The Vice President of Global Cadillac, John Roth, recently discussed some of the benefits of EV adoption, indicating that consumer education would be beneficial in bolstering adoption rates. At present, the vast majority of the U.S. drives gasoline-powered cars, and although EV adoption is accelerating, the current adoption rates trail the goals set forth by government and auto industry players. Cadillac intends to transition its entire U.S. model lineup to EVs by the 2030 timeframe.
During an interview with TheStreet, Cadillac VP Roth stated that “education” was needed to convince consumers to make the switch to electric vehicles, focusing on several key advantages offered by Cadillac’s EV lineup. This includes vehicle range. As Roth points out, the luxury marque’s all-electric vehicles offer at least 300 miles of range per charge, which provides the assurance that drivers can complete their daily commute without the need for frequent charging.
In addition, Roth points to the growing EV infrastructure to provide EV drivers with a convenient place to plug in, including at the workplace, shopping centers, and various home charging options. Roth also emphasized that charging an EV typically costs less than refueling a gasoline-powered car, thus making it more economical for regular commutes.
The GM exec also pointed to the EV driving experience, saying that all-electric vehicles typically offer a lower center of gravity than ICE-based vehicles, with a flat floor and deletion of the traditional transmission and axle components providing extra room in the cabin as well.
Finally, Roth talked about the “price value” for the luxury marque’s EVs, pointing to a starting price just over $58,000 for the Lyriq crossover. Looking ahead, Cadillac intends to continue to undercut rival luxury brands on price. For reference, the Audi Q8 e-tron starts at $74,400, the Mercedes-Benz EQE-Class starts at $74,900, and the BMW iX starts at $87,250.
Roth cites Cox Automotive in predicting that by the end of the year, more than million EVs will be sold in the marketplace. Nevertheless EVs made up just 8.5 percent of new vehicle sales in the U.S. last year, and while that figure is triple what it was just a few years ago, it is still well below the 40 to 50 percent of all new vehicle sales by 2030 laid out by the Biden administration.
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Comments
Once the more highly educated Cadillac buyer becomes educated about charging times, range and lack of infrastructure, they’ll run away from EVs even faster. How arrogant and stupid. Typical of auto execs these days.
Its already happening. I know plenty of people who bought an EV as their only car not thinking about these things and are now saying its their last EV. Unless its a second car. Like I said before. Most Teslas in my area have a Mercedes GLS, BMW X7, or Range Rover as a stable mate.
Beachy, that is totally false. True Cadillac owners look for convience when operating their vehicle. Not visiting a gas station or not going to a shop to change engine oil is very convient and simplifies their lifestyle. I bet you love to buy gas and change engine oil!! You are the best example of arrogance and stupidity!!
And it is inconvenient when there are no charging stations around and if there are they may be full or not working. Filling a gas tank is a chore, but can be done in 5 minutes- not sitting around for an hour to get a partial charge,
I guess we n ed to be re-educated…
Chairman Mao Zedong’s words to the Chinese population as he waved his “Little Red Book” and marched them off to re-education camps/
Maybe the automakers can be a little more forthcoming in EV vehicle advertisements and tell people what they need to know about the EV they are buying instead of just assuming the customer is interested in the 0-60 time and the maximum range.
Every EV review I have seen just talks about the fast acceleration and the maximum range on the battery. Why? I would like to know the following info on an EV before I would dream of purchasing one:
1. 80% range in miles (because you rarely charge to 100% if you are on the road)
2. Charging time based on different levels of chargers (from the garage charger to the fastest chargers)…how long would it take to get to 80% or how many miles recharged per minute?
3. Realistic range concessions in cold weather and charging times in cold weather
4. Towing capacity and range
5. How long will the battery last before needing to be replaced and what is the replacement cost?
Stop assuming that people are only concerned about how fast the car accelerates. If you want someone to make an informed choice between their trusted ICE and a new EV, they have to know more than just straight-line speed…they have to make sure that it fits their lifestyle. Not everyone has access to a garage with a charging station.
Based on my EV ownership. Results may vary.
1) 80% range is simply 80% of max range. Range for GM EVs is usually spot on. In fact our Lyriq in the family gets better than EPA. Teslas, Rivians, Lucids all have much lower range than EPA due to them using a different EPA testing cycle.
2) Garage charging is a simple calculation. Just figure out the amps of your home charger, multiply it by 240 and take 95% of it for charging loss. So let’s say you have a 40 amp charger, that’s 9.6k kw/hour. Say your drive a Lyriq and you get 3 miles/kw. Say you commute 50 miles a day. That’s a bit under 17kw you need per night. You’ll charge it up at night under 2 hours. Functionally with home charging you will have a full “tank” every morning when you wake up. This is why all the hubbub over public fast charging is a red herring. Most EV owners in single family homes just charge in the garage. In 8 years of EV ownership I’ve used a public charger twice due to need. Public fast charging just budget 30-45 minutes. There is a ton of data and youtube video folks that test this stuff. Don’t get enamored by high max rates (200, 250, 300, 350 kwh..). It all comes down to the charge curve and all EVs slow down rapidly after the first minute or two. Side note, even though I’m a huge EV fan, I honestly would be most comfortable having a second car that has ICE (our other car is a plug-in hybrid Pacifica). It’s amazing as the commuter car while you have another vehicle for long road trips.
3) Weather and your behavior matter a lot here. In an EV you really want to use your seat heater more and your air heater less. If you are comfortable doing that, your range cut will be maybe 10-15% in relatively temperate climates. Probably 25% in colder climates.
Charging times in cold weather are not a factor for a home (Level 2) charger. It will be the same. Fast charging it comes down to whether you pre-condition your battery or not. Morons you saw in the news this past winter didn’t know to pre-condition and they had big problems. Folks in Norway have no issue with it (and I’ve never had an issue fast charging in cold weather down to 20 degrees as long as I pre-conditioned). Yes, it can get colder – I’m just giving my own experience
4. Dunno
5. Batteries in CA are considered an emissions control device, so if you live in a state that follows CA CARB rules (which is 50% of the auto market in the US), then your battery warranty, by law, is 15 years or 150,000 miles. I’ve never had any issues with battery degradation with a GM vehicle. They are very conservative in their battery management. Downside to this is that their public fast charging rates are lower than the industry b/c they are being conservative with punishing the battery with abusive fast charging.
Other consideration is maintenance. True they use up tires faster. They are heavier. But folks also drive them way harder due to their awesome torque. But other maintenance is non existent. I’ve had to learn how to change my cabin air filter myself b/c that (and rotating the tires) is literally the only maintenance it needs.
We owned/own/have in our family: Chevy Volt, Chevy Bolt (2 of them), Cadillac Lyriq, Lucid Air.
My general comment to folks is that EVs are honestly great. They are different. So there will be some tradeoffs. You will gain a lot and give up some. But if you are a single family home owner, have a relatively modern (less than 40 year old) electrical panel (to install a Level 2 charger) and have 2 cars, EVs are an ideal primary vehicle. We put the vast majority of our miles on the EV as the cost / mile is way cheaper and the tank is always full. The ICE becomes the backup vehicle for long trips.
When will this book be turned into a movie?
2027. I just sold the rights.
I quit reading when you said CA and CARB. The majority of America is different from CA, thankfully.
States that are CA CARB aligned:
California
Connecticut
Delaware
Maine
Maryland
Massachusetts
New Jersey
New Mexico
New York
Oregon
Pennsylvania
Rhode Island
Vermont
Washington
All of them “blue” and how surprising is that Stupidity ?
List doesn’t include my free red state.
Which state is that?
And in due time CARB will be eliminated. You can only fool people for so long. When it hits their pocketbook long enough they’ll scream.
CA:
5th highest GDP in the world. Larger than Canada, the UK, France or Italy.
5th highest per capita income in the US
4th highest life expectancy in the US
5th lowest adult obesity rate in the US
6th most millionaires per capita in the US
Most billionaires per capita, and in absolute numbers, in the US
7th lowest infant mortality rate in the US
4th most Nobel Laureates in the US
Most patents issued in the US
Most Olympic medalists by state (by a factor of 2x over the next state)
6th least dependent on the Federal government per capita (the top 5 are all NE or Midwestern)
Largest agricultural producer in the US
Largest manufacturing state in the US
Most National Parks in the US
Which part of this is the most undesirable?
$550 billion dollars of debt. My free red state runs an annual budget surplus which is refunded to us per our State Constitution.
Yes, and which state is that?
Indiana
18th lowest per capita income in the US
11th lowest life expectancy in the US
9th highest adult obesity rate in the US
39th most millionaires per capita in the US
10th highest infant mortality rate in the US
11th fewest Olympic gold medalists by state
21st most dependent on the Federal government per capita
Having said that, Indiana is a wonderful place (I’m not being sarcastic). I’ve visited and known great people there. We all live different lifestyles.
And Stan (below), our taxes aren’t actually that high. It’s a nice narrative. Our marginal income tax rate is high and our sales tax rate is high. But the secret that no one talks about (because it’s not politically beneficial to anyone to talk about it) is that our effective property tax rates are some of the lowest in the nation. Average actual property tax rate is about 0.68%. Indiana is over 2.5%, right? CA’s individual actual combined individual tax burden (sales, income, property) is about 24th in the nation. And businesses aren’t disappearing. We have more new venture formation than anywhere on earth. I’m not saying California is perfect, but the horror story narratives both sides throw at each other are ridiculous.
I’ll throw Carl a bone here. The benefit of Indiana’s high property tax rate is that property taxes are local, which allows Indiana to have really good K-12 education. CA sucks because of our property tax regime (hence, they need to make up the shortfall with sales and income taxes, because our property taxes are effectively capped by the state constitution). But in typical CA fashion, we make 20 bad decisions and somehow make the 9th inning save by having the best public higher education system the world has ever seen and we can keep generating trillion dollar companies and millionaires by the bushel.
WTF cares about obesity rates, number of millionaires, gold medalists, Nobel Lariats?
Obesity is generally viewed as a pretty good measure of public health in developed nations. Correlates really well with life expectancy, quality of life, educational attainment of your population and is predictive of general future prosperity of a modern society. So it matters if you want to live a long, healthy, productive life and have a society full of productive people that live a long time.
Millionaires should be fairly obvious if a goal in a society is financial well being.
Nobel prizes, patents, etc are a decent rough measure of a society’s capacity for intellectual property development, which is essential for rising standards of living. If you have no intellectual property then you are stuck as a purely agrarian and/or manufacturing society, limiting economic development and financial well being.
Olympic medals are for winners.
2nd highest taxes?
2nd highest cost of living ?
2nd highest cost of housing?
highest number of citizens fleeing?
Highest number of businesses fleeing?
Lower level of personal freedom?
Wouldn’t travel there if air travel was free
How about the part where people are defecating in the street, the homeless are taking over the cities, the highest tax rate in the nation, migrant illegals are given taxpayer money for not working, people are allowed to steal up to $1000 of merchandise driving businesses out. Other than that it is a great place to live!
And don’t forget to mention in your rah rah sis-boom-bah B.S. that you are deep in debt, lousy with Crime and unable to stop even rampant shoplifting that is driving the closure of so many stores, infested with roaming gangs of drug dealers and home invaders, about ready to distribute more “free-money” ( that you don’t have) for totally asinine “slavery reparations” and have massive over-population problems that are now resulting in the State with the largest mass exodus in U.S. History, your Counties steal water from other Counties and States, you have inadequate Electric generating capacity, overwhelmed with huge numbers of homeless dwarfing other States and most assuredly, the most freedom-denying State in the Union. I can keep on but you’re a waste of my time .
You forgot the crime
You forgot the homelessness
You forgot the drug addicts
You forgot the get-out-of-jail-free laws
You forgot the liberal laws that turn felony crimes into misdemeanors
You forgot the super high taxes
You forgot the high cost of living
Just to mention a few things about the land of fruits and nuts.
Dan C is correct. EV ownership and operation is easier than for a gasoline or Diesel vehicle. And once you iow and drive an EV, you will not return to any gasoline vehicle. Just ask real EV owners!
billj598:
It is true that there are problems with EVs in general, but some people here like to exaggerate the trouble.
1). “Shoving EVs down our collective throats”. -> Hasn’t happened yet….. As far as I can tell, you can simply walk out of a car rental place, or car dealer if what they have doesn’t appeal to you.
2). “One EV takes as much energy to charge as 1000 homes.”.
Well, other than very loose wording (it doesn’t take more energy, it takes more power at a very few highly priced fast chargers), its not a problem. 85-90% of charging takes place at home…. Some people who decide they will ONLY charge at fast chargers are making an expensive decision, but NO ONE is forcing them to do this….. For me, I would ensure reliable, economical charging first before buying any plug-in product, but, to each his own.
I go to a local coffee shop in a strip mall that is fed with the same facility as 3 of those 350 kw chargers. Does that mean that buying a cup of overpriced coffee is contributing to collapse of civilization? Maybe a bit, but I doubt it.
3). “The GRID can’t handle ANY reasonable amount of plug in cars”.
That one is totally false. I have 3 electric cars currently, – my mid-sized 1959 home has its original 100 ampere electric service (65 years old), and my neighbor who drives 2 totally ICE cars has bigger electric bills than me merely since he has 2 electric heaters running pretty much all the time during cold winter days….. Charging cars slowly while I’m sleeping has always worked well for my family.
The BIG change in electricity generation in my lifetime was when energy hog frost free refrigerators replaced very energy efficient manual defrost refrigerators in the 1960’s. A full 6 big central stations had to be built nationwide to come up with the added electricity.
4). “The TEXAS outage last year for one week killed people. EVs are to blame !”
This was due to stupid WOKE policies – such as shutting down natural gas engine compressor stations and retrofitting them with electric motors which don’t work right in the cold. Also, Governor Abbot refused to allow Coal Plants to restart even during an emergency where there was no solar and no wind. Had he done so, there wouldn’t have been an issue.
Or, and just hear me out, make vehicles that people WANT to buy? Vehicles people are EXCITED to buy?
Great comment Tim . And how old is this VP has he graduated yet
Is all that poofy hair real? LOL
I think Roth has a longer road ahead of him trying to convince people that electric cars are the way to go then he is prepared for. In my opinion “it just ain’t gonna happen”
Educate me.
What percentage decrease in mileage does 30 degrees and below have on the battery? Hot days with air conditioners on?
Can I charge the battery fully in ten minutes ?
Battery life? Need 15 years.
Are charging stations as prolific as gas stations?
When you give me what I need I buy one.
Just replied to Tim’s post above. Will repeat here. Based on my experience I found:
– range decrease in cold weather is 10-25%. AC brings it down by about 10%
– 90% charge from almost empty on most EVs is going to be 30-45 mins on a fast charger (regardless whether it is a 150/200/250/350 charger – the constraint is on the vehicle’s charging curve, not the speed of the charger). However, almost all of my charging is done at home at night. I wake up every morning with a full “tank”. So the gasoline thinking of how quickly can I get back on the road only applies to road trips. At home in everyday living you wake up with a full tank every morning, unlike an ICE car. Huge benefit.
– Batteries in states that follow California CARB (50% of US auto market) are warrantied 15 years, 150,000 miles by law
– I honestly feel public charging is a red herring. If you are a single family/townhome homeowner, you simply put a Level 2 charger in your garage and you do it at home and save a ton of money (your home’s electricity is way cheaper than the rates on public chargers). Public charging is for folks that live in apartments or for road trips. I’ve only used a public fast charger due to need 2 times in 8 years of EV ownership.
I’m still waiting for the movie version.
Educate me.
What percentage decrease in mileage does 30 degrees and below have on the battery? Hot days with air conditioners on?
Can I charge the battery fully in ten ?
Are charging stations as prolific as gas stations?
When you give me what I need I buy one.
When is Cadillac going to come out with a good hybrid
The PHEV CT6 is in China.
I love how this guy says he will offer Training to people of the few items required to get EV Adoption Rates up. But will he mention the MORE THAN A FEW ITEMS THAT PUSH PEOPLE AWAY FROM EVs. He then says doing this will help them be in line with The Government’s Expectations. WELL OLD MATE, YOU JUST LOST ME RIGHT THERE. DOING IT FOR THE GOVERMENT. Do you not read the papers, Listen to the News, LISTEN TO YOUR CUSTOMERS, Look at what’s happening with these Cars as in Catching on Fire, Stopping in the Cold, Being Written Off in a small accident, How little it will be worth to sell 2nd hand once the Pathetic Battery Life is just about Done, Can’t Tow, Waiting at a Charging Station, & SO On & On & On. Funny you DONT MENTION THIS. Hahahahaha. Won’t EVER HAPPEN with me & Millions of other Aussies, that’s for sure. Also I’m here in Australia and 3 months ago we did the hard trip on our East Coast driving to the Tip Of Oz, Cape York Peninsular, it’s a Bucket List thing here for Avid 4×4 drivers. Where I live in Newcastle, 165ks north of Sydney, it’s 3245 kilometres to the tip. From Cooktown up, NOT 1 EV CHARGING STATION IN SIGHT. You need to view a map to see distances. So don’t tell us how good EVs will be. Also Cadillac are supposed to be selling one of your cars here through GMSV. OBVIOUSLY NO One over there has done their HOMEWORK as I believe the only model coming here will be an EV. GOOD LUCK WITH THAT as Ozzie’s have the SAME DISLIKE & TRUST OF EVs as the American Public.
Billj598:
Well, one thing, you ain’t my pal. You guys want to limit my choice of vehicles I want to buy.
I don’t care what self appointed experts say, I’ve clearly laid out how in this Universe things work..
For instance in the big box stores in the fall they constantly push electric heaters or electric plug in the wall fire places that I’ve already seen my neighbor buy 2 of them. Those 2 use more juice than what I need to run 3 cars with multiple drivers.
I don’t see you guys picketing stores saying the world is coming to an end due to such products being sold.
Govts can mandate all electric cars by 2030 or whatever but I’ve got news for you, it ain’t gonna happen.
Idiot Ny state govt where I am is mandating all electric building construction. Guess what? With the economy deteriorating people simply won’t buy them if they’re unaffordable.
Gas cars will be around for many decades at a minimum. Too bad people like you can’t figure that out.
Mandate is your new Freedom.
Will any of these EV autos ever become Classics? Will the batteries still work in 50 years? So many questions to answer.
Claire Ford’s electric car is over 100 years old and still runs with only a new charge on its batteries.
You left out the truth ” on it’s constantly replaced, new batteries” try harder.
Thomas Edison’s original batteries for the 1904 Baker Electric were totally able to be disassembled, cleaned, and put back together brand new. Public charging at the time was in the downtown areas of big cities back when 120 years ago they were supplied by Edison’s 125/250 volt DC 3 wire system….. That type of wiring is still standardized for residential use in North America, the DC being replaced by 60 Hertz (cycles per second) alternating current, which works similarly.
The ‘on board charger’ 120 years ago was a resistor bank to drop the ‘public’ 125 volts down to the battery voltage, I think around 84 volts. Home charging used economical Mercury ARC single phase rectifiers with 25 or 60 Hertz input that didn’t have the wasteful heating loss. Electricity was very pricey back then and people couldn’t afford to waste it – unless they were out on the town and some proprietors provided free charging to attract mainly female customers – or at least female decision makers – who preferred electric cars since there was no danger of wrist snapping while starting an ICE.
Watch Jay Leno’s review of a 1904 Baker Electric where he shows the ‘infinitely long lasting’ battery.
Flat floor, isn’t that what fwd was about? Does that mean a front seat for three again, not? Everyone is driving Way over the speed limit on the highway, post covid. What does that do to range?
When John Roth says “education” is needed to convince consumers to make the switch, what John really means in “brainwashing”. Educated people are not buying into the marketing BS and know better than to make the switch.
@John Roth… what vehicle do you drive? Pushing this EV nonsense, you better be driving an EV.
Exactly.
Mandate is your new Freedom. Unless we get out and vote in November.
The one’s who need EDUCATION on this subject is the lame brain government and the car makers who “SAY” that the POS they putting out there now are quality machines, THEY ARE NOT! So start the education at the top, come up with a decent product and then work on getting our money for it…….
I’ve driven my Lyriq over 5,000 miles including an 2,000 mile road trip. Everything about it has exceeded my expectations. I’m looking forward to the upcoming Dodge Charger EV.
It seems a lot of people who have strong opinions about EVs have not driven one or certainly don’t own one and experienced the performance—- and the simplicity of ownership.
More PR speak BS. Barra spewed “all electric future” like a parrot over the past five years. Any movement backward makes her look incompetent so she and her minions are in full CYA mode. I guarantee you there’s a lot of anxiety at GM over how to correct this “Triple Zero” and “All Electric Future” BS.
I wonder about this blog site…. I constantly get reasonable comments – even answering legitimate questions deleted by whatever AI thing is monitoring… Rather Rude Alan Luft.
Too bad that people couldn’t quote a few factual items when ranting…If I myself include them, the comment is deleted.
Most negative commenters here are uneducated on electric vehicles. You don’t need an engineering degree to understand how simple an EV is. Just watch a child play with a battery powered electric toy. That is the best example! Just increase the scale if tbe toy to real life and keep.playing with it by driving it.
Sry, not a child anymore. I left toys that need batteries in the past.
So, because we don’t buy into the EVBS, now we’re stupid? Way to win us over, Goofball. You’ve done nothing but steel my resolve to shun your kind.
Back to the VP here, it’s obvious his job is to increase ev sales at GM. Fair enough.
He has his work cut out for him since Ms. Barra keeps deleting their highest sellers, first Volts and now Bolts supposedly returning in 2026, but expect that date to be pushed back. No sales of Blazer EVs anymore.
So Chevy dealers Once Again have nothing to sell.
I wonder if any Chevy dealers ask for any Caddy dealers overloaded with Lyriq’s if they want to put Blazer EV nameplates on them and give them at least Something to try selling?
Thus EV, RAHRAH Fan Boy should be glad he has the usual Exec. Golden Parachute. Blindly kow-towing to Barra’s plan to still become all electric in the 2030’s means he will definitely need it come BANKRUPTCY….again !
I’m surprised EV’s don’t have “Batteries not included” on the sticker. LOL ! They can charge an extra $40K for that.
That’s a bunch of malarkey!
Two best days of EV ownership:
The day you buy and the day you sell it.
Cant wait to see a sea of these off lease lyrics running through manheim and struggling to get bids for $30,000.
Read… “Through indoctrination”. 😉