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Cadillac Begins France EV Voyage In Namesake City

General Motors recently launched the new Cadillac Lyriq in France, where the luxury brand has just begun its EV deployment in the namesake city of Cadillac-sur-Garonne.

The Cadillac Lyriq on display in the French region of Cadillac-sur-Garonne.

The automaker decided to start Cadillac‘s all-electric voyage in France in Cadillac-sur-Garonne, a medieval town located in the French district of Bordeaux that is directly related to the name of the iconic American brand. In fact, this French city is popularly known as ‘Cadillac’ and its name was adopted by Detroit founder Antoine de Lamothe, sieur de Cadillac, which in turn originated the designation for GM’s luxury arm.

As such, Cadillac’s new European team took advantage of this notable and important direct connection to the namesake city of Cadillac-sur-Garonne to hold the official relaunch event in France as an all-electric brand. To do this, the company organized a promotional cross-country road trip called “Le Voyage” where seven content creators aboard the Cadillac Lyriq will tour the European country, from Cadillac-sur-Garonne to Paris.

“Today marks the beginning of another exciting chapter in Cadillac’s storied history. We started our journey in France with a celebration at Cadillac-sur-Garonne, where – some historians believe – Antoine de Lamothe Cadillac drew inspiration for his name,” said Head of European Affairs, GM Europe, Ludovic Basset. “Because of this connection, we are celebrating the beginning of our French journey and launch the Cadillac Lyriq in Cadillac-sur-Garonne,” he added.

GM claims that Cadillac’s relationship with the namesake city of Cadillac-sur-Garonne in France is not new, but dates back to 1953 when the brand was one of the sponsors that helped with the restoration of the Cadillac Ducal Castle recognized as cultural heritage of that population. “Cadillac-sur-Garonne is proud to welcome the iconic Cadillac brand from General Motors,” commented Jocelyn Doré, Mayor of Cadillac-sur-Garonne.

Cadillac Ducal Castle

To further deepen the relationship with the city in this new stage of the brand, Cadillac announced that it will support Cadillac-sur-Garonne in its own journey towards electrification with a network of electric vehicle chargers – whose installation began this month and will be carried out until December 31st, 2024. During this time, the city will use insights into charging systems to explore growth opportunities beyond this period.

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Imagine if they actually built vehicles people wanted to buy, or even were EXCITED to buy, and also put this much effort into promoting those vehicles.

    Reply
    1. Imagine if you weren’t such a cynical a-hole.

      Reply
    2. @John: Consider the idea that your opinion on EVs or crossovers is not shared by every other person in the world. I know it might not seem possible but it is!

      Reply
      1. A perfect comment. These “get off my lawn” commenters need to get a hobby beyond thinking the entire world shares their shortsighted opinions.

        Reply
    3. This will sell well. John is a oil company goon.

      Reply
  2. So Cadillac-sur-Garonne will have some EV charging stations, but are there any EV’s in the town?
    I recently saw my first Cadillac Lyric in the flesh. It is much larger than it looks in photos! And in black livery it looked very stylish.

    Reply
  3. FUN FACTS: European spec Cadillac Lyriqs will come in only the top-level trim, with the Nappa leather interior as standard equipment. They’ll also have the adaptive headlamps that are missing on the North American models. They’ll have neither the 20” nor the 22” wheels found in North America; instead there will be only one size — 21”. Finally, the rear lighting will be different as separate, amber turn signals are required. They’ll be located in place of the upper taillights found in the North American spec cars.

    I own a 2024 Lyriq Sport 3 AWD, emerald lake metallic with juniper Nappa leather interior. I ordered it with the smaller, 20” wheels and had the towing hitch installed by the dealer. I use it for my bike rack.

    Reply
  4. Haven’t heard what they will have for a Mennekes charging cord connector. Will they have a totally new 230/400 volt 3×16 3 phase charger in the car that most Europeans expect?

    Reply
  5. In Europe, the same standard connector is used for all EVs, including Tesla. About half of chargers use a 3-phase source. 3-phase doesn’t increase the charging speed; it’s just a means of delivering energy more efficiently.

    Reply
  6. Yes Dr. I thought I just said that except I specified the type of connector and amperage with specificity, and was not generalizing.

    My point being GM has been criticized with the Ampera-e (aka bolt) since it would have been relatively easy to release it as a 2 x 16 but they released it as a 1 x 32 just as in North America in 2017-2018.

    So places like Germany had to suffer along with 1/2 the charging rate of North American models due to imbalance limitations.

    So again, what specifically was done for the Lyriq other than changing the Mennekes connector or was that it like the Ampera-e?

    Reply
    1. I own a Bolt EV and a Lyriq. The Bolt charges at 7.6 kW, while the Lyriq charges at either 11.5 or 19.2 kW, depending on whether the vehicle is equipped with the optional, higher capacity charger. These numbers are the maximum Level 2 charging rates, which are possible only if the EVSE and charging circuit support these loads. I have a JuiceBox 40 at my home, which supports the full 7.6 kW for the Bolt, but for the Lyriq, the rate is limited to 9.6 kW because that is the capacity of my EVSE. The type of connector isn’t what determines the charging rate; the rate will always be at the lesser of the vehicle’s onboard charging capacity OR the capacity of the EVSE and the circuit to which it is connected.

      Reply
      1. Dr. If you own both which I do plus an euv, then you are not in Europe.

        So rather difficult to get sales info unless u have the French website.

        You keep mentioning very basic information that I obviously would know already. You must have an old bolt because later ones like both of mine are 11.4 kw. My Lyriq has 19.2 kw standard so you must be thinking of newer ones.

        In any event to reiterate, we all know what North American offerings are and I don’t understand the reason for the constant rehash.

        I’m just asking what Euro version will be like but you’ve proven you have none of that information

        Reply

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