In the most recent rendition of the J.D. Power U.S. Website Evaluation Study, Cadillac was ranked right above average, indicating that prospective consumers are generally complacent with the luxury marque’s website.
According to the J.D. Power Summer 2024 U.S. Manufacturer Website Evaluation Study, Cadillac was ranked ninth overall in the premium manufacturer segment, with a score of 741 out of a possible 1,000. This places Caddy between rivals Volvo and Audi, which each earned a score of 742 and 735, respectively.
It’s worth noting that the segment average was 739, while Jaguar and Maserati were placed towards the bottom of the list with scores of 720 and 708, respectively.
“There were numerous macroeconomic factors, such as lack of chips and inventory, negatively influencing the auto industry during the pandemic,” J.D. Power Digital Solutions Analyst Chelsea Duckhart noted. “Now, the auto industry is as close to normal as it has ever been, and because of that, we are seeing an increase in inventory, incentives, and rebates. Additionally, manufacturers are being more transparent by showing vehicles being built and delivered as well as an increase in price transparency, all things that significantly affect website satisfaction.”
As background, the first rendition of this study was released in 1999 and has been issued semi-annually since. It examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 10,471 new vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Summer 2024 edition, responses were fielded in May 2024.
These responses were focused primarily on four key metrics listed in order of importance: information/content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.
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