Chevy Blazer sales increased in the United States and Canada but decreased in Mexico and Colombia during the first quarter of 2024.
Chevrolet Blazer Sales - Q1 2024 - United States
In the United States, Chevrolet Blazer deliveries totaled 16,595 units in Q1 2024, an increase of about 9 percent compared to 15,263 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| BLAZER | +8.73% | 16,595 | 15,263 |
Chevrolet Blazer Sales - Q1 2024 - Canada
In Canada, Chevrolet Blazer deliveries totaled 1,308 units in Q1 2024, an increase of about 104 percent compared to 641 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| BLAZER | +104.05% | 1,308 | 641 |
Chevrolet Blazer Sales - Q1 2024 - Mexico
In Mexico, Chevrolet Blazer deliveries totaled 163 units in Q1 2024, a decrease of about 38 percent compared to 265 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| BLAZER | -38.49% | 163 | 265 |
Chevrolet Blazer Sales - Q1 2024 - Colombia
In Colombia, Chevrolet Blazer deliveries totaled 48 units in Q1 2024, a decrease of about 57 percent compared to 112 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| BLAZER | -57.14% | 48 | 112 |
Competitive Sales Comparison (USA)
Chevy Blazer sales saw the Bow Tie brand’s midsize crossover slip a spot from the previous quarter to 14th place during Q1 2024 when ranked by sales volume in the midsize and full-size mainstream crossover segment – a crowded field of 23 entries.
Crosstown rival Ford Explorer (see running Ford Explorer sales) took the lead this time around, with sales nearly flat for 58,465 deliveries, while crosstown rival Jeep Grand Cherokee, comprised of the two-row Grand Cherokee and the extended-length, three-row Grand Cherokee L, fell to second with sales flat as well, moving 54,455 units. The Ford Edge (see running Ford Edge sales), the second entry from The Blue Oval, followed in third with a 73 percent jump to 35,157 units, while the Toyota Highlander placed fourth with a 42 percent slide to 32,033 units, and the Honda Pilot took fifth with a 22 percent bump to 30,051 units.
Meanwhile, the Chevy Traverse (see running Chevy Traverse sales), the Blazer’s C1 platform mate, dropped to 13th place with a 45 percent downturn to 17,475 units, followed by the Chevy Blazer (see running Chevy Blazer sales) in 14th with a nine percent uptick to 16,595 deliveries, and the GMC Acadia (see running GMC Acadia sales), the Blazer’s other corporate cousin and the third entry from GM, fell to 21st place with a 52 percent drop in sales for 7,674 deliveries.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| FORD EXPLORER | +0.70% | 58,465 | 58,061 | 12% | 12% |
| JEEP GRAND CHEROKEE | -0.09% | 54,455 | 54,502 | 11% | 11% |
| FORD EDGE | +73.34% | 35,157 | 20,282 | 7% | 4% |
| TOYOTA HIGHLANDER | -42.12% | 32,033 | 55,344 | 7% | 11% |
| HONDA PILOT | +21.64% | 30,051 | 24,704 | 6% | 5% |
| HYUNDAI SANTA FE | -8.53% | 26,094 | 28,526 | 5% | 6% |
| KIA TELLURIDE | -5.93% | 25,578 | 27,190 | 5% | 6% |
| VOLKSWAGEN ATLAS | +38.31% | 25,326 | 18,311 | 5% | 4% |
| HYUNDAI PALISADE | +28.84% | 25,255 | 19,602 | 5% | 4% |
| TOYOTA GRAND HIGHLANDER | * | 25,136 | * | 5% | 0% |
| KIA SORENTO | +10.30% | 22,244 | 20,166 | 5% | 4% |
| NISSAN PATHFINDER | -20.02% | 19,012 | 23,770 | 4% | 5% |
| CHEVROLET TRAVERSE | -44.58% | 17,475 | 31,533 | 4% | 6% |
| CHEVROLET BLAZER | +8.73% | 16,595 | 15,263 | 3% | 3% |
| DODGE DURANGO | -13.39% | 15,129 | 17,467 | 3% | 4% |
| MITSUBISHI OUTLANDER | +41.08% | 13,846 | 9,814 | 3% | 2% |
| SUBARU ASCENT | -14.20% | 12,683 | 14,782 | 3% | 3% |
| MAZDA CX-90 | +3,378.75% | 9,984 | 287 | 2% | 0% |
| TOYOTA VENZA | +6.63% | 7,961 | 7,466 | 2% | 2% |
| HONDA PASSPORT | -32.09% | 7,755 | 11,419 | 2% | 2% |
| GMC ACADIA | -51.87% | 7,674 | 15,945 | 2% | 3% |
| NISSAN MURANO | -62.02% | 4,726 | 12,444 | 1% | 3% |
| MAZDA CX-9 | -99.95% | 3 | 6,666 | 0% | 1% |
| TOTAL | -0.18% | 492,637 | 493,544 |
The Blazer maintained a three percent segment share. In the lead, the Explorer maintained a 12 percent share, and the Grand Cherokee maintained an 11 percent share, while the Edge earned a seven percent share, up three percentage points year-over-year. The Highlander also posted a seven percent share, down four percentage points, while the Pilot held a six percent share, up one percentage point. Meanwhile, the Traverse earned a four percent share, down two percentage points, and the Acadia held just a two percent share, down one percentage point.
GM sales in this segment, combining Chevy Blazer sales with those of the Traverse with the GMC Acadia, dropped 33 percent to 41,744 deliveries and a nine percent market share, placing fifth overall.
Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | -44.58% | 17,475 | 31,533 | 42% | 50% |
| CHEVROLET BLAZER | +8.73% | 16,595 | 15,263 | 40% | 24% |
| GMC ACADIA | -51.87% | 7,674 | 15,945 | 18% | 25% |
| TOTAL | -33.47% | 41,744 | 62,741 |
Meanwhile, the Ford Edge and Explorer moved 93,622 units combined for a 19 percent segment share, with sales up 20 percent to take second place overall.
Sales Numbers - Ford Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| FORD EDGE | +73.34% | 35,157 | 20,282 | 38% | 26% |
| FORD EXPLORER | +0.70% | 58,465 | 58,061 | 62% | 74% |
| TOTAL | +19.50% | 93,622 | 78,343 |
Hyundai, with the Palisade and Santa Fe, and Kia, with the Sorento and Telluride, posted 99,171 cumulative deliveries for a combined 20 percent segment share, as sales grew four percent to lead this space overall yet again, accounting for two-fifths of all sales.
Sales Numbers - Hyundai and Kia Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| HYUNDAI PALISADE | +28.84% | 25,255 | 19,602 | 25% | 21% |
| HYUNDAI SANTA FE | -8.53% | 26,094 | 28,526 | 26% | 30% |
| KIA SORENTO | +10.30% | 22,244 | 20,166 | 22% | 21% |
| KIA TELLURIDE | -5.93% | 25,578 | 27,190 | 26% | 28% |
| TOTAL | +3.86% | 99,171 | 95,484 |
Sales of the Toyota Highlander, Grand Highlander, and Venza combined for 65,130 units, with sales up four percent for a 14 percent segment share to place fourth overall.
Sales Numbers - Toyota Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -42.12% | 32,033 | 55,344 | 49% | 88% |
| TOYOTA GRAND HIGHLANDER | * | 25,136 | * | 39% | 0% |
| TOYOTA VENZA | +6.63% | 7,961 | 7,466 | 12% | 12% |
| TOTAL | +3.69% | 65,130 | 62,810 |
Combined sales of Honda’s Passport and Pilot were up five percent to 38,056 units, for a seven percent segment share and sixth place overall.
Sales Numbers - Honda Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| HONDA PASSPORT | -32.09% | 7,755 | 11,419 | 21% | 32% |
| HONDA PILOT | +21.64% | 30,051 | 24,704 | 79% | 68% |
| TOTAL | +4.66% | 37,806 | 36,123 |
Meanwhile, combined sales of the Nissan Murano and Pathfinder fell 34 percent for 23,738 deliveries to claim a four percent segment share and a cumulative seventh-place showing.
Sales Numbers - Nissan Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| NISSAN MURANO | -62.02% | 4,726 | 12,444 | 20% | 34% |
| NISSAN PATHFINDER | -20.02% | 19,012 | 23,770 | 80% | 66% |
| TOTAL | -34.45% | 23,738 | 36,214 |
The two Stellantis nameplates, the Dodge Durango and Jeep Grand Cherokee – which includes both the tow-row Grand Cherokee and three-row Grand Cherokee L – saw combined sales slip three percent to 69,584 units for a 14 percent segment share to take third place overall.
Sales Numbers - Stellantis Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| DODGE DURANGO | -13.39% | 15,129 | 17,467 | 22% | 24% |
| JEEP GRAND CHEROKEE | -0.09% | 54,455 | 54,502 | 78% | 76% |
| TOTAL | -3.31% | 69,584 | 71,969 |
Finally, sales of the two Mazda entries, the CX-9 and CX-90, posted 9,987 cumulative deliveries for a combined two percent segment share as the CX-90 indirectly replaces the discontinued CX-9.
Sales Numbers - Mazda Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| MAZDA CX-9 | -99.95% | 3 | 6,666 | 0% | 96% |
| MAZDA CX-90 | +3,378.75% | 9,984 | 287 | 100% | 4% |
| TOTAL | +43.64% | 9,987 | 6,953 |
Out of the 11 manufacturers represented in this space of 23 entries, eight offer multiple models. However, some automakers with just one model in this segment sometimes outsell them. Here is the overall rank of automakers, in order:
- Hyundai Motor Group – 20 percent segment share, four models
- Ford – 19 percent share, two models
- Stellantis – 14 percent share, three models
- Toyota – 14 percent share, three models
- GM – 9 percent share, three models
- Honda – 8 percent share, two models
- VW – 5 percent share, one model
- Nissan – 5 percent share, two models
- Mitsubishi – 3 percent share, one model
- Subaru – 3 percent share, one model
- Mazda – 2 percent share, two models
The midsize and full-size mainstream crossover segment, comprised of models with a starting price in the vicinity of $30K, were flat for 492,637 units during Q1 2024. That means Chevy Blazer sales outperformed the segment average.
The GM Authority Take
While Chevy Blazer sales outperformed the segment average to start the year, they actually slipped a spot from the previous quarter. And while GM has three entries among 23 for a combined nine percent segment share, none of its models broke into the top ten, though admittedly, it is a very crowded marketplace.
We still expect the next-generation 2024 Chevy Traverse and all-new 2024 GMC Acadia to improve The General’s ranking here once their respective launches are fully underway.
About Chevrolet Blazer
The refreshed 2023 Chevy Blazer features revised front and rear fascias, different LED headlights and taillights, and a new infotainment display.
The 2024 Chevy Blazer arrives with a few changes and updates, including standard heated front seats across the lineup and a new paint color complimented by five interior colorways. Furthermore, 2024 Blazer Arctic Packages get expanded availability. Originally offered on the 3LT trim level for 2023, the Arctic Package 1 and 2 are now both available on the 2LT trim for 2024.
There will be a 2025 Chevy Blazer in North America, after all, with production scheduled to start on July 8th.
2024 Chevrolet Blazer EV
About Chevrolet Blazer EV
In July 2022, the 2024 Chevy Blazer EV made its official debut, ushering in the Bow Tie brand’s mass-market electric crossover. Headlined by a maximum GM-estimated range of 320 miles from a full charge, the Chevy Blazer EV will be available in front-, rear- and all-wheel drive configurations, while the trim level lineup will include 1LT, 2LT, RS, and Blazer EV SS, along with a Police Pursuit Vehicle (PPV) model for law enforcement, making it the quickest police package ever offered by Chevy.
Chevrolet is even bringing back a Super Sport model with the first-ever 2024 Chevy Blazer EV SS. A standard dual-motor powertrain delivers up to 557 horsepower and 648 pound-feet of torque in the crossover, enabling a zero to 60 mph time of under four seconds in the Wide Open Watts (WOW) acceleration setting. Additional performance-focused features include a specific sport-tuned chassis and Brembo front brakes.
With the Blazer EV now on sale (see running Chevy Blazer EV sales), we look forward to seeing how the Blazer EV performs in the marketplace – especially compared to ICE-powered Chevy Blazer sales – and the impact of the coveted high-performance Blazer SS model when it arrives later this year.
2024 Chevrolet Blazer EV 2LT
About The Numbers
- All percent change figures compared to Chevrolet Blazer sales for Q1 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
Comments
The table above is a total mishmash of 2 rows, 3 rows and even a compact (Outlander). Needs a redo.
Blazer is a great CUV. Love ours.
14th in the 23 vehicle segment with a 3% market share. The titles of so many articles of this type are so misleading.
GM knows they have to do better in the midsized crossover market. The new Acadia and especially the Traverse I predict will be well received in the segment. Not sure if GM will offer a new redesigned Blazer other than the EV.
This is a switch over Quater for the SUV’s
I have had 3 Blazers. All have been Great! They need to redesign it and not just offer the EV. The Camaro is gone. They need something sporty in the line up other than the Corvette.
Wow outpaced Mitsubishi….that really says something.