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Cadillac Lyriq Conquest Rate Running At 50 Percent

In September 2023, GM Authority reported that the Cadillac Lyriq boasted a 40 percent conquest rate, meaning that roughly 40 percent of those who purchased the luxury marque’s all-electric crossover had previously bought a vehicle from a competing automaker. Several months later, the Lyriq’s conquest rate appears to be rising.

In General Motors’ Q1 2024 U.S. sales press release, the Detroit-based automaker mentioned that 50 percent of Cadillac Lyriq buyers are new to GM, and 70 percent are new to the Cadillac brand itself.

Side profile of Cadillac Lyriq.

“Our brands are all performing well,” GM Senior Vice President and GM North America President Marissa West commented in a prepared statement. “GM gained retail market share year-over-year with strong mix and pricing, our inventories are in good shape heading into the spring, and production and deliveries of Ultium Platform EVs are rising, led by the Cadillac Lyriq. We’re on plan.”

This rising conquest rate can be seen in the sales performance of Caddy’s electric luxury crossover, which climbed nearly 7,500 percent to 9,154 units in Q4 2023.

Sales Numbers - D-Segment Luxury EV CUVs - 2023 - USA

MODEL YTD 23 / YTD 22 YTD 23 YTD 22 YTD 23 SHARE YTD 22 SHARE
CADILLAC LYRIQ +7,403.28% 9,154 122 39% 24%
AUDI Q8 E-TRON * 8,180 0 35% 0%
LEXUS RZ * 5,386 0 23% 0%
JAGUAR I-PACE +29.44% 510 394 2% 76%
TOTAL +4,401.94% 23,230 516

Of course, General Motors still lags behind rival Tesla by a substantial margin. The Model Y posted 385,900 examples sold during the aforementioned timeframe. In fact, the Model Y claimed 94 percent of the segment’s market share, indicating that the Lyriq still has a long way to go.

As a reminder, the Lyriq RWD features a single motor mounted on the rear axle and develops 340 horsepower and 325 pound-feet of torque. Meanwhile, the Lyriq AWD is equipped with a pair of electric motors — one on each axle — and produces a combined 500 horsepower and 450 pound-feet of torque. Both models utilize GM Ultium battery and GM Ultium Drive motor technologies.

Under the skin, the Cadillac Lyriq is underpinned by the GM BEV3 platform, while production occurs at the GM Spring Hill plant in Tennessee.

Be sure to subscribe to GM Authority for the latest Cadillac Lyriq news, Cadillac news, GM EV news, GM business news, and more obsessive-compulsive GM news coverage.

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As a typical Florida Man, Trey is a certified GM nutjob who's obsessed with anything and everything Corvette-related.

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Comments

  1. It’s cute and all that Cadillac sold about 9,000 Lyrics. But GM is getting SMOKED this year from an overall sales standpoint…….Toyota is trailing GM after the first 3 months of 2024 by only maybe 30,000 units. It looks to me like 2024 will be the year when Toyota outsells GM IN GM’s native market of the U.S.A.. Sad and pathetic. I’m a GM guy, but even I have had to admit for about 15 years now that GM simply does NOT care about being a leader in the Automotive Landscape anymore. They don’t care much about quality, reliability, dependability, resale value, customer retention, customer needs, or customer satisfaction. Frankly, Toyota DESERVES to be the sales champion in the U.S. this year. GM largely stopped caring decades ago.

    Reply
  2. I’m a fairly loyal GM customer, having bought Buicks for many years (tho I’m not sure about my next purchase since they stopped making sedans). But I’m curious about what you’re basing this very strong statement on in your comment:
    “They don’t care much about quality, reliability, dependability, resale value, customer retention, customer needs, or customer satisfaction. ” I would imagine you have some pretty convincing data/evidence for this, so please share when you have a moment.

    Reply
    1. Gary Ruby:

      Please read my reply to Zack, posted here. It will explain where I’m coming from. I didn’t get as specific as you probably would like, but I gave some general examples.

      Rick

      Reply
  3. Rick works for Toyota. GM cares a lot more than Toyota, especially the environment. Toyota has been highly against EV cars because they dont make the massive profit they make on low quality cars. Toyota is a money machine that bamboozles customers into thinking hubcaps falling off your car is OK. Toyota cars put all there eggs into the engine, the seats, frame and general comfort of the cars really lacks.

    Reply
    1. No Zack, I do NOT work for Toyota. I drive a 2012 Chevy Malibu, which is in good shape-(so far)-at about 88,000 miles. Before that, I had a 2010 Chevy Malibu-(same bodystyle, the “Volkwagen-esque taillights). Before THAT, I had a 1999 Chevy S-10. My family is Chevy. The younger brother has a last generation Chevy Impala, and had a early 2000’s Impala before that. My sister and brother-in-law own a Chevy Cruze and a 2010(?)-or-so Impala. My Dad has owned a 1974 Impala, a 1982 Impala, a 1989 Impala, a 1993 Suburban, a 2000 Impala-(now given to my niece), a 2001 Suburban, and a last generation Impala. My older brother has owned a Colorado, a Traverse, an Equinox, a Lumina APV Minivan and a Pontiac Bonneville. My Dad got 530,000 miles out of the 1993 Suburban, and ONLY gave it away to a charity-(who knew of its condition)-due to the frame getting rusty, and fear of what that might mean for safety. The 2001 Suburban is in the 400,000-something-mile range now, and still going strong.

      My POINT is that GM HAS let alot of customers down in the past, and that’s why they’ve (generally) gone to Asian Brands. Poor paint quality on this vehicle or that. (I compare GM cars of a specific time to Toyotas or Hondas of a specific time, and the GM vehicles ALWAYS have more rust damage on them than the Toyotas or Hondas-(I live in Wisconsin.) Ford and Chrysler products have the same issues of rusting sooner than Toyotas or Hondas, with Chrysler products being the worst. Transmission issues and Engine issues are seen much more commonly in a GM vehicle than in a Toyota or Honda-(same goes for Ford and Chrysler/Stellantis). I’ve simply seen TOO MANY people get burned to consistently recommend/praise GM vehicles like I once did. Examples of GM/(Ford/ Stellantis) vehicles being overly problematic or unreliable LITTER the Internet, everywhere you look. I WANT the “Detroit 3” to succeed. And they’ve certainly improved drastically. But STILL, they have alot of room to improve RELIABILITY. And I won’t give away my praises to a Manufacturer that has screwed over 10’s of Millions of customers in the past-(and present!!!)-simply because they “hail” from America, the country that I Love.

      Reply
  4. What brands are the customers coming from? Lessor brands like Toyota, Honda, Lincoln, Kia, Nissan or high end real luxury brands like BMW, Mercedes, Lexus, Acura, Infiniti?

    Reply
  5. The Tesla Model Y is not a luxury electric! Stop comparing the Cadillac Lyriq against the Model Y!

    Reply

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