As GM Authority has been covering, Costco members have been enjoying attractive discounts on select GM electric vehicles—including the Blazer EV, Equinox EV, and Lyriq—for the past few weeks and will continue to do so in the next coming weeks. With that in mind, it appears as though the Detroit-based automaker will increasingly utilize the Costco Auto Program for EVs moving forward.
According to a report from CNBC, General Motors is looking to use this initiative to expand its offerings through the member-only discount program to more mainstream models. All three aforementioned EVs are eligible for a $1,000 discount, which can be a nice bonus added on top of the $7,500 Federal tax credit.
“We have a great partnership with Costco, and I’m really bullish on Costco because I like their brand,” GM North America President Marissa West remarked during a recent interview. “I am encouraging the team to see how we can build this partnership.”
Perhaps most interestingly, The General actually has more EVs than ICE-powered vehicles in the Costco Auto Program. In fact, the only other GM models in the program are the Chevy Silverado 1500 and GMC Sierra 1500. As such, it’ll be intriguing to see if the electric versions of these full-size pickup trucks will be similarly incentivized through the membership program.
“Our membership has always liked new things, and EVs are absolutely new to the marketplace,” Costco Auto Program General Manager Jay Maxwell claimed. “This is a great way for the [automakers] to market and get their EVs out in front of people that are interested. Costco has a very strong demographic that fits well with EV buyers. There’s some pretty strong incentives going on in the market for EVs right now, so they get that additional value on top of it. It really makes it a compelling offer to somebody who is considering an EV.”
It’s worth noting that General Motors is also the exclusive automotive partner for Costco Auto in Canada.
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Comments
After the Blazer recall and its price being higher than originally advertised not sure CostCo can fix that.
The first Equinox coming out is the more expensive one. So no huge excitement there either.
Hope they can work this out. Maybe 0% finance for 72 months?
The price was $6k *less* than originally advertised. And they issued rebated to people who bought before the drop.
Wasn’t it originally advertised at $45k, then shot up to a delusional $56k (just $2k less than the Lyriq, after dropping the base model also), and now it sits at $48k? Did I miss or misinterpret something?
Regardless I doubt this Costco rebate will help that much. Has it helped Polestar?
When the model was unveiled (but not introduced) there was a tentative price range starting at $45K, but that was for a 1LT trim that would have only been FWD-only and offered only 247 miles of range (instead of the 324 miles). It was dropped before they actually debuted the vehicle and final trims / pricing for the 2024 model year.
I see. So when you said the price dropped, you’re not only referring to when they cooled the price back down to $48k in recent months, but rather its $48k for a slightly more equipped 2LT which is the current base model? This one comes in AWD only. From my point of view, it looked like first it went from the promised $45k, they jacked it up to $56k, and now it settled at $48k. But if that 1LT was still available, you’d think it would be at $45k still?
Who knows? The only place that $45k was ever used by GM was on a slide deck to the best of my knowledge, and it didn’t include much in the way of details beyond range and drive type.
For that much of a range drop it presumably would have used the 8 module battery instead of 10, which is about 18kWh hour of raw capacity. At 2022 prices that would have been somewhere in the neighborhood of $2500 in cell cost alone, though prices have dropped significantly. It’s doubtful that would have been the only difference, though, so running a few thousand under the 1LT isn’t hard to imagine (especially when the delta between 1LT and 2LT for the Equinox is significant).
You mention offering zero interest for an EV. That corelates with most of us on how we feel about buying an EV. We have zero interest.
I can literally see someone prank (or a really dumb person) calling a dealer asking “If I have zero interest in your EVs can I be eligible for a discount?”
LOL That’s great!
I had no interest in EV’s untill I went out and bought one (because the deal was too good to pass up). After living it with it for a while now, I wouldn’t daily drive anything else. Will it replace my truck for boat towing, no. Do I still love wrenching on my ’61 Chevy, yes. Is an EV an excellent daily-driver commuter vehicle, absolutly! If William Durant shared your short-sighted ignorance and decided to keep his focus on Durant-Dort Carriages instead of taking a risk with Buick, this website wouldn’t even exist.
Congratulations! You win the prize… Thank you for proving my point.
Awww come on you haven’t even used the horse and buggy analogy yet.
I’m sure he’ll enjoy your idiotic comment about as much as you seemingly enjoyed English class…
if you have watched when all OEMs operate when they have a new vehicle, or an updated one, what you will notice is that the higher cost versions one out first, mostly to pay for development of the new/updated vehicle. the lower cost vehicles will come later.
They are trying to blast them off the lots locally, they had a $469/mo nothing down lease, now this week its a $369/mo nothing down lease, and the dealer I drive by every day has a lot LOADED with them…..
what state you in? I have yet to see any at our local dealer
Miami Florida, the Chevrolet dealer has a ton of them on lot across the street from the main showroom.
Is GM even selling any of these? Serious question not trying to be facetious here. Has anyone seen any sales numbers? Because I have yet to see even one on the roads. Seen plenty of them at the dealers though. I have seen a few Hummers, one Silverado EV, and so far an increasingly amount of Lyriqs (slowly but surely seeing more and more). I’ve even seen more Cyberdoorwedges than this thing at this point. But this thing when it was at $56k was a blatant ripoff. Not at all worth that price. Glad that GM somewhat came back down to earth at $50k for a base model but now I am wondering if too many people were left with a bad taste in their mouths and moved onto greener pastures. Hopefully the Equinox EV will fix that problem but I am not so optimistic on the Blazer selling well anymore. They really screwed the pooch with that bait and switch price hike earlier in the year.
The stop sale was in force though most of March, so we’re only halfway through the first quarter of sales. Not surprising you haven’t seen many of them.
But I see the Cyberkitchensinks here and there already. And that is supposed to be a halo car for Tesla. The Blazer EV on the other hand is supposed to be a volume model.
Halo car? They’ve repeatedly talked about it as a volume car, tossing out a projection of 250k/yr (about four times the sales of the ICE Blazer).
And again, Tesla has been selling the Cybertruck since November, with a two week pause for their recall in April. The Blazer has only effectively been on sale since the end of March.
Whether you’ve personally seen a car isn’t a terribly useful metric in any case. I haven’t seen a single Cybertruck, but I’ve seen plenty of other EVs. I *think* including a Blazer EV in passing, but that would be a lot easier to mistake than a Cybertruck.
Yeah I don’t think that will be a volume car. Not at the price they want for it and not with how impractical it is (although these days you can slap a badge on a bag of s*** and people will still pay above market price for it). If the F150 Lightning failed to win over your typical truck owners the Cybertruck most certainly won’t. It will land up being a halo car for Tesla. And the fact that now Elon has to resign to the fact that he needs to bring the “Model 2” to market shows he is coming to terms with the idea that the Cybertruck may not deliver on that delusional sales number. As for spotting one, oh you’ll know when you spot a Cybertruck. It literally looks like a kitchen sink or a watering trough for a horse on wheels. Its as atrocious in person as it is in photos.
GM is inartful in articulating the tax rebate with the price. Tesla comes out and gives you a net price right from the start. GM seems to hide it. When you factor in the tax credit, their prices are some of the cheapest in the class around. And the Equinox with the break is outright a steal.
To get things rolling and people in the door they need some serious motivation. Interest rates are high. This for the customer base is new technology. They could offer some crazy warranty or lower the interest rate or lower the price to 45K with the 7500 rebate which will bring it in under 40K and throw in low interest rates for the next 90 days. This should at least get people in the door. If that doesn’t work then they mucked something big time. Oh and they should swap to the NACS port and up the charge speed. Fire whoever thought 150KW was a good idea.
There’s no evidence they have a demand problem at this point, but they’re offering a number of options to entire new buyers already.
For example, the gas Blazer FWD 2LT can be had in a two year lease for $309/mo with $3419 at signing, or net of ~ $451/mo. Or you can get the Blazer EV eAWD LT for $369/mo but only need $1679 at signing or a net of $438/mo.
For purchasing they also have financing as low as 3.9% as well as an offer to defer the first payment for 120 days (obviously at a higher interest rate).
They should create a Tesla 5K trade in bonus. Just to create a pull for existing EV people.
Or maybe throw a big bag of cash in the trunk?
What other desperate attempts can we come up with?
Not sure that is a good idea. Now they’d be stuck with a used tesla. Hertz is discounting their used ones heavily. They are dumping thousands into the market.
Hertz is selling used and abused 80k mile Teslas at a discount. People use them unlike their other cars.
Are you going to sit here and pretend used ev prices haven’t tanked, or what?
They also messed up the packaging. I might have been interested as it offered HUD, except you could not get HUD AND a moonroof. RS had the HUD, LT had the roof. Seriously? I’d also considered the lyriq, my dealer has over 100 in stock now. It too is sans HUD. But at least now they have the Lux/Sport 3 with leather and my dealer has a few. Previously my sales guy said you could not get leather as the 3 were not being built.
Ironically, I have seen one, just one, already. One darted in front of me when passing by a Chevy dealer. Clearly a test drive. I wasn’t impressed. Meanwhile, I’ve only seen a few Trax and no Envistas…but with the deals on EVs, some will be enticed into buying one (see Buick City above), only to discover the many downsides, and get good and stuck.
Will Costco help? LOL!!!
But according to you, Ford doesn’t sell any Bronco Sports and Subaru doesn’t sell any Crosstreks because you don’t see them on a beach in South Carolina
I live in the Chicago area and see 100s of EVs durring my commute throughout the week, including examples of every model you mentioned. I too have never seen a Blazer EV outside of the autoshow or dealer lot. It is just flatout overpriced. Bolt EUVs were selling like hotcakes because THEY WERE CHEAP. The value proposition on cheap EVs, espcially lightly used ones, is outstanding and was the only thing that sold me on buying the Bolt. I care nothing about the enviroment or technical aspect, I just wanted a great driving cheap commuter car. I paid under $20K for car that is less than a year old, it serves my puropose outstandingly well. At $40K though, you lose any cost savings advantage, and I’d rather buy a more capable gas vehicle. The entry level segment ($30K and below) will be the sweetspot for EVs, as the value propostion for those of us that have the ability to charge at home become’s very enticing.
I drive I 80 every day and see ID4’s, Rivians, Teslas Volvos, Polestars, Bolts, Lightnings, no Silverado EVs, seldom see the Lyriq, and never seen this new Blazer. What great cars, each in their own way. Plus last time I was in the Chevy Dealership they really didn’t like EV’s and knew next to nothing about them. It was shameful.
Lol, the Silverado EV just went on sale, genius.
If they’re such “great cars”, why do people need tax incentives and manufacturer incentives and so on to buy them in the miniscule numbers they do?
14% of the market world wide and growing is not miniscule. So stop with your hopes and hate. The incentives using your own tax money is to help speed up adoption and reduce pollution. Oh and oil gets billions in tax money to feed your ice car. More than double what they give to EVs. Also they incentivise building everything here. Gm Ford is made in Mexico. Tesla batteries made in Texas and nevada GM batteries made by LG in the US.
Honda Prologues are very similar to most of the Blazers, have the simple features many people want, and they are much cheaper…. They are made in the same factory with the same powertrain… 2 wheel drive motors some may feel are underpowered, but I will take the savings and the better mileage.
Don’t currently own one but this area has plenty of HONDA dealerships and at the one I’ve had dealings with they are selling like hotcakes.
I own a LYRIQ, but I would have preferred this PROLOGUE version since it does not have the useless (to me) gobbledygook that is in GM products lately.
Honda has abandoned the Prologue.
Must be a recent phenomenon. Dealers in my area are selling them.
More importantly, it used GM parts for the drive train which will be in production for a while.
Costco is a good place for these, its where people go to buy cheap disposable crap in bulk….perfect.
Yeah like a Silverado I saw earlier this year.
I have a 50 year old Chevy truck that runs and drives on its original engine and transmission.
Call me when your Chinese slave labor-sourced EV can do that without losing any range or needing a battery replacement that costs more than it does.
The best deal at Costco is still the $5 roasted chicken. Not even KFC can match or do better!
Try Korean fried chicken. It will ruin KFC and Popeyes for you for life once you try it. I recommend soy garlic flavored.
Don’t they have like a huge cheap hot dog too?
Oh yeah. For a dollar. And a bottle of water at the vending machines next to the snack stand are only 25 cents.
Man I remember when dirty water dogs in NYC were that cheap. Now you are easily paying $4 for a crappy dirty water dog.
None of the pricing matters until they get better press. The Blazer was a PR disaster at launch. The Lyriq has people salivating, and then strung them out for two years before people got their cars, then they had all kinds of bugs and the interwebs is full of people warning people off of them. The average consumer hasn’t been following these vehicles so a quick google search if they consider them results in the stories of the car reviewer breakdowns and the Lyriq buyers complaining. They need to bury that stuff with a ton of good press.
The Lyriq was the second highest selling vehicle in Cadillac’s portfolio in the first quarter, and preliminary numbers (over 3000 sold in May alone) suggest it could even overtake the Escalade.
Too soon to tell with the Blazer. The initial round of articles before the stop-sale absolutely hurt the roll-out, but they’re on the cusp of a new model year (and honestly, I don’t think the bulk of consumers are paying much attention to online forums to begin with).
Look at the Bolt. It went from notoriety for battery fires to people loudly complaining about it being discontinued.
Manufacturers lose tons of money, Biden throws money at them, and sales are still a drop in the bucket.
Face it, The Great EV Switch is a bust. They’re going to end up like diesel passenger cars were until recently- a niche with a highly vocal group who screams at everyone who doesn’t “believe”.
Are EV sales growing world wide? YES. Are EVs coming down in cost and up in ability? YES
Do EVs reduce air pollution? YES Using lfp eliminates the use of rare earth. So you look at Fords and GMs failures as EVs failing? No it’s their assemble parts in Mexico model of parts made by others failing
wonder why the push for electric vehicles is a lost cause…..saw this in an article this morning…”Federal law prohibits commercial services, including electric vehicle charging stations, within the interstate right-of-way, including rest stops.”
how the heck is the Federal and state governments making people buy EV
with their own laws making it impossible to charge them while traveling
I don’t think you understand what ROW is. It is the strip of land where the road currently exists, plus some extra on the sides for possible expansion of the road. I’ve got a state road near me and when I take the dog for a walk in the woods near the road the markers are there. Maybe an extra 30′ from the road. If you allowed commercial services in that area then what would you do if the road was widened? Now rest stops, I think would be an opportunity for the gov to put their own chargers in. I would not want commercial one intermixed with a government owned rest stop.
We just leased a 2024 ICE Blazer RS loaded with options. My wife loves the car and gets compliments all the time. For me, I don’t feel cheated when I drive it at all since my ride is a ZL1 Camaro suitable for car shows and I can get over the show thing. The seats are very comfortable and it drives and “parks” easily in shopping parking lots. Gas mileage is good. Thanks GM.
I’m glad gm is also using Costco to help sell their EVs, they have to cast a wide net to get buyers in a market that definitely lacks consumer confidence. That said the way how gm has managed the Blazer EV roll out leaves a lot to be desired. They can do better to explain its software issues have been fully resolved and extol its virtues, they can also offer attractive incentives and gain increased customer interests. They better do these things fast because the Blazer’s worst nightmare will be the Equinox EV.