GM is offering a significant $15,000 rebate on its all-electric BrightDrop Zevo delivery vans, providing a notable incentive for fleet buyers. The rebate applies to both the Zevo 400 and Zevo 600 models, and is available through June 3rd, 2024. This incentive could make a difference for companies seeking to invest in electric vehicles (EVs) for their commercial fleets.
The new incentive was initially reported by CarsDirect. In addition to a $15,000 rebate for the 2024 model-year vehicles, a $10,000 discount is also available for 2023 model-year BrightDrop vans.
The move aims to make the vans more competitive, especially as rivals like Ford offer similar fleet discounts. In addition to a substantial discount available to customers, dealers will also receive additional support to sell the new Zevo delivery vehicles, including a $6,000 stocking incentive and $1,000 in dealer cash per van.
Several GM dealers have announced similar pricing for the new Zevo 600, with a base MSRP starting at $108,075 for models with a GVWR of 9,900 pounds. Meanwhile, models with a heavier 11,000-pound GVWR are listed at $111,050. Both versions are powered by Ultium batteries and Ultium Drive motors, boasting up to 250 miles of range on a full charge. Fast charging allows the van to gain up to 170 miles of range in an hour. The van also has a cargo capacity of over 600 cubic feet, and offers a long list of safety and convenience features, including automatic emergency braking and lane keep assist.
Meanwhile, pricing for the Zevo 400 remains undisclosed. However, with the $15,000 rebate in effect, these fleet-oriented EVs could be attractive to logistics businesses looking to reduce emissions and running costs.
GM’s aggressive pricing strategy comes as Ford offers up to $7,500 in rebates on the E-Transit van, underscoring growing competition in the EV commercial van market. The first few units of the Zevo van are already in service following strong initial interest from early adopters like FedEx. Production is now ramping up at the GM CAMI Assembly plant in Ontario after earlier supply issues caused delays.
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Comments
These have started selling? I have yet to see a single one of these. The only one of these electric commercial vehicles I have seen are the RIvian Amazon trucks (plenty around by me) and a few school busses which seemed a bit silent to be diesel powered.
They’re all over the place in LA.
just got our first one in Roswell, Georgia today
My offer still stands, these bodies would make great RV conversions fitted to Silverado HD chassis.
I wonder how many dozens of these they sold thusfar?
They’ve sold 918 total, so about 76 dozen. (19 in 2021, 146 in 2022, 497 in 2023, 256 so far in 2024).
Production has only recently resumed after a six month pause caused by challenges in scaling up battery module production. They’re in the process of bringing a 400,000sf expansion at the CAMI factory online dedicated to on-site assembly for the Brightdrop models.
Crazy thing for me, I actually live near a GM plant and the parking lot has well over 100 of these things sitting there ready to be shipped out! I also saw a chain of two driving down the road shortly after. The visibility on them is the most eye-catching thing, looks like you could see anything out of them. Two of them drove by and then a sprinter, there was at least two times the amount of glass on the front, maybe 3x.
Starting MSRP is $108,075? An Express van cargo starts at $40,700. That’s a hard pill to swallow. Sure, the BD is more of a superior setup in terms of what it is, but even if you got a custom box on an Express chassis cab, its still a $30,000-$40,000 difference in price.
This is a lot larger than an Express cargo van. The Brightdrop 400 has 400 cu.ft, and the 600 has 600 cu.ft. The Express Cargo van has 240 cu.ft. So these are almost 2-3x the size.
You’re also buying I to a whole integrated logistics system than includes fitted and modular cargo containers, specialized warehouse equipment a logistics software. You can’t really compare the Express to the Bright drop because they’re completely different products.
I’m wondering if that number is CDN rather than USD, since I’ve seen the MSRP reported at $85,000 elsewhere.
GM’s loss on EV’s will make Ford’s look like chump change. A $15k incentive on a brand new vehicle, unique in the market points to no demand for the product. Something other companies have already learned and Toyota correctly forecasted from the start. GM could have really innovated in this space by developing a small gas 4 cylinder augmented by a Hybrid electric drive system that would have more than doubled the efficiency of the V8 powered Express at a nominal cost and could have been used under the chassis of an Express or Silverado to add a Hybrid option across those model lines.
Nobody seems to realize, there are none of these ideas for anyone to actually see and there’s actually no advertising being done so far in any trade journals for trucks or delivery or even consumer mags.
Personally these prices to me are ridiculous but I’m not a truck guy can you tell me if the same size truck delivery vans in gas are competitively priced?
The plant building these (CAMI) was shut down until February due to a battery module shortage, but in addition to additional assembly capacity at existing factories, they did a 400,000sf expansion dedicated to on-site module construction.
There are already a number of large commercial customers with contracts in place (Hertz, DHL, FedEx, Merchants Fleet, etc) so it is likely all near term production capacity is already spoken for. Even when there is slack, sales efforts may be focused on existing customers of their Envolve division rather than trade advertising.
Someone else mentioned that these certainly would make great RVs for those that are ecologically minded. But by the time they were converted they would be $300,000 which is still in the range of luxury pricing