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GMC Canyon Sales Up Nine Percent, Outperforms Segment Average During Q1 2024

GMC Canyon sales increased in the United States but decreased in Canada during the first quarter of 2024, with 73 deliveries recorded in Mexico.

GMC Canyon Sales - Q1 2024 - United States

In the United States, GMC Canyon deliveries totaled 5,484 units in Q1 2024, an increase of about 9 percent compared to 5,016 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
CANYON +9.33% 5,484 5,016

GMC Canyon Sales - Q1 2024 - Canada

In Canada, GMC Canyon deliveries totaled 935 units in Q1 2024, a decrease of about 20 percent compared to 1,171 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
CANYON -20.15% 935 1,171

GMC Canyon Sales - Q1 2024 - Mexico

In Mexico, GMC Canyon deliveries totaled 73 units in Q1 2024.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
CANYON * 73 *

GMC Canyon sales kept it in fifth for Q1 2024, but it outperformed the segment average. Shown here is the off-road AT4 trim.

Competitive Sales Comparison (USA)

GMC Canyon sales during the fourth quarter of 2023 kept Big Red’s premium midsize pickup in fifth from the previous quarter in its segment when ranked by sales volume. The Toyota Tacoma again took the top spot but barely held on as sales tanked 60 percent to 21,558 units as it goes through a generational changeover with the impending arrival of the all-new 2024 Toyota Tacoma. The Nissan Frontier jumped up to second place with a 17 percent bump to 19,744 units and less than 2K deliveries behind the Tacoma. The Chevy Colorado (see running Chevy Colorado sales), the Canyon’s corporate cousin, placed third with a 13 percent uptick to 14,922 units, while the Gladiator fell to fourth with a four percent dip to 12,989 units. The Canyon (see running GMC Canyon sales) stayed in fifth place with a nine percent swell to 5,484 units. Finally, the Ford Ranger (see running Ford Ranger sales) again placed last, with an 83 percent drop to just 1,918 units, which continues to go through a generational changeover for the all-new 2024 Ford Ranger.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
TOYOTA TACOMA -59.77% 21,558 53,583 28% 47%
NISSAN FRONTIER +16.65% 19,744 16,926 26% 15%
CHEVROLET COLORADO +12.57% 14,922 13,256 19% 12%
JEEP GLADIATOR -4.32% 12,989 13,575 17% 12%
GMC CANYON +9.33% 5,484 5,016 7% 4%
FORD RANGER -83.32% 1,918 11,500 3% 10%
TOTAL -32.71% 76,615 113,856

On a segment share basis, the Canyon earned a seven percent share, up three percentage points year-over-year. The Tacoma led with a 28 percent segment share, down 19 percentage points, followed by the Frontier with a 26 percent share, up 11 percentage points. The Colorado posted a 19 percent share, up seven percentage points. The Gladiator held a 17 percent share, up five percentage points. Meanwhile, the Ranger earned a three percent share, down seven percentage points.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET COLORADO +12.57% 14,922 13,256 73% 73%
GMC CANYON +9.33% 5,484 5,016 27% 27%
TOTAL +11.68% 20,406 18,272

Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 20,406 deliveries and a 26 percent segment share to move The General ahead of the Frontier for second place overall.

Below, we provide Honda Ridgeline sales for informational purposes. The model straddles the midsize and full-size pickup truck segments, beating out only the Canyon and Ranger this time around in terms of sales.

Sales Numbers - Honda Ridgeline - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
HONDA RIDGELINE -12.56% 11,296 12,918

The midsize mainstream pickup truck segment fell 33 percent to 76,615 units in Q1 2024, meaning Chevy Canyon sales significantly outperformed the segment average.

The GM Authority Take

Even though sales of the GMC Canyon kept it just above last place, it outperformed the segment average by 42 percentage points as its generational changeover has played out. However, that switchover is now impacting sales of the Toyota Tacoma and still affecting sales of the Ford Ranger, both maintaining their top and bottom spots, respectively.

Surprisingly, the Nissan Frontier jumped to second place during Q1 2024, while the refreshed 2024 Jeep Gladiator has yet to make any headway against competitors.

GMC Canyon sales combined with the Chevy Colorado put GM in second place ahead of the Frontier and, amazingly enough, within just 1,152 deliveries of the Tacoma. All bets could be off, however, once the full lineup of Toyota’s all-new midsize pickup truck hits the market.

About GMC Canyon

In August 2022, GM unveiled the all-new 2023 GMC Canyon as the all-new third generation of the midsize pickup, featuring new exterior styling, an overhauled cabin, a new powertrain, and a range of tech goodies. It also introduced the first-ever 2023 GMC Canyon AT4X, which is available with an exclusive Edition 1 package. After a somewhat rocky start in deliveries, units of the new truck finally began to trickle into dealers, and GMC Canyon sales began to improve.

In total, there are four trim levels available, including Elevation, AT4, AT4X, and Denali.

The 2023 GMC Canyon was among NACTOY’s “Best of 2024” as one of five semifinalist trucks in the Truck of the Year category. The Canyon was joined by the Chevy Colorado and Chevy Silverado EV.

This past summer, the first-ever 2024 GMC Canyon AT4X AEV Edition made its debut, joining the Canyon family by taking the off-road capability of the Canyon AT4X to the next level thanks to several trail-ready upgrades over the standard 2023 Canyon AT4X, framed as “the most advanced and capable Canyon ever.” Incidentally, the 2024 Canyon AT4X and AT4X AEV Edition will both get a new launch control feature as part of the Baja Mode, improving performance both on-road and off-road. Consequently, the 2024 Canyon drops the AT4X Edition 1 variant, which will be indirectly replaced by the aforementioned AT4X AEV Edition.

It’s worth noting that the 2024 GMC Canyon AT4X AEV Edition and 2024 Chevy Colorado ZR2 Bison share the same suspension configuration, which enables both trucks to stand tall with an identical 12.2 inches of ground clearance. However, there is one small difference, which we outlined in this report.

GM also revealed that all trim levels of the 2024 Canyon will integrate Ultifi, the automaker’s new end-to-end vehicle software platform. Some potential uses of Ultifi include interfacing with the owner’s smart home, which could include functions such as switching on security systems when the owner leaves and turning them off when they return, changing the home temperature, and much more.

Additionally, the 2024 GMC Canyon gets GM’s TurboMax engine branding as the official name of the turbocharged 2.7L I4 L3B gasoline engine in the High-Output tune. The boosted four is the sole powertrain offered on all 2023 and 2024 Canyon trims.

Production of the 2024 Canyon began at the GM Wentzville plant in January, though shipments were initially delayed and then proceeded on to dealers in spite of a stop-sale order reportedly related to a potential software issue that may have impacted up to 15K units.

However, at the end of March, 2024 Chevy Colorado and GMC Canyon deliveries were well underway.

Production of the 2025 Canyon is slated to start on October 28th.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Thanks to a hail storm I’m still waiting for my Denali..going on 6 months

    Reply
  2. When is my at/4 coming ????

    Reply

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