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Chevy Ranks First In J.D. Power Summer 2024 U.S. Manufacturer Website Evaluation Study

Chevy was ranked first overall in the mass-market manufacturer segment of the most recent edition of the J.D. Power U.S. Website Evaluation Study, indicating that prospective consumers are extremely pleased with the Bow Tie brand’s website.

According to the J.D. Power Summer 2024 U.S. Manufacturer Website Evaluation Study, Chevy was ranked first overall with a score of 758 out of a possible 1,000 in the mass-market segment. This places the Bow Tie brand ahead of rivals like Jeep and Honda, which each earned a score of 743 and 742, respectively. In regard to General Motors’ other mass-market brands, GMC and Buick ranked second and 11th with scores of 744 and 717, respectively.

It’s worth noting that the segment average was 722, while Mini and Mitsubishi were placed towards the bottom of the list with scores of 700 and 685, respectively.

“There were numerous macroeconomic factors, such as lack of chips and inventory, negatively influencing the auto industry during the pandemic,” J.D. Power Digital Solutions Analyst Chelsea Duckhart noted. “Now, the auto industry is as close to normal as it has ever been and because of that, we are seeing an increase in inventory, incentives and rebates. Additionally, manufacturers are being more transparent by showing vehicles being built and delivered as well as an increase in price transparency, all things that significantly affect website satisfaction.”

Interestingly, this is quite the leap from similar studies conducted last winter and the year prior, where Chevy was ranked 11th and 9th, respectively.

Front-three-quarter view of Chevy Trax.

For reference, the first rendition of this study was released in 1999, has been issued on a semi-annual basis since, and examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 10,471 new vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Summer 2024 edition, responses were fielded in May 2024.

These responses were focused primarily on four key metrics. Listed in order of importance, these metrics include: information / content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.

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  1. Congratulations Chevrolet.

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