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Full-Size GM SUV Sales Down 18 Percent With 65,706 Deliveries During Q4 2023

Full-size GM SUV sales, which include the Chevy Tahoe and extended-length Chevy Suburban, the GMC Yukon and extended-length Yukon XL, as well as the Cadillac Escalade and extended-length Escalade ESV, decreased in the United States, Canada, and Mexico during the fourth quarter of 2023.

Full-size GM SUV sales fell 18 percent to 65,706 units during Q4 2023 in the U.S. Shown here are the Chevy Tahoe and Suburban.

Full-Size GM SUV Sales – Q4 2023 – United States

Cumulative deliveries of full-size GM SUVs in the United States decreased 18 percent to 65,706 units in Q4 2023, comprised of:

  • 26,235 units of the Tahoe, a decrease of nearly 16 percent compared to 31,123 units sold in Q4 2022
  • 10,144 units of the Suburban, a decrease of nearly 37 percent compared to 16,045 units sold in Q4 2022
  • 10,793 units of the regular-length Yukon, a decrease of nearly 19 percent compared to 13,296 units sold in Q4 2022
  • 8,328 units of the extended-length Yukon XL, a decrease of 12 percent compared to 9,464 units sold in Q4 2022
  • 6,648 units of the regular-length Escalade, an increase of nearly five percent compared to 6,352 units sold in Q4 2022
  • 3,558 units of the extended-length Escalade ESV, a decrease of nearly 16 percent compared to 4,216 units sold in Q4 2022

Sales Numbers - Full-Size GM SUV Sales - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE -15.71% 26,235 31,123 40% 39% +4.32% 110,328 105,756
CHEVROLET SUBURBAN -36.78% 10,144 16,045 15% 20% +3.67% 52,820 50,951
GMC YUKON -18.83% 10,793 13,296 16% 17% -5.64% 45,498 48,220
GMC YUKON XL -12.00% 8,328 9,464 13% 12% +7.89% 36,773 34,084
CADILLAC ESCALADE +4.66% 6,648 6,352 10% 8% +8.10% 26,257 24,290
CADILLAC ESCALADE ESV -15.61% 3,558 4,216 5% 5% -3.29% 15,432 15,957
TOTAL -18.37% 65,706 80,496 +2.81% 287,108 279,258

Full-Size GM SUV Sales – Q4 2023 – Canada

Cumulative deliveries of full-size GM SUVs in Canada decreased 11 percent to 4,853 units in Q4 2023, comprised of:

  • 1,242 units of the Tahoe, an increase of over three percent compared to 1,201 units sold in Q4 2022
  • 565 units of the Suburban, a decrease of over 22 percent compared to 727 units sold in Q4 2022, and
  • 1,261 units of the regular-length Yukon, a decrease of nearly 21 percent compared to 1,592 units sold in Q4 2022
  • 905 units of the extended-length Yukon XL, a decrease of over 14 percent compared to 1,057 units sold in Q4 2022
  • 610 units of the regular-length Escalade, a decrease of over nine percent compared to 672 units sold in Q4 2022
  • 270 units of the extended-length Escalade ESV, an increase of over 21 percent compared to 223 units sold in Q4 2022

Sales Numbers - Full-Size GM SUV Sales - Q4 2023 - Canada

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE +3.41% 1,242 1,201 26% 22% +2.18% 4,776 4,674
CHEVROLET SUBURBAN -22.28% 565 727 12% 13% +16.97% 2,846 2,433
GMC YUKON -20.79% 1,261 1,592 26% 29% -1.42% 5,354 5,431
GMC YUKON XL -14.38% 905 1,057 19% 19% +17.77% 4,315 3,664
CADILLAC ESCALADE -9.23% 610 672 13% 12% -2.33% 2,681 2,745
CADILLAC ESCALADE ESV +21.08% 270 223 6% 4% +11.40% 997 895
TOTAL -11.31% 4,853 5,472 +5.68% 20,969 19,842

Full-Size GM SUV Sales – Q4 2023 – Mexico

Cumulative deliveries of full-size GM SUVs in Mexico decreased 36 percent to 1,443 units in Q4 2023, comprised of:

  • 357 units of the Tahoe, a decrease of nearly 31 percent compared to 515 units sold in Q4 2022
  • 611 units of the Suburban, a decrease of over 30 percent compared to 876 units sold in Q4 2022, and
  • 90 units of the regular-length Yukon, a decrease of nearly 57 percent compared to 209 units sold in Q4 2022
  • 127 units of the extended-length Yukon XL, a decrease of over 52 percent compared to 265 units sold in Q4 2022
  • 258 units of the Cadillac Escalade/Escalade ESV, a decrease of over 31 percent compared to 376 units sold in Q4 2022
    • Note that sales of the regular-length Escalade and extended-length Escalade ESV are not broken out for the Mexico market

Sales Numbers - Full-Size GM SUV Sales - Q4 2023 - Mexico

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE -30.68% 357 515 25% 23% -12.90% 1,350 1,550
CHEVROLET SUBURBAN -30.25% 611 876 42% 39% -18.53% 2,308 2,833
GMC YUKON -56.94% 90 209 6% 9% -30.78% 434 627
GMC YUKON XL -52.08% 127 265 9% 12% -30.71% 573 827
CADILLAC ESCALADE -31.38% 258 376 18% 17% -25.20% 855 1,143
TOTAL -35.61% 1,443 2,241 -20.92% 5,520 6,980

Chevy commanded over half of total GM full-size SUV sales in the United States at 55 percent. However, buyers often cross-shop unibody crossovers, with some models being close to the size of their body-on-frame cousins, as is the case for the Chevy Traverse midsize crossover and Tahoe full-size SUV.

Looking at combined GM utility vehicle sales, including body-on-frame SUVs and unibody crossovers sold by Chevy, Buick, GMC, and Cadillac, has Chevy still commanding more than half of all sales, at 64 percent, with Chevy crossovers alone accounting for over half of the total, at 52 percent.

Sales Numbers - GM Utility Vehicles - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET EQUINOX +20.13% 58,559 48,748 18% 16% +0.30% 212,701 212,072
CHEVROLET TRAX +835.88% 44,127 4,715 13% 2% +311.26% 109,382 26,597
CHEVROLET TAHOE -15.71% 26,235 31,123 8% 11% +4.32% 110,328 105,756
CHEVROLET TRAVERSE -17.29% 22,556 27,271 7% 9% +27.42% 123,555 96,965
CHEVROLET TRAILBLAZER -2.22% 18,535 18,956 6% 6% +82.32% 111,014 60,888
GMC TERRAIN -17.75% 17,229 20,948 5% 7% -16.99% 71,857 86,567
CHEVROLET BLAZER +0.13% 16,653 16,631 5% 6% -2.58% 65,511 67,246
BUICK ENCORE GX +51.96% 13,755 9,052 4% 3% +92.36% 64,149 33,348
BUICK ENCLAVE +41.59% 10,929 7,719 3% 3% +29.08% 39,411 30,533
GMC YUKON -18.83% 10,793 13,296 3% 4% -5.64% 45,498 48,220
GMC ACADIA -22.72% 10,774 13,942 3% 5% +25.10% 66,322 53,014
CHEVROLET SUBURBAN -36.78% 10,144 16,045 3% 5% +3.67% 52,820 50,951
BUICK ENVISION +23.18% 9,439 7,663 3% 3% +71.16% 44,281 25,871
CHEVROLET BOLT EUV -22.06% 8,762 11,242 3% 4% +43.52% 38,881 27,091
GMC YUKON XL -12.00% 8,328 9,464 3% 3% +7.89% 36,773 34,084
BUICK ENVISTA * 7,917 * 2% 0% * 13,302 0
CADILLAC ESCALADE +4.66% 6,648 6,352 2% 2% +8.10% 26,257 24,290
CADILLAC XT5 -23.09% 6,496 8,446 2% 3% -1.95% 26,808 27,340
CADILLAC XT6 -12.47% 4,955 5,661 2% 2% -4.66% 19,119 20,053
CADILLAC XT4 -27.97% 4,900 6,803 1% 2% +4.28% 22,707 21,774
CADILLAC LYRIQ +4,341.33% 3,820 86 1% 0% +7,403.28% 9,154 122
CHEVROLET BOLT EV -22.13% 3,789 4,866 1% 2% +110.03% 23,164 11,029
CADILLAC ESCALADE ESV -15.61% 3,558 4,216 1% 1% -3.29% 15,432 15,957
CHEVROLET BLAZER EV * 463 * 0% 0% * 482 0
BUICK ENCORE -95.09% 122 2,487 0% 1% -57.09% 5,887 13,718
TOTAL +11.41% 329,486 295,732 +23.90% 1,354,795 1,093,486

While GM full-size SUV sales fell 18 percent to 65,706 units during Q4 2023, overall GM utility sales grew 11 percent to 329,486. Utility sales rose a healthy 30 percentage points faster compared to SUV sales alone, while SUV sales accounted for a fifth of all utility deliveries, at 20 percent.

Notably, GM derives a substantial portion of its revenue and resulting profit from full-size SUV sales, meaning that the vehicles are crucial to the automaker’s financial health. In fact, it’s believed that these full-size models are GM’s most profitable products on a per-unit basis, even more profitable than full-size trucks with which they share the T1 platform.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Part of the problem is, everyone knows the 2025 models are being updated and many are holding off. I can remember when manufacturers kept a lid on info. Not anymore, they let the world know a year ahead of time.

    Reply
    1. Absolutely not. Problem is that at 80-100K, and an 8% interest rate, these, like houses, are unaffordable. Everyone I know loves them, but nobody can afford them. Inflation-interest rates have finally caught up. Remember when these were advertised to the working family?

      Reply
  2. actually no, the people buying these dont know nor care. housewives already got theirs…

    Reply
  3. Getting too damned expensive, maybe?

    Reply
  4. Priced them out of the market! The people they sell to cannot afford them!

    Reply
  5. Hard to say. For the year, all 3 were up. Q1/24 is over tomorrow. More clarity in a week or so if it is a trend or a blip.

    Reply
  6. Add it all up, it is over 310,000 vehicles for the year out of the Arlington, Tx plant. About a 900 vehicles built six work days per week. That is impressive but I read workers are gettIng stressed out.

    Reply
  7. Tell you what I’ll do GM, I’ll pay you cash money for a 2025 Tahoe High Country in Q4 of 2024…all you have to do is build it !!!

    Reply
    1. That’s an another big problem. GM has NO sold order process. Why wouldn’t a manufacturer want to build sold orders in a timely manner??? Makes no sense!

      Reply
      1. I think you missed the Q4 of 2024. That is months away. Orders have not opened for the 2025 model year production.

        Reply
  8. The only things with sales increase are small cheap suvs. Do you see a pricing problem here with the full size trucks / suvs? Because I sure do!

    Reply
  9. The problem is when you place an order in March 2023 and GM doesn’t pick it up until September 2023, and the price is through the roof, yet the dealer tells you that GM in July provided their allotment for a different model (Denali ordered, then GM grants a dealer allotment for a Denali Ultimate for over 17K more) but hasn’t picked up your order, even though you made a significant deposit, has a customer thinking their order is not important . The customer starts looking at different manufactures for comparable vehicles available. If I wasn’t so set on purchasing a diesel SUV I would have walked, and GM would have lost another sale.Guess it doesn’t matter if it’s sold or not to GM.

    Reply
  10. These vehicles have gotten too expensive. During economic boom times people tend to spend more freely…and combined with that there was a perception of a shortage which led people to pay whatever was being asked.

    Should be able to get $4k off these pretty easily right now, and 8-9K off isn’t in the too far future.

    Reply

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