GM Truck Sales Up Three Percent To 218K Deliveries During Q1 2024

June 20, 2024 3:31 am

GM truck sales increased in the United States and Mexico but decreased in Canada during the first quarter of 2024.

GM truck sales include the following models:

Chevy Silverado full-size pickup truck range
Chevy Colorado midsize pickup truck
GMC Sierra full-size pickup truck range
GMC Canyon midsize pickup truck
Chevy S10 Max midsize pickup (Mexico only)
Chevy Montana compact pickup (Mexico only)

Not all of the above models are available across all three North American markets. The all-new 2023 Chevy S10 Max midsize pickup and the all-new 2024 Chevy Montana compact pickup are only available in Mexico. Additionally, GM began selling the next-generation 2023 GMC Canyon in Mexico for the first time ever.

The Silverado, meanwhile, is sold in Mexico under the Silverado name for the Work Truck (WT) and Custom trim levels and under the Cheyenne name for the LT trim level and above, including RST, ZR2, and High Country. In the U.S., the Silverado family includes light-duty (half-ton 1500), heavy-duty (three-quarter-ton 2500 HD and one-ton 3500 HD), as well as medium-duty (4500 HD, 5500HD, and 6500 HD) vehicles. In contrast, the Sierra family is comprised of light-duty and heavy-duty models.

GM Truck Sales – Q1 2024 – United States

Cumulative deliveries of GM pickup trucks in the United States increased three percent to 217,929 units in Q1 2024, comprised of:

128,926 units of the Chevy Silverado, an increase of almost two percent compared to 126,992 units sold in Q1 2023
14,922 units of the Chevy Colorado, an increase of nearly 13 percent compared to 13,256 units sold in Q1 2023
68,597 units of the GMC Sierra, an increase of two percent compared to 67,198 units sold in Q1 2023
5,484 units of the GMC Canyon, a decrease of over nine percent compared to 5,016 units sold in Q1 2023

Sales Numbers - GM Pickup Truck Sales - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET SILVERADO	+1.52%	128,926	126,992	59%	60%
CHEVROLET COLORADO	+12.57%	14,922	13,256	7%	6%
GMC SIERRA	+2.08%	68,597	67,198	31%	32%
GMC CANYON	+9.33%	5,484	5,016	3%	2%
TOTAL	+2.57%	217,929	212,462

GM Truck Sales – Q1 2024 – Canada

Cumulative deliveries of GM pickup trucks in Canada decreased five percent to 29,535 units in Q1 2024, comprised of:

13,042 units of the Chevy Silverado, a decrease of over two percent compared to 13,324 units sold in Q1 2023
984 units of the Chevy Colorado, a decrease of more than 34 percent compared to 1,497 units sold in Q1 2023
14,574 units of the GMC Sierra, a decrease of over four percent compared to 15,244 units sold in Q1 2023
935 units of the GMC Canyon, a decrease of more than 20 percent compared to 1,171 units sold in Q1 2023

Sales Numbers - GM Midsize Pickup Truck Sales - Q1 2024 - Canada

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET SILVERADO	-2.12%	13,042	13,324	44%	43%
CHEVROLET COLORADO	-34.27%	984	1,497	3%	5%
GMC SIERRA	-4.40%	14,574	15,244	49%	49%
GMC CANYON	-20.15%	935	1,171	3%	4%
TOTAL	-5.45%	29,535	31,236

GM Truck Sales – Q1 2024 – Mexico

Cumulative deliveries of GM pickup trucks in Mexico increased 66 percent to 11,909 units in Q1 2024, comprised of:

3,950 units of the Chevy Silverado/Cheyenne, an increase of over 70 percent compared to 2,318 units sold in Q1 2023
412 units of the Chevy Colorado, an increase of more than 62 percent compared to 254 units sold in Q1 2023
5,697 units of the Chevy S10 Max, an increase of nearly 43 percent compared to 3,991 units sold in Q1 2023
782 units of the Chevy Montana
995 units of the GMC Sierra, an increase of over 60 percent compared to 621 units sold in Q1 2023
73 units of the GMC Canyon

Sales Numbers - GM Midsize Pickup Truck Sales - Q1 2024 - Mexico

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET SILVERADO	+70.41%	3,950	2,318	33%	32%
CHEVROLET COLORADO	+62.20%	412	254	3%	4%
CHEVROLET S10 MAX	+42.75%	5,697	3,991	48%	56%
CHEVROLET MONTANA	*	782	*	7%	0%
GMC SIERRA	+60.23%	995	621	8%	9%
GMC CANYON	*	73	*	1%	0%
TOTAL	+65.77%	11,909	7,184

Chevrolet Silverado Sales – Q1 2024 – United States

Silverado sales grew just two percent to 128,926 units, comprised of:

84,586 units of the Silverado Light Duty (1500), down 2.9 percent
41,916 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 13.6 percent
2,424 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), down 19.1 percent

Chevrolet Silverado sales - Q1 2024 - USA

Model	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
Total	+1.5%	128,926	126,992
Silverado LD	-2.9%	84,586	87,111
Silverado HD	+13.6%	41,916	36,883
Silverado MD	-19.1%	2,424	2,998

GMC Sierra Sales – Q1 2024 – United States

GMC Sierra sales also grew just two percent to 68,597 units, comprised of:

46,223 deliveries of the Sierra Light Duty (1500), with sales nearly flat
22,374 deliveries of the Sierra Heavy Duty (2500 HD and 3500 HD), up 7.5 percent

GMC Sierra sales - Q1 2024 - USA

Model	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
Total	+2.1%	68,597	67,198
Sierra LD	-0.3%	46,223	46,382
Sierra HD	+7.5%	22,374	20,816

In the U.S. market, Chevy sold nearly twice as many pickup trucks as GMC during Q1 2024. Specifically, the Chevy Silverado and Colorado combined for 143,848 deliveries.

Sales Numbers - Chevy Pickup Truck Sales - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET SILVERADO	+1.52%	128,926	126,992	90%	91%
CHEVROLET COLORADO	+12.57%	14,922	13,256	10%	9%
TOTAL	+2.57%	143,848	140,248

Meanwhile, the GMC Sierra and Canyon cumulatively moved 74,081 units.

Sales Numbers - GMC Pickup Truck Sales - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
GMC SIERRA	+2.08%	68,597	67,198	93%	93%
GMC CANYON	+9.33%	5,484	5,016	7%	7%
TOTAL	+2.59%	74,081	72,214

Comparing sales of midsize to full-size pickup truck deliveries, that ratio is about 10-to-one in favor of the full-sizers, with 197,523 full-size truck deliveries compared to 20,406 midsize deliveries during Q1 2024. Midsize truck sales cumulatively represented 10 percent of overall GM truck sales for the quarter, with the smaller trucks faring better this time around against their larger siblings compared to the previous quarter.

Sales Numbers - GM Pickup Truck Sales - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET SILVERADO	+1.52%	128,926	126,992	59%	60%
CHEVROLET COLORADO	+12.57%	14,922	13,256	7%	6%
GMC SIERRA	+2.08%	68,597	67,198	31%	32%
GMC CANYON	+9.33%	5,484	5,016	3%	2%
TOTAL	+2.57%	217,929	212,462

However, the Silverado and Sierra families are much larger than the Colorado and Canyon midsizers, offering models across various capacities with higher weight and tow ratings.