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U.S. GMC Sales Down Seven Percent During Q4 2023, But Up For The Year

U.S. GMC sales decreased seven percent to 134,296 units during the fourth quarter of 2023. Individual model sales performance was as follows:

During the 2023 calendar year, GMC sales increased nine percent to 563,677 units.

Sales Results - Q4 2023 - USA - GMC

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
ACADIA-22.72% 10,77413,942+25.10%66,322 53,014
CANYON-51.51% 3,1076,408-19.27%22,458 27,819
HUMMER EV PICKUP+1,045.83% 82572+104.68%1,748 854
HUMMER EV SUV* 1,203**1,496 0
SAVANA-64.41% 2,5277,100-14.79%21,788 25,569
SIERRA+9.80% 79,51072,415+22.45%295,737 241,522
TERRAIN-17.75% 17,22920,948-16.99%71,857 86,567
YUKON-18.83% 10,79313,296-5.64%45,498 48,220
YUKON XL-12.00% 8,3289,464+7.89%36,773 34,084
GMC TOTAL-6.51% 134,296143,645+8.89%563,677 517,649

GMC Sierra sales - Q4 2023 - USA

ModelQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022YTD 2023YTD 2022
Total+9.8%79,51072,415+22.4%295,737241,522
Sierra LD+14.7%51,54144,952+32.9%189,288142,404
Sierra HD+1.8%27,96927,463+7.4%106,44999,118

The GM Authority Take

Most models were in the red during the quarter, with only the Sierra full-size pickup lineup – which includes the Sierra 1500 along with the Sierra 2500 HD and Sierra 3500 HD – seeing an increase. Total sales of the Sierra line were up 10 percent to 79,510 units.

The Professional Grade brand’s first-ever all-electric model, the Hummer EV Pickup full-size off-road supertruck, moved 825 units as sales continue to slowly gain traction and production continues to ramp up. Its sibling, the Hummer EV SUV, joins it in the marketplace, posting 1,203 deliveries.

The General expects the Hummer EV SUV variant to account for roughly 60 percent of total Hummer EV sales and the Pickup variant to make up the remaining 40 percent. That sales ratio was incidentally reflected this quarter.

GMC Sierra 1500

Refreshed 2023 GMC Sierra 1500 in first-ever Denali Ultimate trim

A couple of models did post positive gains during the 2023 calendar year overall. The Acadia midsize 3-row crossover saw a 25 percent jump, and the extended-length Yukon XL full-size SUV had an eight percent sales increase. This indicates drivers are looking to GM’s truck and SUV brand as a good option for vehicles with 3-row seating.

The Sierra lineup was up a whopping 105 percent in 2023.

GMC Yukon XL

Extended-length 2023 GMC Yukon XL in the first-ever Denali Ultimate trim

In September 2023, GM unveiled the all-new 2024 Acadia. The all-new Acadia introduced a wealth of updates and changes over the preceding 2023 model year. A few include larger dimensions, more tech (including Super Cruise), a new turbocharged engine, and a bunch of new safety features. Joining it, the 2025 Terrain compact crossover is on the way as a next-generation model, set to arrive next year.

Along with the brand’s compact and midsize crossovers, GM confirmed that the refreshed 2025 Yukon will arrive this year.

GMC Canyon

Next-generation 2023 GMC Canyon in first-ever AT4X trim debuting as Edition 1

Sales of the Canyon midsize pickup suffered during this quarter and the entire year despite introducing a next-generation model. The slow rollout of a “Best of 2024” midsize pickup truck for the 2023 model year may be a contributing factor – an issue that continues for the 2024 model year.

The new 2024 Canyon AT4X AEV Edition debuted this past summer, offering trail-ready upgrades over the first-ever 2023 Canyon AT4X. It follows the all-new 2023 Canyon introduced in August 2022 as the fresh, third generation of the midsize pickup. It features revised exterior styling, an overhauled cabin, a new powertrain, and a range of tech goodies.

In October 2022, GM unveiled the refreshed 2024 Sierra HD, debuting fresh exterior styling, a new interior, a revised trim level lineup, new tech, and powertrain updates.

The HD model joins the previous refresh of the light-duty Sierra.

The wholly refreshed Sierra lineup also introduced Denali Ultimate and AT4X off-roader variants. AT4X AEV Editions follow as Big Red’s most capable heavy-duty off-roaders.

GMC Acadia

Next-generation 2024 GMC Acadia in Denali trim

Among all the models listed here, the Savana commercial van posted the most significant drop during the quarter and fell short during the year overall. This is most likely due to competing against updated offerings. Tracing its roots to the 1990s, it is the oldest GM vehicle currently in production.

While the Savana and the identical Chevy Express were thought to be discontinued after the 2025 model year, GM had plans to redesign the Chevy Express for the 2027 model year, keeping the ICE powertrain. However, a recent report by Autoweek indicates that The General may have canceled plans for any next-generation vans.

GMC Savana

2023 GMC Savana, available as a cargo van and passenger van

About The Numbers

  • All percent change figures compared to GMC USA sales for Q4 2022, unless noted otherwise
  • There were 78 selling days for Q4 2023 and 78 selling days for Q4 2022

Further Reading & Sales Reporting

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comment

  1. I hope that GMC bankrupts after the garbage transmission debacle. I will never buy another GM product and I currently have 4

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