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GM Utility Sales Grew 11 Percent To 329,486 Deliveries During Q4 2023

GM utility sales increased 11 percent to 329,486 units in the United States during the fourth quarter of 2023. As a reminder, utility vehicles include body-on-frame SUVs and unibody crossovers.

Sales Numbers - GM Utility Vehicles - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET EQUINOX +20.13% 58,559 48,748 18% 16% +0.30% 212,701 212,072
CHEVROLET TRAX +835.88% 44,127 4,715 13% 2% +311.26% 109,382 26,597
CHEVROLET TAHOE -15.71% 26,235 31,123 8% 11% +4.32% 110,328 105,756
CHEVROLET TRAVERSE -17.29% 22,556 27,271 7% 9% +27.42% 123,555 96,965
CHEVROLET TRAILBLAZER -2.22% 18,535 18,956 6% 6% +82.32% 111,014 60,888
GMC TERRAIN -17.75% 17,229 20,948 5% 7% -16.99% 71,857 86,567
CHEVROLET BLAZER +0.13% 16,653 16,631 5% 6% -2.58% 65,511 67,246
BUICK ENCORE GX +51.96% 13,755 9,052 4% 3% +92.36% 64,149 33,348
BUICK ENCLAVE +41.59% 10,929 7,719 3% 3% +29.08% 39,411 30,533
GMC YUKON -18.83% 10,793 13,296 3% 4% -5.64% 45,498 48,220
GMC ACADIA -22.72% 10,774 13,942 3% 5% +25.10% 66,322 53,014
CHEVROLET SUBURBAN -36.78% 10,144 16,045 3% 5% +3.67% 52,820 50,951
BUICK ENVISION +23.18% 9,439 7,663 3% 3% +71.16% 44,281 25,871
CHEVROLET BOLT EUV -22.06% 8,762 11,242 3% 4% +43.52% 38,881 27,091
GMC YUKON XL -12.00% 8,328 9,464 3% 3% +7.89% 36,773 34,084
BUICK ENVISTA * 7,917 * 2% 0% * 13,302 0
CADILLAC ESCALADE +4.66% 6,648 6,352 2% 2% +8.10% 26,257 24,290
CADILLAC XT5 -23.09% 6,496 8,446 2% 3% -1.95% 26,808 27,340
CADILLAC XT6 -12.47% 4,955 5,661 2% 2% -4.66% 19,119 20,053
CADILLAC XT4 -27.97% 4,900 6,803 1% 2% +4.28% 22,707 21,774
CADILLAC LYRIQ +4,341.33% 3,820 86 1% 0% +7,403.28% 9,154 122
CHEVROLET BOLT EV -22.13% 3,789 4,866 1% 2% +110.03% 23,164 11,029
CADILLAC ESCALADE ESV -15.61% 3,558 4,216 1% 1% -3.29% 15,432 15,957
CHEVROLET BLAZER EV * 463 * 0% 0% * 482 0
BUICK ENCORE -95.09% 122 2,487 0% 1% -57.09% 5,887 13,718
TOTAL +11.41% 329,486 295,732 +23.90% 1,354,795 1,093,486

Chevy commanded 64 percent of total GM utility sales during the quarter, followed by GMC at 14 percent, Buick at 13 percent, and Cadillac at nine percent.

GM's new entry-level crossovers, the Chevy Trax and Buick Envista.

In terms of sales volume, the top five utility vehicles among 25 models sold by GM are all Chevy models, accounting for over half of all GM utility sales at 52 percent. (Technically, the count is 24 since the Buick Encore has been discontinued).

The compact Chevy Equinox compact crossover led the way with a 20 percent bump in sales to 58,559 units, followed by the all-new Chevy Trax subcompact crossover with an 836 percent leap to 44,127 units, the Chevy Tahoe full-size SUV with a 16 percent drop to 26,235 units, the Chevy Traverse full-size crossover with a 17 percent slide to 22,556 units, and the Chevy Trailblazer subcompact crossover with a two percent slip to 18,535 units.

GM sells six body-on-frame SUVs across its divisions in the United States, namely the Chevy Tahoe and its extended-length Chevy Suburban variant, the GMC Yukon and its extended-length Yukon XL variant, as well as the Cadillac Escalade and its extended-length Escalade ESV variant. Buick does not sell body-on-frame SUVs; it only markets crossovers in North America.

Sales Numbers - Full-Size GM SUV Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE -15.71% 26,235 31,123 40% 39% +4.32% 110,328 105,756
CHEVROLET SUBURBAN -36.78% 10,144 16,045 15% 20% +3.67% 52,820 50,951
GMC YUKON -18.83% 10,793 13,296 16% 17% -5.64% 45,498 48,220
GMC YUKON XL -12.00% 8,328 9,464 13% 12% +7.89% 36,773 34,084
CADILLAC ESCALADE +4.66% 6,648 6,352 10% 8% +8.10% 26,257 24,290
CADILLAC ESCALADE ESV -15.61% 3,558 4,216 5% 5% -3.29% 15,432 15,957
TOTAL -18.37% 65,706 80,496 +2.81% 287,108 279,258

GM full-size SUV sales decreased 18 percent to 65,706 units during Q4 2023, accounting for 20 percent, or a fifth, of all utility sales.

Additionally, GM offers 19 unibody crossovers across all four brands, which include ICE models and EVs.

Sales Numbers - GM Crossover Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET EQUINOX +20.13% 58,559 48,748 22% 23% +0.30% 212,701 212,072
CHEVROLET TRAX +835.88% 44,127 4,715 17% 2% +311.26% 109,382 26,597
CHEVROLET TRAVERSE -17.29% 22,556 27,271 9% 13% +27.42% 123,555 96,965
CHEVROLET TRAILBLAZER -2.22% 18,535 18,956 7% 9% +82.32% 111,014 60,888
GMC TERRAIN -17.75% 17,229 20,948 7% 10% -16.99% 71,857 86,567
CHEVROLET BLAZER +0.13% 16,653 16,631 6% 8% -2.58% 65,511 67,246
BUICK ENCORE GX +51.96% 13,755 9,052 5% 4% +92.36% 64,149 33,348
BUICK ENCLAVE +41.59% 10,929 7,719 4% 4% +29.08% 39,411 30,533
GMC ACADIA -22.72% 10,774 13,942 4% 6% +25.10% 66,322 53,014
BUICK ENVISION +23.18% 9,439 7,663 4% 4% +71.16% 44,281 25,871
CHEVROLET BOLT EUV -22.06% 8,762 11,242 3% 5% +43.52% 38,881 27,091
BUICK ENVISTA * 7,917 * 3% 0% * 13,302 0
CADILLAC XT5 -23.09% 6,496 8,446 2% 4% -1.95% 26,808 27,340
CADILLAC XT6 -12.47% 4,955 5,661 2% 3% -4.66% 19,119 20,053
CADILLAC XT4 -27.97% 4,900 6,803 2% 3% +4.28% 22,707 21,774
CADILLAC LYRIQ +4,341.33% 3,820 86 1% 0% +7,403.28% 9,154 122
CHEVROLET BOLT EV -22.13% 3,789 4,866 1% 2% +110.03% 23,164 11,029
CHEVROLET BLAZER EV * 463 * 0% 0% * 482 0
BUICK ENCORE -95.09% 122 2,487 0% 1% -57.09% 5,887 13,718
TOTAL +22.55% 263,780 215,236 +31.13% 1,067,687 814,228

GM crossover sales grew 23 percent to 263,780 units in the United States during the fourth quarter of 2023, accounting for 80 percent, or four-fifths, of all utility sales.

2024 Chevrolet Equinox

GM fields four all-electric utilities, with Chevy currently selling the Chevy Bolt EV and Bolt EUV along with the Chevy Blazer EV. Meanwhile, Cadillac sells the Cadillac Lyriq.

Sales Numbers - GM EV Utility Vehicles - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET BOLT EUV -22.06% 8,762 11,242 52% 69% +43.52% 38,881 27,091
CHEVROLET BOLT EV -22.13% 3,789 4,866 23% 30% +110.03% 23,164 11,029
CADILLAC LYRIQ +4,341.33% 3,820 86 23% 1% +7,403.28% 9,154 122
CHEVROLET BLAZER EV * 463 * 3% 0% * 482 0
TOTAL +3.95% 16,834 16,194 +87.44% 71,681 38,242

GM EV utility sales grew four percent to 16,834 units during Q4 2023, accounting for five percent of all utility sales.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Did they list all the lost Sedan sales?

    Reply
    1. Sedan sales were down 31% and the Equinox (58,559) and the Trax (44,127) alone each outsold ALL of GM’s cars (40,149) in Q4. I realize many on here are old school, and love sedans, but it makes little economic sense for GM to continue in this space. Volume is too low with no economies of scale, even with platform sharing. Customers keep gravitating toward vehicles that provide more utility. The Camry and Corolla dominate car sales in the US, but continue to decline (by more than 100,000 annual units each relative to 10 years ago) in the absence of competition.

      Reply
  2. How did the Blazer sales increase? I thought it wasn’t what the people wanted and it wasn’t a real Blazer so having the historically masculine name on a crossover was going to be a sales failure?

    Reply
  3. The Malibu has remained unchanged for ten years, options are nil – and GM complains about the sales drop of sedans, update the Malibu!! I would love to buy a new one, I love my ‘17 Premier!

    Reply

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