Many people who are now skeptical of EVs, to the point of not even considering them when looking for a new vehicle, will change their opinion and begin to look at electric vehicles as a viable possibility by the end of the decade, according to the 2024 Path to EV Adoption Study by Cox Automotive.
Currently, fewer than 50 percent of vehicle buyers are “skeptics,” Cox reports, who have so little interest in electric vehicles that they consider only ICE vehicles when looking for their next car, truck, or SUV purchase.
However, the study also indicates a sizeable chunk, and eventually a strong majority, of skeptics will begin to at least consider all-electric models in the near future. Out of the current body of skeptics, Cox expects 54 percent of skeptics to become “considerers” of an electric vehicle purchase in 3 to 5 years, with the number swelling to 80 percent within 10 years.
Isabelle Helms, a research VP at Cox, asserts that “while we’ve seen EV sales growth slow and consideration dip, we believe this is part of a normal growth curve and not the end of the story.” She believes that “more infrastructure, education, and technological innovation and improvements” will eventually cause battery-electric sales to break out of their current doldrums and accelerate again.
At the current time, the 51 percent of vehicle shoppers who considered an electric vehicle purchase during 2023 has fallen to 45 percent in 2024. However, the research points to this number growing to 79 percent by 2028 at the latest, and 90 percent by 2033. Range, price, and charging station availability concerns are expected to be addressed more and more in the next few years.
Automakers are also pressuring dealers to sell electric vehicles, with 39 percent of dealerships saying they were being pressured to meet electric vehicle sales targets in 2019 versus 65 percent being pushed to do so now. Overall, 86 percent say they are at least somewhat likely to make the demanded investments in selling and supporting EVs.
As Cox‘s Isabelle Helms summed up, “we remain bullish on the long-term future of EV sales in America.”
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Comments
Yeah right.
Doubt it!
No it won’t
You can’t take considering to the bank.
I considered it. The answer is NO. Ever. I don’t care if I have to go full Burt Monroe and forge my own pistons and make fuel out of my heart pills, I will never own an EV.
Ok.
I bought a 2024 Cadillac Lyriq in December 2024.
I’ve gone 8,500 trouble free miles and a couple of 2,000 mile road trips The car is outstanding. Comfortable and quiet with incredible torque from the 500 HP dual motors. I love it. Charging in my garage couldn’t be easier and I’ve had no problems charging on the long distance road trips. New car buyers owe it to themselves to at least take a test drive in an EV. I drove most all of them and chose Lyriq.
Only the rich would buy such a car, not at all practical. Bought for show not to go!
I was a skeptic too but I am very curious about two GM EVs that will soon become available. Those being the Equinox EV and the next gen Bolt. I understand all the concerns about long range driving and cost. But since I rarely take longer trips and can easily install a charger in my garage, the charging is not a major “problem”. I considered a Bolt towards the end of production but with the announcement that there would be a next generation, it was easy to wait. I can how there can be considerable advantages to using an EV platform for some styles of vehicles.
I don’t want a large vehicle. But I don’t want a vehicle is the size of a phone booth. IMO, something the size of the Model 3 but without the Tesla baggage. IOW, the dealer network and quirky design features. I have a different take on what the EV “surge” could involve. Back in 64 when Ford dropped the Mustang on us, it shook up the market. EVs these days carry labels about impractical, goofy design, never for me. That Mustang was a huge risk and a success. It wasn’t exactly practical, it was a high-risk design and plenty of people sneered at it at the drop. Those folks sure were wrong. Somebody is going to figure it out and make an EV that catches all that and sell the snot out of them. Not a clone of that Mustang but something that breaks barriers. It’s going to happen. Of course, the one problem is these days there’s some politics getting thrown into the mix but we the people are eventually going to figure out we are still smarter than the people we vote for.
Long-winded but since the subject is about considering an EV? You bet. Why not?
Um, December 2024, just like your comment, isn’t real.
He meant 2023…. Not a biggie….
He was on topic…. He is considering some of GMs current products. In the USA, you used to be allowed to do that.
As far as the LYRIQ goes, I own one of the rare 2023 RWD models (seems everyone just has to have AWD these days) , and it just has the typical frustration you get with all GM products.. But the basic car seems reasonably robust, and should last a long time.
I don’t particularly care for the 2024 models, but most people who look at them like them… Passengers in my car seem to like it better than I do so that says something.
Not me
What a nonsense article. How does Cox Automotive decide how I will feel in the second half of the decade? By then I could be entirely anti-EV or anti-overall car ownership and own nothing instead. Since Klaus Schwab over at the WEF thinks I will own nothing and like it.
Total BS. Maybe first half of the next decade at the very earliest.
We love our luxury EV, smoothest power train you’ll ever drive. It only took one 10 mile test drive to really push us over the top, so strong, quiet and smooth, exactly what you want in a luxury car, no ICE can compare. Long road trips have been a bit scary at first, but with a little thought it was not a big deal. The more people just test drive a good one (ours is a GV60) it will make you lean to the future.
Wow, what an elitist, “with a little thought” and “lean to the future.” So, all we ICE guys are Neanderthals, huh? You’re probably the same jerk who came up to me and my C8 at our 2021 museum delivery who said “now all it needs is an electric motor.” I told him to get the f**k away from my car or I’d lay him out. Then again, maybe I am a Neanderthal…..and proud of it!
Mark, well I sure don’t have any problem with people who wish to continue driving 100% ICE cars….
I used to dislike many fellow EV drivers with their snobby attitudes…
Tom S was just showing what he was thinking as he was getting used to driving his car… I think he should be allowed to state his mind set without people jumping on him for his comment.
I have noticed several people around me who surprise themselves. Without me saying anything, people who you would think normally would stay away from EVs, are now seriously considering the nicer models. They themselves talk themselves into it…
Almost unbelievably, my next door ‘small engine mechanic’, who says he has ‘gasoline in his blood’, is to the point now where he says he would never buy a new car, but if he did, he would seriously consider an electric one…. Again, he convinced himself without any statement or comments from me. So I wouldn’t be surprised if he one day showed up with a nice used model.
Of course Tom S is allowed to show his elitist thoughts…..he’s still an elitist, though. And who, in his right mind, would ever buy a used EV, unless he’s taking into consideration the future high cost of replacing the batteries and the high depreciation (especially when EVs will be worth nothing when hydrogen is ready)? BTW, have you heard about all the thefts of the charging cables because of the copper value?
I am not an elitist, and I have a 2024 C8 as well. I just like nice cars and politics has no bearing on my purchases other trying to avoid Chinese product. Get over your self Mark. I made my money, I’ll spend my way. If you doubt my C8 ownership you can look me up on the Corvette forums, my handle is Acpantera.
If you weren’t an elitist you would not have said “with a little thought,” you would have said something like, “with a little planning.” What you did was denigrate the guys who are dead-set against the mileage limitations of EVs because you, the genius, used your big brain to map out your trip to minimize low battery fear. We anti-EV guys are the smart ones. We are looking logically at the EV limitations and negative effects on the environment (low and high ambient temperature battery failure, lack of EV charging stations, higher prices, negative effects on the environment, child labor, battery disposal, new battery cost, government subsidies, etc.).
Going back over your first comment, Mr. Elitist, did you really need to say “we really love our ‘luxury’ EV.” The article was about EVs in general, not Luxury EVs. Very telling.
BTW, where in my comments did I ever tell you how to spend your money? You’re the one telling people they should buy overpriced future Edsels. Most families don’t have the economic freedom that allows for an expensive frivolity like an EV that will require another set of batteries in 10 years, especially in very cold or very hot climates.
EVs are not the future, no matter how much you and your cadre try to tell us otherwise. At best, hybrids may survive. The future belongs to hydrogen and/or other technologies that don’t restrict mobility or create negative effects on the environment……or when a non-senile, sensible, pro-business and America First person is back in the White House and ends restrictions on gas and oil drilling.
I’m a retired mechanic, free country, I’ll buy what I want.
Call me anything you want because you’re so righteous.
You and your beloved ex leader can go pound salt, Loudmouth idiots.
🤣Not righteous, simply, right.
Wait till November and the crazies will be out and this Country can be back to normal again. Gone will be the bogus shortages and commi mandates.
What ever side wins its the same coin, the people within the government, the unelected bureaucrats, they will still be there and they will still dictate policy.
Politics is the entertainment Division of the Military Industrial Complex-FranK Zappa.
Its WWF with suits and ties.
The article doesn’t mention the high insurance costs, the frequent tire replacement costs, the high cost of replacing the batteries, and the lack of charging infrastructure. I see today Texas had severe weather events. No electricity. So EV’s can’t be charged or used there for a while. EV’s are best for well heeled people needing a second or third vehicle using them for very short trips and should be leased short term rather than purchased.
That’s Tesla Crap.
Hertz got rid of their bare bones model 3s because they cost a small fortune to repair.
I have owned 3 EVs for a while now and do not spend any more on tires or insurance.
Save money on refueling. About $1 a gallon fuel cost in spring and fall. Never had any brake work done on any of my EVs.
Very doubtful GM will still be around in the next decade most less in the next 5 years.
Happy to let the 1st adopter lab mice workout the range, charging and cold weather performance issues .
Now the new direction seems to be Hybrids, so you have part EV and ICE in the same vehicle. There are many positives around the development around Hydrogen technology as well. The real question has to come back to what will be appealing to consumers and what are they willing to spend their money on? If the vehicles are too expensive or have many limitations, then we are back to a niche idea and not something for mass production.
No to according to my research. But, oh wait, I have not interviewed the woke class, just hardcore car guys.
It’s okay with me that most customers like 100% Ice vehicles.
Any oil refinery has as its product roughly half gasoline.
Cleanly burning this fuel in cars and trucks makes much sense.
Those gas 2 cycle edge trimmers all the landscapers use every hour generate the same pollution as a Lincoln Continental driving 2 weeks.
Gas Cars these days are perfectly clean, around equivalent to 50 cars from the sixties.
Garbage. Mary Barra has got to GO!
Obviously if it’s being shoved down our throats we will no choice. Sure hope there is a change in governments both in the US & Canada. As for me I will hold on to my ICE pickup till the very end.
The election comes down to voting for Freedom or Mandates. Which side are you on. Will you give up your Freedom or keep it? Welcome to the new USSA. I ignore whatever the Mandate People say anyways.
The number of considers will increase. What does that mean, absolutely nothing. I considered an ev for about 5 seconds and then went and bought internal combustion engines cars. In the future I will consider an ev again for about 5 seconds and then I will get that silly idea out of my mind. Consideration means nothing same as this article, nothing!