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Cadillac Escalade Sales Continue To Command Segment During Q4 2023

Cadillac Escalade sales decreased in the United States, Canada, and Mexico during Q4 2023.

Cadillac Escalade Sales – Q4 2023 – United States

Cumulative deliveries of the Cadillac Escalade family in the United States decreased three percent to 10,206 units in Q4 2023, comprised of:

  • 6,648 units of the regular-length Escalade, an increase of nearly five percent compared to 6,352 units sold in Q4 2022 and
  • 3,558 units of the extended-length Escalade ESV, a decrease of nearly 16 percent compared to 4,216 units sold in Q4 2022

Sales Numbers - Cadillac Escalade - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 YTD 23 / YTD 22 YTD 23 YTD 22
ESCALADE +4.66% 6,648 6,352 +8.10% 26,257 24,290
ESCALADE ESV -15.61% 3,558 4,216 -3.29% 15,432 15,957
TOTAL -3.43% 10,206 10,568 +3.58% 41,689 40,247

(Sometimes, like this quarter, U.S. sales figures are broken out for the regular-length Escalade and extended-length Escalade ESV, and sometimes combined.)

Cadillac Escalade Sales – Q4 2023 – Canada

Cumulative deliveries of the Cadillac Escalade family in Canada decreased two percent to 880 units in Q4 2023, comprised of:

  • 610 units of the regular-length Escalade, a decrease of over nine percent compared to 672 units sold in Q4 2022 and
  • 270 units of the extended-length Escalade ESV, an increase of over 21 percent compared to 223 units sold in Q4 2022

Sales Numbers - Cadillac Escalade - Q4 2023 - Canada

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 YTD 23 / YTD 22 YTD 23 YTD 22
ESCALADE -9.23% 610 672 -2.33% 2,681 2,745
ESCALADE ESV +21.08% 270 223 +11.40% 997 895
TOTAL -1.68% 880 895 +1.04% 3,678 3,640

Cadillac Escalade Sales – Q4 2023 – Mexico

Cumulative sales of the Cadillac Escalade family in Mexico decreased 31 percent to 258 units.

Sales Numbers - Cadillac Escalade - Q4 2023 - Mexico

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 YTD 23 / YTD 22 YTD 23 YTD 22
ESCALADE -31.38% 258 376 -25.20% 855 1,143
TOTAL -31.38% 258 376 -25.20% 855 1,143

Shown here is the 2023 Cadillac Escalade ESV extended-length full-size luxury SUV in the Premium Luxury trim.

Competitive Sales Comparison (USA)

Cadillac Escalade sales during the fourth quarter of 2023 kept the full-size luxury SUV at the top of its segment again when ranked by sales volume, commanding this space as it has for over a dozen years. On a combined basis, the Escalade family – comprised of the regular-length Escalade and extended-length Escalade ESV – saw sales slip three percent to 10,206 units, accounting for nearly half all sales here.

The Lincoln Navigator (see running Lincoln Navigator sales) duo – representing the regular-length Navigator and extended-length Navigator L – followed in second with a three percent uptick to 4,164 units, but still less than half the deliveries of the Escalade family. The Infiniti QX80 placed third with a 36 percent jump to 3,471 units. The Jeep Grand Wagoneer family – those of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L – followed in fourth with a nine percent bump to 2,483 units. Finally, the Lexus LX remained last despite an 81 percent jump to 1,685 units.

Sales Numbers - Full-Size Luxury SUVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CADILLAC ESCALADE +4.66% 6,648 6,352 30% 31% +8.10% 26,257 24,290
LINCOLN NAVIGATOR +2.66% 4,164 4,056 19% 20% +32.89% 17,549 13,206
CADILLAC ESCALADE ESV -15.61% 3,558 4,216 16% 21% -3.29% 15,432 15,957
INFINITI QX80 +35.96% 3,471 2,553 16% 13% +76.19% 12,696 7,206
JEEP GRAND WAGONEER +8.81% 2,483 2,282 11% 11% -9.53% 10,618 11,736
LEXUS LX +80.60% 1,685 933 8% 5% +91.08% 6,959 3,642
TOTAL +7.93% 22,009 20,392 +17.72% 89,511 76,037

The Cadillac Escalade family earned a combined 46 percent market share in its segment. Individually, the Escalade posted a 30 percent segment share, down one percentage point year-over-year, and the Escalade ESV held a 16 percent share, down five percentage points. The Lincoln Navigator duo earned a 19 percent share, down one percentage point. The QX80 posted a 16 percent share, also up three percentage points. The Jeep Grand Wagoneer family maintained an 11 percent share, while the LX held an eight percent share, up three percentage points.

Sales Numbers - Full-Cadillac Full-Size SUVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CADILLAC ESCALADE +4.66% 6,648 6,352 65% 60% +8.10% 26,257 24,290
CADILLAC ESCALADE ESV -15.61% 3,558 4,216 35% 40% -3.29% 15,432 15,957
TOTAL -3.43% 10,206 10,568 +3.58% 41,689 40,247

Below, we’ve included sales figures for full-size luxury crossovers for reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by utilizing a unibody construction, they are typically cross-shopped and considered alternatives to regular full-size luxury SUVs. The only full-size luxury crossovers are the BMW X7, Mercedes-Benz GLS-Class, and Land Rover Range Rover. The rumored Audi Q9 is finally incoming to rival the Escalade and would slot into this space. Notably, the regular-length Escalade alone outsells each of them individually, and the Escalade family makes up 66 percent, or two-thirds, of the combined sales of these models.

Sales Numbers - Full-Size Luxury CUVs - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
X7 +3.43% 6,002 5,803 -0.13% 19,946 19,971
GLS-CLASS +2.18% 5,300 5,187 -6.13% 16,504 17,581
RANGE ROVER +99.15% 4,232 2,125 +108.46% 11,282 5,412
TOTAL +18.44% 15,534 13,115 +11.10% 47,732 42,964

The full-size luxury SUV segment grew eight percent to 22,009 units in Q4 2023, meaning that combined Escalade sales significantly underperformed the segment average.

The GM Authority Take

While Cadillac Escalade sales during the fourth quarter of 2023 grew slower than the segment average, the Escalade family still maintained its dominance to command nearly half of all sales in the lucrative full-size luxury SUV space.

Escalade sales may have been affected since the UAW expanded its strike to the GM Arlington plant in Texas at the end of October, where these full-size luxury SUVs are built, as contract negotiations stalled till a GM-UAW labor contract was ratified in November. Escalade inventory was already low in September, though Cadillac inventory increased slightly in October, but Cadillac dealer inventory remained below the industry average in November.

About Cadillac Escalade

The 2024 Cadillac Escalade arrives with a few changes and updates, including Super Cruise now standard on most trim levels, and the 2024 Escalade-V will get 20th Anniversary features to celebrate two decades of the Cadillac V-Series sub-brand. Additionally, the 2024 Escalade drops the Mahogany Metallic paint color, which is the one thing different from the 2024 model year, but adds Black Diamond Tricoat on the 2024 Escalade-V.

On another note, a new study finds that the Cadillac Escalade doesn’t hold its value very well.

Production of the 2024 Escalade started this past November.

Prototype of the upcoming refreshed 2025 Cadillac Escalade-V ESV with 24-inch wheels

The upcoming refreshed 2025 Cadillac Escalade, which has been delayed from the 2024 model year, will receive exterior styling revisions and feature a full-width, pillar-to-pillar infotainment display panel similar to that of the Cadillac Celestiq ultra-luxury sedan. In fact, the mid-cycle enhancement shows a copy-paste from the Cadillac Escalade IQ, highlighted below. The 2025 Escalade will also get 5G network connectivity.

Recent spy shots of the refreshed 2025 Escalade prototype show off new 24-inch wheels and an Escalade IQ-inspired front fascia.

Here’s everything we know and expect regarding the 2025 Cadillac Escalade, the 2025 Cadillac Escalade-V, and the 2025 Escalade-V ESV.

First-ever all-electric 2025 Cadillac Escalade IQ in Sport trim

On the EV front, GM debuted the 2025 Cadillac Escalade IQ in August, the first-ever all-electric full-size SUV from the luxury marque. Highlights of the Escalade IQ include streamlined styling, a tech-heavy feature list, a 55-inch infotainment screen, and a top range of 450 miles with 750 horsepower on tap. Production is slated to kick off next year. Compare dimensions of the 2025 Escalade IQ vs. ICE Escalade.

Recently, our spies captured photos of the 2025 Cadillac Escalade IQ in Flare Metallic paint.

The first-ever all-electric 2025 Cadillac Escalade IQ in Sport trim

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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  1. The 2025 refresh should enable the Escalade to maintain its top-selling status.

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