wuling joint ventures. An extensive range of EVs is available for this possible purpose, including the Baojun Yunhai crossover and recently updated aesthetic cues, the all-new Wuling Bingo Plus small crossover, and the all-new Baojun Yep Plus compact off-road utility vehicle, released in April of this year.
Other possible candidates from the Chinese market for being rebranded as the Spark in Laos include the ultra-small Wuling MINI EV Macaron, the 2024 Wuling Xing Yun crossover, the all-new Baojun EQ100 MPV crossover, and the stubby Wuling Air EV.
However, only time will reveal which of these candidates is the actual vehicle that will appear in Laotian dealerships and on the roads of Laos, or if the trademark is for an entirely different vehicle.
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Comment
GM-SAIC may not import their cars to America or Europe, but they may sell plenty in other Asia nations. Those profits come to GM in the U.S.