GM EV Sales Up 42 Percent To 21.9K Units During Second Quarter 2024

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GM electric vehicle (EV) sales increased 42 percent to 21,930 units in the United States during the second quarter of 2024. GM EV sales are comprised of the following 10 models:

Chevrolet Equinox EV

There are four new entries in the GM EV sales rankings that weren’t on the market in the second quarter of 2023. These include cumulative sales of the BrightDrop Zevo 400 and Zevo 600 electric commercial vans and the EV variants of the Chevy Blazer, Chevy Equinox, and Chevy Silverado.

These new models accounted for much of the growth in GM EV sales this quarter, especially the Blazer EV, which is almost as popular as the Cadillac Lyriq. The GM EV landscape is much more diverse this quarter than in Q2 2023, when the Bolt, Hummer, and Lyriq were the only options.

Sales Numbers - GM EVs - Q2 2024 - USA

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023YTD 2024YTD 2023
TOTAL+42.83%21,93015,3546.47%38,35536,024
BRIGHTDROP ZEVO 400/ZEVO 600*490**7460
CADILLAC LYRIQ+441.10%7,2941,348+465.37%13,0942,316
CHEVROLET BLAZER EV*6,634**7,2340
CHEVROLET BOLT EV/EUV-90.16%1,37413,959-75.00%8,41433,659
CHEVROLET EQUINOX EV*1,013**1,0130
CHEVROLET SILVERADO EV*2,196**3,2570
GMC HUMMER EV PICKUP/SUV+6,130.57%2,92947+9,281.63%4,59749

Sales of the Bolt EV (see running Chevy Bolt EV sales) and Bolt EUV (see running Chevy Bolt EUV sales) are combined this quarter, with the duo posting 1,374 deliveries cumulatively following its discontinuation. Even though 2023 was the Bolt’s final model year, there are still over 100 new units in U.S. dealer inventory.

The Blazer EV (see running Chevy Blazer EV sales) moved 6,634 units, and the Silverado EV (see running Chevy Silverado EV sales) posted 2,196 deliveries. Both Chevy models are in their fourth quarter on sale. Of note, many of those Blazer EV sales are conquest sales.

This is the first sales quarter for the Chevy Equinox EV (see running Chevy Equinox EV sales), which notched 1,013 deliveries. Cumulative sales of the BrightDrop electric vans netted 490 deliveries this quarter.

Sales of the Hummer EV Pickup (see running GMC Hummer EV Pickup sales), which rides on a variant of the Silverado EV’s platform and is produced at the same plant, this quarter has sales combined with its sibling, the Hummer EV SUV (see running GMC Hummer EV SUV sales), with duo posting a cumulative 2,929 deliveries.

Finally, the Cadillac Lyriq (see running Cadillac Lyriq sales) moved 7,294 units, making it the most popular GM EV. The Lyriq alone accounts for one-third of GM EV sales.

2024 Cadillac Lyriq Al Awael Sport trim - Middle East - Press Photos - Exterior 004 - side front three quarters

Almost 1.2 million electric vehicles were sold in the U.S. during 2023, marking a new record in EV sales. This gives EVs a 7.6 percent share of the entire U.S. market, up from 5.9 percent in the 2022 calendar year.

However, EV consideration has dropped due to a lack of affordable vehicles and charging infrastructure, and 46 percent of American EV owners want to go back to ICE-powered models, according to one study.

Consequently, an expert says the auto market will be EV-centric “no earlier than 2040,” though research shows that EV purchase consideration will surge in the second half of the decade.

Recently, GM CEO Mary Barra said the EV transition will take decades, and 2024 GM EV sales and production forecasts have been reduced.

As part of GM’s shift in its electrification strategy, the automaker announced early this year that it plans to reintroduce plug-in hybrid electric vehicles (PHEVs) to the North American market, with the first models expected to arrive in 2027.

GMC Hummer EV

Even Cadillac has changed course on its going all-electric by 2030 plan, saying it will not exclusively phase out internal combustion engine (ICE) vehicles as previously projected.

Former GM Vice Chairman Bob Lutz offered his perspective on this, calling the EV transition a “colossal mistake.” He pointed to high pricing and slow charging as major hurdles to mass adoption.

“The idea of EVs, gradually, adoption over time, with ever longer battery range, ever quicker recharge time, so that over the next couple of decades, EVs take a bigger and bigger slice of the pie, that’s fine,” Lutz said. “But trying to get it done overnight was a colossal mistake, and it just plain is not going to work.”

The automotive industry veteran pointed out that the internal combustion engine has been perfected over 125 years, whereas modern electric vehicle technology has only been around for about 15 years.

Yet, Lutz had a few complimentary remarks for EVs, saying, “Electric vehicles are fun, they drive well, they’re silent, they’re fast.” Additionally, Lutz said that electric vehicles have fewer moving parts and that electric vehicle braking systems are, in general, more durable. Nevertheless, he questioned whether consumers would be eager to give up their ICE-based vehicles and everything associated with them.

Back in 2007, Newsweek touted Lutz as “The Man Who Revived the Electric Car,” quoting him as saying, “The electrification of the automobile is inevitable.”

About The Numbers

  • All percent change figures compared to GM EV sales for Q2 2023, unless noted otherwise
  • There were 77 selling days for Q2 2024 and 77 selling days for Q2 2023

Further Reading & Sales Reporting

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    13 Comments

    1. Davy E. Ginn says:
      July 5, 2024 at 1:15 pm

      So it takes offering 10 different models to sell 21.9K units in 3 months? What did Tesla & other competitors sell in quarter 2 & how many models do they offer. How many of the gm models were affordable to a normal buyer in these times of inflation and high interest rates? JMO, but not impressed at this time.

      Reply
      • cim88sev86 says:
        July 5, 2024 at 2:54 pm

        Davy: Not sure what anyone would expect when we have such a divided country and so many people are anti anything EV no matter what. You have right wing news outlets pushing (false) negative stories about anything EV. You have Goober and his truck driving buddies Icing (parking their gas hogs in front of chargers to keep people from being able to charge) and now these same Goobs are taking the charging cords and/or purposely damaging charging stations to keep drivers from charging. Why???

        You know, I say this. If you don’t like EV’s, fine. Don’t buy one. I don’t like SUV’s, so I don’t buy one. And when these same anti-EV people start screaming that they are going to be forced to drive EV’s (in 11 years!!!), I say so what. They want to cry up a storm about that, but when people like me who don’t need or want a truck or SUV get upset about not having a selection of sedan’s to buy, these same cry-babies tell us to quit bi***ing and suck it up. They say just buy the stupid SUV’s. Seems to me that when the tables are turned, they don’t like it. But the difference between people like them and me? I don’t go out vandalizing gas pumps or parking my Bolt in the way so they can’t gas up.

        Reply
        • 85ZingoGTR says:
          July 6, 2024 at 7:20 pm

          I don’t hate EVs. Sooner or later we cannot ignore that petroleum is finite and an alternative will be needed. But there are several things I don’t agree with:

          1) A government forcing me into them. If I am not ready to accept the new tech, I am not ready. Its one thing to invest in the new tech and eventually get it to a point where there is literally no benefit to sticking to the old tech (like LED lighting, flat screen TVs, MP3 format, etc.) at which point then once popularity has gotten solid start issuing the bans. But they wanted to rush into it just because one brand shows it can potentially be ready for mass production use rather than letting the tech advance.

          2) Price. Adding to item 1, you can’t force me to stomach a higher costing vehicle when inflation has already made it hard for many Americans to simply afford necessities like groceries. And the argument of”just afford what’s in your budget” is simply rude. I have a family of 3 adults, a 3 year old, and a 30 lb dog. I need a mid-sized SUV. And if my budget of $40k only covers an ICE mid-sized SUV then so be it. A Blazer ICE will be what I get. I cannot afford a $49k equivalent just because it has a battery pack and I don’t appreciate being forced to cough up that premium just to go along with an agenda. I know these vehicles will eventually come down in price (or atleast they keep promising that) but we are clearly not there yet.

          3) This one is more a personal issue. But we are going from being dependent on partner countries like Canada or Saudi Arabia for oil to becoming wholly dependent for core materials on an adversarial state bent on destroying the US. And they have made no qualms about using their economic leverage to coerce anyone that gets in their way (and they very much did so with Brazil during Covid, and we have a preview of it with their graphite export curbs). I do think the IRA is a step in the right direction, but until I see that there are alternatives out there to being fully at the mercy of a country that is teaching their children to hate and kill Americans, I will not be supportive of this transition. At some point, we need to stop burying our heads under the sand and start prioritizing national security above all else.

          Reply
          • Mike D says:
            July 8, 2024 at 11:03 am

            I just want to note that this guy puts Saudi Arabia in the “friend” category despite providing almost all of the 9/11 hijackers and their support.

            Reply
      • Mudman says:
        July 6, 2024 at 9:48 am

        You didn’t notice that several of those models were just introduced, and some are specifically low volume like the Hummer? The point is GM EV sales, are growing, and will grow even more quickly now that mass market models are launching. Tesla, on the other hand, will sell fewer EVs this year than last year, despite desperately slashing prices and cratering margins.

        Reply
      • 85ZingoGTR says:
        July 6, 2024 at 6:44 pm

        To be fair, atleast GM is trying to participate in the EV transition. They may have to keep pace with market demand faster or slower because that’s what’s best for the company (and they can afford to since they have ICEs, a luxury Tesla doesn’t have) but they are atleast maintaining the investments in R&D and manufacturing. I am more worried for the Japanese. Its not like them to fall so behind in a potential transition even if they don’t agree with it. I remember a time when Toyotas Prius was the hot new gadget much like Tesla is now.

        Reply
      • Matthew William Berg says:
        July 7, 2024 at 9:21 am

        Keep in mind that the Zevo is a commercial vehicle and the assembly facility just came back online after a six month pause this quarter, the Equinox was launched mid-quarter, the Blazer is only in its first full quarter of production, the Silverado only started offering retail trims this quarter, and the Bolt is discontinued. The sales of the Lyriq are objectively fantastic now. And the Hummer is a niche vehicle.

        The strength of GM’s strategy is that they *can* offer a large number of models with minimal marginal costs, since the drivetrain components are shared across all the vehicles. They’ve been using this strategy for the ICEV vehicles for decades to great success, and there is even more shared between the EV vehicles.

        Tesla – ???,??? (5 models)
        Kia/Hyundai – 29,886 (6 models)
        Ford – 23,957 (3 models)
        GM – 21,930
        BMW – 14,081 (4 models)
        Rivian – 13,790 (2 models)
        Toyota – 7,571 (1 model)
        Nissan – 7,128 (2 models)
        Audi – 5,407 (5 models)

        Since Tesla doesn’t release numbers in the domestic market, we’ll need to wait for third party metrics like the KBB report or S&P registration data to know for sure. Last quarter was 140,187; second quarter last year was 175,262, but they had a 4.8% YoY decline in global shipments, so maybe 168,602 as an upper bound?

        Reply
    2. cim88sev86 says:
      July 5, 2024 at 2:47 pm

      And……………………..if the Bolt twins were still in production and selling for a 2024 model year, those numbers would be much higher.

      This is going in the right direction, but in such a slow way and GM is going to fall well behind the Korean brands if they don’t get things moving soon.

      Reply
      • Matthew William Berg says:
        July 5, 2024 at 8:13 pm

        GM sold more Ultium vehicles in the United States in the first quarter than the previous three combined. And these numbers don’t include the 5k+ sold in Canada (where the Blazer EV is now outselling the ICEV two to one) or the 2k+ built for Honda.

        Next quarter will include a full three month of Equinox EV sales, the retail trims of the Silverado, the 2025 model year of the Blazer and Hummer, the launch of the Sierra, and the ramp up of Brightdrop deliveries (CAMI came off a five month idle in April). North American sales should include the launch of the Equinox in Mexico (have a feeling that will be a big seller; aggressively priced and assembled in country).

        The battery and software issues set things behind significantly (several quarters, probably a full year) but the foundation for exponential growth is there.

        Reply
    3. Megeebee says:
      July 5, 2024 at 10:46 pm

      Bob Lutz was praising GM for investing in EVs a couple of years ago.

      Reply
    4. Mike D says:
      July 8, 2024 at 11:02 am

      Note the Lyriq outsold the XT4, XT5, and XT6; second only to Escalade. Despite what the right-wing nut jobs are telling you about EV sales supposedly tanking.

      Reply
    5. MIke says:
      July 15, 2024 at 2:37 pm

      How many Ultium vehicles went to Honda during this quarter?

      Reply
      • Matthew William Berg says:
        July 15, 2024 at 6:08 pm

        Honda posted 1,854 sales between the Prologue and ZDX. They also sold another 5,050 Ultium vehicles in Canada.

        Hard to say how many they produced and delivered, but national inventories of Ultium vehicles are strong, including the Honda vehicles.

        Reply

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