Recently, General Motors announced that Chevrolet Philippines sales grew by a remarkable 41 percent in the first quarter of this year.
The automaker’s local subsidiary has reported that Chevrolet Philippines sales saw strong growth during the first quarter of 2024, driven by what it called an “aggressive” sales campaign and the introduction of new products. Although GM reported that the bow-tie brand saw 41 percent year-on-year growth in Q1, it did not reveal any specific sales figures for Chevrolet in the Philippine market.
“Chevrolet is synonymous with inspiring design, intrinsic value, and exceptional performance, underpinned by proven reliability and durability,” said Chevrolet Philippines President and CEO Maria Fe Perez Agudo. “The brand is focused on delivering dependable quality and its strategic progression to continue growing in the Philippines,” she added.
In particular, the company claims that Chevrolet Philippines’ growth in Q1 2024 was driven by the good commercial performance of the Chevy Tracker, Chevy Camaro, and Chevrolet Trailblazer in the Asian country. These models led the brand’s volume growth in the Philippines during the first three months of the year, marking the highest growth rates of the entire local model portfolio.
The President and CEO of Chevrolet Philippines highlighted the brand’s notable commercial improvement at the 2024 Manila International Auto Show (MIAS), held from April 3 to 7 in that country’s capital city. According to her, the excellent results experienced in the first quarter of the year reflect Chevrolet’s dedication to its customers and the constant improvement of the brand’s local image, emphasizing the quality of the products.
In fact, Chevrolet Philippines offers a wide and diversified portfolio of products sourced from various regions of the world, ranging from efficient entry-level crossovers to luxurious SUVs and high-performance sports cars like the Camaro and Corvette. It is worth noting that the Philippines is the only international market where all three of Chevy’s small crossovers—Tracker, Trailblazer, and the all-new Chevy Trax—are offered together.
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Comments
I would think the Trax would be a huge seller in Ph. I would love to see a Tahoe Jeepney conversion! LOL
Not like it’s gonna make a difference. They’ll still be sittin in traffic 😛
Ha! I need two hands to count the number of times I have exited by Uber/taxi mid-ride in Manilla and decided to walk to my meeting. I see many Suburbans/Tahoes/full size others but most seem to be imported from the U.S. by virtue of the dealer stickers.
Well, my pockets aren’t deep enough to drive a Corvette in BGC or Makati. Maybe a Sonic in Cavite. LOL
The real lesson for this is that aggressive advertising sells cars. If Cadillac would aggressively promote the CT4 and V they would sell like hotcakes. Of course, woke cad and gm choose to kill sedan and ICE sales. They don’t care if they lose loyal customers to foreign brands as long as they can showoff their wokeness.