Full-size GM SUV sales, which include the Chevy Tahoe and extended-length Chevy Suburban, the GMC Yukon and extended-length Yukon XL, as well as the Cadillac Escalade and extended-length Escalade ESV, decreased in the United States, Canada, and Mexico during the fourth quarter of 2023.
Full-Size GM SUV Sales – Q4 2023 – United States
Cumulative deliveries of full-size GM SUVs in the United States decreased 18 percent to 65,706 units in Q4 2023, comprised of:
- 26,235 units of the Tahoe, a decrease of nearly 16 percent compared to 31,123 units sold in Q4 2022
- 10,144 units of the Suburban, a decrease of nearly 37 percent compared to 16,045 units sold in Q4 2022
- 10,793 units of the regular-length Yukon, a decrease of nearly 19 percent compared to 13,296 units sold in Q4 2022
- 8,328 units of the extended-length Yukon XL, a decrease of 12 percent compared to 9,464 units sold in Q4 2022
- 6,648 units of the regular-length Escalade, an increase of nearly five percent compared to 6,352 units sold in Q4 2022
- 3,558 units of the extended-length Escalade ESV, a decrease of nearly 16 percent compared to 4,216 units sold in Q4 2022
Sales Numbers - Full-Size GM SUV Sales - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET TAHOE | -15.71% | 26,235 | 31,123 | 40% | 39% | +4.32% | 110,328 | 105,756 |
CHEVROLET SUBURBAN | -36.78% | 10,144 | 16,045 | 15% | 20% | +3.67% | 52,820 | 50,951 |
GMC YUKON | -18.83% | 10,793 | 13,296 | 16% | 17% | -5.64% | 45,498 | 48,220 |
GMC YUKON XL | -12.00% | 8,328 | 9,464 | 13% | 12% | +7.89% | 36,773 | 34,084 |
CADILLAC ESCALADE | +4.66% | 6,648 | 6,352 | 10% | 8% | +8.10% | 26,257 | 24,290 |
CADILLAC ESCALADE ESV | -15.61% | 3,558 | 4,216 | 5% | 5% | -3.29% | 15,432 | 15,957 |
TOTAL | -18.37% | 65,706 | 80,496 | +2.81% | 287,108 | 279,258 |
Full-Size GM SUV Sales – Q4 2023 – Canada
Cumulative deliveries of full-size GM SUVs in Canada decreased 11 percent to 4,853 units in Q4 2023, comprised of:
- 1,242 units of the Tahoe, an increase of over three percent compared to 1,201 units sold in Q4 2022
- 565 units of the Suburban, a decrease of over 22 percent compared to 727 units sold in Q4 2022, and
- 1,261 units of the regular-length Yukon, a decrease of nearly 21 percent compared to 1,592 units sold in Q4 2022
- 905 units of the extended-length Yukon XL, a decrease of over 14 percent compared to 1,057 units sold in Q4 2022
- 610 units of the regular-length Escalade, a decrease of over nine percent compared to 672 units sold in Q4 2022
- 270 units of the extended-length Escalade ESV, an increase of over 21 percent compared to 223 units sold in Q4 2022
Sales Numbers - Full-Size GM SUV Sales - Q4 2023 - Canada
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET TAHOE | +3.41% | 1,242 | 1,201 | 26% | 22% | +2.18% | 4,776 | 4,674 |
CHEVROLET SUBURBAN | -22.28% | 565 | 727 | 12% | 13% | +16.97% | 2,846 | 2,433 |
GMC YUKON | -20.79% | 1,261 | 1,592 | 26% | 29% | -1.42% | 5,354 | 5,431 |
GMC YUKON XL | -14.38% | 905 | 1,057 | 19% | 19% | +17.77% | 4,315 | 3,664 |
CADILLAC ESCALADE | -9.23% | 610 | 672 | 13% | 12% | -2.33% | 2,681 | 2,745 |
CADILLAC ESCALADE ESV | +21.08% | 270 | 223 | 6% | 4% | +11.40% | 997 | 895 |
TOTAL | -11.31% | 4,853 | 5,472 | +5.68% | 20,969 | 19,842 |
Full-Size GM SUV Sales – Q4 2023 – Mexico
Cumulative deliveries of full-size GM SUVs in Mexico decreased 36 percent to 1,443 units in Q4 2023, comprised of:
- 357 units of the Tahoe, a decrease of nearly 31 percent compared to 515 units sold in Q4 2022
- 611 units of the Suburban, a decrease of over 30 percent compared to 876 units sold in Q4 2022, and
- 90 units of the regular-length Yukon, a decrease of nearly 57 percent compared to 209 units sold in Q4 2022
- 127 units of the extended-length Yukon XL, a decrease of over 52 percent compared to 265 units sold in Q4 2022
- 258 units of the Cadillac Escalade/Escalade ESV, a decrease of over 31 percent compared to 376 units sold in Q4 2022
- Note that sales of the regular-length Escalade and extended-length Escalade ESV are not broken out for the Mexico market
Sales Numbers - Full-Size GM SUV Sales - Q4 2023 - Mexico
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET TAHOE | -30.68% | 357 | 515 | 25% | 23% | -12.90% | 1,350 | 1,550 |
CHEVROLET SUBURBAN | -30.25% | 611 | 876 | 42% | 39% | -18.53% | 2,308 | 2,833 |
GMC YUKON | -56.94% | 90 | 209 | 6% | 9% | -30.78% | 434 | 627 |
GMC YUKON XL | -52.08% | 127 | 265 | 9% | 12% | -30.71% | 573 | 827 |
CADILLAC ESCALADE | -31.38% | 258 | 376 | 18% | 17% | -25.20% | 855 | 1,143 |
TOTAL | -35.61% | 1,443 | 2,241 | -20.92% | 5,520 | 6,980 |
Chevy commanded over half of total GM full-size SUV sales in the United States at 55 percent. However, buyers often cross-shop unibody crossovers, with some models being close to the size of their body-on-frame cousins, as is the case for the Chevy Traverse midsize crossover and Tahoe full-size SUV.
Looking at combined GM utility vehicle sales, including body-on-frame SUVs and unibody crossovers sold by Chevy, Buick, GMC, and Cadillac, has Chevy still commanding more than half of all sales, at 64 percent, with Chevy crossovers alone accounting for over half of the total, at 52 percent.
Sales Numbers - GM Utility Vehicles - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET EQUINOX | +20.13% | 58,559 | 48,748 | 18% | 16% | +0.30% | 212,701 | 212,072 |
CHEVROLET TRAX | +835.88% | 44,127 | 4,715 | 13% | 2% | +311.26% | 109,382 | 26,597 |
CHEVROLET TAHOE | -15.71% | 26,235 | 31,123 | 8% | 11% | +4.32% | 110,328 | 105,756 |
CHEVROLET TRAVERSE | -17.29% | 22,556 | 27,271 | 7% | 9% | +27.42% | 123,555 | 96,965 |
CHEVROLET TRAILBLAZER | -2.22% | 18,535 | 18,956 | 6% | 6% | +82.32% | 111,014 | 60,888 |
GMC TERRAIN | -17.75% | 17,229 | 20,948 | 5% | 7% | -16.99% | 71,857 | 86,567 |
CHEVROLET BLAZER | +0.13% | 16,653 | 16,631 | 5% | 6% | -2.58% | 65,511 | 67,246 |
BUICK ENCORE GX | +51.96% | 13,755 | 9,052 | 4% | 3% | +92.36% | 64,149 | 33,348 |
BUICK ENCLAVE | +41.59% | 10,929 | 7,719 | 3% | 3% | +29.08% | 39,411 | 30,533 |
GMC YUKON | -18.83% | 10,793 | 13,296 | 3% | 4% | -5.64% | 45,498 | 48,220 |
GMC ACADIA | -22.72% | 10,774 | 13,942 | 3% | 5% | +25.10% | 66,322 | 53,014 |
CHEVROLET SUBURBAN | -36.78% | 10,144 | 16,045 | 3% | 5% | +3.67% | 52,820 | 50,951 |
BUICK ENVISION | +23.18% | 9,439 | 7,663 | 3% | 3% | +71.16% | 44,281 | 25,871 |
CHEVROLET BOLT EUV | -22.06% | 8,762 | 11,242 | 3% | 4% | +43.52% | 38,881 | 27,091 |
GMC YUKON XL | -12.00% | 8,328 | 9,464 | 3% | 3% | +7.89% | 36,773 | 34,084 |
BUICK ENVISTA | * | 7,917 | * | 2% | 0% | * | 13,302 | 0 |
CADILLAC ESCALADE | +4.66% | 6,648 | 6,352 | 2% | 2% | +8.10% | 26,257 | 24,290 |
CADILLAC XT5 | -23.09% | 6,496 | 8,446 | 2% | 3% | -1.95% | 26,808 | 27,340 |
CADILLAC XT6 | -12.47% | 4,955 | 5,661 | 2% | 2% | -4.66% | 19,119 | 20,053 |
CADILLAC XT4 | -27.97% | 4,900 | 6,803 | 1% | 2% | +4.28% | 22,707 | 21,774 |
CADILLAC LYRIQ | +4,341.33% | 3,820 | 86 | 1% | 0% | +7,403.28% | 9,154 | 122 |
CHEVROLET BOLT EV | -22.13% | 3,789 | 4,866 | 1% | 2% | +110.03% | 23,164 | 11,029 |
CADILLAC ESCALADE ESV | -15.61% | 3,558 | 4,216 | 1% | 1% | -3.29% | 15,432 | 15,957 |
CHEVROLET BLAZER EV | * | 463 | * | 0% | 0% | * | 482 | 0 |
BUICK ENCORE | -95.09% | 122 | 2,487 | 0% | 1% | -57.09% | 5,887 | 13,718 |
TOTAL | +11.41% | 329,486 | 295,732 | +23.90% | 1,354,795 | 1,093,486 |
While GM full-size SUV sales fell 18 percent to 65,706 units during Q4 2023, overall GM utility sales grew 11 percent to 329,486. Utility sales rose a healthy 30 percentage points faster compared to SUV sales alone, while SUV sales accounted for a fifth of all utility deliveries, at 20 percent.
Notably, GM derives a substantial portion of its revenue and resulting profit from full-size SUV sales, meaning that the vehicles are crucial to the automaker’s financial health. In fact, it’s believed that these full-size models are GM’s most profitable products on a per-unit basis, even more profitable than full-size trucks with which they share the T1 platform.
About The Numbers
- All percent change figures compared to GM full-size SUV sales for Q4 2022, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
- GM Q4 2023 sales reports:
- GM Q4 2023 sales U.S.A.
- Chevrolet sales Q4 2023 U.S.A.
- Cadillac sales Q4 2023 U.S.A.
- Buick sales Q4 2023 U.S.A.
- GMC sales Q4 2023 U.S.A.
- GM Canada Q4 2023 sales
- Chevrolet Canada sales Q4 2023
- Cadillac Canada sales Q4 2023
- Buick Canada sales Q4 2023
- GMC Canada sales Q4 2023
- GM Mexico sales Q4 2023
- GM Mexico sales October 2023
- Chevrolet Mexico October 2023 sales
- Buick Mexico October 2023 sales
- GMC Mexico October 2023 sales
- Cadillac Mexico October 2023 sales
- GM Mexico sales November 2023 sales
- Chevrolet Mexico November 2023 sales
- Buick Mexico November 2023 sales
- GMC Mexico November 2023 sales
- Cadillac Mexico November 2023 sales
- GM Mexico sales December 2023
- Chevrolet Mexico December 2023 sales
- Buick Mexico December 2023 sales
- GMC Mexico December 2023 sales
- Cadillac Mexico December 2023 sales
- GM Mexico sales October 2023
- GM China sales Q4 2023
- GM Brazil sales Q4 2023
- GM Argentina sales Q4 2023
- GM Chile sales Q4 2023
- GM Colombia sales Q4 2023
- GM South Korea sales Q4 2023
- GM South Korea October 2023 sales
- Chevrolet South Korea October 2023 sales
- Cadillac South Korea October 2023 sales
- GM South Korea November 2023 sales
- Chevrolet South Korea November 2023 sales
- Cadillac South Korea November 2023 sales
- GM South Korea December 2023 sales
- Chevrolet South Korea December 2023 sales
- Cadillac South Korea December 2023 sales
- GM South Korea October 2023 sales
- GM Q4 2023 sales U.S.A.
Comments
Part of the problem is, everyone knows the 2025 models are being updated and many are holding off. I can remember when manufacturers kept a lid on info. Not anymore, they let the world know a year ahead of time.
Absolutely not. Problem is that at 80-100K, and an 8% interest rate, these, like houses, are unaffordable. Everyone I know loves them, but nobody can afford them. Inflation-interest rates have finally caught up. Remember when these were advertised to the working family?
actually no, the people buying these dont know nor care. housewives already got theirs…
Getting too damned expensive, maybe?
Priced them out of the market! The people they sell to cannot afford them!
Hard to say. For the year, all 3 were up. Q1/24 is over tomorrow. More clarity in a week or so if it is a trend or a blip.
Add it all up, it is over 310,000 vehicles for the year out of the Arlington, Tx plant. About a 900 vehicles built six work days per week. That is impressive but I read workers are gettIng stressed out.
Tell you what I’ll do GM, I’ll pay you cash money for a 2025 Tahoe High Country in Q4 of 2024…all you have to do is build it !!!
That’s an another big problem. GM has NO sold order process. Why wouldn’t a manufacturer want to build sold orders in a timely manner??? Makes no sense!
I think you missed the Q4 of 2024. That is months away. Orders have not opened for the 2025 model year production.
The only things with sales increase are small cheap suvs. Do you see a pricing problem here with the full size trucks / suvs? Because I sure do!
The problem is when you place an order in March 2023 and GM doesn’t pick it up until September 2023, and the price is through the roof, yet the dealer tells you that GM in July provided their allotment for a different model (Denali ordered, then GM grants a dealer allotment for a Denali Ultimate for over 17K more) but hasn’t picked up your order, even though you made a significant deposit, has a customer thinking their order is not important . The customer starts looking at different manufactures for comparable vehicles available. If I wasn’t so set on purchasing a diesel SUV I would have walked, and GM would have lost another sale.Guess it doesn’t matter if it’s sold or not to GM.
These vehicles have gotten too expensive. During economic boom times people tend to spend more freely…and combined with that there was a perception of a shortage which led people to pay whatever was being asked.
Should be able to get $4k off these pretty easily right now, and 8-9K off isn’t in the too far future.