In addition to previewing the launch of Cadillac’s new EV business this year in the UK as the brand’s next international market with the European debut of the all-new 2025 Cadillac Optiq, General Motors also presented the new Cadillac Optiq to the Brazilian public from Paris.
The automaker’s South American subsidiary has just announced that the presentation of the all-new 2025 Cadillac Optiq in Paris had a Brazilian presence, counting Brazil as one of the strategic markets around the world that GM selected to showcase the potential of the iconic luxury brand and the premium fully electric crossover. The company strategically invited businesswoman and creator Victoria Ceridono to the event to show the new 2025 Optiq to the Brazilian public.
“The launch of the all-new Optiq EV in Paris is an opportunity to showcase the power of the Cadillac brand to the Brazilian public,” said Marketing Executive Director at GM South America, Chris Rego. “The invitation to Vic Ceridono shows that, in the luxury segment, fashion, style and cars are even more connected, as they help consumers enhance their personality and values,” she added.
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Victoria Ceridono is a well-known Brazilian influencer specializing in fashion, beauty and luxury that GM invited to the global presentation of the all-new 2025 Cadillac Optiq in Paris, specifically to showcase the vehicle and the brand’s new global positioning to the Brazilian public. The businesswoman acted as an ambassador for Cadillac, sharing details of the event in reels and advertising pieces for the brand through her social media channels.
In addition to showcasing the new Cadillac Optiq as the main protagonist of the event in Paris, one of the commercials created in conjunction with the Brazilian influencer focuses primarily on promoting the Cadillac brand and highlighting its new global positioning as the icon of fully electric mobility of the future. At the end, the content creator specializing in the luxury market directly asks the Brazilian public “Do you want to experience the future with Cadillac?”
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The simultaneous debut of the all-new 2025 Cadillac Optiq in the United States and Europe on May 29th represented an unprecedented platform to promote Cadillac’s international expansion into new markets around the world. Although the company has not yet openly communicated its intentions to introduce the Cadillac brand in Brazil, this marketing exercise and the announcements reveal that it is considering the country as a potential market for the brand.
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