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Chevy Tahoe, Suburban Sales Down 20 Percent, Still Leads Segment In Q1 2024

Combined Chevy Tahoe and Suburban sales decreased in the United States, Canada, and Mexico during the first quarter of 2024.

Chevy Tahoe & Suburban Sales – Q1 2024 – USA

Chevy Tahoe and Suburban sales in the U.S. decreased nearly 20 percent to 33,008 units in Q1 2024, comprised of:

  • 23,324 units of the Tahoe, a decrease of over 14 percent compared to 27,257 units sold in Q1 2023
  • 9,684 units of the Suburban, a decrease of more than 30 percent compared to 13,932 units sold in Q1 2023

Chevrolet Tahoe & Suburban Sales - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
TAHOE -14.43% 23,324 27,257
SUBURBAN -30.49% 9,684 13,932
TOTAL -19.86% 33,008 41,189

Chevy Tahoe & Suburban Sales – Q1 2024 – Canada

Chevy Tahoe and Suburban deliveries in Canada decreased nearly 14 percent to 1,702 units in Q1 2024, comprised of:

  • 1,026 units of the Tahoe, a decrease of over seven percent compared to 1,105 units sold in Q1 2023
  • 676 units of the Suburban, a decrease of nearly 22 percent compared to 865 units sold in Q1 2023

Chevrolet Tahoe & Suburban Sales - Q1 2024 - Canada

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
TAHOE -7.15% 1,026 1,105
SUBURBAN -21.85% 676 865
TOTAL -13.60% 1,702 1,970

Chevy Tahoe & Suburban Sales – Q1 2024 – Mexico

Chevy Tahoe and Suburban deliveries in Mexico decreased almost 18 percent to 794 units in Q1 2024, comprised of:

  • 381 units of the Tahoe, an increase of nearly seven percent compared to 357 units sold in Q1 2023
  • 413 units of the Suburban, a decrease of almost 32 percent compared to 606 units sold in Q1 2023

Chevrolet Tahoe & Suburban Sales - Q1 2024 - Mexico

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
TAHOE +6.72% 381 357
SUBURBAN -31.85% 413 606
TOTAL -17.55% 794 963

Sales of the Chevy Tahoe and Chevy Suburban, shown here, fell 20 percent to 33,008 units in Q1 2024.

Competitive Sales Comparison (USA)

Chevy Tahoe and Suburban sales continue to lead their segment during Q1 2024 when ranked by sales volume on a combined basis, as has been the case for two decades. This is in spite of the Bow Tie brand’s full-size SUV duo posting a combined 20 percent decrease in sales to 33,008 units. Similarly, cumulative sales of the GMC’s full-size duo, the GMC Yukon and Yukon XL, which are corporate cousins to the Tahoe and Suburban and share the same architecture, were down nine percent for 18,013 deliveries.

Individually, the regular-length Tahoe (see running Chevy Tahoe sales) took the top spot again, with a 14 percent dip in sales to 23,324 units. The Ford Expedition (see running Ford Expedition sales), which includes cumulative sales of the regular-length Expedition and extended-length Expedition Max, followed with an 11 percent bump to 21,560 units. Notably, the Tahoe alone bested sales of both Expedition variants combined.

This time around, sales of the regular-length GMC Yukon (see running GMC Yukon sales) and the extended-length Yukon XL (see running GMC Yukon XL sales) are combined, with the SUV family posting a cumulative nine percent slip to 18,013 units. The Jeep Wagoneer, comprised of both the regular-length Wagoneer and longer Wagoneer L (but not including the Grand Wagoneer), was next with a 136 percent leap in sales for 13,131 deliveries as the newest model here continues to gain traction in the marketplace. Meanwhile, the extended-length Suburban (see running Chevy Suburban sales) saw a 30 percent slide in sales to 9,684 units. The redesigned Toyota Sequoia was next with a 36 percent upswing to 5,958 units, and the Nissan Armada rounded out the list with a 45 percent dive for 3,977 deliveries.

Sales Numbers - Mainstream Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TAHOE -14.43% 23,324 27,257 24% 28%
FORD EXPEDITION +11.37% 21,560 19,359 23% 20%
GMC YUKON +72.03% 18,013 10,471 19% 11%
JEEP WAGONEER +136.17% 13,131 5,560 14% 6%
CHEVROLET SUBURBAN -30.49% 9,684 13,932 10% 14%
TOYOTA SEQUOIA +35.90% 5,958 4,384 6% 4%
NISSAN ARMADA -45.31% 3,977 7,272 4% 7%
GMC YUKON XL -100.00% 0 9,252 0% 9%
TOTAL -1.89% 95,647 97,487

The Tahoe and Suburban earned a combined 34 percent market share in their segment, accounting for over a third of sales here, with the Tahoe posting a 24 percent segment share and the Suburban with a 10 percent share. The Expedition and Expedition Max held a cumulative 23 percent share, while the Yukon and Yukon XL duo held a combined 19 percent segment share, and the Wagoneer and Wagoneer L together earned a 14 percent share. Finally, the Sequoia posted a six percent share, and the Armada held a four percent share.

Sales Numbers - Chevy Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TAHOE -14.43% 23,324 27,257 71% 66%
CHEVROLET SUBURBAN -30.49% 9,684 13,932 29% 34%
TOTAL -19.86% 33,008 41,189

As noted above, sales for the Ford Expedition and Jeep Wagoneer include sales figures for the regular-length model (Tahoe/Yukon competitors) and those of their extended-length models (Suburban/Yukon XL competitors). Meanwhile, Tahoe and Suburban sales are reported separately.

Sales Numbers - GMC Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
GMC YUKON +72.03% 18,013 10,471 100% 53%
GMC YUKON XL -100.00% 0 9,252 0% 47%
TOTAL -8.67% 18,013 19,723

Combined, the Tahoe and Suburban again led the mainstream full-size SUV segment in terms of sales volume, followed by Ford and then the Yukon and Yukon XL duo. The four GM full-size SUV nameplates accounted for 51,021 deliveries for a commanding 53 percent segment share, representing half of all sales in this space.

Sales Numbers - GM Mainstream Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TAHOE -14.43% 23,324 27,257 46% 45%
CHEVROLET SUBURBAN -30.49% 9,684 13,932 19% 23%
GMC YUKON +72.03% 18,013 10,471 35% 17%
GMC YUKON XL -100.00% 0 9,252 0% 15%
TOTAL -16.24% 51,021 60,912

The full-size mainstream SUV segment decreased two percent to 95,647 units during Q1 2024, meaning combined Tahoe and Suburban sales underperformed the segment average.

The GM Authority Take

The Chevy Tahoe and Suburban duo still lead the mainstream full-size SUV segment as they have for some time now. Combined with their corporate cousins, the GMC Yukon and Yukon XL, GM accounts for over half of all sales here. Competitors have previously launched new and updated models, faring better than GM’s entries to start out the year, but a refresh of The General’s offerings is set to arrive for the 2025 model year to take them on.

These updates from Chevy and GMC should boost sales and strengthen GM’s command of the lucrative full-size SUV segment.

Refreshed 2025 Chevrolet Tahoe RST with Super Cruise engaged

About Chevrolet Tahoe And Suburban

The 2024 Chevy Tahoe and Suburban arrive with just one change: The deletion of the Auburn Metallic color.

GM recently unveiled the refreshed 2025 Chevy Tahoe and refreshed 2025 Chevy Suburban, showcasing new styling inside and out. It also announced a revised diesel engine option and new tech features.

The new 3.0L I6 LZ0 turbodiesel Duramax engine delivers more power and torque than the outgoing 3.0L I6 LM2 turbodiesel. Design changes to the 2025 model finally make that powerplant option available on the Z71 trim level for the first time, which is incidentally the most popular trim for the full-size SUV.

Also, updated tech features include new trailering assists and the vaunted GM Super Cruise semi-autonomous driver assistance feature. The updated duo also gets nine additional wheel combinations, including 24-inch alloy options.

The 2025 Chevy Tahoe and 2025 Chevy Suburban will go on sale later this year.

Refreshed 2025 Chevrolet Tahoe Z71 and 2025 Chevrolet Suburban High Country

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Oh, oh. The two combined sold about the same as the Malibu alone.

    I guess it’s time to kill these two off and put them to rest, right? Isn’t that GM’s theory?

    Of course I’m being sarcastic, but making a valid point. It’s all lies when GM or other brands (FORD!!!!) kill off sedans and say it’s because they don’t sell. So I’m just here to point out the hypocrisy.

    Reply
    1. Don’t worry, the Blazer EV will make up for the slump…..

      Reply
    2. I think it is more about profit per vehicle. Say the bu makes 1K/unit times 33K units is 33M. Now the twins probably make at least 10K/unit(maybe more) times 33K units is 330M. The twins (and we did not even count the slade on the same platform profit) are not going anywhere.

      Reply
      1. mkAtx: I absolutely agree with that. And yet, you don’t put all you eggs in one basket. Also, if they actually cared about and advertised the Malibu and sold 3x more than they do now, that profit would stay the same per unit (in your example), but they would be bringing in so much more on the car. All while they still make and sell the big SUV’s. After all, I don’t now, nor have I ever said that GM/Ford should not sell SUV’s. Quite the opposite. I’ve always said they need to make both and sell them side by side. But the way it is now, you buy and SUV or CUV or truck or go somewhere else like Toyota if you don’t like the Malibu, CT4/5. Or if you want a Ford product sedan, too f-ing bad.

        Reply
  2. Uh oh, if these start to slump, gm is in trouble…..and they can’t make their name anymore lowercase.

    No BrightDrops or Bolts, Volts, Dolts, Lirqys, Zzyrqirs, Equitynox EV’s will save them…..

    Reply
  3. The 2025 Suburban and Tahoe models can’t come fast enough. Looking forward to seeing them in person soon.

    Reply
  4. If they could get them in stock, I’m sure they would sell more.
    I don’t see this as a demand problem; it’s a supply problem.
    How many Suburbans are sitting on your neighborhood Chevy dealer’s lot?

    Reply
    1. If GM did that (more supply), then what would the stealerships do for extra markups? They can’t have too many sitting on the lot because the sheep won’t pay extra to “have it”. Sad, but true.

      What I would add is that it’s not so much a demand or supply problem as an affordability problem. With the average vehicle payment hovering around a grand and way too many pushing 1200 to 1500 per month, how can people keep doing that? And then you have the gas bills to drive these things.

      Maybe the solution would be more of these in EV form?

      Reply
    2. thats false. its called artificial shortage so as you drive and see none you think they are not there.. you actually fell for that.

      Reply
      1. lol: Who are you responding to?

        If me, I didn’t fall for “that”. You basically just said the same thing I did, at least I think. Hard to tell.

        Reply
    3. We said yes to ‘24 Tahoe premiere the end of Nov. order went in the 1st part of December. Still no word on a build date. Yes if they could get more they’d probably sell more.

      Reply
  5. quick raise msrp! quick raise destination charge. quick order more high countries. quick add 1299 doc fee. quick! more grenading 6.2 out of the factory. that will fix it

    literally do everything but what you need to be doing, mary msrp barra

    Reply
  6. Maybe people are just getting tired of paying the ridiculous prices.

    Reply
  7. Rented a full size SUV from Hertz recently. Was forced to take a Ford expedition which was brand new; though they had plenty of Tahoes and Suburbans sitting around. After 10 days and 2000 miles, I was moderately satisfied with the vehicle. It rode smooth enough on the highway; it did not handle as well as the GM products.

    Reply
  8. Potential buyers could be holding out for the refreshed Tahoe and Suburban.

    Reply
  9. The 2025 Tahoe with the LZ0 can’t come soon enough.

    Reply
  10. Everything is fine pay no attention to the man behind the curtain. The economy is amazing, 10% interest rates will fix everything.

    Reply

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