The contraction of the sedan segment in the U.S. continues as Volvo has announced the discontinuation of the Volvo S60. The Volvo S60 sedan, currently built in Ridgeville, South Carolina, will cease production at the end of June, 2024. While Volvo will continue to produce the S60 for other markets at the company’s Daqing factory in China , it won’t be imported to the U.S.
Volvo provided the following statement regarding the discontinuation of the S60 four-door:
“The S60 is still being produced currently as a MY25 vehicle and is available at Volvo retailers across the country. Customers interested in the S60 are encouraged to reach out to their local retailer or visit volvocars.com/us to learn more.”
The Volvo S60 slots between the Cadillac CT4 and Cadillac CT5 in terms of sizing. However, with the exit of the S60 amid a shrinking of the sedan segment, the two Cadillac sedans will now have one less rival to compete with.
With the S60’s exit, Volvo’s Ridgeville plant will shift its focus to producing the new all-electric, seven-seater 2025 Volvo EX90 crossover.
The S60 remains largely unchanged in design for its final model year in the U.S. The sedan is available in two variants, including a mild-hybrid model with a turbocharged four-cylinder engine producing 247 horsepower, as well as a plug-in hybrid T8 AWD variant producing 456 horsepower, the latter of which was previously available under Volvo’s “Recharge” branding.
Volvo’s decision to axe the S60 reflects broader industry trends favoring larger utility models over traditional sedans in the U.S. market. However, the shift also provides an opportunity for Cadillac’s CT4 and CT5 to capture more market share in the premium sedan segment.
As GM Authority covered previously, GM Global Design Vice President Michael Simcoe recently remarked that “sedans aren’t dead,” potentially indicating that The General has additional sedan models in the works, likely with all-electric power for motivation.
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Comments
To me, the latest generation S60 was a head-turner because it is a FWD car with RWD proportions. I always wondered how they did that and why other car manufacturers couldn’t have done the same thing.
Building in China really hurt Volvo’s reputation. I wasn’t a big fan beforehand.
It’s too bad Volvo has gone down this same path as so many. I’ve leased an S60 (2021 PHEV) and although not problem free, it was a very nice car. At our dealership, we still sell a good number of them and was surprised Volvo killed it. Especially surprising considering that it’s the luxury makers that are still the strongest in sedans.
Oh well. One less brand for me to consider when I’m ready.
…can the Cadillacs be far behind?
I don’t see many Volvo intenders going to a Cadillac dealer.
Chevy needs to bring back an American built economy car, offer it in 5 flavors…gas, diesel, gas hybrid, diesel hybrid, and EV. Offer a manual trans on all versions but the EV, and export all versions around the world. The diesel hybrids would do well in Europe. Call it the Nova….make it a subcompact/compact car but give it a vintage budget muscle car design, like a modern 1970 Nova. Call it the Nova in the U.S and Europe….except Spain….and in South America give it the same name you give it in Spain…whatever that may be….my suggestion would be Estrella. Made it RWD with AWD optional with all powertrains. Have a high performance version with a V8. GM, you can take this whole idea, or part of it….I give you full permission and no need to credit me. Also, give it a hatch in the rear….think 3rd gen Camaro.