GM full-size pickup truck sales increased by five percent to 224,168 units in the United States during the fourth quarter of 2023. Chevy Silverado sales were nearly flat at just one percent to 143,390 units, while GMC Sierra sales grew 10 percent to 79,510 units. Both ICE-based trucks include light-duty and heavy-duty lineups. As has historically been the case, GM still sells about twice as many Silverados as Sierras.
GM Full-Size Pickup Truck Sales - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.04% | 143,390 | 141,912 | 64% | 66% | +6.10% | 555,148 | 523,249 |
| GMC SIERRA | +9.80% | 79,510 | 72,415 | 35% | 34% | +22.45% | 295,737 | 241,522 |
| GMC HUMMER EV PICKUP | +1,045.83% | 825 | 72 | 0% | 0% | +104.68% | 1,748 | 854 |
| CHEVROLET SILVERADO EV | * | 443 | * | 0% | 0% | * | 461 | 0 |
| TOTAL | +4.56% | 224,168 | 214,399 | +11.42% | 853,094 | 765,625 |
Meanwhile, the all-electric GMC Hummer EV Pickup moved 825 units during the quarter, while the all-electric Chevy Silverado EV joined this company of full-size pickups with 443 deliveries in the fourth quarter of 2023.
Chevrolet Silverado Sales - Q4 2023 - United States
In the United States, Chevrolet Silverado deliveries totaled 143,390 units in Q4 2023, an increase of about 1 percent compared to 141,912 units sold in Q4 2022.During the complete 2023 calendar year, Silverado sales increased about 6 percent to 555,148 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| SILVERADO | +1.04% | 143,390 | 141,912 | +6.10% | 555,148 | 523,249 |
These 143,390 units were comprised of:
- 89,398 units of the Silverado Light Duty (1500), down 2.2 percent
- 50,518 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 6.4 percent
- 3,474 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up 14.4 percent
Chevrolet Silverado sales - Q4 2023 - USA
| Model | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| Total | +1% | 143,390 | 141,912 | +6.1% | 555,148 | 523,249 |
| Silverado LD | -2.2% | 89,398 | 91,413 | +9.3% | 354,775 | 324,603 |
| Silverado HD | +6.4% | 50,518 | 47,462 | -0.1% | 188,544 | 188,751 |
| Silverado MD | +14.4% | 3,474 | 3,037 | +19.5% | 11,829 | 9,895 |
Chevrolet Silverado Sales - Q4 2023 - Canada
In Canada, Chevrolet Silverado deliveries totaled 12,770 units in Q4 2023, an increase of about 12 percent compared to 11,355 units sold in Q4 2022.During the complete 2023 calendar year, Silverado sales decreased about 0 percent to 53,266 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| SILVERADO | +12.46% | 12,770 | 11,355 | -0.03% | 53,266 | 53,281 |
Chevrolet Silverado Sales - Q4 2023 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 2,309 units in Q4 2023, a decrease of about 32 percent compared to 3,381 units sold in Q4 2022.During the complete 2023 calendar year, Silverado sales increased about 17 percent to 11,422 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| SILVERADO | -31.71% | 2,309 | 3,381 | +16.59% | 11,422 | 9,797 |
GMC Sierra Sales - Q4 2023 - United States
In the United States, GMC Sierra deliveries totaled 79,510 units in Q4 2023, an increase of about 10 percent compared to 72,415 units sold in Q4 2022. Sierra 1500 (LD) sales grew 14.7 percent to 51,541 units, while Sierra HD sales (2500 HD and 3500 HD) increased 1.8 percent to 27,969 units.During the complete 2023 calendar year, Sierra sales increased about 22 percent to 295,737 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| SIERRA | +9.80% | 79,510 | 72,415 | +22.45% | 295,737 | 241,522 |
GMC Sierra sales - Q4 2023 - USA
| Model | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| Total | +9.8% | 79,510 | 72,415 | +22.4% | 295,737 | 241,522 |
| Sierra LD | +14.7% | 51,541 | 44,952 | +32.9% | 189,288 | 142,404 |
| Sierra HD | +1.8% | 27,969 | 27,463 | +7.4% | 106,449 | 99,118 |
GMC Sierra Sales - Q4 2023 - Canada
In Canada, GMC Sierra deliveries totaled 13,929 units in Q4 2023, an increase of about 4 percent compared to 13,395 units sold in Q4 2022.During the complete 2023 calendar year, Sierra sales increased about 14 percent to 59,696 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| SIERRA | +3.99% | 13,929 | 13,395 | +14.10% | 59,696 | 52,318 |
GMC Sierra Sales - Q4 2023 - Mexico
In Mexico, GMC Sierra deliveries totaled 1,131 units in Q4 2023, an increase of about 11 percent compared to 1,017 units sold in Q4 2022.During the complete 2023 calendar year, Sierra sales increased about 50 percent to 3,584 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| SIERRA | +11.21% | 1,131 | 1,017 | +50.46% | 3,584 | 2,382 |
Continuing solid sales performance of GM’s full-size pickup truck nameplates that continues to grow thanks to updated lineups, new variants, and the addition of new EV models, the ICE-powered Silverado and Sierra, along with the all-electric Silverado EV and Hummer EV Pickup, enabled The General to vastly outsell the Ford F-Series by nearly 47K units. Despite the Blue Oval’s best efforts, GM reigns supreme as the best-selling manufacturer of full-size pickups in America. Additionally, GM handily outsold the Ram Pickup, two-to-one.
Full-Size Pickup Truck Sales - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -7.94% | 165,514 | 179,793 | 30% | 33% | +13.83% | 726,624 | 638,340 |
| CHEVROLET SILVERADO | +1.04% | 143,390 | 141,912 | 26% | 26% | +6.10% | 555,148 | 523,249 |
| RAM RAM PICKUP | +6.87% | 112,486 | 105,255 | 20% | 20% | -5.00% | 444,926 | 468,344 |
| GMC SIERRA | +9.80% | 79,510 | 72,415 | 14% | 13% | +22.45% | 295,737 | 241,522 |
| TOYOTA TUNDRA | +9.32% | 32,497 | 29,727 | 6% | 6% | +20.09% | 125,185 | 104,246 |
| FORD F-150 LIGHTNING | +73.62% | 11,905 | 6,857 | 2% | 1% | +54.74% | 24,165 | 15,617 |
| NISSAN TITAN | +46.82% | 3,782 | 2,576 | 1% | 0% | +27.39% | 19,189 | 15,063 |
| GMC HUMMER EV PICKUP | +1,045.83% | 825 | 72 | 0% | 0% | +104.68% | 1,748 | 854 |
| CHEVROLET SILVERADO EV | * | 443 | * | 0% | 0% | * | 461 | 0 |
| TOTAL | +2.18% | 550,352 | 538,607 | +9.26% | 2,193,183 | 2,007,235 |
Combining Chevy Silverado sales and Silverado EV sales with GMC Sierra sales and GMC Hummer EV Pickup sales gave GM a segment-leading share of 40 percent with 224,168 deliveries to account for two-fifths of all deliveries here. The Ford F-Series sales posted a 30 percent segment share with 165,514 sales, while the all-electric Ford F-150 Lightning sales held a two percent share, moving 11,905 units. The Ford full-size trucks overall posted a 32 combined share for 177,419 deliveries.
The Ram Pickup maintained a 20 percent share for 112,486 truck sales. The Tundra held a six percent share with 32,497 deliveries, while the Titan’s share was just one percent, moving 3,782 units. Only the F-Series posted a decline in segment share. Incidentally, combined sales of the Tundra and Titan accounted for less than half of Sierra deliveries.
GM Full-Size Pickup Truck Sales - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.04% | 143,390 | 141,912 | 64% | 66% | +6.10% | 555,148 | 523,249 |
| GMC SIERRA | +9.80% | 79,510 | 72,415 | 35% | 34% | +22.45% | 295,737 | 241,522 |
| GMC HUMMER EV PICKUP | +1,045.83% | 825 | 72 | 0% | 0% | +104.68% | 1,748 | 854 |
| CHEVROLET SILVERADO EV | * | 443 | * | 0% | 0% | * | 461 | 0 |
| TOTAL | +4.56% | 224,168 | 214,399 | +11.42% | 853,094 | 765,625 |
The Ford F-Series line item includes the ICE-based F-150 and Super Duty line of heavy-duty trucks, plus the all-electric Ford F-150 Lightning.
Ford Full-Size Pickup Truck Sales - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -7.94% | 165,514 | 179,793 | 93% | 96% | +13.83% | 726,624 | 638,340 |
| FORD F-150 LIGHTNING | +73.62% | 11,905 | 6,857 | 7% | 4% | +54.74% | 24,165 | 15,617 |
| TOTAL | -4.95% | 177,419 | 186,650 | +14.81% | 750,789 | 653,957 |
The full-size pickup truck segment grew just two percent to 550,352 units during Q4 2023, meaning truck sales of GM models on a combined basis outperformed the segment average.
Looking Ahead
GM full-size truck sales, including those of the Chevy Silverado and Silverado EV along with the GMC Sierra and Hummer EV Pickup, continue to see extremely strong demand, outpacing cross-town rivals more than ever to close out the year. More Silverado EV variants will launch this year as the all-electric GMC Sierra EV arrives as well, registering its first sales later on. That will likely grow The General’s segment share even higher, which has also been boosted by updated lineups and new variants of its traditional ICE-based offerings.
On the competitive front, the refreshed 2024 Ford F-150 was revealed this past September, while the refreshed 2025 Ram 1500 was unveiled in November, joined by the first-ever 2025 Ram 1500 Ramcharger EREV, for which GM has no Chevy Silverado or GMC Sierra rival.
Meanwhile, the Nissan Titan is set to retire after the 2024 model year. This is not surprising since the truck continues to earn just a one percent segment share in a very competitive segment that ironically provides GM and Ford with its biggest money-makers.
About Chevrolet Silverado 1500
For 2024, the Chevy Silverado 2.7L engine is called TurboMax. That engine now gets the Hydra-Matic 8L80 M5U revised eight-speed automatic transmission.
Also, the 2024 Silverado ZR2 offers the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. That 6.2-liter will sound meaner thanks to a new Active Exhaust system. Additionally, the 2024 Silverado ZR2 is available with new beadlock-capable wheels along with new black and red beadlock wheel decorative rings.
Meanwhile, the 2024 Silverado High Country will be available with the Midnight Edition Package, and all trims of the 2024 Silverado 1500 offer a new drop-in bedliner and a new bed Utility Wall Package.
About Chevrolet Silverado HD
In the fall of 2022, GM unveiled the refreshed 2024 Chevy Silverado HD with new exterior styling, an overhauled interior space, new tech like standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and upgrades to the powertrain lineup. It offers a new High Country Premium package that replaces the previous High Country Deluxe package. Also, the 2024 Silverado HD offers two new 22-inch wheel options, with some now available on more trim levels. The 2024 Silverado HD gets a new Midnight Edition package as well.
In April 2023, GM officially debuted the first-ever 2024 Chevy Silverado HD ZR2 and the new 2024 Chevy Silverado HD ZR2 Bison as the Bow Tie brand’s most capable heavy-duty off-roaders.
The 2024 Chevy Silverado HD ZR2 shined in MotorTrend’s off-road pickup comparison test as the “one beefy heavy-duty off-road truck standing alone at the top of the mountain.”
In January, GM unveiled the 2025 Chevy Silverado HD, highlighting several updates and changes, the most notable of which is the highly anticipated new 2025 Chevy Silverado HD Trail Boss package.
About Chevrolet Silverado EV
The first-ever 2024 Chevy Silverado EV officially debuted at CES 2022, arriving in the well-equipped RST First Edition and fleet-focused WT trim levels.
The all-electric Silverado was engineered from the ground up to be exclusively an electric vehicle.
The RST trim level arrives with a long feature list, debuting as the RST First Edition. A Trail Boss trim will launch as a 2025 model. Other trims, such as a new Custom trim level that GM Authority was first to report about, as well as a High Country trim, are expected to join the lineup in the near future.
The Chevy Silverado EV was among the NACTOY 2024 Truck of the Year finalists, competing in the 30th annual North American Car, Truck, and Utility Vehicle of the Year Awards.
About GMC Sierra 1500
For 2024, the GMC Sierra 2.7L engine is called TurboMax. That engine now gets the Hydra-Matic 8L80 M5U revised eight-speed automatic transmission.
Also, the 2024 Sierra AT4X offers the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. That 6.2 liter gets a throatier exhaust note thanks to a new Active Exhaust system. Additionally, the 2024 Sierra AT4X is available with new beadlock-capable wheels along with new black and red beadlock wheel decorative rings.
Also, the 2024 Sierra 1500 offers a new drop-in bedliner and a new bed Utility Wall Package.
About GMC Sierra HD
In October 2022, GM unveiled the refreshed 2024 GMC Sierra HD, debuting fresh exterior styling, a new interior, a revised trim level lineup, new tech like standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and powertrain updates. The refresh is highlighted by the arrival of the premium 2024 GMC Sierra HD Denali Ultimate, the pinnacle of heavy-duty trucks, which offers massaging seats for the first time on the Sierra HD. Consequently, a new Denali Reserve Package replaces the Denali Ultimate Package offered on the 2023 model. Also, the 2024 Sierra HD offers two new 22-inch wheel options.
Last May, GM officially debuted the first-ever 2024 GMC Sierra AT4X and the new 2024 GMC Sierra HD AT4X AEV Edition as Big Red’s most capable heavy-duty off-roaders.
The GMC Sierra HD won the Strategic Vision 2023 Total Quality Impact award in the heavy-duty pickup category. The GMC Sierra 3500 HD also won the J.D. Power 2024 U.S. ALG Residual Value Award, marking it as one of 28 nameplates projected to keep the highest percentage of their original value three years after purchase. It’s also the top model for the highest three-year residual value in the Large Heavy Duty Pickup segment.
This month, the GMC Sierra HD won the S&P Global Mobility 2023 Automotive Loyalty Award in the heavy-duty pickup segment.
About GMC Hummer EV Pickup
Production of the 2024 GMC Hummer EV Pickup began this past June, with the nameplate introducing a handful of important changes and updates over the preceding 2023 model. That includes the launch of two entry-level trim levels – the 2X and 2. They will join the range-topping Edition 1 and 3X trims to round out the all-electric Hummer off-road pickup truck lineup for the 2024 model year.
Another important update for the 2024 Hummer EV Pickup is the introduction of the new Omega Edition. This limited-run variant includes a unique matte paint finish, unique wheels, and a few other unique accents.
Additionally, for 2024, the Pickup offers a new LPO-level or dealer-installed optional Lifestyle Adventure Package that provides camping capabilities for off-roaders and other outdoor enthusiasts. A step up from that is the new EarthCruiser, a variant of the Pickup designed to tackle overlanding adventures in zero-emission style.
About GMC Sierra EV
Over a year ago, GM also debuted the first-ever 2024 GMC Sierra EV Denali. The only variant built for the 2024 model year will be the Sierra EV Denali Edition 1. All other models, including the “regular” Denali, off-road AT4, and entry-level Elevation, will be offered for the 2025 model year.
Interestingly, the 2024 Acadia and Sierra EV are GMC’s first models to get GM’s new electronic shift lever.
About The Numbers
- All percent change figures compared to GM full-size truck sales for Q4 2022, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
- GM Q4 2023 sales reports:
- GM Q4 2023 sales U.S.A.
- Chevrolet sales Q4 2023 U.S.A.
- Cadillac sales Q4 2023 U.S.A.
- Buick sales Q4 2023 U.S.A.
- GMC sales Q4 2023 U.S.A.
- GM Canada Q4 2023 sales
- Chevrolet Canada sales Q4 2023
- Cadillac Canada sales Q4 2023
- Buick Canada sales Q4 2023
- GMC Canada sales Q4 2023
- GM Mexico sales Q4 2023
- GM Mexico sales October 2023
- Chevrolet Mexico October 2023 sales
- Buick Mexico October 2023 sales
- GMC Mexico October 2023 sales
- Cadillac Mexico October 2023 sales
- GM Mexico sales November 2023 sales
- Chevrolet Mexico November 2023 sales
- Buick Mexico November 2023 sales
- GMC Mexico November 2023 sales
- Cadillac Mexico November 2023 sales
- GM Mexico sales December 2023
- Chevrolet Mexico December 2023 sales
- Buick Mexico December 2023 sales
- GMC Mexico December 2023 sales
- Cadillac Mexico December 2023 sales
- GM Mexico sales October 2023
- GM China sales Q4 2023
- GM Brazil sales Q4 2023
- GM Argentina sales Q4 2023
- GM Chile sales Q4 2023
- GM Colombia sales Q4 2023
- GM South Korea sales Q4 2023
- GM South Korea October 2023 sales
- Chevrolet South Korea October 2023 sales
- Cadillac South Korea October 2023 sales
- GM South Korea November 2023 sales
- Chevrolet South Korea November 2023 sales
- Cadillac South Korea November 2023 sales
- GM South Korea December 2023 sales
- Chevrolet South Korea December 2023 sales
- Cadillac South Korea December 2023 sales
- GM South Korea October 2023 sales
- GM Q4 2023 sales U.S.A.
Comments
A well thorough report on the end of year GM line up.
Here’s how stupid and ignorant people are right now. Back in 2018 I bought a fully loaded Sierra 1500 SLT with the 8 speed and 6.2L for $45,500 out the door. I just looked at a left over fully loaded 2023 Sierra 1500 SLT with the Duramax for $72k discounted to $66,700!! So in 5 years that same model truck with a fancier screen has increased $21k………STOP paying these prices people. Wake up!!! Stop the insanity..
The reality is that the dollar is not what it used to be. Inflation is at over 18% with an annual federal budget of $8T, most of it borrowed, you better get ready for the United States of Zimbabwe.
Businesses is interested in profits; they are not interested in antagonizing their customers.
We all best wake up to this reality and elect sane leaders.
You sure enjoy advertising to the world how hard you failed Economics 101, don’t you?
Every ford truck is an F- series so they can claim a gimmicky best selling truck for over 47 years tv commercial ? How misleading !
GM – You are going to price yourself right out of the market! $70,000 to $80,000+ is not something young people or older people can afford for a 1500 – 3500 series pickup. When you charge these kinds of prices and the consumer also has house payments, putting food on the table, college and children’s expenses to name a few, who can afford these crazy prices?
Retired people can’t when living on social security!