General Motors’ autonomous driving subsidiary Cruise has endured an ongoing public relations nightmare since a Cruise AV unit unintentionally trapped and dragged a pedestrian who had been struck by a human-driven vehicle, with current Cruise Co-President Mo Elshenawy going so far as to say that the robotaxi company had hit an all-time low. Now, GM President Mark Reuss has acknowledged that Cruise has a long road ahead.
According to a report from Detroit Free Press, Reuss remarked that while the autonomous driving company is expected to return to U.S. roads within the next year or two, it will likely take four to five years to restore public trust in its autonomous vehicles.
“In the next four to five years, you’ll see, hopefully, we regain that trust,” General Motors President Mark Reuss stated. “We continue on the technical progress for that. I’d say in the next one to two years, we return back to the roads with great products and great delivery for both the taxi piece of it, but also delivering goods to people that can’t, don’t have mobility perhaps or for companies that need an autonomous delivery system. So we’ll do that. And I think we’re capable of doing it.”
It’s worth noting that General Motors has pushed back its timeline for Cruise and its long-term goals, which include $80 billion in revenue by 2030.
As a reminder, Cruise was recently hit with a drastic budget cut that slashed its operating expenditures by approximately $1 billion for the 2024 calendar year. Notably, this comes not long after the details surrounding the third-party Quinn Emanuel law firm’s external investigation were released.
Of course, when Cruise does eventually restart operations, it will only be in a single, yet unnamed city, thus meaning that its operating costs would be significantly lower anyways.
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Comments
Nice way of saying Cruise is going to be a drag on GM stock for a decade plus. Get out now.
I actually do not think the situation is all that bad. It’s the main stream media that has blew up Ultra Cruise in a negative light, people who have bought GM vehicles with Super Cruise love it. GM just need to keep on working on Ultra Cruise autonomous driving behind the scenes without the media hype, sort out the problems and slowly reintroduce the feature.
Evo69,
I guess you wouldn’t think it’s that bad since you have no idea what the article is talking about.
There was never any trust in the first place!
Allowing any unmanned vehicle on any public street (road or highway) is absolutely insane in the first place. Any in any situation where there is property damage, an injury or fatality the manufacturer should be held completely liable, without any person being required to fight for damages through the courts for years. When will the Governments put a stop to this advancement in the computer industry, Stop this craziness now or one day soon you will be sitting on a plane that has no pilot.
Except human drivers are far worse. Remember that the cruise issue started by a human driver who left the scene. Are you requesting the government hold human drivers liable for incidents where they are breaking the law by speeding, DUI, etc?
Want some more sugar with that Kool Aide?
Snowflakes can have mommy drive them around their entire life.
The rest of us like driving ourselves .
I think all autonomous car companies should be required to test their vehicles to make sure they detect flying pedestrians that get stuck underneath the car. I also think GM should have held off on allowing Cruise resignations and conducting layoffs until they got the results of their independent reviews. It seems like they’re using this as an excuse to cut back on their investment.
40,000 + Americans die in auto crashes each year with human drivers. 40% were not wearing seatbelts. Cruise is an opportunity to improve safety and reduce traffic deaths. I rode in Cruise in Austin multiple times and appreciate the possibilities. Super Cruise is an outstanding way to make driving safer and less tedious. I have driven Super Cruise Cadillacs including XT6 and Lyriq over 30,000 miles using Super Cruise whenever the system indicated it was available.
Test drive a Cadillac Lyriq with Super Cruise
Lazy entitled Americans.
How about an AV Wheelchair that takes you from the recliner to your Quantum AC car so you don’t have to get off your *** and walk.
Increased use of autonomy technology will save lives. Uber drivers, taxi drivers, and the truck drivers/Teamster Union oppose autonomous driving. Increased autonomy is coming Sooner than most believe. Resistance is futile….