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GM Crossover Sales Up 23 Percent to Nearly 264K Units During Q4 2023

GM crossover sales grew 23 percent to 263,780 units in the United States during the fourth quarter of 2023. The figures include models with internal combustion engines as well as electric vehicles.

GM crossover sales grew 23 percent to 263,780 units during Q4 2023 in the U.S. Chevy accounted for 65 percent of GM's unibody crossover deliveries, led by the Equinox, shown here.

GM offers 19 unibody crossovers across all four brands, which include ICE models and EVs. However, one of those models, the Buick Encore, has been discontinued and indirectly replaced by the all-new Buick Envista. These crossovers accounted for 80 percent, or four-fifths, of all GM utility sales, even though only a third posted sales in the green during Q4 2023.

Sales Numbers - GM Crossover Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET EQUINOX +20.13% 58,559 48,748 22% 23% +0.30% 212,701 212,072
CHEVROLET TRAX +835.88% 44,127 4,715 17% 2% +311.26% 109,382 26,597
CHEVROLET TRAVERSE -17.29% 22,556 27,271 9% 13% +27.42% 123,555 96,965
CHEVROLET TRAILBLAZER -2.22% 18,535 18,956 7% 9% +82.32% 111,014 60,888
GMC TERRAIN -17.75% 17,229 20,948 7% 10% -16.99% 71,857 86,567
CHEVROLET BLAZER +0.13% 16,653 16,631 6% 8% -2.58% 65,511 67,246
BUICK ENCORE GX +51.96% 13,755 9,052 5% 4% +92.36% 64,149 33,348
BUICK ENCLAVE +41.59% 10,929 7,719 4% 4% +29.08% 39,411 30,533
GMC ACADIA -22.72% 10,774 13,942 4% 6% +25.10% 66,322 53,014
BUICK ENVISION +23.18% 9,439 7,663 4% 4% +71.16% 44,281 25,871
CHEVROLET BOLT EUV -22.06% 8,762 11,242 3% 5% +43.52% 38,881 27,091
BUICK ENVISTA * 7,917 * 3% 0% * 13,302 0
CADILLAC XT5 -23.09% 6,496 8,446 2% 4% -1.95% 26,808 27,340
CADILLAC XT6 -12.47% 4,955 5,661 2% 3% -4.66% 19,119 20,053
CADILLAC XT4 -27.97% 4,900 6,803 2% 3% +4.28% 22,707 21,774
CADILLAC LYRIQ +4,341.33% 3,820 86 1% 0% +7,403.28% 9,154 122
CHEVROLET BOLT EV -22.13% 3,789 4,866 1% 2% +110.03% 23,164 11,029
CHEVROLET BLAZER EV * 463 * 0% 0% * 482 0
BUICK ENCORE -95.09% 122 2,487 0% 1% -57.09% 5,887 13,718
TOTAL +22.55% 263,780 215,236 +31.13% 1,067,687 814,228

The compact Chevy Equinox compact crossover led the way with a 20 percent bump in sales to 58,559 units, followed by the all-new Chevy Trax subcompact crossover with an 836 percent leap to 44,127 units, and the Chevy Traverse full-size crossover with a 17 percent slide to 22,556 units. Those three models alone accounted for 48 percent, or nearly half, of overall GM crossover sales in the U.S.

The top three fastest-growing crossovers for Q4 2023 were the Trax, the refreshed Buick Encore GX subcompact with a 52 percent jump in sales to 13,755 units, and Buick Enclave posting a 42 percent bump for 10,929 deliveries.

Chevy models accounted for two-thirds, or 65 percent, of overall GM crossover sales, with the Bow Tie brand fielding five of the top six models and the most entries among The General’s brands. Specifically, Chevy makes up eight of the 19 crossovers sold by GM in its home market. Buick accounted for 16 percent of overall sales with five models (though, as mentioned earlier, one has been discontinued), which is all the premium marque sells in the U.S. GMC followed with 11 percent of sales from just two crossovers. Cadillac accounted for seven percent with its four models.

GM fields four all-electric utilities – just crossovers for now – with Chevy selling the Chevy Bolt EV and Bolt EUV along with the Chevy Blazer EV, while Cadillac sells the Cadillac Lyriq.

Sales Numbers - GM EV Utility Vehicles - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET BOLT EUV -22.06% 8,762 11,242 52% 69% +43.52% 38,881 27,091
CHEVROLET BOLT EV -22.13% 3,789 4,866 23% 30% +110.03% 23,164 11,029
CADILLAC LYRIQ +4,341.33% 3,820 86 23% 1% +7,403.28% 9,154 122
CHEVROLET BLAZER EV * 463 * 3% 0% * 482 0
TOTAL +3.95% 16,834 16,194 +87.44% 71,681 38,242

GM EV utility sales grew four percent to 16,834 units during Q4 2023, accounting for five percent of all utility sales.

Buyers may cross-shop body-on-frame SUV equivalents to unibody crossovers, especially ones that are similar in size, like the Chevy Tahoe SUV and Traverse crossover. Buick is currently the only GM brand that doesn’t offer a body-on-frame SUV. Looking at combined GM utility vehicle sales comprised of crossovers and SUVs, deliveries grew 11 percent to 329,486 units.

Sales Numbers - GM Utility Vehicles - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET EQUINOX +20.13% 58,559 48,748 18% 16% +0.30% 212,701 212,072
CHEVROLET TRAX +835.88% 44,127 4,715 13% 2% +311.26% 109,382 26,597
CHEVROLET TAHOE -15.71% 26,235 31,123 8% 11% +4.32% 110,328 105,756
CHEVROLET TRAVERSE -17.29% 22,556 27,271 7% 9% +27.42% 123,555 96,965
CHEVROLET TRAILBLAZER -2.22% 18,535 18,956 6% 6% +82.32% 111,014 60,888
GMC TERRAIN -17.75% 17,229 20,948 5% 7% -16.99% 71,857 86,567
CHEVROLET BLAZER +0.13% 16,653 16,631 5% 6% -2.58% 65,511 67,246
BUICK ENCORE GX +51.96% 13,755 9,052 4% 3% +92.36% 64,149 33,348
BUICK ENCLAVE +41.59% 10,929 7,719 3% 3% +29.08% 39,411 30,533
GMC YUKON -18.83% 10,793 13,296 3% 4% -5.64% 45,498 48,220
GMC ACADIA -22.72% 10,774 13,942 3% 5% +25.10% 66,322 53,014
CHEVROLET SUBURBAN -36.78% 10,144 16,045 3% 5% +3.67% 52,820 50,951
BUICK ENVISION +23.18% 9,439 7,663 3% 3% +71.16% 44,281 25,871
CHEVROLET BOLT EUV -22.06% 8,762 11,242 3% 4% +43.52% 38,881 27,091
GMC YUKON XL -12.00% 8,328 9,464 3% 3% +7.89% 36,773 34,084
BUICK ENVISTA * 7,917 * 2% 0% * 13,302 0
CADILLAC ESCALADE +4.66% 6,648 6,352 2% 2% +8.10% 26,257 24,290
CADILLAC XT5 -23.09% 6,496 8,446 2% 3% -1.95% 26,808 27,340
CADILLAC XT6 -12.47% 4,955 5,661 2% 2% -4.66% 19,119 20,053
CADILLAC XT4 -27.97% 4,900 6,803 1% 2% +4.28% 22,707 21,774
CADILLAC LYRIQ +4,341.33% 3,820 86 1% 0% +7,403.28% 9,154 122
CHEVROLET BOLT EV -22.13% 3,789 4,866 1% 2% +110.03% 23,164 11,029
CADILLAC ESCALADE ESV -15.61% 3,558 4,216 1% 1% -3.29% 15,432 15,957
CHEVROLET BLAZER EV * 463 * 0% 0% * 482 0
BUICK ENCORE -95.09% 122 2,487 0% 1% -57.09% 5,887 13,718
TOTAL +11.41% 329,486 295,732 +23.90% 1,354,795 1,093,486

Including SUVs in the mix, Chevy commanded 64 percent of total GM utility sales during the quarter, with the top five models hailing from the Bow Tie brand, as they did the previous quarter. GMC accounted for 14 percent of sales, with Buick at 13 percent and Cadillac at nine percent.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Why are GM and Ford fan sites lamely posting Q4 results when Q1 are now available? This always happens and it’s pathetic.

    Reply
  2. Why are they still called “cross overs”?
    Most everything GM sells is an SUV derivative.
    What is it crossing over?

    Reply
  3. Only 19 models offered? Need more variety,lol.

    Reply
  4. The Trax has become a best seller. I said that consumers want affordable vehicles. These sales numbers prove this.

    Reply
  5. Start up another Trax plant in North America. Why is the only option half way around the world when it could be, shipping-ocean risk free, on our own shores?

    Reply

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