Chevy Silverado sales increased in the United States and Mexico but decreased in Canada during the second quarter of 2024.
Chevrolet Silverado Sales - Q2 2024 - United States
In the United States, Chevrolet Silverado deliveries totaled 148,916 units in Q2 2024, an increase of about 5 percent compared to 141,299 units sold in Q2 2023.In the first six months of the year, Silverado sales increased about 4 percent to 277,842 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| SILVERADO | +5.39% | 148,916 | 141,299 | +3.56% | 277,842 | 268,291 |
These 148,916 units were comprised of:
- 100,160 units of the Silverado Light Duty (1500), up 7.7 percent
- 45,773 units of the Silverado Heavy Duty (2500 HD and 3500 HD), down 2.8 percent
- 2,983 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up 143.9 percent
Chevrolet Silverado sales - Q2 2024 - USA
| Model | Q2 2024 / Q1 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| Total | +5.4% | 148,916 | 141,299 | +3.6% | 277,842 | 268,291 |
| Silverado LD | +7.7% | 100,160 | 93,004 | +2.6% | 184,746 | 180,115 |
| Silverado HD | -2.8% | 45,773 | 47,072 | +4.4% | 87,689 | 83,955 |
| Silverado MD | +143.9% | 2,983 | 1,223 | +28.1% | 5,407 | 4,221 |
Chevrolet Silverado Sales - Q2 2024 - Canada
In Canada, Chevrolet Silverado deliveries totaled 13,945 units in Q2 2024, a decrease of about 1 percent compared to 14,153 units sold in Q2 2023.In the first six months of the year, Silverado sales decreased about 2 percent to 26,987 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| SILVERADO | -1.47% | 13,945 | 14,153 | -1.78% | 26,987 | 27,477 |
Chevrolet Silverado Sales - Q2 2024 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 4,219 units in Q2 2024, an increase of about 57 percent compared to 2,691 units sold in Q2 2023.In the first six months of the year, Silverado sales increased about 63 percent to 8,169 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| SILVERADO | +56.78% | 4,219 | 2,691 | +63.09% | 8,169 | 5,009 |
Competitive Sales Comparison (USA)
Chevy Silverado sales during the second quarter of 2024 again kept the Bow Tie brand’s line of full-size light-duty and heavy-duty pickup trucks, along with medium-duty trucks, in second place in its segment from the previous quarter when ranked by sales volume, as it has for well over a year now. The Ford F-Series (see running Ford F-series sales) lineup kept the top spot in spite of an eight percent slip in sales to 191,561 units. The Silverado (see running Chevy Silverado sales) took second with a five percent increase to 148,916 units.
The Ram Pickup line placed third with a 23 percent dip to 90,109 units, while the GMC Sierra (see running GMC Sierra sales) line of trucks, the Silverado’s corporate cousin and T1 platform mate, took fourth with a six percent bump to 80,188 units. The Toyota Tundra followed in fifth with a 32 percent swell to 42,239 units. The newest model here, the all-electric Tesla Cybertruck, placed sixth with 8,000 deliveries. It bested the oldest all-electric model here, the Ford F-150 Lightning (see running Ford F-150 Lightning sales), which saw sales jump 77 percent to 7,902 units to take seventh. The Nissan Titan followed in eighth, which posted a 38 percent decline to 4,064 units. In ninth, the all-electric GMC Hummer EV Pickup (see running GMC Hummer EV Pickup sales) moved 2,929 units, while the all-electric Rivian R1T saw sales drop 49 percent to 2,212 units to take tenth, and the new all-electric Chevy Silverado EV (see running Silverado EV sales) finished out the list moving 2,196 units.
Full-Size Pickup Truck Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -7.93% | 191,561 | 208,050 | 33% | 35% | -9.99% | 336,761 | 374,136 |
| CHEVROLET SILVERADO | +5.39% | 148,916 | 141,299 | 26% | 24% | +3.56% | 277,842 | 268,291 |
| RAM RAM PICKUP | -23.44% | 90,109 | 117,699 | 16% | 20% | -19.51% | 179,526 | 223,049 |
| GMC SIERRA | +5.77% | 80,188 | 75,810 | 14% | 13% | +4.04% | 148,785 | 143,008 |
| TOYOTA TUNDRA | +31.65% | 42,239 | 32,084 | 7% | 5% | +31.34% | 78,454 | 59,735 |
| TESLA CYBERTRUCK | * | 8,000 | * | 1% | 0% | * | 8,500 | 0 |
| FORD F-150 LIGHTNING | +76.94% | 7,902 | 4,466 | 1% | 1% | +78.66% | 15,645 | 8,757 |
| NISSAN TITAN | -37.59% | 4,064 | 6,512 | 1% | 1% | -22.19% | 8,209 | 10,550 |
| GMC HUMMER EV PICKUP | +6,130.57% | 2,929 | 47 | 1% | 0% | +9,281.63% | 4,597 | 49 |
| RIVIAN R1T | -49.28% | 2,212 | 4,361 | 0% | 1% | -40.96% | 4,612 | 7,811 |
| CHEVROLET SILVERADO EV | * | 2,196 | * | 0% | 0% | * | 3,257 | 0 |
| TOTAL | -1.70% | 580,316 | 590,328 | -2.67% | 1,066,188 | 1,095,386 |
The Silverado earned a 26 percent market share in its segment, up two percentage points year-over-year. The F-Series held a 33 percent segment share, down two percentage points. The Ram Pickup posted a 16 percent share, down four percentage points, followed by the Sierra with a 14 percent share, up one percentage point. The Tundra held a seven percent share, up two percentage points, while the rest of the field each held a one percent segment share or less.
Combining Chevy Silverado sales with the Silverado EV, GMC Sierra, and Hummer EV Pickup gave GM a solid 234,229 combined deliveries for a 41 percent segment share, outselling Ford by nearly 35K units. That again cements The General’s standing as the best-selling manufacturer of full-size pickups in America, selling more than two out of every five full-size pickup trucks in the U.S. during Q2 2024.
GM Full-Size Pickup Truck Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +5.39% | 148,916 | 141,299 | 64% | 65% | +3.56% | 277,842 | 268,291 |
| GMC SIERRA | +5.77% | 80,188 | 75,810 | 34% | 35% | +4.04% | 148,785 | 143,008 |
| GMC HUMMER EV PICKUP | +6,130.57% | 2,929 | 47 | 1% | 0% | +9,281.63% | 4,597 | 49 |
| CHEVROLET SILVERADO EV | * | 2,196 | * | 1% | 0% | * | 3,257 | 0 |
| TOTAL | +7.86% | 234,229 | 217,156 | +5.62% | 434,481 | 411,348 |
The Ford F-Series line item includes the ICE-based F-150 light-duty and Super Duty heavy-duty trucks. Sales of those, along with the F-150 Lightning, gave The Blue Oval 199,463 combined deliveries and a cumulative 34 percent segment share.
Ford Full-Size Pickup Truck Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -7.93% | 191,561 | 208,050 | 96% | 98% | -9.99% | 336,761 | 374,136 |
| FORD F-150 LIGHTNING | +76.94% | 7,902 | 4,466 | 4% | 2% | +78.66% | 15,645 | 8,757 |
| TOTAL | -6.14% | 199,463 | 212,516 | -7.96% | 352,406 | 382,893 |
For informational purposes, we provide Honda Ridgeline sales below. The model straddles the midsize and full-size pickup truck segments. This quarter, it placed ahead of all the electric models.
Honda Ridgeline Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| RIDGELINE | -40.56% | 8,626 | 14,512 | -27.37% | 19,922 | 27,430 |
The full-size pickup segment contracted two percent to 580,316 units during Q2 2024, meaning that Chevy Silverado sales outperformed the segment average.
The GM Authority Take
Chevy Silverado sales during the second quarter of the year were positive, like those of its corporate cousin, the GMC Sierra. Combining all of GM’s trucks, both ICE-based and battery-powered models, maintained the automaker’s standing as the best-seller of full-size pickup trucks in the U.S., outselling Ford by nearly 35K units. Notably, sales of the F-Series were in the red again, as they were the previous quarter.
Chevy’s truck lineup of refreshed models and off-road-focused offerings positions the Bow Tie brand quite well in terms of sales, as an all-electric model joins that stable of offerings. Full-size trucks are the lifeblood of General Motors, with Chevy and GMC models combined accounting for 34 percent, or over a third, of all GM sales in the U.S. during Q2 2024. Meanwhile, the Chevy truck lineup is responsible for 33 percent, or a third, of all Bow Tie brand sales in the U.S.
Even more impressive is that the Chevy Silverado 1500 was the 16th best-selling vehicle in the world in 2023.
About Chevrolet Silverado
For 2024, the Chevy Silverado 2.7L engine is called TurboMax. That engine now gets the Hydra-Matic 8L80 M5U revised eight-speed automatic transmission.
Also, the 2024 Silverado ZR2 offers the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. That 6.2-liter will sound meaner thanks to a new Active Exhaust system. Additionally, the 2024 Silverado ZR2 is available with new beadlock-capable wheels along with new black and red beadlock wheel decorative rings.
Meanwhile, the 2024 Silverado High Country will be available with the Midnight Edition Package. All trims of the 2024 Silverado 1500 offer a new drop-in bedliner and a new bed Utility Wall Package.
About Chevrolet Silverado HD
In the fall of 2022, GM unveiled the refreshed 2024 Chevy Silverado HD with new exterior styling, an overhauled interior space, new tech like standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and upgrades to the powertrain lineup. It offers a new High Country Premium package that replaces the previous High Country Deluxe package. Also, the 2024 Silverado HD offers two new 22-inch wheel options, with some now available on more trim levels. The 2024 Silverado HD gets a new Midnight Edition package as well.
In April 2023, GM officially debuted the first-ever 2024 Chevy Silverado HD ZR2 and the new 2024 Chevy Silverado HD ZR2 Bison as the Bow Tie brand’s most capable heavy-duty off-roaders.
The 2024 Chevy Silverado HD ZR2 shined in MotorTrend’s off-road pickup comparison test as the “one beefy heavy-duty off-road truck standing alone at the top of the mountain.”
In January, GM unveiled the 2025 Chevy Silverado HD, highlighting several updates and changes, the most notable of which is the highly anticipated new 2025 Chevy Silverado HD Trail Boss package.
About Chevrolet Silverado EV
The first-ever 2024 Chevy Silverado EV officially debuted at CES 2022, arriving in the well-equipped RST First Edition and fleet-focused WT trim levels. The 2024 Silverado EV 3WT gets a new fleet package with an even higher tow capacity.
The all-electric Silverado was engineered from the ground up to be exclusively an electric vehicle.
The RST trim level arrives with a long feature list, debuting as the RST First Edition. A Trail Boss trim will launch as a 2025 model. Other trims, such as a new Custom trim level that GM Authority was first to report about, as well as a High Country trim, are expected to join the lineup in the near future.
The RST First Edition features GM’s Adaptive Air Ride suspension as standard and four-wheel steering for improved maneuverability, like that of the Hummer EV Pickup.
The 2024 Chevy Silverado EV 3WT and 4WT deliver an estimated 393 miles and 450 miles of range from a full charge, respectively. The 2024 Silverado EV 4WT delivers true pickup truck capabilities with a maximum tow rating of 10,000 pounds and a maximum payload rating of 1,400 pounds.
Since then, the Silverado EV RST has achieved a 460-mile range in real-world testing.
About The Numbers
- All percent change figures compared to Chevy Silverado sales in Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
- Chevy Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500 HD and variants
- Chevrolet Silverado 3500 HD and variants
- Chevrolet Silverado HD Chassis Cab
- Chevrolet Silverado Medium Duty Chassis Cab, including:
- Chevrolet Silverado 4500 HD
- Chevrolet Silverado 5500 HD
- Chevrolet Silverado 6500 HD
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-150 Lightning (battery-electric F-150) is not included in these sales figures. They are reported separately as Ford F-150 Lightning sales
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-600 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales. Ford records their sales separately as Ford Heavy Trucks sales
- Ford F-150 and variants
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500 HD and variants
- GMC Sierra 3500 HD and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
- GMC Hummer EV Pickup sales include:
- GMC Hummer EV Pickup and variants
Comment
Picking up share from Ford and especially Ram. Good work on the truck side of the business gm.
That said, what Tavares is doing with the former Chrysler group is like watching a train wreck. Someone might as well grab their customers because they’re certainly doing their best to drive them away.