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GM Truck Sales Slightly Down And Nearly Flat During Q4 2023

GM truck sales decreased in the United States but increased in Canada and Mexico during the fourth quarter of 2023.

GM truck sales include the following models:

Shown here is the 2023 Chevy Colorado in the rugged off-road ZR2 trim.

It’s worth noting that not all of the above models are available across all three North American markets. The all-new 2023 Chevy S10 Max midsize pickup and the all-new 2024 Chevy Montana compact pickup are only available in Mexico. Additionally, GM began selling the next-generation 2023 GMC Canyon in Mexico for the first time ever.

The Silverado, meanwhile, is sold in Mexico under the Silverado name for the Work Truck (WT) and Custom trim levels and under the Cheyenne name for the LT trim level and above, including RST, ZR2, and High Country. In the U.S., the Silverado family includes light-duty (half-ton), heavy-duty (three-quarter-ton and one-ton), as well as medium-duty (4500 HD, 5500HD, and 6500 HD) vehicles. In contrast, the Sierra family is comprised of light-duty and heavy-duty models.

GM Truck Sales – Q4 2023 – United States

Cumulative deliveries of GM pickup trucks in the United States decreased one percent to 238,403 units in Q4 2023, comprised of:

  • 143,390 units of the Chevy Silverado, an increase of just over one percent compared to 141,912 units sold in Q4 2022,
  • 12,396 units of the Chevy Colorado, a decrease of about 40 percent compared to 20,602 units sold in Q4 2022,
  • 79,510 units of the GMC Sierra, an increase of nearly 10 percent compared to 72,415 units sold in Q4 2022, and
  • 3,107 units of the GMC Canyon, a decrease of about 52 percent compared to 6,408 units sold in Q4 2022

Sales Numbers - GM Pickup Truck Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET SILVERADO +1.04% 143,390 141,912 60% 59% +6.10% 555,148 523,249
CHEVROLET COLORADO -39.83% 12,396 20,602 5% 9% -20.31% 71,081 89,197
GMC SIERRA +9.80% 79,510 72,415 33% 30% +22.45% 295,737 241,522
GMC CANYON -51.51% 3,107 6,408 1% 3% -19.27% 22,458 27,819
TOTAL -1.22% 238,403 241,337 +7.10% 944,424 881,787

GM Truck Sales – Q4 2023 – Canada

Cumulative deliveries of GM pickup trucks in Canada increased three percent to 28,527 units in Q4 2023, comprised of:

  • 12,770 units of the Chevy Silverado, an increase of over 12 percent compared to 11,355 units sold in Q4 2022,
  • 1,169 units of the Chevy Colorado, a decrease of nearly 26 percent compared to 1,571 units sold in Q4 2022,
  • 13,929 units of the GMC Sierra, an increase of about four percent compared to 13,395 units sold in Q4 2022, and
  • 659 units of the GMC Canyon, a decrease of nearly 49 percent compared to 1,290 units sold in Q4 2022

Sales Numbers - GM Midsize Pickup Truck Sales - Q4 2023 - Canada

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET SILVERADO +12.46% 12,770 11,355 45% 41% -0.03% 53,266 53,281
CHEVROLET COLORADO -25.59% 1,169 1,571 4% 6% -13.14% 6,088 7,009
GMC SIERRA +3.99% 13,929 13,395 49% 49% +14.10% 59,696 52,318
GMC CANYON -48.91% 659 1,290 2% 5% -32.88% 3,750 5,587
TOTAL +3.32% 28,527 27,611 +3.90% 122,800 118,195

GM Truck Sales – Q4 2023 – Mexico

Cumulative deliveries of GM pickup trucks in Mexico increased one percent to 9,428 units in Q4 2023, comprised of:

  • 2,309 units of the Chevy Silverado/Cheyenne, a decrease of nearly 32 percent compared to 3,381 units sold in Q4 2022,
  • 483 units of the Chevy Colorado, an increase of over 16 percent compared to 415 units sold in Q4 2022,
  • 4,700 units of the Chevy S10 Max, an increase of over four percent compared to 4,516 units sold in Q4 2022,
  • 755 units of the Chevy Montana
  • 1,131 units of the GMC Sierra, an increase of over 11 percent compared to 1,017 units sold in Q4 2022, and
  • 50 units of the GMC Canyon

Sales Numbers - GM Midsize Pickup Truck Sales - Q4 2023 - Mexico

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET SILVERADO -31.71% 2,309 3,381 24% 36% +16.59% 11,422 9,797
CHEVROLET COLORADO +16.39% 483 415 5% 4% -1.23% 1,442 1,460
CHEVROLET S10 MAX +4.07% 4,700 4,516 50% 48% +90.05% 17,635 9,279
CHEVROLET MONTANA * 755 * 8% 0% * 1,085 0
GMC SIERRA +11.21% 1,131 1,017 12% 11% +50.46% 3,584 2,382
GMC CANYON * 50 * 1% 0% * 246 0
TOTAL +1.06% 9,428 9,329 +54.52% 35,414 22,918

Chevrolet Silverado Sales – Q4 2023 – United States

Silverado sales grew just one percent to 143,390 units, comprised of:

  • 89,398 units of the Silverado Light Duty (1500), down 2.2 percent
  • 50,518 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 6.4 percent
  • 3,474 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up 14.4 percent

Chevrolet Silverado sales - Q4 2023 - USA

ModelQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022YTD 2023YTD 2022
Total+1%143,390141,912+6.1%555,148523,249
Silverado LD-2.2%89,39891,413+9.3%354,775324,603
Silverado HD+6.4%50,51847,462-0.1%188,544188,751
Silverado MD+14.4%3,4743,037+19.5%11,8299,895

GMC Sierra Sales – Q4 2023 – United States

GMC Sierra sales grew 10 percent to 79,510 units, comprised of:

  • 51,541 deliveries of the Sierra Light Duty (1500), up 14.7 percent
  • 27,969 deliveries of the Sierra Heavy Duty (2500 HD and 3500 HD), up 1.8 percent

GMC Sierra sales - Q4 2023 - USA

ModelQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022YTD 2023YTD 2022
Total+9.8%79,51072,415+22.4%295,737241,522
Sierra LD+14.7%51,54144,952+32.9%189,288142,404
Sierra HD+1.8%27,96927,463+7.4%106,44999,118

In the U.S. market, Chevy sold twice as many pickup trucks as GMC during Q4 2023. Specifically, the Chevy Silverado and Colorado posted 155,786 deliveries.

Sales Numbers - Chevy Pickup Truck Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET SILVERADO +1.04% 143,390 141,912 92% 87% +6.10% 555,148 523,249
CHEVROLET COLORADO -39.83% 12,396 20,602 8% 13% -20.31% 71,081 89,197
TOTAL -4.14% 155,786 162,514 +2.25% 626,229 612,446

Meanwhile, the GMC Sierra and Canyon moved 82,617 units.

Sales Numbers - GMC Pickup Truck Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
GMC SIERRA +9.80% 79,510 72,415 96% 92% +22.45% 295,737 241,522
GMC CANYON -51.51% 3,107 6,408 4% 8% -19.27% 22,458 27,819
TOTAL +4.81% 82,617 78,823 +18.14% 318,195 269,341

Comparing sales of midsize to full-size pickup truck deliveries, that ratio is over 14-to-one in favor of the full-sizers, with 222,900 full-size truck deliveries compared to 15,503 midsize deliveries during Q4 2023, with midsize truck sales cumulatively representing less than seven percent of overall GM truck sales for the quarter. However, the Silverado and Sierra families are much larger than the Colorado and Canyon midsizers, offering models across various capacities with higher weight and tow ratings.

Sales Numbers - GM Pickup Truck Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET SILVERADO +1.04% 143,390 141,912 60% 59% +6.10% 555,148 523,249
CHEVROLET COLORADO -39.83% 12,396 20,602 5% 9% -20.31% 71,081 89,197
GMC SIERRA +9.80% 79,510 72,415 33% 30% +22.45% 295,737 241,522
GMC CANYON -51.51% 3,107 6,408 1% 3% -19.27% 22,458 27,819
TOTAL -1.22% 238,403 241,337 +7.10% 944,424 881,787

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. hey mary,

    you need to start those 20k 30k discounts on those overpriced spyware machines that were just confirmed to be selling your data making your insurance spike. since GM is now making so much money off you, their vehicles should actually be free, as they are spyware ridden AFM time bombs.

    so yes, gl with 70k trucks. in a few months i’ll have to change the 3 to a 4 and keep adding zeros to my discount suggestions.

    best of luck, mary.

    on a side note, saw my first hummer battery pack in the wild. actually looks cool.

    Reply
    1. Let me find out you are ZR2NYC from the Forum

      Reply
  2. Let it begin! Discounts and prices are going to come down! $80k to $90k for a Denali pickup is ignorant. And $60k for an Elevation is crazy, when in 10 years it’s worth hardly anything!

    Maybe some day the general public will educate themselves and realize that depreciating assets aren’t all that important sbd stop paying these inflated prices

    Reply
  3. Canyon sales would be UP if they’d start getting the f’in things TO THE DEALERSHIPS…I ordered mine in July, was produced in January, hold-sale for software upgrade until February, told by salesman ‘Bayed: ready’ THREE weeks ago…still no joy…

    Reply

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