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Chevy Silverado Sales Place Second, Narrowing Gap More With Ford F-Series During Q1 2024

Chevy Silverado sales increased in the United States and Mexico during the first quarter of 2024. However, Chevy Silverado sales decreased in Canada in the same period.

Chevrolet Silverado Sales - Q1 2024 - United States

In the United States, Chevrolet Silverado deliveries totaled 128,926 units in Q1 2024, an increase of about 2 percent compared to 126,992 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
SILVERADO +1.52% 128,926 126,992

These 128,926 units were comprised of:

  • 84,586 units of the Silverado Light Duty (1500), down 2.9 percent
  • 41,916 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 13.6 percent
  • 2,424 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), down 19.1 percent

Chevrolet Silverado sales - Q1 2024 - USA

ModelQ1 2024 / Q1 2023Q1 2024Q1 2023
Total+1.5%128,926126,992
Silverado LD-2.9%84,58687,111
Silverado HD+13.6%41,91636,883
Silverado MD-19.1%2,4242,998

Chevrolet Silverado Sales - Q1 2024 - Canada

In Canada, Chevrolet Silverado deliveries totaled 13,042 units in Q1 2024, a decrease of about 2 percent compared to 13,324 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
SILVERADO -2.12% 13,042 13,324

Chevrolet Silverado Sales - Q1 2024 - Mexico

In Mexico, Chevrolet Silverado deliveries totaled 3,950 units in Q1 2024, an increase of about 70 percent compared to 2,318 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
SILVERADO +70.41% 3,950 2,318

The Chevy Silverado lineup narrowed the gap with the Ford F-Series in Q1 2024. Shown here is the 2024 Chevy Silverado 1500 in the all-terrain-focused ZR2 trim.

Competitive Sales Comparison (USA)

Chevy Silverado sales during the first quarter of 2024 kept the Bow Tie brand’s line of full-size light-duty and heavy-duty pickup trucks in second place in its segment from the previous quarter when ranked by sales volume, as it has for more than a year now. The Ford F-Series (see running Ford F-series sales) lineup kept the top spot in spite of a 13 percent dip in sales to 145,200 units, while the Silverado (see running Chevy Silverado sales) took second with a two percent increase to 128,926 units. As such, Chevy Silverado sales this quarter actually narrowed the gap even more with the F-Series.

The Ram Pickup lineup placed third with a 15 percent drop to 89,417 units, while the GMC Sierra (see running GMC Sierra sales) line of trucks, the Silverado’s corporate cousin and T1 platform mate, took fourth with a two percent uptick to 68,597 units. The Toyota Tundra followed in fifth with a 31 percent bump to 36,215 units. The all-electric Ford F-150 Lightning (see running Ford F-150 Lightning sales) saw sales grow 80 percent for 7,743 deliveries, outselling the Nissan Titan, which posted a three percent increase to 4,145 units. The all-electric GMC Hummer EV Pickup (see running GMC Hummer EV Pickup sales) moved 1,668 units, and the new all-electric Chevy Silverado EV (see running Silverado EV sales) posted 1,061 deliveries.

Full-Size Pickup Truck Sales - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD F-SERIES -12.58% 145,200 166,086 30% 33%
CHEVROLET SILVERADO +1.52% 128,926 126,992 27% 25%
RAM RAM PICKUP -15.12% 89,417 105,350 19% 21%
GMC SIERRA +2.08% 68,597 67,198 14% 13%
TOYOTA TUNDRA +30.97% 36,215 27,651 7% 6%
FORD F-150 LIGHTNING +80.45% 7,743 4,291 2% 1%
NISSAN TITAN +2.65% 4,145 4,038 1% 1%
GMC HUMMER EV PICKUP +82,885.07% 1,668 2 0% 0%
CHEVROLET SILVERADO EV * 1,061 * 0% 0%
TOTAL -3.72% 482,972 501,608

The Silverado earned a 27 percent market share in its segment, up two percentage points year-over-year. The F-Series posted a 30 percent segment share, down three percentage points. The Ram Pickup held a 19 percent share, down two percentage points, followed by the Sierra with a 14 percent share, up one percentage point. The Tundra posted a seven percent share, up one percentage point, while the Lightning held a two percent share, also up one percentage point, and the Titan maintained just a one percent share. The segment share of both the Hummer EV Pickup and Silverado EV was nil.

Combining Chevy Silverado sales with the Silverado EV and the GMC Sierra and Hummer EV Pickup gave GM a solid 200,252 combined deliveries for a 41 percent segment share, outselling Ford by over 47K units. That cements The General’s standing as the best-selling manufacturer of full-size pickups in America, selling more than two out of every five full-size pickup trucks in the U.S. during Q4 2023.

GM Full-Size Pickup Truck Sales - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET SILVERADO +1.52% 128,926 126,992 64% 65%
GMC SIERRA +2.08% 68,597 67,198 34% 35%
GMC HUMMER EV PICKUP +82,885.07% 1,668 2 1% 0%
CHEVROLET SILVERADO EV * 1,061 * 1% 0%
TOTAL +3.12% 200,252 194,192

The Ford F-Series item includes the ICE-based F-150 light-duty and Super Duty heavy-duty trucks. Sales of those, along with the F-150 Lightning, gave The Blue Oval 152,943 combined deliveries and a cumulative 32 percent segment share.

Ford Full-Size Pickup Truck Sales - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD F-SERIES -12.58% 145,200 166,086 95% 97%
FORD F-150 LIGHTNING +80.45% 7,743 4,291 5% 3%
TOTAL -10.23% 152,943 170,377

For informational purposes, we provide Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments. This quarter, it placed ahead of the F-150 Lightning.

Honda Ridgeline Sales - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
RIDGELINE -12.56% 11,296 12,918

The full-size pickup segment contracted four percent to 482,972 units, meaning that Chevy Silverado sales outperformed the segment average.

The GM Authority Take

Chevy Silverado sales this first quarter of the year were nearly flat again, though this time, it slightly outperformed the segment as a whole. Combining all of GM’s trucks, both ICE-based and battery-powered models, enabled the automaker to keep the crown as the best-seller of full-size pickup trucks in the U.S., outselling Ford by over 47K units. Notably, the F-Series was in the red again, as it was the previous quarter.

Chevy’s truck lineup of refreshed models and off-road-focused offerings positions the Bow Tie brand quite well in terms of sales, with an all-electric model joining that stable of offerings. Full-size trucks are the lifeblood of General Motors, with Chevy and GMC models combined accounting for 34 percent, or over a third, of all GM sales in the U.S. during Q1 2024. Meanwhile, the Chevy truck lineup is responsible for 33 percent, or a third, of all Bow Tie brand sales in the U.S.

About Chevrolet Silverado

For 2024, changes and updates include the Chevy Silverado 2.7L engine being named “TurboMax.” That engine now gets the Hydra-Matic 8L80 M5U revised eight-speed automatic transmission.

Also, the 2024 Silverado ZR2 offers the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. That 6.2-liter will sound meaner thanks to a new Active Exhaust system. The 2024 Silverado ZR2 is also available with new beadlock-capable wheels and new black and red beadlock wheel decorative rings.

Meanwhile, the 2024 Silverado High Country will be available with the Midnight Edition Package. All 2024 Silverado 1500 offer a new drop-in bedliner and a new bed Utility Wall Package.

Here’s everything new and different with the 2024 Chevy Silverado 1500.

The Chevy Silverado 1500 now offers a ZR2 Spec Multimatic DSSV Shock System accessory for the 2019 model year or later Silverado 1500, with a design and tuning intended to provide the truck with improved off-road performance.

Currently, the fastest-turning Chevy Silverado trim levels include the Custom Trail Boss, LT Trail Boss, and ZR2. The ZR2 Bison Edition is in the mix as a fast-turning model, as it’s a package on the all-terrain-focused Silverado ZR2.

About Chevrolet Silverado HD

Last fall, GM unveiled the refreshed 2024 Chevy Silverado HD with new exterior styling, an overhauled interior, new tech including standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and upgrades to the powertrain lineup. The updated Silverado HD also offers a new High Country Premium package which replaces the High Country Deluxe package offered previously. Also, the 2024 Silverado HD offers two new 22-inch wheel options, with certain of those rollers now available on more trim levels.

Back in April, The General debuted the first-ever 2024 Chevy Silverado HD ZR2 as the flagship off-roader for the Bow Tie brand’s heavy-duty pickup line, while the new Chevy Silverado HD ZR2 Bison takes the big rig even further when it comes to off-road capability.

Under the hood, the 2024 Chevy Silverado HD cradles the 6.6L L8T V8 gasoline engine as standard, while the 6.6L V8 L5P turbodiesel Duramax engine is optional. The diesel engine also boasts an improved, SAE-certified output of 470 horsepower and 975 pound-feet of torque, improvements to both metrics over the 2020 through 2023 model years. For 2024, the gasoline engine now connect to GM’s ten-speed automatic transmission, replacing the GM six-speed for prior model years.

In November month, the Chevy Silverado HD won the Vincentric 2024 Lowest CPO Cost To Own In America Award in the Full-Size 3/4-Ton and Full-Size 1-Ton Pickup categories, based on several factors. The Chevy Silverado 2500 HD has $1,623 lower ownership costs, and the 3500 HD has $2,338 lower costs relative to the “nearest competitor,” outperforming three competing models according to the award.

In January, GM unveiled the 2025 Chevy Silverado HD, highlighting several updates and changes, the most notable of which is the highly anticipated new 2025 Chevy Silverado HD Trail Boss package.

About Chevrolet Silverado EV

The first-ever 2024 Chevy Silverado EV officially debuted at CES 2022, arriving in the well-equipped RST First Edition and fleet-focused WT trim levels.

The RST trim level arrives with a long feature list, debuting as the RST First Edition. A Trail Boss trim will launch as a 2025 model. Other trims, such as a new Custom trim level that GM Authority was first to report about, as well as a High Country trim, are expected to join the lineup in the near future.

The RST First Edition features GM’s Adaptive Air Ride suspension as standard and four-wheel-steering for improved maneuverability like that of the Hummer EV Pickup.

The Chevy Silverado EV was among the NACTOY 2024 Truck of the Year finalists, competing in the 30th annual North American Car, Truck, and Utility Vehicle of the Year Awards.

About The Numbers

  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500 HD and variants
      • Chevrolet Silverado 3500 HD and variants
      • Chevrolet Silverado HD Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab, including:
      • Chevrolet Silverado 4500 HD
      • Chevrolet Silverado 5500 HD
      • Chevrolet Silverado 6500 HD
  • Ford F-Series sales include:
    • Ford F-150 and variants
      • Ford F-150 Lightning (battery electric F-150) is not included in these sales figures, as they are reported separately as Ford F-150 Lightning sales
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
      • Ford F-600 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • GMC Sierra sales include:
    • GMC Sierra 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500 HD and variants
      • GMC Sierra 3500 HD and variants
    • GMC Sierra Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants
  • GMC Hummer EV Pickup sales include:
    • GMC Hummer EV Pickup and variants

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Truck sales are finally cooling off. All those outrageous prices might be the reason. There go the big moneymakers. Uh oh.

    Reply
  2. Two weeks ago I bought a 2023 Silverado LT that was a service loaner from a local dealer. It had 6,500 miles on it and was “certified”.
    I traded in a 2020 F-150 w/40,000 miles on it. While the 10 speeds in both trucks are somewhat related-I can’t understand how GM’s is silky smooth and the F150’s transmission makes an other wise decent truck absolutely terrible to drive.
    I originally traded in a 2018 Silverado on the Ford.
    I now realize what a costly mistake that was.
    If you can’t sleep at night google “F150-10 speed transmission problems”……

    Reply
  3. CKNSLS…my friend is a mechanic and he says that Ford interiors, styling and packaging are nice but the mechanicals aren’t the greatest in the industry and he wonders why Ford is still number one in truck sales. I have owned mostly GM vehicles so far and they are good reliable transportation I can’t complain.

    Reply
    1. I agree with you 100%. The only engines Ford got right was the 4.6L in the Crown Victoria and the 2V 4.6/5.4 in the F 150/Expedition, the 7.3 IDI diesel, the 6.2L BOSS V8 and the 5.0 Coyote 1st and 2nd gen (until 2017).

      The problem with Ford is that they keep changing engines and things as soon as they get them right…..which is bad.

      Reply
      1. Also, Ford seems to choose form over function, unlike Chevrolet. It is bad enough to be in a race to get the best technology…..

        Reply
  4. The GM twins outsold Ford F series by 52,000 units.

    Reply
    1. Yep, and GM has outsold Ford in light duty pickups since Q1 2020.

      Reply

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