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GMC Yukon Sales Down Nine Percent, Outpaced By Ford Expedition During Q1 2024

GMC Yukon sales decreased in the United States, Canada, and Mexico during the first quarter of 2024.

GMC Yukon Sales – Q1 2024 – United States

Cumulative deliveries of the GMC Yukon family in the United States decreased nine percent to 18,013 units in Q1 2024.

Sales Numbers - GMC Yukon - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
YUKON +72.03% 18,013 10,471
YUKON XL -100.00% 0 9,252
TOTAL -8.67% 18,013 19,723

(Sometimes, like this quarter, U.S. sales figures are not broken out for the regular-length Yukon and extended-length Yukon XL but are combined.)

GMC Yukon Sales – Q1 2024 – Canada

Cumulative deliveries of the GMC Yukon family in Canada decreased 16 percent to 2,082 units in Q1 2024, comprised of:

  • 1,192 units of the regular-length Yukon, a decrease of nearly eight percent compared to 1,294 units sold in Q1 2023
  • 890 units of the extended-length Yukon XL, a decrease of almost 25 percent compared to 1,182 units sold in Q1 2023

Sales Numbers - GMC Yukon - Q1 2024 - Canada

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
YUKON -7.88% 1,192 1,294
YUKON XL -24.70% 890 1,182
TOTAL -15.91% 2,082 2,476

GMC Yukon Sales – Q1 2024 – Mexico

Cumulative deliveries of the GMC Yukon family in Mexico decreased 17 percent to 237 units in Q1 2024, comprised of:

  • 91 units of the regular-length Yukon, a decrease of over 27 percent compared to 125 units sold in Q1 2023
  • 146 units of the extended-length Yukon XL, a decrease of nearly 10 percent compared to 162 units sold in Q1 2023

Sales Numbers - GMC Yukon - Q1 2024 - Mexico

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
YUKON -27.20% 91 125
YUKON XL -9.88% 146 162
TOTAL -17.42% 237 287

GMC Yukon family sales slipped nine percent in Q1 2024, falling to Ford Expedition but ahead of Jeep Wagoneer, Toyota Sequoia, Nissan Armada. Shown here is Yukon XL in range-topping Denali Ultimate trim.

Competitive Sales Comparison (USA)

Combined GMC Yukon sales, those of the Yukon and Yukon XL, placed the duo in third behind the Ford Expedition in the mainstream full-size SUV segment during Q1 2024 when ranked by sales volume. It slipped from its second-place showing it gained over two years ago and has maintained ever since, even as recently as the previous quarter.

Meanwhile, the Chevy Tahoe and Suburban, the Yukon’s corporate cousins that share the same architecture, continue to lead the segment on a combined basis, as has been the case for two decades, while posting a 20 percent decrease in sales to 33,008 units. Individually, the regular-length Tahoe (see running Chevy Tahoe sales) took the top spot again, with a 14 percent dip in sales to 23,324 units. The Ford Expedition (see running Ford Expedition sales), which includes cumulative sales of the regular-length Expedition and extended-length Expedition Max, followed with an 11 percent bump to 21,560 units. Notably, the Tahoe alone bested sales of both Expedition variants combined. Sales of the regular-length GMC Yukon (see running GMC Yukon sales) and the extended-length Yukon XL (see running GMC Yukon XL sales) are combined this quarter, with the SUV family posting a cumulative nine percent slip to 18,013 units. The Jeep Wagoneer, comprised of both the regular-length Wagoneer and longer Wagoneer L (but not including the Grand Wagoneer), was next with a 136 percent leap in sales for 13,131 deliveries as the newest model here continues to gain traction in the marketplace. The extended-length Suburban (see running Chevy Suburban sales) saw a 30 percent slide in sales to 9,684 units. The redesigned Toyota Sequoia was next with a 36 percent upswing to 5,958 units, while the Nissan Armada rounded out the list with a 45 percent dive for 3,977 deliveries.

Sales Numbers - Mainstream Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TAHOE -14.43% 23,324 27,257 24% 28%
FORD EXPEDITION +11.37% 21,560 19,359 23% 20%
GMC YUKON +72.03% 18,013 10,471 19% 11%
JEEP WAGONEER +136.17% 13,131 5,560 14% 6%
CHEVROLET SUBURBAN -30.49% 9,684 13,932 10% 14%
TOYOTA SEQUOIA +35.90% 5,958 4,384 6% 4%
NISSAN ARMADA -45.31% 3,977 7,272 4% 7%
GMC YUKON XL -100.00% 0 9,252 0% 9%
TOTAL -1.89% 95,647 97,487

The Yukon and Yukon XL duo held a combined 19 percent segment share. The Tahoe and Suburban combined for a 34 percent share, accounting for over a third of sales here, with the Tahoe posting a 24 percent share and the Suburban with a 10 percent share. The Expedition and Expedition Max held a cumulative 23 percent share, and Wagoneer and Wagoneer L together earned a 14 percent share. Finally, the Sequoia posted a six percent share, and the Armada held a four percent share.

Sales Numbers - Chevy Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TAHOE -14.43% 23,324 27,257 71% 66%
CHEVROLET SUBURBAN -30.49% 9,684 13,932 29% 34%
TOTAL -19.86% 33,008 41,189

As noted above, sales for the Ford Expedition and Jeep Wagoneer include sales figures for the regular-length model (Tahoe/Yukon competitors) and those of their extended-length models (Suburban/Yukon XL competitors). Meanwhile, Tahoe and Suburban sales are reported separately.

Sales Numbers - GMC Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
GMC YUKON +72.03% 18,013 10,471 100% 53%
GMC YUKON XL -100.00% 0 9,252 0% 47%
TOTAL -8.67% 18,013 19,723

Combined, the Tahoe and Suburban again led the mainstream full-size SUV segment in terms of sales volume, followed by Ford and then the Yukon and Yukon XL duo. The four GM full-size SUV nameplates accounted for 51,021 deliveries for a commanding 53 percent segment share, representing over half of all sales in this space.

Sales Numbers - GM Mainstream Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TAHOE -14.43% 23,324 27,257 46% 45%
CHEVROLET SUBURBAN -30.49% 9,684 13,932 19% 23%
GMC YUKON +72.03% 18,013 10,471 35% 17%
GMC YUKON XL -100.00% 0 9,252 0% 15%
TOTAL -16.24% 51,021 60,912

The full-size mainstream SUV segment decreased by two percent to 95,647 units during Q1 2024, meaning combined Yukon and Yukon XL sales underperformed the segment average.

The GM Authority Take

For the first time in over two years, sales of the GMC Yukon duo saw it fall behind its crosstown rival, the Ford Expedition family. However, the Chevy Tahoe and Suburban duo continue to lead the mainstream full-size SUV segment, and combining sales of GMC and Chevy SUVs still enabled GM to account for over half of all sales here.

While competitors have previously launched new and updated models, faring better than GM’s entries to start out the year, a refresh of The General’s offerings is set to arrive for the 2025 model year to take them on.

These updates from GMC and Chevy should boost sales and strengthen GM’s command of the lucrative full-size SUV segment.

About GMC Yukon And Yukon XL

The 2024 GMC Yukon drops the Redwood Metallic paint color and adds three new paint colors to the lineup, while the 2024 Yukon Denali Ultimate will offer two new wheel options as part of a small number of changes, updates, and new features. Check out what’s new and different for the 2024 Yukon and Yukon XL.

Prototype of refreshed 2025 GMC Yukon Denali

The refreshed 2025 GMC Yukon, arriving later this year, boasts a long list of upgrades and changes. These include new front and rear fascias, 5G network connectivity, and a huge screen that mirrors the same infotainment layout as the upcoming first-ever 2024 GMC Sierra EV and all-new 2024 GMC Acadia – a 15-inch infotainment display and an 11-inch driver information screen.

Also, for 2025, the GMC Yukon AT4 will finally get a diesel engine option for the first time, featuring the new 3.0L I6 LZ0 turbodiesel Duramax engine.

As before, the 2025 Yukon will continue to offer two gasoline engine options: the naturally aspirated 5.3L V8 L84 and the naturally aspirated 6.2L V8 L87, with engine availability dependent on the trim level selected.

Recently, GM revealed a glimpse of the refreshed 2025 GMC Yukon, hinting at its impending debut, though GM Authority has secured spy images of the SUV in full view for the premium Denali trim, the range-topping Denali Ultimate trim, and the off-road-oriented AT4 trim before you’re supposed to see it.

Here’s what we know and expect for the 2025 GMC Yukon and Yukon XL.

Production of the 2025 Yukon and Yukon XL is scheduled for October 7th.

Prototype of refreshed 2025 GMC Yukon Denali Ultimate interior

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. That Hyundai grille doesn’t help…

    Reply
  2. i said it 1 year ago. this is what will happen to all of these (i call em tahoes to cover all derivatives) once the housewives get theirs and husbands dont have more money to replace it 1 year later…

    im not a prophet. i just know who buys these 95% of the time :)))

    gm does too but keeps pretending that isnt a problem

    Reply
    1. There’s also significantly more Expedition inventory, with incentives, so that’s part of it. Combine that with the fact that many current GM owners know a refresh is on the way, it makes sense.

      Reply
      1. ive also said before the refresh is not a factor. we will revisit this in a year with the proof

        Reply
  3. Higher interest rates, high % of buyers already got their $60 to $85K SUV;’s ( and many upside down after having to have them at MSRP or worse). GM cash cow on these and expensive full size pickup bubble about to burst without real $ on the hood.

    Reply
  4. Plus they dropped the lower trim level. (Here in Canada). Not sure about the U.S.
    gm doesn’t seem to mind losing sales

    Reply
  5. Greed! Priced themselves out of the market. Average customer cannot afford these prices!

    Reply
  6. Also now the Acadia Denali and Traverse RS are cutting into full size sales as you can save 25k !

    Reply
  7. Q1 ’24 share for the Yukon/Tahoe/Suburban was 53%, the same as Q1 ’23 share. Combined sales were 47,727 and 57,660 respectively. The 9% decrease in the headline is misleading because Yukon XL sales were not reported in Q1 ’24…it doesn’t mean none were sold. And as noted, GM has been #1 in full size SUVs for over 20 years, just like they’ve been with the Escalade for full size luxury SUVs.

    In any case, the data does not support some of the comments.

    Reply

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