GM truck sales decreased in the United States but increased in Canada and Mexico during the fourth quarter of 2023.
GM truck sales include the following models:
- Chevy Silverado full-size pickup truck range
- Chevy Colorado midsize pickup truck
- GMC Sierra full-size pickup truck range
- GMC Canyon midsize pickup truck
- Chevy S10 Max midsize pickup (Mexico only)
- Chevy Montana compact pickup (Mexico only)
It’s worth noting that not all of the above models are available across all three North American markets. The all-new 2023 Chevy S10 Max midsize pickup and the all-new 2024 Chevy Montana compact pickup are only available in Mexico. Additionally, GM began selling the next-generation 2023 GMC Canyon in Mexico for the first time ever.
The Silverado, meanwhile, is sold in Mexico under the Silverado name for the Work Truck (WT) and Custom trim levels and under the Cheyenne name for the LT trim level and above, including RST, ZR2, and High Country. In the U.S., the Silverado family includes light-duty (half-ton), heavy-duty (three-quarter-ton and one-ton), as well as medium-duty (4500 HD, 5500HD, and 6500 HD) vehicles. In contrast, the Sierra family is comprised of light-duty and heavy-duty models.
GM Truck Sales – Q4 2023 – United States
Cumulative deliveries of GM pickup trucks in the United States decreased one percent to 238,403 units in Q4 2023, comprised of:
- 143,390 units of the Chevy Silverado, an increase of just over one percent compared to 141,912 units sold in Q4 2022,
- 12,396 units of the Chevy Colorado, a decrease of about 40 percent compared to 20,602 units sold in Q4 2022,
- 79,510 units of the GMC Sierra, an increase of nearly 10 percent compared to 72,415 units sold in Q4 2022, and
- 3,107 units of the GMC Canyon, a decrease of about 52 percent compared to 6,408 units sold in Q4 2022
Sales Numbers - GM Pickup Truck Sales - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET SILVERADO | +1.04% | 143,390 | 141,912 | 60% | 59% | +6.10% | 555,148 | 523,249 |
CHEVROLET COLORADO | -39.83% | 12,396 | 20,602 | 5% | 9% | -20.31% | 71,081 | 89,197 |
GMC SIERRA | +9.80% | 79,510 | 72,415 | 33% | 30% | +22.45% | 295,737 | 241,522 |
GMC CANYON | -51.51% | 3,107 | 6,408 | 1% | 3% | -19.27% | 22,458 | 27,819 |
TOTAL | -1.22% | 238,403 | 241,337 | +7.10% | 944,424 | 881,787 |
GM Truck Sales – Q4 2023 – Canada
Cumulative deliveries of GM pickup trucks in Canada increased three percent to 28,527 units in Q4 2023, comprised of:
- 12,770 units of the Chevy Silverado, an increase of over 12 percent compared to 11,355 units sold in Q4 2022,
- 1,169 units of the Chevy Colorado, a decrease of nearly 26 percent compared to 1,571 units sold in Q4 2022,
- 13,929 units of the GMC Sierra, an increase of about four percent compared to 13,395 units sold in Q4 2022, and
- 659 units of the GMC Canyon, a decrease of nearly 49 percent compared to 1,290 units sold in Q4 2022
Sales Numbers - GM Midsize Pickup Truck Sales - Q4 2023 - Canada
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET SILVERADO | +12.46% | 12,770 | 11,355 | 45% | 41% | -0.03% | 53,266 | 53,281 |
CHEVROLET COLORADO | -25.59% | 1,169 | 1,571 | 4% | 6% | -13.14% | 6,088 | 7,009 |
GMC SIERRA | +3.99% | 13,929 | 13,395 | 49% | 49% | +14.10% | 59,696 | 52,318 |
GMC CANYON | -48.91% | 659 | 1,290 | 2% | 5% | -32.88% | 3,750 | 5,587 |
TOTAL | +3.32% | 28,527 | 27,611 | +3.90% | 122,800 | 118,195 |
GM Truck Sales – Q4 2023 – Mexico
Cumulative deliveries of GM pickup trucks in Mexico increased one percent to 9,428 units in Q4 2023, comprised of:
- 2,309 units of the Chevy Silverado/Cheyenne, a decrease of nearly 32 percent compared to 3,381 units sold in Q4 2022,
- 483 units of the Chevy Colorado, an increase of over 16 percent compared to 415 units sold in Q4 2022,
- 4,700 units of the Chevy S10 Max, an increase of over four percent compared to 4,516 units sold in Q4 2022,
- 755 units of the Chevy Montana
- 1,131 units of the GMC Sierra, an increase of over 11 percent compared to 1,017 units sold in Q4 2022, and
- 50 units of the GMC Canyon
Sales Numbers - GM Midsize Pickup Truck Sales - Q4 2023 - Mexico
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET SILVERADO | -31.71% | 2,309 | 3,381 | 24% | 36% | +16.59% | 11,422 | 9,797 |
CHEVROLET COLORADO | +16.39% | 483 | 415 | 5% | 4% | -1.23% | 1,442 | 1,460 |
CHEVROLET S10 MAX | +4.07% | 4,700 | 4,516 | 50% | 48% | +90.05% | 17,635 | 9,279 |
CHEVROLET MONTANA | * | 755 | * | 8% | 0% | * | 1,085 | 0 |
GMC SIERRA | +11.21% | 1,131 | 1,017 | 12% | 11% | +50.46% | 3,584 | 2,382 |
GMC CANYON | * | 50 | * | 1% | 0% | * | 246 | 0 |
TOTAL | +1.06% | 9,428 | 9,329 | +54.52% | 35,414 | 22,918 |
Chevrolet Silverado Sales – Q4 2023 – United States
Silverado sales grew just one percent to 143,390 units, comprised of:
- 89,398 units of the Silverado Light Duty (1500), down 2.2 percent
- 50,518 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 6.4 percent
- 3,474 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up 14.4 percent
Chevrolet Silverado sales - Q4 2023 - USA
Model | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
Total | +1% | 143,390 | 141,912 | +6.1% | 555,148 | 523,249 |
Silverado LD | -2.2% | 89,398 | 91,413 | +9.3% | 354,775 | 324,603 |
Silverado HD | +6.4% | 50,518 | 47,462 | -0.1% | 188,544 | 188,751 |
Silverado MD | +14.4% | 3,474 | 3,037 | +19.5% | 11,829 | 9,895 |
GMC Sierra Sales – Q4 2023 – United States
GMC Sierra sales grew 10 percent to 79,510 units, comprised of:
- 51,541 deliveries of the Sierra Light Duty (1500), up 14.7 percent
- 27,969 deliveries of the Sierra Heavy Duty (2500 HD and 3500 HD), up 1.8 percent
GMC Sierra sales - Q4 2023 - USA
Model | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
Total | +9.8% | 79,510 | 72,415 | +22.4% | 295,737 | 241,522 |
Sierra LD | +14.7% | 51,541 | 44,952 | +32.9% | 189,288 | 142,404 |
Sierra HD | +1.8% | 27,969 | 27,463 | +7.4% | 106,449 | 99,118 |
In the U.S. market, Chevy sold twice as many pickup trucks as GMC during Q4 2023. Specifically, the Chevy Silverado and Colorado posted 155,786 deliveries.
Sales Numbers - Chevy Pickup Truck Sales - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET SILVERADO | +1.04% | 143,390 | 141,912 | 92% | 87% | +6.10% | 555,148 | 523,249 |
CHEVROLET COLORADO | -39.83% | 12,396 | 20,602 | 8% | 13% | -20.31% | 71,081 | 89,197 |
TOTAL | -4.14% | 155,786 | 162,514 | +2.25% | 626,229 | 612,446 |
Meanwhile, the GMC Sierra and Canyon moved 82,617 units.
Sales Numbers - GMC Pickup Truck Sales - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
GMC SIERRA | +9.80% | 79,510 | 72,415 | 96% | 92% | +22.45% | 295,737 | 241,522 |
GMC CANYON | -51.51% | 3,107 | 6,408 | 4% | 8% | -19.27% | 22,458 | 27,819 |
TOTAL | +4.81% | 82,617 | 78,823 | +18.14% | 318,195 | 269,341 |
Comparing sales of midsize to full-size pickup truck deliveries, that ratio is over 14-to-one in favor of the full-sizers, with 222,900 full-size truck deliveries compared to 15,503 midsize deliveries during Q4 2023, with midsize truck sales cumulatively representing less than seven percent of overall GM truck sales for the quarter. However, the Silverado and Sierra families are much larger than the Colorado and Canyon midsizers, offering models across various capacities with higher weight and tow ratings.
Sales Numbers - GM Pickup Truck Sales - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET SILVERADO | +1.04% | 143,390 | 141,912 | 60% | 59% | +6.10% | 555,148 | 523,249 |
CHEVROLET COLORADO | -39.83% | 12,396 | 20,602 | 5% | 9% | -20.31% | 71,081 | 89,197 |
GMC SIERRA | +9.80% | 79,510 | 72,415 | 33% | 30% | +22.45% | 295,737 | 241,522 |
GMC CANYON | -51.51% | 3,107 | 6,408 | 1% | 3% | -19.27% | 22,458 | 27,819 |
TOTAL | -1.22% | 238,403 | 241,337 | +7.10% | 944,424 | 881,787 |
About The Numbers
- All percent change figures compared to GM truck sales for Q4 2022, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
- GM Q4 2022 sales reports:
- GM Q4 2022 sales U.S.A.
- Chevrolet sales Q4 2022 U.S.A.
- Cadillac sales Q4 2022 U.S.A.
- Buick sales Q4 2022 U.S.A.
- GMC sales Q4 2022 U.S.A.
- GM Canada Q4 2022 sales
- Chevrolet Canada sales Q4 2022
- Cadillac Canada sales Q4 2022
- Buick Canada sales Q4 2022
- GMC Canada sales Q4 2022
- GM Mexico sales Q4 2022
- GM Mexico sales October 2022
- Chevrolet Mexico October 2022 sales
- Buick Mexico October 2022 sales
- GMC Mexico October 2022 sales
- Cadillac Mexico October 2022 sales
- GM Mexico sales November 2022 sales
- Chevrolet Mexico November 2022 sales
- Buick Mexico November 2022 sales
- GMC Mexico November 2022 sales
- Cadillac Mexico November 2022 sales
- GM Mexico sales December 2022
- Chevrolet Mexico December 2022 sales
- Buick Mexico December 2022 sales
- GMC Mexico December 2022 sales
- Cadillac Mexico December 2022 sales
- GM Mexico sales October 2022
- GM China sales Q4 2022
- Chevrolet China Q4 2022 sales
- Buick China Q4 2022 sales
- Cadillac China Q4 2022 sales
- GM Brazil sales Q4 2022
- GM Argentina sales Q4 2022
- GM Chile sales Q4 2022
- GM Colombia sales Q4 2022
- GM South Korea sales Q4 2022
- GM South Korea October 2022 sales
- Chevrolet South Korea October 2022 sales
- Cadillac South Korea October 2022 sales
- GM South Korea November 2022 sales
- Chevrolet South Korea November 2022 sales
- Cadillac South Korea November 2022 sales
- GM South Korea December 2022 sales
- Chevrolet South Korea December 2022 sales
- Cadillac South Korea December 2022 sales
- GM South Korea October 2022 sales
- GM Q4 2022 sales U.S.A.
Comments
hey mary,
you need to start those 20k 30k discounts on those overpriced spyware machines that were just confirmed to be selling your data making your insurance spike. since GM is now making so much money off you, their vehicles should actually be free, as they are spyware ridden AFM time bombs.
so yes, gl with 70k trucks. in a few months i’ll have to change the 3 to a 4 and keep adding zeros to my discount suggestions.
best of luck, mary.
on a side note, saw my first hummer battery pack in the wild. actually looks cool.
Let me find out you are ZR2NYC from the Forum
Let it begin! Discounts and prices are going to come down! $80k to $90k for a Denali pickup is ignorant. And $60k for an Elevation is crazy, when in 10 years it’s worth hardly anything!
Maybe some day the general public will educate themselves and realize that depreciating assets aren’t all that important sbd stop paying these inflated prices
Canyon sales would be UP if they’d start getting the f’in things TO THE DEALERSHIPS…I ordered mine in July, was produced in January, hold-sale for software upgrade until February, told by salesman ‘Bayed: ready’ THREE weeks ago…still no joy…