Cadillac XT6 sales decreased in the United States and Canada during the first quarter of 2024.
Cadillac XT6 Sales - Q1 2024 - United States
In the United States, Cadillac XT6 deliveries totaled 4,606 units in Q1 2024, a decrease of about 3 percent compared to 4,762 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| XT6 | -3.28% | 4,606 | 4,762 |
Cadillac XT6 Sales - Q1 2024 - Canada
In Canada, Cadillac XT6 deliveries totaled 321 units in Q1 2024, a decrease of about 3 percent compared to 331 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| XT6 | -3.02% | 321 | 331 |
Competitive Sales Comparison (USA)
Cadillac XT6 sales during Q1 2024 saw the luxury marque’s three-row crossover move into the top ten among 16 entries in its segment when ranked by sales volume, up a couple of spots from the previous quarter. The Mercedes-Benz GLE-Class slid into the top spot this time around, with a five percent slip in sales to 15,096 units. The BMW X5 fell to second place with a 14 percent drop in sales to 14,923 units. The first-ever Lexus TX, one of two entries now from Lexus, posted 9,956 sales to take third, followed by the Volvo XC90 in fourth with a 13 percent bump to 8,953 units. The Buick Enclave (see running Buick Enclave sales), the Cadillac XT6’s corporate cousin, took fifth with an eight percent dip to 8,101 units, while the Infiniti QX60, in sixth, saw sales slide 11 percent to 6,333 units, and crosstown rival Lincoln Aviator (see running Lincoln Aviator sales) followed in seventh with a 19 percent swell for 6,250 deliveries. The Land Rover Defender, the first of two entries from Land Rover, took eighth with a 52 percent jump to 5,705 units, and the Genesis GV80 placed ninth with a 21 percent bump to 4,768 units. The XT6 (see running Cadillac XT6 sales) filled out the top ten with a three percent downturn for 4,606 deliveries. The rest of the field each sold around 4K units or less.
Sales Numbers - Luxury E-Segment Utilities - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| MERCEDES-BENZ GLE-CLASS | -5.12% | 15,096 | 15,910 | 15% | 16% |
| BMW X5 | -13.81% | 14,923 | 17,315 | 15% | 18% |
| LEXUS TX | * | 9,956 | * | 10% | 0% |
| VOLVO XC90 | +13.47% | 8,953 | 7,890 | 9% | 8% |
| BUICK ENCLAVE | -7.97% | 8,101 | 8,803 | 8% | 9% |
| INFINITI QX60 | -11.29% | 6,333 | 7,139 | 6% | 7% |
| LINCOLN AVIATOR | +19.37% | 6,250 | 5,236 | 6% | 5% |
| LAND ROVER DEFENDER | +52.34% | 5,705 | 3,745 | 6% | 4% |
| GENESIS GV80 | +21.05% | 4,768 | 3,939 | 5% | 4% |
| CADILLAC XT6 | -3.28% | 4,606 | 4,762 | 5% | 5% |
| AUDI Q7 | -34.51% | 4,205 | 6,421 | 4% | 7% |
| LEXUS GX | -39.43% | 3,858 | 6,370 | 4% | 7% |
| PORSCHE CAYENNE | -24.04% | 3,261 | 4,293 | 3% | 4% |
| AUDI Q8 | -37.22% | 1,796 | 2,861 | 2% | 3% |
| BMW X6 | -32.90% | 1,534 | 2,286 | 2% | 2% |
| LAND ROVER DISCOVERY | +45.85% | 563 | 386 | 1% | 0% |
| TOTAL | +2.62% | 99,908 | 97,356 |
The XT6 maintained a five percent market share in its segment. The GLE-Class led with a 15 percent segment share, down one percentage point year-over-year, while the X5 also posted a 15 percent share, down three percentage points, and the XC90 held a nine percent share, up one percentage point. The Enclave earned an eight percent share, down one percentage point. The QX60 posted a six percent share, down one percent share, while the Aviator earned a six percent share, up one percentage point, and the Defender held a six percent share as well, up two percentage points. Meanwhile, the GV80 earned a five percent share, up one percentage point. All other models each earned a segment share of four percent or less.
BMW is one of several automakers fielding multiple entries in this space, offering both the X5 and X6. Combined sales of those two models account for 16,457 deliveries and a segment-winning cumulative 17 percent segment share, overtaking Mercedes-Benz for first place.
Sales Numbers - BMW Luxury E-Segment Utilities - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| BMW X5 | -13.81% | 14,923 | 17,315 |
| BMW X6 | -32.90% | 1,534 | 2,286 |
| TOTAL | -16.04% | 16,457 | 19,601 |
Meanwhile, cumulative sales of the Audi Q7 and Q8 resulted in 6,001 deliveries for a combined six percent segment share.
Sales Numbers - Audi Luxury E-Segment Utilities - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| AUDI Q7 | -34.51% | 4,205 | 6,421 |
| AUDI Q8 | -37.22% | 1,796 | 2,861 |
| TOTAL | -35.35% | 6,001 | 9,282 |
Lexus now has two models in this space, with combined sales of TX and GX giving the automaker a total of 13,814 deliveries, a cumulative 14 percent segment share, and keeping it in third place.
Sales Numbers - Lexus Luxury E-Segment Utilities - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| LEXUS TX | * | 9,956 | * |
| LEXUS GX | -39.43% | 3,858 | 6,370 |
| TOTAL | +116.86% | 13,814 | 6,370 |
The two GM entries, the Buick Enclave and Cadillac XT6, resulted in 12,707 sales for a 13 percent segment share overall, moving The General into fourth place.
Sales Numbers - GM Luxury E-Segment Utilities - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| BUICK ENCLAVE | -7.97% | 8,101 | 8,803 |
| CADILLAC XT6 | -3.28% | 4,606 | 4,762 |
| TOTAL | -6.33% | 12,707 | 13,565 |
Sales of premium/luxury three-row crossovers (lux crossover E-segment) grew three percent to 99,908 units in Q1 2024, meaning XT6 sales underperformed the segment average.
The GM Authority Take
Cadillac XT6 sales again fell behind its crosstown rival, the Lincoln Aviator, which has the refreshed 2025 Aviator on the way to take on Cadillac’s largest crossover. Though GM will offer a 2025 Cadillac XT6 after all, it may or may not receive a much-needed refresh for the North American market. Yet, a new XT6 will debut in China this year, which inspires us to list five things we’d like to see from the XT6 update for the States.
Furthermore, XT5, XT6, and Lyriq production was down during the first week of the new year due to maintenance, which may have impacted Cadillac XT6 sales this quarter. Production of the 2025 Cadillac XT6 is scheduled to kick off on July 8th.
Combining sales of the Buick Enclave with that of the XT6 did push GM into fourth place overall, just behind stiff competition from BMW, Mercedes-Benz, and Lexus.
About Cadillac XT6
The 2024 Cadillac XT6 arrives as the fourth model year of the first generation of the luxury marque’s largest crossover. It received a few changes and updates, the most significant being a trio of accent packages GM debuted: the new Red Accent Package, Blue Accent Package, and Bronze Accent Package.
2024 Cadillac Lyriq, an all-electric replacement for XT5
While there are no announced plans for an XT6 refresh that the model deserves, Cadillac has introduced EVs to eventually replace its ICE-based lineup.
The Cadillac Lyriq is the luxury marque’s first-ever EV and its all-electric replacement for the aging Cadillac XT5. A Cadillac V-Series EV is set to debut this year, likely as the Cadillac Lyriq-V.
The first-ever all-electric Cadillac Optiq was revealed this past November and caught in the wild this past December. It is Cadillac’s entry-level EV offering to eventually replace the Cadillac XT4, which itself received a refresh for the 2024 model year. In April, the Optiq launched in China.
These models precede the recently announced first-ever 2026 Cadillac Vistiq, an all-electric three-row crossover spotted on the road in February that is set to round out the EV portfolio, slotting in the same space occupied by the XT6.
The first-ever Cadillac Escalade IQ full-sizer will slot above the Vistiq.
First-ever 2026 Cadillac Vistiq, an all-electric replacement for XT6
About The Numbers
- All percent change figures compared to Cadillac XT6 sales for Q1 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
Comments
Once again I’d love to point out the stupidity in GM’s thinking while constantly pushing everyone to an SUV.
Thus far for Q1 2024: Chevy Malibu sales is about 800 MORE than the top selling SUV on this list, the Buick Enclave and Cadillac XT6 combined.
Yup. So let’s kill it.
the target market for the malibu and enclave/XT6 is completely different. A better comparison is malibu vs trax/trailblazer/equinox
Top 10, huh? It’s 10th in a segment of 16. You can make numbers say about anything & you guys do this very often.
Ok so the much needed interior refresh will happen in China this year, lets hope NA gets the same refresh. The same refresh as the XT4 but also adding the 2 5 Turbo would make this vehicle very competitive!
I think they’re dropping this for the Vistiq.