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GM, Magna And Wipro Launch Automotive Software Sales Platform

General Motors joined forces with automotive supplier Magna and technology services and consulting company Wipro to create a sales platform for buying and selling automotive software. The platform is known as SDVerse and will provide a matchmaking service for buyers and sellers of integrated automotive software.

Using SDVerse, sellers can list their software’s features, making it easy for buyers to search for and explore the options available. Sales and purchases can be connected directly through SDVerse, making it a one-stop shop for all of its participants and reducing the complexity of the buying and selling process. This will help keep costs down, as it allows buyers to find already existing software solutions instead of developing their own in-house.

SDVerse will be managed in collaboration by GM, Magna and Wipro. Prashant Gulati, the former vice president of strategy at EV automaker Faraday Future, is SDVerse’s CEO, effective March 5th, 2024.

“Automotive grade software development is rapidly transforming, and we all need to ask ourselves how we get customers really unique differentiating features faster. Part of that is identifying the common underlying code that can be shared in the name of higher quality and lower costs for our end customers,” said Dan Nicholson, Vice President, Strategic Technology Initiatives for GM.

He added, “This first-ever software marketplace creates an independent, industry-driven one-stop-shop for embedded systems software, significantly expanding access to new innovations, helping to drive down cost, and allowing companies like GM to implement critical software more quickly.”

SDVerse will launch in the third quarter of 2024, and it is expected to host hundreds of automotive software options. Companies already on the platform include Ampere, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo.

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Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. My vehicle is NEVER going to sell me anything.

    I’m in it to get from where I am to where I want to go. Period.

    Reply
    1. This is not selling to end users like you and me. This is selling to systems designers that integrate bits of the car together. Even that is a bit worrisome to me. Auto software platforms are buggy enough. I don’t see this making it better. Reliable software costs money. Reliable software requires extensive integrated testing. I imagine this is what made the Blazer a disaster. No integrated full system testing. It is expensive to do though. Although I think the old saying is pay me now or pay me later…

      Reply
  2. I think GM does intend to sell apps to the end customer. They announced the uprotocol last year as a standard platform for developers.

    Reply

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