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GM Launches Latest Chevrolet Global Ad Slogan In Chile

As part of the international deployment strategy of the brand’s marketing efforts, General Motors has just launched Chevrolet‘s most recent ad slogan in Chile.

An image of a black Chevrolet Bow Tie logo.

The automaker launched the new global slogan for Chevrolet in Chile, debuting the Spanish version of the Together Let’s Drive tagline, officially named “Manejemos Juntos.” As such, the new positioning represents a notable change from the outgoing “Encuentra nuevos caminos” or Find New Roads slogan launched more than a decade ago, and introduces the next look to the future, according to the Bow Tie brand.

“We are facing a new era for General Motors in Chile, as we are embarking on a journey into the future with the renewal of our brand,” said Marketing Manager of GM Chile, Sebastian Caballero. “We want to accompany people more than ever in their moments and everywhere, and on this path we want our models to reflect our vision of excellence and commitment to quality, connectivity, comfort, and safety along with unparalleled driving. We want to exceed expectations in every challenge and adventure,” he added.

Notably, Chile becomes the first country in the world where GM officially launches the Spanish version of Chevrolet’s new global tagline “Manejemos Juntos” that the company began to gradually roll out in other South American countries. Despite being a much larger Spanish-speaking market, Mexico was not in charge of launching this variant because the company decided to use the original English version Together Let’s Drive in the country.

GM’s local team took advantage of the updated 2025 Chevy Colorado pickup launch in Chile to introduce Chevrolet’s new “Manejemos Juntos” tagline, which it immediately began adopting in all of the brand’s communications in the country – official website, social media platforms, and latest commercials. The company claims that the slogan was based on the “Real moments every day, everywhere, and for everyone” concept.

The Spanish version of Chevrolet’s new global tagline, “Manejemos Juntos,” launched in Chile for the first time has also just been adopted in Colombia and Ecuador, initiating the next commercial strategy purely as a brand of imported vehicles after GM ceased its manufacturing operations in both countries. It is expected that the slogan will continue to progressively reach the other countries in the Spanish-speaking region.

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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  1. I have seen both “Drive together” and “Manejamos juntos” here in Puerto Rico where we speak both languages fluently.

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