A cryptic new advertisement has appeared on the back page of the latest issue of Car and Driver, proclaiming “Pontiac Is Back.” The unexpected announcement has sparked a flurry of speculation among car enthusiasts and industry experts. General Motors (GM) discontinued the Pontiac brand in 2010 during its financial restructuring, making this potential revival a tantalizing prospect.
The ad reads as follows:
“Pontiac fans, it’s been a weird 15 years since we left, hasn’t it? Now, we can’t definitely say that Pontiac’s absence influenced the events we all have been through, but c’mon. Caffeine comes out of Four Loko, and now it’s in lemonade? Everything on the road looks like an Aztek now?
“You need us. America needs us. The future needs us. So Pontiac is back.
“Our first model is a hybrid. Surprised? Well, it uses a battery and an electric motor to start a 667-hp supercharged 372-cubic-inch V-8. And we think you’re going to want one, because what else are you going to do? You can’t buy a new Dodge Challenger and leave the splitter guards on anymore. Don’t worry, we’ve got you—our new car’s entire front end is a splitter guard.
“At Pontiac, we’re here to offer a future filled with V-8s, great sounds, gold pinstripes, and window louvers. And if someone shouts ‘Last call,’ we’ll just smuggle in some Coors from Colorado and keep the party going.”
Despite the ad’s playful tone, it concludes with a disclaimer stating, “Do you need to be told that this advertisement is fake and not to be taken seriously? Our lawyers think you do.”
Given Pontiac’s storied legacy as GM’s performance brand, known for models like the GTO and Firebird, the idea of its return is hugely compelling for enthusiasts. The proposed new model is a “hybrid” featuring a 667-horsepower supercharged V8 engine. However, the ad states that this “hybrid” uses a battery and electric motor to start the V8 – just like any other ICE engine out there. Again, more of the wink-wink-nudge-nudge phrasing.
Pontiac was discontinued in 2010 as part of GM’s efforts to streamline operations during a financial crisis. Despite this, the brand had a strong fan base and a reputation for building exciting, performance-oriented vehicles.
Now, with the automotive landscape continuing to shift towards SUVs and crossovers, performance traditionalists continue to call for new performance sedans and coupes. Reviving Pontiac could fill this gap, offering an alternative to the current market offerings. It’s also worth noting that the brand’s 100th anniversary is approaching in 2026, making it an opportune time to celebrate its heritage with a revival.
Despite the ad’s disclaimer, the significant investment in a full-page ad suggests GM might be testing the waters for public interest. Whether the ad is a genuine teaser or an elaborate joke, it has certainly reignited interest in the brand.
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Comments
Maybe they’ll use the same recipe as Hummer and sell them as a niche product. I’d love any Pontiac to return. I grew up on Pontiac, and then became a Chevy refuge and ultimately left GM brands, but I’d come back for a high performance Pontiac sedan or even crossover. If they must go electric, hybrid please, not full EV.
Why hybrid? It’s more expense, weight, complexity and a guaranteed point of failure when they battery goes belly up…for what?
Why a hybrid? Hmm, could still have the V8 sound and feel, AWD capable, more drivetrain/engine options, more power and efficiency, no range issues, no long charge/wait times, etc. It’s the best of both worlds IMHO, but yeah, you could also say it has the cons of both worlds, too. Let the market decide instead of mandating ICE out of existence.
I can tell from your response that you aren’t a mechanic. Please service a hybrid and then get back to me on your opinion on them.
Dump Buick, because GMs China sales are tanking and bring back Pontiac. Make it a performance division because there’s nothing from Chevy except the Corvette.
Anyone think the guys in Florida that bought the right to manufacture new Trans Am’s using Chevy Camaro bodies and recently acquired the right to manufacture new Chevelles too ? Sure sounds like them when the ad makes reference to the inability to purchase new Hellcat powered Dodge don’t you think ? I don’t think GM is going to be spending money on a new hybrid V8 unless they are putting it in the Corvette or a 3/4 & 1 ton pickup. With no reference to a turbo charger or super charger I would have to lean towards the FL brothers who are building custom ordered Trans Am’s and possibly Chevelles. IMO anyway. They had their own TV show for a while on History or
The joke flew over your head. They are saying the big V8 is a hybrid because the starter is electric.
How many people are going to explain and ruin the joke in the ad? We get it. The OP in this part of the thread specifically said, “If they must go electric, hybrid please, not full EV.”. We are replying to and discussing his post in this section.
“Its electric!. Boogey woogie woogie” …….
Reading between the lines. The battery is a 12v that powers the starter, which is an electric motor, that cranks the engine…just like it did in 1964.
In that ad, correct. It’s just a starter.
I would love to see Pontiac come back again. But if they must have a hybrid, or EV do it in an SUV model. But, bring back at least one of the legendary high performance models. The Camaro would love having its sibling back. I thought the Pontiac G8 was a very awesome model that included different engine applications.
Why tease? Just bring the Trans Am back!!!
Reading comprehension these days is obviously very, very low. You nailed it.
If Pontiac came back as a sports car I would definitely buy one. Had Pontiac Firebirds and trans ams and love both of them. After Pontiac died they thought I would go to Chevy. I hate Chevys.
I am now that new crowd that buys Toyota and Ford. General motors wants to discontinue the firebird or the Pontiac name. Then I can discontinue general motors.
Diane,
Do you know that the Firebird was actually nearly identical to a Camaro? When John DeLorean wanted a two seat Pontiac, GM management, he was denied and told to make something out of the Camaro. The result was the Firebird, which had the same fenders, doors, trunk lid, interior and chassis as a Camaro, with a different hood, front and rear bumpers, and a Pontiac engine. After 1981, the Firebird used Chevrolet engines, which in reality, are better than Pontiac engines, and I have a 1967 Firebird. You cannot love Firebirds and hate Camaros! I would love to see Pontiac return.
Peter, just curious, why do you say Chevy engines are better than Pontiac engines. I had a 66, 389 Tri-Power, a 70 455 HO and a 79 455. Never had a single problem with any of these. In 82 I ordered a Grand Prix and when it arrived I discovered it had a Chevrolet 350. With just under 10,000 miles I drove it from Maryland to Clemson South Carolina. When I checked the oil and and found water in the oil. I went to a local dealer and he told me the Valve Lifter Body of the Engine Block was cracked and the Engne would need to be replaced. They also told me it would be safe to drive it back to Maryland as the heat woud close the crack and burn off the water. I was very nervous and stopped several times to check it and he eas correct, no sign of water until the next morning. Strangest thing was my Pontiac dealer had never heard of this problem and had never seen a Service Bulletin. I had to go to the local Chevrolet dealer and get a copy of the Chevy Service Bulletin and have the Chevy Service Manager caller the Pontiac Service Manager in order to get the engine replaced under warranty. Not saying Chevies are bad but I woud have preferred a Pontiac Engine at that point. I owned an 87 GP with a Chevy 350 when they shutdown Pontiac, no problems with that engine, I am now a GMC Customer, Safari Van, Envoy and now Acadias.
They share the same platform. No sheet metal , fenders not same, quarters not same and after 68 doors were not the same. As far as engines , I had a 78 formula that had a 350 Chevrolet engine in it from the factory .
They were identical in the first generation 67-69. Same sheet metal, except 67-68 Firebirds had an extra strike for the rear fenders, 69 in the front fenders. They were built in the same Norwood, Ohio plant. Same part numbers. Virtually identical through 1981, last year for the Pontiac V8. My buddy had a plane jane 78 Firebird with a 305 Chevy engine. I didn’t know they were already putting 350 Chevy engines in 1978, but they tried to keep Poncho power in the Trans Ams as long as they could. The later years for the Pontiac 400 (1977-1979) were labeled as T/A 6.6 on the shaker and came only with four speed manual transmissions. If you ordered an automatic, it was labeled as 6.6 Litre on the shaker and you got the Oldsmobile 403- a real dog of an engine and down 40 horsepower from the Pontiac.
Are you sure you have a 1979 455? That engine went out of production in 1976. Don’t get me wrong, I love Pontiacs and a 65, 66, or 67 GTO with the original 389 or 400 Pontiac engine is still on my bucket list. I like all of my vehicles with their original engine, Chevy, Pontiac, Ford, whatever. I have a 67 Firebird with a 326. Not a bad engine, and torquey off the line. However, I also have a 67 Corvette with a 327. The 327 Chevy will run all over that 326 Pontiac (yes the Corvette is 200 lbs lighter- still no contest). Years ago, I had a 427 Corvette- easily left behind my 455 Super Duty. Much as I love the Pontiacs as originally equipped, Chevy engines always outperform Pontiacs (or Fords or just about anything else) of equivalent displacement. Everyone knows this, which is why if you go to any cruise night, you’ll see plenty of Fords, some Pontiacs and others, running Chevy engines, but NEVER the reverse. Chevy engines simply run better, which is why GM kept the Chevy V8 and dropped Pontiac, Oldsmobile, and Buick V8s.
Sorry you are correct my 79 was not a 455 but I cannot remember what engine was in it. I know Chevy engines are excellent. I had a 65 Corvette 327 FI but the FI was very finicky so I removed it and installed a 3 Barrel carb. It ran better thsn it ever did with the FI.
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What ever happened to those guys? They aired only a few shows.
The “Trans Am” IS a Firebird.
I thought it was a crime when they discontinued Pontiac. That I was working in a Pontiac dealership at the time had nothing to do with my opinion.
Knew a Pontiac engineer who was VERY upset when GM car manufacturing was divided into BOP and CPC.
Firebird is a trans am
More expensive??? You living under a rock there pal? Every hybrid is less expensive than their overpriced EV counterparts. Or you forget why EV sales are waning and hybrids are surging? It ain’t because EVs are a steal unless they are pre-owned which nobody wants someone else’s degraded sloppy seconds.
There is nothing funnier than someone on a GM discussion board calling out “pre-owned… sloppy seconds” that nobody wants. That’s literally all GM has made for the past 30 years, except the Corvette. To be fair, they’re also sloppy firsts.
🤣 Have some self awareness, Elmer.
Yet Chevrolet Silverado takes the second spot in best selling cars in America only after the F150. Would you like a tissue for your tears snowflake?
Silverado has decent looking sheet metal. But rides like a dump truck and needs an engine upgrade. Regular cabs and a lot of crew cabs are 4 cylinder.
GM doesn’t have the balls to do anything worth talking about anymore. Wake me up when they have a comfortable 4 seater with a V8 or a V8 RCSB
Silverados ride fine aside from the junk Ranchos. The only way others offer a softer ride is using a garbage coil spring suspension with laughably bad payload ratings or a garbage air ride system that fails in cold weather every few years.
Hahaha GM smoked Ford in truck sales in 2023.
Silverado / Sierra from GM have outsold the F150 since Q1 2020.
Maybe read the ad again Jim?
You missed the joke man. All gas engines have a battery and electric motor to start them.
The “Hybrid” part was a JOKE. Read it AGAIN.
Hmmm..Pontiac was known I’m the past to be the “rebel” brand..often being seen as the rogue branch of GM. Would love (and buy) a new Pontiac..GTO? And NOT an Aussie rebrand but a true reborn PONTIAC! Count me in!!
Re-Read……you didn’t get it.
Bring it on.. My favorite brand and I owned many. I went to Chevy when Pontiac ended. Not the same. I would definitely go back to a Pontiac if they remake the performance sedans.
If GM brings back it should be Oldsmobile. That division developed a hell of alot of innovations. But the one thing we don’t need is another EV. It’s got to be ICE power.
My first car was a Starfire, and I agree, but it’s even less likely to come back than Pontiac. For years Olds was tagged as an old person’s car. Some ignoramuses even thought so because “old” was part of its name. We only still have Buick because of China.
It was a cruel joke, nothing more.
April fools! LOL.
….A Joke that GM Marketing doesn’t realized it played on itself in that overlooks a massive opportunity to revive a brand that is actually still desired, remembered, and loved by it’s customers (and many who left GM once Pontiac was gone) just to turn around on April 2nd to slinging more Bu-ICK. Sad, back in 2006 I would have pulled the trigger on a new GTO, but like many others during the recession I didn’t have the coin. Now that I do have some coin, I don’t spend it on anything GM as nothing they have interests me enough to overpay for it. Show me something like a modern GTO or Firebird/Trans Am, I might be interested (get it right and I’d pull the trigger on it immediately)
Read it again, it uses a battery and an electric motor to start the V8.
All ice cars do that.
Pontiac has always been the step child , yet performance was and is what comes to mind with true Pontiac followers. There is still a market value place for the brand.
Yes please, me too. I lived on E. Beverly off Joslyn before PMD paved paradise and put up a parking lot. Moved to 4th st, went to LeBaron, Madison and PNH. Those were the days.
Suckers! If you actually believe this is happening!
I’ve owned two Pontiac’s a Parisian and a 6000. They were great vehicles. I loved the styling and the appointments the vehicle came with for the day.
As electrification options going forward I WILL NEVER buy an electric vehicle . The reception across all platforms of the big 3 have been luke warm. The sales have been slow and the cost is expensive. You loose 30% of your battery capacity in the winter. If your battery dies for what ever reason in the middle of no where it’s not a reliable vehicle.
Discontinuing the Pontiacs was a big mistake to begin with. The T.A. is the best sports car GM has ever put on the road and it deserves to be reserected. !!!
Bring back Pontiac
Pontiac should use the alpha platform because Cadillac is not the performance brand that GM hoped-for, and GM should sell Oldsmobile, Buick and buy Jaguar as a proper way to sell luxury performance brand.
Sorry, that will never happen. Pontiac and Oldsmobile aren’t coming back. If Buick goes down, it won’t either. There’s no way Tata Motors is selling Jaguar.
Social media fluffin. Not a chance.
That would be awesome, after five Firebird’s, including the 1989 20th anniversary Trans Am turbo. I venture to say my 1988 Fiero Formula V6 manual was the most fun to drive! The “We Build Excitement” division was GM’s best performance option, the G8 was starting a rejuvenation of the sport division before the termination after 2009. Sure hope it is possible! Makes sense to maximize brand equity. How about a 21st century Trans Am with T tops!
I’d love to see Pontiac come back, in a genuine V8 or V6 without all the battery BS.
There’s a ton of Pontiacs on the road and GM made a huge mistake on the discontinue of such a popular product like the G8.
Correct. The Roger Smith School of Management gm execs follow dictates that any product that is likely to generate interest and sales will not be offered. It’s either warmed over ICE vehicles or EVs that nobody wants.
For as much hate as Roger Smith gets, GM was 1,000,000,000,000,000,000 times more interesting during the reign of Roger Bonham Smith than it’s been under cut and run Mary……
I know.
Can we please get Oldsmobile back in the game too?? With Dodge exiting the “performance supercar” territory with the outgoing Demons and Hellcats, Jeep killing off the 392 Wrangler…. Seems like a prime time to bring back the 442 and The Judge… Take a bit of a note from Dodge and Ford and keep a lot of the old muscle car shape and throw in all the modern performance maybe even a manual gearbox (Gasp… Will the youngn’s be able to drive it?!)….. Please… Please answer the call of many a gearhead.
There is a HUGE opening to pick up the V8 Challenger, Charger, 300, and even the RAM truck crowd now that Dodge just threw away that customer base.
Dodge is such a POS. try changing a bulb on a Durango (gotta buy a new light assembly) or they rust very quickly, so much for paint prep at the assembly line
For such a crazy rumor you would have thought GMauthority wouldn’t have taken 11 days to post this article. Apparently the LSA powered Chevy Apache truck was more appealing
I hope they do bring Pontiac back and make it the enthusiast brand of gm. V8s are a must, even if paired with electric into a hybrid like the E-Ray.
…and GM is going to start making refrigerators again, too.
Frigidaire is no longer under GM ownership, but it still exists. Pontiac exists only our hearts and minds.
EVs are just appliances with wheels.
Then you haven’t truly driven one. Most EV’s, even the basic ones, are way more fun than some of the “higher performance” ICE vehicles.
I bet it is fun replacing tires every year or two also.
Quick in a straight line is fun, (that’s why muscle cars were so popular) but agility, cornering confidence, engine sounds add to the fun. I don’t find ev’s nearly as “fun” as ICE cars.
The acceleration is fun, but that’s all ev’s have going for them. ( and don’t have the sound of a muscle car)
Well said Cdnsolman. Add in steering and breaking feel, and build quality too. Other than straight line acceleration, EVs don’t have much to offer true driving enthusiasts. My good friend bought a Tesla a few years ago. Last year, he bought a C8 Corvette. The Tesla mainly takes up space in his garage now. He’ll have to unload it soon before the resale value drops to 0 as the battery gets closer to replacement time…
I’ve driven both. I love my LS1
For what its worth, ALL cars are appliances with wheels. They’re machines designed to transport humans and their too much crap.
EV’s hold their value like a used smartphone. 50% depreciation in the first 12 months.
i just want my GM Hydramatic made M16 rifle! they need to bring those back
I always figured there was a specific reason they sold some brands and shuttered others, retaining the rights.
Aprils fools!
Bingo!
This magazine came to my mailbox in early April and the ad looks like it was exactly that…an April Fools joke.
In June?
Car & Driver magazines arrives in mailboxes a month before the month that says on their cover. This was a May/June edition, so it was in people’s mailbox in April.
Who is the idiot who wrote that Pontiac ad? Coors beer is for trannys or has somebody not been paying attention to the real world of boycotts. .
Uhhh… think you mean Bud Light, right? Coors is for winners. And the reason they mention it is Smokey and the Bandit
If it’s a joke, it’s a VERY cruel one. The company that introduced the American muscle car to the world should NOT be just a memory. GM bring Pontiac back. ’64, ’65 and ’66 GTO’s were the BEST!!
I wouldn’t suggest putting any kind of beer in a tranny. Stick to the OEM’s recommendation for transmission fluid.
The real joke is that they have to leave the state to get Coors. It’s now sold everywhere, but in the past people brought it back from the western states. Having grown up in California and New Mexico, I was not impressed with the pale brew from Golden, Colorado.
The demand for a Sunfire is low
“Is GM Bringing Pontiac Back?”
No
GM needs to bring Pontiac back! There is definitely demand in the market for performance-oriented vehicles, something that is lacking in GM’s current line up especially after the Camaro having been discontinued.
Look this is still an if till more info.
But consider that Chevy no longer has a car for NASCAR and Australian Touring. They have to have something since they said they were not leaving.not much downforce with a CUV.
Now if and only if this car comes it will be treated with mixed feelings by a number of folks.
#1 Camaro fans will feel slighted.
#2 The true Pontiac fans will still feel it will only be Pontiac by name only.
To do this it would likely be sold at Buick, GMC dealers as a model not do much a brand.
It may be for a limited time as pending EV regs will kill it.
It will be expensive low volume and limited versions raise costs.
It will be designed with racing in mind. Aero will be important yo this car.
Likely a coupe and that will also limit sales. It will be on the Cadillac platform.
Now all of this is just speculation but this was not the April edition of the magazine and it was done for a reason. GM knows about it as it uses GM registered name and image.
I expected Pontiac to pop up at some point as a performance based limited model but I never. Could find a time or reason. Now with Camaro gone and the Bu we have a reason.
I am just surprised it took this long to show up here. This came out about two weeks ago.
Refreshed Camaro to milk the alpha platform for every cent? 3 year run?
The Camaro has been played out. It would take a major redo to draw interest to the car.
At least with a Pontiac it could generate sales that would never buy a Camaro and still get away with the Alpha.
The Camaro is at a styling dead end right now. You just can’t do another 69 retro look and they need a new car for NASCAR so a new clean sheet body can give them that.
There are some saying there is a car in the wind tunnel now testing but they never said what it was.
It isn’t an “IF” (unless you mean Imaginary Firebird) because it was a joke ad by Car & Driver, says so right at the bottom of the page so there is no info to get. It’s not real.
If GM really plans to bring in Pontiac, it should start with the Firebird coupe 2+2, for its base version they should equip the L4 2.5 turbo since that replaces the L4 2.0 turbo and the V6 3.6 N/A, with the V8 versions the first that has the LT2 6.2L N/A, the second that they adapt the 5.5L Cadillac GTP engine for street use but without turbos and that it has a range of more than 530 HP and with the most powerful one that is a hybrid using the same engine. the second version that I mentioned but equipped with a supercharger and an electric motor that with both would reach more than 800 HP.
But I doubt they will and there are several reasons.
1: GM only focuses on electric cars and the worst thing is that they killed several ICE sedans and coupes
2: It is not known if this news is advertising for a modifier or a joke in bad taste
There’s more of a chance Buick gets dropped than Pontiac makes a comeback.
The advert is fake. GM has no desire to revive Pontiac whatsoever, and they have no need for the brand if rumors about Corvette being spun off into its own independent brand are true. The Corvette brand would effectively fill the gap this article mentions. This is playing into misinformation that some random person has created because they thought it was funny to spread lies.
GM, bring back a Pontiac.
You killed the Camaro, you owe it to us to replace it!
A new hybrid or gas only Firebird/GTO could be sold through Buick/GMC dearships and would certainly generate a lot of foot traffic for them.
An engine with a 12V starter is not a hybrid. Hybrids have more than one form of propulsion such as a gasoline engine and an electric motor moving two or four wheels.
The Chevy Corvette E-Ray is a parallel hybrid. Each power source can operate independently or together. The Ford Fusion, C-Max, Escape, and F-150 have a serial hybrid transmission that combines both power sources.
Even the two Tractor Crawlers that NASA built to carry moon rockets and Space Shuttles to the launch pad are serial hybrids (Diesel engines and electric motors) and both are the largest land vehicles in the world.
“An engine with a 12V starter is not a hybrid.”. Yes, thank you for explaining the joke in the ad, LOL.
I guess Sarcasm is not your thing…
If they brought back a V8 Trans Am I would have to have one. One of the few things that would make me trade in my Camaro..
Count me in, I’ll be back to any dealer offering Pontiacs ASAP. Have not set foot in a GM dealership since buying my two 2009 Solstice coupes brand new a dealer orders.
I’ve never owned a Pontiac, ever. But since Chevy seems determined to be a zero sedan/car brand and Buick is nothing but warmed over Chevy SUV’s, then if GM were to ever bring Pontiac back, it would be pure suicide to make it an SUV/CUV brand. So it would have to be cars.
I would finally become a Pontiac owner. But this is not happening. GM can’t even give Buick a sedan, cares little about the two Cadillac sedans and Chevy looks to be done in that department as well. So why bring back a dead brand just to do what they refuse to do for the other brands?
The automobile manufacturers are missing the b9at b t a wide margin. T h e ybreally aren’t playing attention to buyers. Yeah, br8ng back P,ontiac. A re-make of the GTO. NO not the r modern latest versions. Bring back one that resembles a ’64 or ’66 only with modern safety and perf9rmsnce technology. They woildnt spend a day in the show room. They’d sell like hot cakes
Put LS3’s with modern 6 speed Automatics. They’d do the quarter not In the 14s but in the 11s and 12s and smoke tires for a block!
Special shoutout to MrR for his “go on believing it if it makes you happy” when I made a comment about this mysterious ad on the 5/16 Camaro article. I will hold out hope especially after Hummer making a comeback and Dodge holding firm with the new Charger on a flexible ICE/EV platform. I can’t help but think GM was watching Stellantis with that reveal.
The disclaimer is the real kicker. But I don’t get who would just use the trademarked Firebird logo without GMs permission here for a random joke that didn’t land on April Fools Day. The lawyers mentioned in the disclaimer should be more worried about unauthorized use of that logo than claim the ad is fake.
Wish in one hand and you know what in the other and see what fills first….
Lol I love that quote. But jokes aside. I’ll believe it when I see it. I just don’t understand how C&D could use the Firebird logo without GMs consent.
Satire or parody allows the use of copyrighted material.
Pontiac: we build excitement! REALLY? When you don’t offer a manual transmission you aren’t targeting the enthusiast market! GM’s real motto is boring automatic unibodies for all!
How about bring back Pontiac to and other fun models.
Bring back oldsmobile for the 442 and Hurst Olds.
And he’ll Buick, yes I’m looking at you Buick… bring back the grand national.
If gm brought back all the luxury high performance muscle… Ford, dodge, and others would lose their minds and gm would have the market cornered!
Bring back Pontiac muscle!
Bring back oldsmobile cutlass, 442 and Hurst Olds!
Buick Bring back the grand national.
Do this and do it right and they be smoking the tires right of the lot. Ford and dodge will cry and go crazy
Please tell me if you think Smokey and the Bandit would have been as successful with any other car. Pontiac somehow created an aura that made everyman want them. 50’s Bonneville, 60s GTO, 70’s TransAm, 80’s Fiero, (late) 90’s Grand Prix, 00’s G8 and Solstice.
The only way GM will bring Pontiac back is first, to fire Mary Buick Envision Made in China-Barra and replace her with a Pontiac enthusiast, however, I’m sure if there are any Pontiac enthusiast execs left.
After GM fires Mary Buick Envision Made in China-Barra, maybe they can find an executive who shares the same ideas as Bob Lutz.
Weather this is an April Fool’s joke or some other BS endeavor, if gm is not serious about bringing Pontiac back, why are you wasting millions of dollars of advertising on a joke when you didn’t spend pennies advertising the Malibu or Camaro?
Because GM didn’t create the ad, Car & Driver did…..says so right on the bottom of the ad.
What was the difference between the Chevy and Pontiac back then. I mean which brand was better. Difference between the camaro and trans am? For example. Pontiac was more luxurious or what?
Pontiac was more expensive. It was Alfred Sloan’s plan: then Oldsmobile, then Buick, and finally Cadillac.
Thanks Lurch.
I really hope they bring back the Azteck. I think it’s one of best vehicles they ever made
Aztek!!! Aztek!!! Aztek!!!
Haha, the funny thing is that most of the vehicles on the road today look like a modern Aztek.
I understand being nostalgic, but does anyone know of a GM car that actually made it to the 100K mile mark.
Not many survived that long, dying with 70K-80K miles on the clock.
I had a 98 Trans Am that I drove all over the country for work for years and then sold to my brother-in-law at about 167k miles and he drove it without issue for years after that. The only thing I replaced on it above and beyond normal maintenance was a $15 IAT sensor.
Lol I’ve had many with over 250 to 300 thousand on them.
My 2007 Solstice only has around 67,000 miles. But it’s doing fine.
The real question will be just what is a Pontiac? Is it a complete car like a 1965 GTO or is it just a styling exercise?
This would be the hot topic. To many the last true Pontiac was the Fiero. It was Pontiac only. it was built in Pontiac and it did have a Pontiac engine. Since then all has been just different styling on a cooperate platform.
This is not going to be all everyone wants. It would not be cheap and it would be limited. So this is not just a slam dunk just do it. GM will have to navigate things carefully. I would love it if Lutz would comeback to over see this program as he gets it.
The GTO he did all he could with no money. I would like to see what he could do with money.
Lutz is in his nineties. I imagine he wants to stay retired.
These GM clowns would bring back Pontiac to rebadge the Cadillac Lyric into a GTO and add an additional $25k to the sticker, and then tell everyone of its storied heritage.
Kill the Camaro to bring it back as a freaking EV sedan but bring Pontiac back as ICE?
GM management needs removed IF this is even remotely true.
It is not real, it says so on the ad.
To me it doesn’t matter,as I still have my 1940 Torpedo 8 model 29 touring car since new and still going strong.
But I do like seeing and studying the Pontiac evolution.
I have the first Torpedo 8 made and my son has the last GTO made.
We are happy, especially at carshows abd touring trips.
I hope this is real
I have missed Pontiac since they left. I am currently restoring a Pontiac Aztek
This has been a rumor for years. One thing people notice is they have kept the licensing for the Pontiac name. So seems to be a possibility. It would be a perfect time to create a line of cars under the Pontiac name in both Gas and EV or PHEV. It would separate Chevy to be a cuv/suv/truck maker and make pontiac a sole car brand.
They could possibly use the Civic as clone for a smaller car. Who knows now since automobile world is crazy right now.
Yes, they would keep licensing the mark, they allow reproduction parts makers to make restoration parts with the Pontiac name and other logos, GTO, 442, SS, GS, etc, there is still value in those as a trademark, but it doesn’t mean that Pontiac is coming back, sorry.
My 2004 Aztek was very reliable, three years of trouble free use, unbelievable cargo space for a vehicle that size! The front styling was ahead of its time, like the dust buster mini vans of the 90’s. Too modern for 20+ years ago. Pontiac had more style than any Lexus. The RX is so ugly, cow catcher grilles (bug catcher) look retro fitted from an old steam locomotive. Aztec V6, 4 speed auto performed flawlessly, adequate power and 30mpg at 80mph on road trips to Orlando. Should have kept it, very versatile vehicle!
Yes…yes…yes. Bring Pontiac back to the US
seems like lots of interest on here, we need alittle old fashion american excitement!have you see the new GTO relica off the latest camaro, it looks incredible
I’d like to place an order for the shelved G8 ST (El Camino) , I never understood why GMC or Chevy didn’t resurrect their version. Pontiac was going to release the sport truck in 2010, the bankruptcy killed the Pontiac division. It could have been built on the same platform and drivetrain of the Camaro. Fourteen years later the Maverick and Santa Cruz are the closest to an El Camino. GM’s Austrailian division Holden even had a crew cab version of the El Camino, similar to a Subaru Brat. Holden got canned, the Alpha chassis at Grand River in Lansing where the Camaro was built, would be a perfect place to produce a Pontiac or Chevy sport truck!
Yes, there was no reason the G8 ST couldn’t have been offered in Chevy SS livery.
As a current Pontiac owner I would love to see Pontiac come back. My 2007 Pontiac Vibe is still my daily driver and runs and drives great!
You do know that the Vibe is a Toyota Corolla/Matrix, right?
Read the disclaimer at the end of the ad. That explains everything.
I have owned an 82 Fire bird for the last 20 yrs. and of all the cars I’ve had or driven my Pontiac firebird is the most affordable car out there, especially the repairs. It has the original V6. Runs great. I have never liked the hybrids,they suck, are expensive for the regular folks and they have a unique body style, they don’t look like everything out there on the road. What ever happened to unique? I don’t want to have something that looks like what everyone else has. Pontiac needs to comeback and bring unique back to cars.
Hybrids suck? Just saw a 2024 Corvette E-ray at the Corvette museum in Bowling Green. 0-60 in 2.5 seconds. Top speed 200. And all wheel drive!
The real question should be who paid for the ad? Was it a legit GM marketing tool despite being bogus? Or did someone else do this as a joke or to create buzz?
Car & Driver did, they said so on the bottom of the page.
If Pontiac is to be revived as a performance car company, then yes, do it. But if Pontiac is going to be revived to produce more boring SUV´s and crossovers, then leave it dead.
Equal parts April Fools and The Onion
I’ve had 4 Pontiacs, a 67′ GTO, a 74′ Catalina, a 76′ Grand Prix and a 78′ Bonniville…all GREAT cars. I would love to see Pontiac make a comeback. I have been driving Cadillacs for the past 44 years but would consider a Grand Prix, if a new one were similar in concept to the 69 through 72 models.
Sure, I’d love to see Pontiac come back, but the huge question is, what vehicles will the nameplate grace? It seems to me that if you look at GM’s major nameplates, you get these identities: Chevrolet is “everyman” with performance largely from the Camaro and Corvette; Buick skews mature, entry level luxury (sorry, guys, but it will never again be youthful); Cadillac attracts people with bucks, those who for one reason or another don’t want a German (or Japanese or Korean) brand. The days of Alfred Sloan are long gone; Pontiac needs to stand for more than one step up from Chevrolet. It would seem from the ad that GM has targeted performance as the target identity. Great idea…as long as that does not mean taking a Chevy Equinox and slapping some stripes, cladding, or wheel packages on it. This time around, all models need to be district from other GM nameplates, even though inevitably there will be body/component sharing. If a special powertrain goes into a Pontiac, it should not also be offered as an option on Chevrolets and Buicks. That old badge-engineering stuff is what led to public nameplate indifference.
I have a 69 Firebird Hardtop Coupe Carousel Red parchment top and interior 350 3 speed on the floor under 97 thou. Miles,this car is a true rally car responsive, hope they bring them back,
I think they need to do something with Pontiac if only to counter Stellantis and Ford with some sort of “affordable” performance option. I think GM is going to regret the day they let the Camaro go. If Ford and Stellantis can find a way to offer a “niche” product I should think GM could do the same. I loved my Grand Prix GTP when I had it. Would love to see a T/A revival based on a retro 2nd Gen body style.
“The significant investment in a full-page ad suggests GM might be testing the waters for public interest”
GM didn’t make that ad, nor buy the space for it. There is no GM logo or copyright anywhere in that copy. The entire article is predicated on a really dull misinterpretation 😕
I did love me some Pontiac back in the day tho…
Yes please bring back the Pontiac excitement.
“Well, it uses a battery and an electric motor to start a 667-hp supercharged 372-cubic-inch V-8.”
Everyone reading that and coming to a conclusion that a potential, future Pontiac-branded automobile will be hybrid needs to retake 6th grade reading comprehension.
Especially the part where they clearly state the ad is fake at the bottom of the page……
Bring back the Pontiac Bonneville with the 3800 V6 engine. Bulletproof car! I would buy one in a heartbeat
Pontiac could be built on Cadillac bones (Alpha and Omega) and Cybertruck does look like Aztec. Like Hummer, brand could use either Chevrolet or GMC dealers.
A Camaro replacement is needed and Dodge crewed up killing Charger/Challenger.
I would very much like to see a Pontiac resurgence but only if they will have unique bodies and powertrains. If it will just be a badge engineered Chevy then forget it. Can GM allow that? That’s the question.
No, the question is “Can people read?” Judging by over 110 posts, no, they cannot. The ad was a fake by Car & Driver and says as much right at the bottom of the page.
Just the fact that so many people replied to this post shows us that Pontiac is still wanted. Fake or not, please bring Pontiac back!
It’s amazing is a short amount of time there is definitely an interest in Pontiac, GM should reconsider bringing the division back. Possibly affordable sports car and economical all purpose vehicle like the Pontiac Salsa concept to start with. Each division could offer a different niche, to distinguish the models offered by each division. We Build Excitement would be worth examining.
Based on the number of “serious” responses, the P.T.Barnum school of advertising clearly had the desired effect.
I’ve had my fair share of Pontiacs in the past and many a Firebird and Trans Am… Yes the world Does Definitely Need the rebirth!
Bring back Pontiac!
IN the 60’s Pontiac was the #3 selling brand in America. Only Chevy & Ford out sold it. Then GM got too profit conscious and tried to save money by making its numerous lines be almost identical. Hint: Cutlass, Monte Carlo, Grand Prix, Regal. And Toronado, Riveria and Eldorado. On paper, that may sound fine as more mass production and less individuality— should save money. But problem was (And GM never seemed to realize this… and still does not!) each line previously had its own mystique, image, and represented a certain type of person. Dodge is a great example of this. Its image is rough, rugged, hot performance….. pretty much like Pontiac was. Also, in early 60’s Pontiac used full page, color artistically drawn pictures of ladies in gloves & ball gowns at parties or exotic places while advertising names such as Catalina and Bonneville. Thus its full size vehicles could be considered as a step up from Impala, just as Olds 88 & Buick LeSabre were. But, alas, Pontiac got away from that and let itself become just another GM look alike. So why buy Pontiac? It had lost its charm. Then when Pontiac came out with its highest performance GTO ever, it was a disgrace to the namesake. Again, to save money, GM used a very plain body style from Australia, put a Corvette engine in it and slapped a GTO name plate on it. It looked like a weak girl’s car and definitely not a muscle car. Who cares how it performs if you are ashamed to be seen in it!! GM knows how to kill off a good thing. Remember: Saab, Olds, Saturn, Pontiac. You see all the new models that flourish in their vacuum: Kia, Hyundai, Acura, Subaru, Audi, etc. Some of those are relatively new while others are just relatively new to the US market…. enjoying the vacuum GM left behind! Plus all the new electric brands such as Tesla, Rivian, Lucid. GM and others said at the time of its restructuring that GM had too many models. That was not true. GM had too many lines carrying basically the same thing. If GM had truly had different models (and had good quality) instead of copy cat models of sister divisions, it would still be #1 in vehicle sales.
Why not bring Pontiac back, even as a niche division? It could even be a product line under the GMC banner. GM could use an infusion of excitement. Maybe a convertible model and a sport sedan. I owned 13 Pontiacs over the years, starting with a ‘65 GTO and ending with an ‘08 G8 GT. I miss the brand.
Bring back the G8 sedan. Make it
all wheel drive
Have 2004 GTO. NO ONEHAS ONE I LOVE IT. Always loved Ponchos. Will settle for the bow tie though. Muscle should have only two doors.
My first new car was a 1977 Pontiac Grand Prix with T-Tops. Beautiful car. I had a 2002 Trans Am for 17 years .
Both are great looking cars and the reliability was great as well.
I hate SUV & Pick-Ups. This would fill the gap; no real cars built any longer.
We have a 2006 GTO—a monster!
A 2001 GTP–a supercharged rocket!
A 2008 Grand Prix Special Edition–great car!
We want a new Pontiac!
Nothing else ……
GM has gone all electric. Wouldn’t drive one.
This is almost a funny as Ford reviving Lincoln. It isn’t happening.
As cool as it would be, it’s never going to happen. GM would never invest in the sedans, nor the V8, nor a new non-EV brand. After cutting the ability to choose more than 1 engine for almost all of their models….they’re gonna start an entire new brand?
Please.
Wait a second. This was in the May/June issue, right? That means it hit the news stands some time in April. Could this all be a big April Fool’s joke?
What would be great is to resurrect the Firebird name with a freshly redesigned Camaro platform. I am certain it would sell, especially with a 372cid supercharged V8!
Well it’s interesting to say the least. Why would GM put up such an article if there was absolutely no truth in it. Hopefully, “where there’s smoke, there’s fire”!
Bring back the Poncho BUT DO IT RIGHT!!!
No Lithium Batteries!!!
Heck yes and bring back the damn g8. I need parts and motors and such
Bonnevilles, 2 2’s, GP’s, GTO’s, Firebirds and LeMans all draw serious coin, time and time again, on the auction circuits. Do ‘ya think someone is watching at GM? Nah, can’t be, those MBA’s aren’t that smart. I was fortunate to own a new gen 2 Firebird Formula and a new gen 3 Trans Am. If only….make mine a convertible.
As a GM enthusiast I always preferred the Pontiac to the Chevy counterparts. I currently own a 02 WS6 and a 67 Firebird along with a 49 chevy truck and 08 LMM Silverado. I love Chevy/GMV for the trucks but I felt they always lacked in the styling division. Let’s bring Pontiac back and make excitement again!
So what exactly are we bringing back? The Pontiac name? Motor? Or are we sticking with Chevy power???
Assuming it happens, GM has gone to corporate engines like Ford and Chrysler always had. They won’t be “motor divisions” anymore.
I speak Pontiac since 1967. I have owned 11 total and all 11 Muscle Cars starting with a 1964. Tin Indian is missed.
Of course it’s a joke. GM has virtually zero cars to base any vehicles on, unless they pull a Ford and call SUVs Trans Am, GTO, etc. And an old saying went “The only thing worse than losing something you loved is to get it back broken”. Pontiac SUVs would be the epitome of broken (Aztek anyone?).
They would screw it up like they always do
I think American car manufacturers jumped in both the EV craze and SUV/truck craze without doing their due diligence. There are still those of us who dislike EVs would like to drive a normal ICE car. Not everyone can afford a Cadillac but want to buy an American car. I specifically want a Chevrolet but Pontiac will do. American muscle please.
I would love to see Pontiac bring back the GTO Judge with a Z9 Corvette engine in a fiberglass body in the body shape of the 1970 Judge along with either a 4 on the floor or an automatic. Chrome wheels like the Grand Am had. Just build this car for speed like it was known for. It would sell out within a few months.
I hope they make a convertible car. Convertibles are getting harder to find. We need more convertible sports cars
GM has a long way to go to win us over again and discontinuing the Camaro sure didn’t help. Seems to me they need an injection of talent at the very top and they just don’t have it right now. Before bringing back Pontiac how about fixing Chevrolet?
While I would like this, as like most, I prefer the Firebird to the Camaro. I liked the GTO and prefered the exterior style of the G8 vs the SS (interior is another story). And I have a personal connection to the Bonneville, my grandparents had 2, both green with tan leather, 1 NA and 1 supercharged with a sunroof. They sold both for a first gen Equinox after one left them stranded from transmission failure. Looking back at pictures, I think I prefer the Buick style of each version when compared and at today’s used prices, new I am sure the Pontiacs were better value.
However, I do not see this happening. I think the resources would be better spent putting any product that would be a new Pontiac under Chevy, Buick and/or Cadillac brands with their own style. Otherwise doing a GMC Hummer idea of selling the Pontiac name under a currently existing brand to use that dealer network would make the most sense. However, I do not see Chevrolet Pontiac Firebird, GTO or Bonneville coming to fruition, ever. It just does not roll off the tongue well, even though most would just drop the Chevrolet part.
I have the red arrowhead tattooed on my arm, and I’ve often dreamed of a far off reality where I win the lottery or make billions on an invention and can resurrect pontiac myself. I had an 01 grand prix GT sedan, an 03 sunfire, and I’ve always wanted the 02 collectors edition trans am one of the ladies in my town keeps parked by the road as if for sale but refuses to sell. If they bring pontiac back the right way, like this add describes… loud, fast, and exclusively ICE, it’s going to be a hit. I’ll buy one of each!
I was fortunate enough to own a 1988 Fiero Formula. The 2.8V6, 5 speed manual was a blast to drive, the new retooled suspension was unbelievable. The weight distribution and short wheelbase enabled the Fiero to handle much better than the Trans Am. The 1989 model was supposed to use the HO Quad 4 with about 50 hp more than the V6 and lighter weight. No doubt Chevy was afraid Pontiac had a Corvette killer for half as much. Leading to its demise at the end of 1988, after 5 short years of existence. After the recall for 4 cylinder engine fires in 1984, the sales collapsed. Even with the V6 addition in the 1985 model year, insurance became more expensive for the “economy car” and bad publicity led to a steady erosion of sales. It had served its purpose, the space frame technology was used on first generation Saturns in 1990. The rear engine compartment of the Fiero chassis also became the home of the EV1 battery. It’s amazing what was born from the Fiero! The Pontiac division needed a boost in the early 1980’s and the Fiero definitely did more than that! I enjoyed my Fiero for 28 years, until I sold it to a teenager in 2016. He enjoyed as much as I did, he was thrilled to relive the history behind the cars development. The Solstice was another attempt by Bob Lutz to rejuvenate the brand along with the G8. Too bad things didn’t last long enough to see it’s renaissance, it would have been exciting to watch. Pontiac was planning on launching a series of rear wheel drive vehicles, including another GTO, the G8 sport truck, sport wagon, etc. Investing millions in new acquisitions outside of the GM umbrella led to the product starvation and ultimately the bankruptcy. I hope GM has better luck with the portfolio balance of EV and ICE vehicles in the future.
That whole pesky not selling thing is what killed the Fiero, everything else is just blah blah blah.
Chevy was always crying to Mom at GM HQ whenever Pontiac got something good. Even Buick got GM to delay the release of the Pontiac V8 so only Buick would have its new engine in ’53 while Pontiac had to wait until ’55.
Blah blah blah blah……the great anti-Pontiac conspiracy.
My 2019 colorado extra cab is riddled with problems bad back door on drivers drivers side, computer flips out had torque converter shudder for several years they never sent a bulletin out for the fix had to search endlessly myself. Gm is junk now a days. Had 66 gto ‘s they wouldn’t have the foggiest to replace it. Those 389’s spun bearings back in the days. No2 doubts about it. Now you can’t even get an extra cab small pick up except nissan I believe. So everybody forced to pay extra 4 something they don’t want.
If GM brought back the Pontiac 6000 I might be interested in a Pontiac relaunch in the US. A Trans Am/Firebird no it wouldn’t work for me in the Northeast although it hasn’t snowed in New Jersey the last 2 or 3 winters.
it’s gm, not GM.
Is there any evidence that GM actually paid for this “ad” or can it be just some ad agency gimmick?
GM canceled Pontiac when George Bush gave in to the EPA which had been trying to raise the CAFE number to a mileage range which Pontiac couldn’t reach. This is because GM had positioned Pontiac as their performance brand, and they had no low power, high mileage cars in their brand to offset the hotrods they were making. Too bad.
YES to this Pontiac! Best of both worlds!
Yes to ANY Pontiac! So happy your coming back!
This was an ad in the magazine over 2 months ago. It’s just not right this guy is making money copying other articles posting about it already. Also making money on old news.
It’s a marketing stunt. Pontiac isn’t coming back. GM isn’t developing any ICE cars. And they can’t even develop the EV lines they are pushing now. There is neither the room nor will for any Pontiac/enthusiast vehicles.
In any event, I doubt any of you would buy one (even if it was a gasoline V8). None of you bought a G8 GXP or SS sedan. None of you bought a late model GTO. None of you bought a Gen 6 Camaro. None of you are buying Cadillac Vs/Blackwings. GM isn’t catering to your tire-kicking nostalgic day dreaming. You’ve got your chance NOW. Go buy what is left of rwd Alpha2 goodness (blackwing) while you can. But you won’t.
That Late Model GTO was a Rebadged Holden. I had a ’67 GTO in high school (and I made the payments, insurance and gas!) any comparison would be an insult to that ’67. In later years, I was given a G6 as a loaner, while our car was in for Warranty work. I would have had to be given a G6, no way I would buy one! Pontiac got rid of iconic Model Names: Bonneville, Grand Prix, Grand Am….. the single letter and number, felt to me as Pontiac “phoning it in”. That Pontiac didn’t survive to screw up the Firebird, Formula and Trans Am was a good thing. Look what Ford did with the iconic Mach name, eMach….what an absolute disservice to the legacy of the vaunted Mach 1!
Love it. I currently drive a Hybrid Solstice. It ahers the same electrical components as the new model. Pretty cool.
Please bring Pontiac back and start with a performance sports car and performance SUV.
Instead of a Firebird it will be a Hybird. (It’s a play on words for those who are slow)
Bring back the damn T tops already…..Chevy had their chance
I really wasn’t sure why GM dropped the Pontiac and keep Buick. Maybe they wanted to keep the luxury cars, but I would buy a Pontiac over Buick any day.
While many of us agree, Buick is popular in China. In 2008 the U.S. wasn’t considered a growth market, being already saturated with cars, while China offered opportunities for new sales.
Everyone saying they should have dumped Buick and kept Pontiac, do you realize Buick is the first brand of GM. You do not throw out that history. Pontiac didn’t start until the late 1930s. And there is nothing Pontiac offer that Chevy could not. Buick has a little more freedom to fill a space above entry level but below luxury. All product that would be a Pontiac offering could be a Chevy or Buick model.
If they bring back any retired brand, it should be Saab
Shoot bring back the Pontiac. I remember when the G6 came out with the LS wow. Now that the Camaro is gone I’ve left Chevy. I would have stayed if they gave the Camaro a proper send off but since they didn’t I’m done with Chevy. It actually made me cry how they treated the Camaro in its final year.
Please stop being so hypocrite! GM did revive the muscle car with the Camaro and you all kept buying stupids SUVs and big ass pickups. One of the main reasons why GM picked Pontiac to be the one axed off was because of the terrible reliability trend of the brand and that’s a big concern.If GM decides to bring Pontiac back it definitely would be with the Trans Am/ Firebird and you all will be like “wow” for the first time and then go to the dealer and buy a very big SUV for your big family of 3.😐
Well I’m young so when the Camaro first went away I was about 6 or 7. When it came back in 2010 I promised myself when I turn 18 I’ll buy one. So I got a job thru high school. 2014 I got my first Camaro at 18. It was a 2010, then I got a 2015 because it had NAV and everything. Then the 2016 came out and oh boy I got an SS. In fact I loved them so much I got 3 of them. Gray 16, White 17 Callaway, 17 blue, all SS. THEN the ZL1 came I got one, then the ZL1 1LE and that was the last one. Was going to get the Garage 56 one but couldn’t buy one because I just got a Blackwing.
I worked in Oshawa Assembly in 2015 and the ZL1 rolled off the line I wanna say end of July . When they started them up you could hear the engine roar two assembly lines away. The engine’s they put in them were 6.2 litre. I could barely fit my hand in there to finish my job. It had a standard transmission.
And super reinforced torsion bars to keep the frame solid. ZL1’s were a limited edition, really nice cars. Very expensive.
No, GM axed Pontiac because Buicks are popular in China.
I’d love to see at Updated Firebird Trans Am. As long as they don’t butcher it and make it a EV, like Ford and their MachE Mustang! I have fond memories of the orginal Mach 1 Mustang.
On a personal note, I own a ’79 Firebird Trans Am.
As someone who has owned a Grand Am 455SD since ’81 and have owned several other Grand Ams and Grand Prixs since, I’d love the chance to buy a new Pontiac. I wanted a Solstice so bad when they first came out but found out that a 6ft 4in 285 frame wasn’t going to fit. My wife still tried to talk me into one, but couldn’t understand why I wanted to stuff a corvette engine in it. It would have been a Cobra killer.
YOU GM will probably be out of business in a few decades!! Domestic automobiles had their heyday. I’m SOLD on Toyota/Honda forever!!! Sloppy tolerance, cheap materials and manufacturers life (short) is the way for Domestics. It’s sad we should’ve had the BEST!! to offer the American public.
I am not buying that Pontiac is back.
Mr Carney let me reply to your comment. You obviously haven’t worked in the automotive industry judging by the uninformed nature of your comment.
I worked in GM’s Oshawa assembly the jobs were mitred precisely with each station had a sensor that ensured our tasks for each vehicle were perfect.
These processes were adopted with the joint ventures with both Toyota and Suzuki , a continuous improvement.
GM is a survivor and an innovator
The trucking industry could use a boost. Would be cool to see an updated Smokey and the Bandit movie with a 2025 Trans Am.
Why does GM Authority us the old “˝GM” logo. They changed to “gm” quite a while ago.
Evidently, GM Authority does not like my comments on the new “gm” logo.
I am all on board as long as they have thier oun pontiac V8 under the hood. (Not a Chevy LS )
If only they do it properly. Please. Please do this properly.