Chevy Ranks Average In J.D. Power 2024 U.S. APEAL Study
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The newly released results of the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study show that new 2024 model year Chevy vehicles provide roughly average satisfaction to their owners while giving slightly less satisfaction than they did last year.
The study indicates that customers rank Chevy vehicles overall at 841 points out of a possible 1,000, just above the mass market sector average of 838 and in eighth place behind a lineup of other brands.
The Chevy satisfaction score is also down 5 points from the 846 rating the Bow Tie brand received in the 2023 APEAL results, when it placed sixth and well above the mass market average of 837. Two of its vehicles made the top three in several mass-market segments for 2024, though none of them took the number one slot in the various categories.
Owners named the Chevy Blazer one of the top three “Midsize SUV” models, coming in behind the all-new Hyundai Santa Fe and the Nissan Murano. The Chevy Silverado HD took second place behind the Ford Super Duty in the “Large Heavy Duty Pickup” category.
Besides the specifics about Chevy, the APEAL study shows that owner satisfaction with 2024 model year vehicles is higher than for 2023 or 2022 models, which showed a decline in satisfaction. J.D. Power analysis indicates this positive change in satisfaction comes from direct efforts by automakers to respond to customer feedback, improving materials, storage space, and ease of use of various features.
“Traditional manufacturers have listened to the Voice of the Customer” according to the research firm’s benchmarking director Frank Hanley. However, automakers remained tone deaf when it came to infotainment systems, “creating needless complexity” so that “owners struggle to perform simple audio-related tasks,” lowering satisfaction sharply with this aspect of vehicle ownership.
The APEAL study gathered information from vehicle owners who have a 2024 model year vehicle but have also owned it for at least 90 days, giving them enough time to get a feel for its strengths and weaknesses. The data includes owner ratings on 37 different facets of vehicle ownership and collects the feedback of 99,144 people to reach its conclusions.
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The Gas Blazer continues to get high marks. Hopefully, GM does not discontinue it after 2025.
How is it that GMC rates higher than the Chevy when the trucks are identical mechanically,except for cosmetic differences?
I trust these automotive study’s about as much as I do political polls.
The people that’ll came up with this chart and or theory, probably dont even own or had owned a beautiful American Automobile Machine.