The all-electric Chevy Equinox EV got its formal introduction for the 2024 model year, with the 2025 model year introducing a few important updates and changes. Chief among the many features offered by the battery-driven ‘Nox is a practical cabin space and over 315 miles of range, as well as an affordable price point under $35,000. Now, all of these features and more are part of a new 30-second commercial showcasing the 2025 Chevy Equinox EV.
The commercial, titled “Don’t Change,” opens with a family loading up into their new Chevy Equinox EV. We see a bag full of soccer balls in the trunk while the Equinox is unplugged from its charger. We next see a group of people seated inside the vehicle, with Chevy saying that the Equinox EV offers a “roomy, no-compromise interior.”
Pricing for the Chevy Equinox EV starts at $34,995 for the LT trim level, which arrives as the base variant for the 2025 model year. The LT and RS are the two remaining trims offered for 2025 following the deletion of the 1LT, as GM Authority covered previously. The RS trim starts at $44,795. GM frames the Chevy Equinox EV as “America’s most affordable EV” with over 315 miles of range.
“A vehicle you know, a value you’d expect, and a dealer right down the street,” the advertisement states. The bit about a dealer right down the street is likely a jab at EV companies like Tesla and Rivian, which don’t have independent dealers, but instead leverage a direct-to-consumer model with company-owned stores.
“Go EV without changing a thing,” the ad states. Indeed, the EV transition has been met with some roadblocks as of late, with many automakers changing their strategy for a more gradual, nuanced approach to electrification. That includes GM, which announced earlier this year that it would reintroduce plug-in hybrid electric vehicles (PHEVs) to the North American market as the broader electric vehicle charging infrastructure is built out. Additionally, it looks as though GM may be reconsidering its 1-million EV production capacity target.
Check out the full 30-second advertisement right here:
As a reminder, the Chevy Equinox EV features GM Ultium batteries and GM Ultium Drive motors, while the GM BEV3 platform provides the underpinnings. Production takes place at the GM Ramos Arizpe plant in Mexico.
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View Comments (23)
LOL "don't change a thing". What a big lie that is. Who is dumb enough to believe it? Testing, 1,2,3...
All of GMs advertising dollars these days seems to be for EVs. And it's throwing money right down the drain.
Karen Barra and the execs get bonuses for pushing them.
I think today Wall Street is rather happy with the execs.
Based on todays financial reporting, rather obviously you're not a financial guru.
I am waiting for the improved VOLT, yes that's right, VOLT.
I have a 2018 and love it, but as time goes by I know it wont last forever.
Having the ICE as back-up is the solution for "Range anxiety".
Nobody likes to run out of energy miles from a destination [ or gas ]
When the power system can go 500 mi, [400+ on my volt] then GM may have a real EV.
The Equinox EV can run over 300 miles on a single charge which is plenty enough for over 50% of the driving population. Who is so stupid to drive until the gas tank is empty? Same for electrics! And with an electric, you can charge at home for less than the price of gasoline for the same range. Plus for most of us with home energy systems, charging is done overnight and for free!
Nothing is FREE. What a dumb comment.
I recently test-drove a Blazer EV. My impression is that Chevy is building EVs for people who don't really want an EV. I suspect the Equinox EV is more of the same. After driving the Blazer EV, the Hyundai Ioniq 5, the Kia EV6, the Tesla Model Y, and the Tesla Model 3, I bought a 2022 Tesla Model 3 Long Range, with less than 4,000 miles on the clock, for less than all of the others I drove. I got a 425 hp/480 lb-feet torque, 4-second 0-60 mph, roomy, comfortable, and quiet car with 350 miles of range and the most extensive charging infrastructure in the country. Is it a perfect car? No. Is it one of the better choices for an affordable EV right now? Absolutely. It's also fun to drive. In Chill mode it is quick and easy to drive. In Standard mode it pulls harder off the line than my 2020 C8 Stingray Coupe. Will it beat the Stingray 0-60 mph? No, but it definitely pulls harder off the line. The first time I launched it from a stop light with my wife in the front seat, she thought we'd been hit by a car from behind. With our Level 2 home charger, it costs between 3 and 6 cents per mile for electricity, depending on how hard we push it. Many of the folks who think EVs are toys have never driven one. Don't knock it until you've tried it.
That's Super, Dave.
I driven a Model Y and I don't care for the Tesla. The pick up is nice, sure, but this is nothing I can't get with any other EV and Tesla as a product does nothing emotional for me other than makes me constantly wonder what people see in these cars. The Model Y strikes me as a car made for people that look at cars like an appliance and buy it for the gimmicks and nothing more. The car isn't attractive in my eyes, and whoever designed the interior has the best job in the world. Just screen in the middle and call it a day.
What I like about GMs EVs is that they cater to people that want a car from an automaker even if its electric. They have character in the way they look, and are familiar (to your point, an EV for people that don't want EVs). NOT a tablet on wheels from a technology company posing as an automaker.
I drove the Y too before trying the 3. While the platform is the same, the 3 has a sportier feel than the Y (to me, anyway, your mileage may vary). I do agree with you about the appliance... it's sort of like a refrigerator. You just get in and drive it and it works. I liked the Ioniq 5 styling better but opted for the Tesla charging network infrastructure. So far, so good.
While GM touts the dealer network as an advantage, I have my doubts. Most dealerships now consider their service operations as profit centers. They stand to lose a ton of service business from EVs, relative to ICE vehicles. I have a friend who bought a 2019 Model 3 new, has over 90,000 miles on it now, and other than tires, he's spent a total of $500 on maintenance. I don't see any ICE vehicles that can compete with that. And yes, you will eventually have to replace the battery if you keep it 15 years or so.
The truth is , the vast majority of the market today (greater than 95%) is made up of "people that look as cars like an appliance, and buy them for the gimmicks and nothing more". The even harder truth, cars are just an appliance. I think we all know that people spend a lot of money to buy a refrigerator that looks good when doing kitchen renovations, heck it may even have some gimmicks. In the mass-market segments, "enthusiasts" are more likely to be manning the keyboards on forum's such as this then actually running down to a dealership to fork over money to buy the cars they incessantly demand are "what people want". Take a look at historic manual transmission take-rates on non-performance vehicles, and I rest my case... (BTW, i've owned both EVs and a 2019 sedan I purposely purchased for a manual transmission, so yes, I think I have some standing in this one).
What does that even mean?
It seems more accurate to say they're building EVs for people who don't want a Tesla.
It means the Blazer EV I tested drove like a regular low-end compact ICE SUV. It didn't have the performance of any of the other EVs I've driven, regardless of features or cost. It's basically no different than any of the other underpowered ICE SUVs on the market, except it has a battery-powered electric motor drive train. It has all of the drawbacks of EVs without any of the compensating performance and range features of better EVs. It also comes with the disadvantage of the GM dealer network for service and parts, and having to deal with a mostly commission-driven sales force, and the dreaded "finance manager" extra sales pitches for worthless extended warranties, endless haggling, etc. etc. If you enjoy those parts of the "normal" auto sales process, more power to you.
Just because the current market leader leans on performance and gizmos doesn't mean those are the defining characteristics of an EV.
The Blazer and Equinox are for people who want a different kind of EV than you prefer, and that's okay. As electric vehicles go mainstream they will need to appeal to different kinds of buyers.
Not sure what you mean by "EVs for people who don't really want an EV." But from the rest of your post it seems to be based a lot on performance. Most people don't use half the performance of their vehicles, either acceleration or turning (even to avoid accidents). They want a 6 second 0-60 spec, while never accelerating to 60 in less than 12 seconds.
The Equinox and Blazer EVs do have one pedal driving. For the rest of the features I suspect most people want their EV to be exactly like their ICE vehicle, except for how it's refilled. The alternative is the Tesla, which apparently soon won't have turn signal stalks. No one is asking for that!
How is electric door handles not changing a thing? It would be a better ad for the Blazer EV.
The Equinox is the best selling domestic SUV in the U.S. I know well because I have a 2009 2LT model. And the Equinox EV will be the best selling electric SUV in the U.S.
You drive a 15-year-old Equinox? are you afraid to traded it in for a newer Equinox? In case you didn't know, the Chevy Blazer EV handily outsells the Equinox EV.
The Equinox EV didn't go on sale until May 15th so of course the Blazer EV outsold it last quarter. That is pretty clearly going to change, especially once the cheaper trims become available.
If you look at the production data from the Ramoz Arizpe plant they built 15,049 Equinox EVs last quarter to only 11,799 Blazer EVs. To be fair, the Blazer did have a head start, but their year to date production between the two vehicles is neck-to-neck in spite of that.
In case you didn't know, the Blazer EV went on sale MONTHS before the Equinox EV. Not exactly a fair comparison. Why should he trade his car in if it still meets his needs? Trading in "just because" it's a 15 year old car is stupid.
So according to you, he is an expert on the Chevy Equinox because he owns a 2009 model and hasn't bought one since, and he's an expert on the Chevy Equinox EV since he's never owned one. His knowledge is based on a 2009 model that has nothing in common with a 2024 model except the cheap interiors Chevys are famous for.