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GM Chooses Fullpath As Approved In-Market Retail Funds Provider

American dealerships for all GM brands now have access to the Customer Data Platform and marketing tools offered by marketing automation company Fullpath, thanks to the latter joining the In-Market Retail (IMR) funds program.

According to the new GM partner, “by centralizing and streamlining data into Fullpath’s CDP, dealerships will gain insights into customer behavior,” enabling automated, targeted marketing that is personalized to the dealership’s customers.

Information from new GM marketing partner Fullpath.

Headquartered in Tel Aviv, Israel, Fullpath also has U.S. offices serving various regions of the country. The company’s data platform gathers information about dealership customers and carries out automated analysis of that data to give the auto dealers an edge in appealing their actual customer base. U.S. dealerships selling GM vehicles now have access to these advanced tools.

In addition to monitoring the buying patterns and other behavior of GM customers, Fullpath also offers what it calls “VINs-Acceleration.” This function identifies aging VINs in dealer inventory and tailors marketing to move these older vehicles off the lot profitably, before “lot rot” damages them and prompts the dealership to sell them at a large discount just to be rid of them.

Information from new GM marketing partner Fullpath.

According to a Fullpath case study, Mountain View Automotive, also known as Mountain View Chevrolet, successfully used the VINs-Acceleration program to clear older inventory off the lot without taking a loss in doing so. Located in the Ozarks town of Mountain View, Arkansas and offering a lineup of GM models for sale, Mountain View Auto is said to have seen active shoppers increase by 145 percent on weekdays and 80 percent on weekends once Fullpath targeted marketing kicked in.

Mountain View’s digital director Don Erwin was quoted as saying “they tripled the traffic they guaranteed and did it inside of 20 days instead of a full month,” noting that he is “blown away” by the results. The company also offers GM dealers personalized e-mail ad campaigns with its Audience Activation program.

Information from new GM marketing partner Fullpath.

Fullpath’s CEO Aharon Horwitz summed up by saying its “data activation solutions via marketing automation are tailored to meet the unique needs of GM dealerships” by making better use of their customer info.

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  1. TO AVOIS MARKETING INFO ABOUT YOU BEING GIVEN TO THOSE THAT GM SELLS YOUR INFO TO, WHEN YOU BUY, LEASE OF FINANCE YOUR CAR THROUGH THE DEALERSHIP, SET UP A SEPARATE EMAIL ADDRESS AND A SEPARATE $5 A MONTH PHONE NUMBER TO GIVE TO GM. THE SAME APPLIES TO THE CREDIT CARD INFO YOU GIVE FOR ONSTAR OR ANYTHING ELSE RELATED TO ANY TRANSACATION WITH GM GET A SECOND CREDIT CARD FOR THIS PURPOSE AND ONLY USE IT ONCE A MONTH TO BUY GASOLIEN. . HINT, NEVER EVER ANSWER THE PHONE CALL WHEN IT RINGS. NEVER RESPOSND TO THE EMAIL ADDRESS, JUST CHACK IT A COUPLE OF TIMES A MONTH. THIS COMPUTER CANNOT ACCESS YOUTUBE, BECAUASE I REFUSE TO USE A GMAIL ACCOUNT. I CAN ONLY GET TO YOUTUBE THOUGH MY OPERA BROWSER FREE VPN WITH THE PRIVATE MODE ON.

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